Console Game Prices Expected to Drop

February 4, 2009 -

You could be paying less for console games soon.

That word comes by way of market analyst Jess Divnich at Electronic Entertainment Design and Research. EEDAR released a report yesterday explaining Divnich's price-drop conclusion:

Recent data trends... indicate that initial MSRPs are declining on both the Xbox 360 and PS3 as the amount of games priced under $59.99 has increased 66% over last year, while the entire quantity of games only increased 44%...

 

As the Xbox 360 and the PS3 hardware continue to decline in price, more non-traditional, casual, family, and price sensitive gamers... will likely adopt these systems, which will increase the demand for cheaper titles. In fact, if we look at upcoming releases in February and March, the average initial MSRP for games on the Xbox 360 is $53, much lower than the average initial MSRP.

The fierce competition for scarce retail shelf space is also a factor in declining prices, writes Divnich.

Via: GameDaily


Comments

Re: Console Game Prices Expected to Drop

The prices at retail have gone up in Canada. At year end 2007, MSRP for Xbox and PS3 was CDN$60. Now it's $70.

A few weeks back I ended up paying $70 for a USED copy of Valkyria Chronicles (a terribly understocked and thus underperforming PS3 exclusive you may have heard of but have probably never seen, let alone played.)

It was literally the first copy I had seen on a store shelf 2 months after launch. Amazon.ca prices on the game were all above CDN$90, but all from US distributors. Right now the game is listed for as much as CDN$133.73 on Amazon.ca.

www.amazon.ca/gp/offer-listing/B0016C3260/ref=dp_olp_2

Re: Console Game Prices Expected to Drop

How would that work?

Prices of used product are generally dependent on the price of the new product, not the other way around.

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The Honest Game - http://www.thehonestgame.org

Re: Console Game Prices Expected to Drop

One of the reasons for the high game price is the shift to high end consoles and the dev costs associated with it. The industry sees that its not helping itself with them anymore and seems to be making the first step to lower it.


IMO they need to drop it to 40$ for a game in a case, 60 for a premium with the addition of manual and extras disc and 100 for collectors editions and  150 for  limited collectors editions.

I think consumers would sqee for this because most games are not worth 60$ some may well be wroth 100 and then for those with the extra cash a super limtied  collectors edition.

For the collectors try and not print more than you can sell if you have to ship out the game (OEM style)in a sleeve then when you can fill the order ship out the whole package.

 


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Re: Console Game Prices Expected to Drop

I wonder if game companies settled on the $60 price point partially because they know the consumers can recoup some of that by selling it used.

"There is no sin except stupidity." - Oscar Wilde

"De minimus non curat lex"

Re: Console Game Prices Expected to Drop

Some games are worth the 59.99, but most aren't.  Games where you actually play the game a couple times and truly enjoy the experience of playing it each time?  Those are the good gems.  Not everyone might enjoy those gems like you do, but its definitely worth it to you.  It's also a good game if you still play that game to this day.


The price drop is definitely needed though.  Some good games that do come out are re-considered because they are too expensive.  I would have easily played Mirror's Edge but I didn't want to shell out 60 bucks to play a game and find out I don't like it.  Sure, I could rent it but I like owning games and being able to play it from time to time.

Re: Console Game Prices Expected to Drop

A serious reconsideration of the 59.99 base price is needed, regardless of the recession.

That price is why titles like Mirror's Edge fail. If that game had been priced at 39.99, it would have helped a great deal. I respect that game a lot and enjoyed what I played of it, but I'm not going to lay down 59.99 for 6 hours of gameplay.

The Honest Game - http://www.thehonestgame.org

The Honest Game - http://www.thehonestgame.org

Re: Console Game Prices Expected to Drop

I don't care about the price of consoles, I want the price of good games to lower. I'm not looking forward to paying $60 for Halo Wars, for Resident Evil 5, for all the top-end games. Yes, there are definintely some great games that are $40, but most of the, well, triple-A's are still $60.

Take Left4Dead, for example. It's a great game, but it would be much, much better off if it only cost $40. Instead I'm paying $60 plus money for all of the DLC that should be coming out soon. It's bullcrap.

 

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Re: Console Game Prices Expected to Drop

Well, unless you're like my buddy who absolutely MUST have everything the minute it comes out, why don't you do like I do and stay about a year behind the new releases?  I don't really care if I play RE5 now or a year from now, I'll still probably enjoy the time I'm actually playing it just as much.  The money you save in the long run should be well worth it anyway.

"There is no sin except stupidity." - Oscar Wilde

"De minimus non curat lex"

Re: Console Game Prices Expected to Drop

True, I grew up a console behind everyone at school. Now that  Ican purchase the latest consoles,  Istill stay a year or so behind the hames. I am still working my way through the first two Metroid Prime games, the Jak games and several others.

I have yet to buy one of the latest consoles though.

E. Zachary Knight
Oklahoma City Chapter of the ECA
http://www.theeca.com/chapters_oklahoma

Re: Console Game Prices Expected to Drop

Well that's just dandy with me. Now if only Sony could tone down its price of the PS3 just a smidgen more....

Re: Console Game Prices Expected to Drop

Now all we need is for the prices of the consoles themselves to drop. Then we will be in the clear.

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Re: Console Game Prices Expected to Drop

Having trouble following the reasoning here.  As claimed; consoles themselves are getting cheaper so more people are getting them so more games are needed for them.  I know its been a while since I studied economics but typically greater Need (ie more consoles with more people wanting) would drive the price Up not Down.  Supply and Demand. 

Re: Console Game Prices Expected to Drop

It's more complicated than that.  If you remember, equilibrium is reached when supply equals demand at a given price, right?  Well right now, consumer purchasing power is too low for demand to meet supply at $60/game.  This is driving the price down, but we don't know exactly where the point of equilibrium is.  Once the price drops low enough so people can afford to buy games more often, then you'll see the prices start to creep back up again, or at least drop at a lesser rate.

It's a bit confusing, but there's a difference between demand influencing price (which is what's going on here), and price influencing demand (which is what you're talking about).

"There is no sin except stupidity." - Oscar Wilde

"De minimus non curat lex"

Re: Console Game Prices Expected to Drop

Their already doing this if you havent noticed. The thing is, they lower their prices 2 weeks after release of the game down to $50. So they grab everyone who buys it day 1 for $60, and then drop the price to $50.

Re: Console Game Prices Expected to Drop

I remember back on the Sega Genesis and Super Nintendo when I was picking up some GREAT games for $14.99...

Sorry, brief nostalgia moment...

On a slight topic redirect, I notice Mass Effect has been on sale on Steam for $19.99 since EA started offering its published games on Steam, yet I walked into Best Buy the other day and saw it still priced at $49.99. Unreal Tournament 3 was exactly the same. Not really trying to stress a point here, just thought I would point that out.


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Re: Console Game Prices Expected to Drop

The price can drop all it wants, I'll stick with my PC.

Praetorian

"I've been told I'm the resident skeptic, but I wouldn't believe that."

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Re: Console Game Prices Expected to Drop

Bet we still pay through the nose to play the top sellers, tho.  Twenty discounted carnival sideshow games aren't gonna offset the $60 I'm expecting to drop on MadWorld.

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The Mammon Industry

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Fangamer

Re: Console Game Prices Expected to Drop

In the UK at least, a lot of the big console games have dropped from the norm of £40 for a new console game to £30. For example, Killzone 2 and Street Fighter 4 are both priced at that level, although PC games are still £25 (or £30 if you're cocky like CoD5 or Spore).

The advantage of the christmas rush for consumers (in the short term), is that a lot of games don't do too well and are dropped to super-low prices in January.

Re: Console Game Prices Expected to Drop

Yeah, but even if there is a huge surge in sales in January, the publishers don't care as tehy stopped looking after the game bombed in December.

E. Zachary Knight
Oklahoma City Chapter of the ECA
http://www.theeca.com/chapters_oklahoma

Re: Console Game Prices Expected to Drop

You won't be paying $60 for Madworld. Nintendo has capped prices at $50. Only on the PS3 and 360 will you see $60 games.

But that could change for collectors bundles of Madworld if those come out. But then you are paying extra for all the swag.

Also, if you read the article linked it states that the big titles will most likely remain at the top of the price range. It will only be the median price that drops.

E. Zachary Knight
Oklahoma City Chapter of the ECA
http://www.theeca.com/chapters_oklahoma

Re: Console Game Prices Expected to Drop

Sorry, should've clarified: $60 Canadian.  Kinda sucks living north of the 49 sometimes. :P

---
The Mammon Industry

---
Fangamer

Re: Console Game Prices Expected to Drop

"Sorry, should've clarified: $60 Canadian.  Kinda sucks living north of the 49 sometimes. :P"

Erm... It's not like people in Canada get paid the same in Canadian dollars as people in the US get paid in US dollars, and then find the prices of games (and everything else) more expensive.  By your logic, a person would have to be completely insane to live anywhere but the UK or Europe, where the currency is based on a higher base value.

The dollar being different doesn't mean they're paying more for their games.  It just means that it's a different currency with a different base value.

Re: Console Game Prices Expected to Drop

Yeah that sucks. Maybe you should change your dollar symbol

E. Zachary Knight
Oklahoma City Chapter of the ECA
http://www.theeca.com/chapters_oklahoma

Re: Console Game Prices Expected to Drop

What there is still a used game market this is only suppose to happen if there isn't a used game market! At least thats what I've been told by some people.

Re: Console Game Prices Expected to Drop

Yeah. How can game prices drop if there is still rampant piracy and the detrimental used games industry?

E. Zachary Knight
Oklahoma City Chapter of the ECA
http://www.theeca.com/chapters_oklahoma

Re: Console Game Prices Expected to Drop

Hrm. I shop for quality first, price second, personally. I won't buy a crappy game just cause it's cheap. My opinion though.

Re: Console Game Prices Expected to Drop

And along the same lines, there's some real gems that will never see a price tag higher than $30.

Re: Console Game Prices Expected to Drop

Yeah, me too for the most part.  I care more about the game than the price, but I am not paying more then $50 no matter what.  When games went over $50, I quit buying newly released games.

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