Lack of Game Biz Contributions NOT Behind "Early Death" Ads

March 17, 2009 -

With no end in sight to gaming press coverage, Change4Life’s "Early Death" ad campaign  seems at little risk for a premature demise of its own.
 
In the latest development, Business4Life, a coalition of companies formed to support the U.K. government health campaign, released a statement to GoNintendo which would appear to debunk last week’s speculation that the now-infamous ad was payback for a lack of game industry donations:

Business4Life has not donated any money to the Department of Health or the Change4Life movement. The coalition has pledged a £200 million in-kind contribution to support Change4Life through marketing, branding and advertising activity.

A glance at Business4Life’s website seems to support this view. The B4L statement also refutes any editorial influence over the imagery used in the campaign’s adverts.
 
Perhaps more significantly, the well-known video game version of the "Early Death" ad, in which a young boy grasps a game controller, also has a junk food counterpart:

In fact, there is another poster as part of this campaign of a girl eating a cupcake with the strapline “is a premature death so tempting” which is running side by side the ad with the boy playing a video game, and we were only made aware of this once the ads were launched.”

Look here for full motion versions of both ads.
 
-Reporting from San Diego, GamePolitics Correspondent Andrew Eisen...


Comments

Re: Lack of Game Biz Contributions NOT Behind "Early Death" ...

Two words for GamePolitics concerning this seemingly never-ending story: Dead horse.

Re: Lack of Game Biz Contributions NOT Behind "Early Death" Ads

The cupcake one is a question. The game one is a statement. The first one doesn't impress me at all, the second is a shocker.

Re: Lack of Game Biz Contributions NOT Behind "Early Death" ...

Instead of bringing awareness to healthy eating and exercise, they want to show that junk food and entertainment are causing the problem. Nevermind the fact that cupcakes taste good and thus are a good compliment to a birthday party, or that video games promote problem solving and exploration, among many other things.

Not to mention I don't see any mention of moderation on those ads.

Ultimately though, any campaign that uses negative advertising is a waste of money. Period.

Re: Lack of Game Biz Contributions NOT Behind "Early Death" Ads

DAMN!! These cupcakes are killing me!!!

*Looks up dictionary for -Common Sense-*

______________________________ Because I have NO Life... :P I introduce the following. PSN User ID: FirebirdXR (Yes, I use that moniker often) Xbox Live ID: FirebirdLR (Don't bother, It's a Silver Membership) *Limited Time Only* I put both because I

Re: Lack of Game Biz Contributions NOT Behind "Early Death" ...

That boy is risking an early death.  From extreme boredom.

Seriously, someone get him a more entertaining game, stat!

 

Andrew Eisen

Re: Lack of Game Biz Contributions NOT Behind "Early Death" Ads

Both these ads are misleading and stupid. I'd like to see someone make an ad talking about how many people have been killed because of the bible.

Re: Lack of Game Biz Contributions NOT Behind "Early Death" ...

Although I notice it's a cake they chose as junk food, not a hamburger (the REAL symbol of junk food and childhood obesity) such as you might get from a McDonalds, one of the financial backers of this campaign.

I guess Mr. Kipling was behind on his payments! :-P

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Lack of Game Biz Contributions NOT Behind "Early Death" Ads

I think Valve should sue. Come on, "Change4Life", "Left 4 Dead", you can't escape the similarities.

---You are likely to be eaten by a Grue.

---You are likely to be eaten by a Grue.

Re: Lack of Game Biz Contributions NOT Behind "Early Death" ...

 So is their defense that they unfairly demonize other things, so it's alright to do it to video games?

Re: Lack of Game Biz Contributions NOT Behind "Early Death" ...

While it's nice they have another point of view on a poster it still irritates me. It's ads like these are designed to scare the public into a belife that almost alway ensures the government will be making some sort of cash out of the deal in the long run.

You don't need to do either of these things to get into an early grave. You'll end up going when you are supposed to even if you aren't ready.

I'm really sick of all these hand holding nanny states/coutries that just won't let people live their lives.

Someone once told me to "eat, drink, and be merry; for tomorrow you may be gone", maybe they should tell it to these special groups and government suits.

Praetorian

"I've been told I'm the resident skeptic, but I wouldn't believe that."

http://www.myspace.com/pree_tawr_ee_uhn



Praetorian

"If you sit by the river long enough, you will see the body of your enemy floating by."

http://www.myspace.com/pree_tawr_ee_uhn

Re: Lack of Game Biz Contributions NOT Behind "Early Death" ...

My main problem with the advert was that it did seem to single out only games, as if (like all the paranoid scaremongers tend to think) anyone playing games was risking obesity and an early death, rather than a mixture of factors and lifestyle habits. I'm glad to see there is one counterpart, though are there not any more?

Re: Lack of Game Biz Contributions NOT Behind "Early Death" Ads

This is disgusting. Who are these sickos that claim cupcakes are bad? I knew the government was anti-cupcakes and this ad just proves it. Cupcakes are always blamed for society's ills, apparently in the last school shooting the shooter was found to have eaten cupcakes the night before.

This is a rather biased ad by the government, didn't they consider other aspects that may cause death (or rather obesity which leads to death) such as video games? But they won't because they are anti-cupcakes and have been trying for years to ban cupcakes. The ad clearly equates cupcakes to death, it doesn't even back itself up (although there is accompanying text to explain fully and clearly what it is about). I hope the cupcake industry sues the government over this because they say cupcakes = death. This is just plain wrong I mean it's not as though eating lots of cupcakes would led you to becoming fat, I mean they could say that eat and cupcake and do 20 hrs of exercise is okay but they don't because they are anti-cupcakes. What next? Anime (you know the government hates this too don't you, I've no evidence for this of course but they are).

I bet that this is blackmail because the cupcakes industry didn't donate to the cause (even though they weren't asked to, but that's not the point). We should all protest at this portrayal of cupcakes. The amount of taxes that the cupcakes industry brings in to the country and they do this. I bet they wouldn't do that with smoking or alcohol (you'll never see the government criticise those things, would you?).

The government is anti-cupcakes and this just proves it.

Re: Lack of Game Biz Contributions NOT Behind "Early Death" ...

We risk an early death every time we get up in the morning...

Re: Lack of Game Biz Contributions NOT Behind "Early Death" ...

Seeing those ads makes me want to eat a cupcake while playing video games.

 

Tea and cake or death! Tea and cake or death! Little Red Cook-book! Little Red Cook-book!

Tea and cake or death! Tea and cake or death! Little Red Cook-book! Little Red Cook-book!

Re: Lack of Game Biz Contributions NOT Behind "Early Death" Ads

I guess it is kind of ok if they're showing more than one angle of this, but they don't need to pull this prophet of doom "eat it/play it and you WILL die" bull crap. Makes it seem like axing it from your life entirely is the answer, not moderation.

 
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Andrew EisenAs it happens, Chinatown Wars is the only GTA game I've played.04/19/2014 - 10:43am
Papa MidnightWith GTA5 (to date) failing to even provide indication of a PC release, I'm realising that this might be the first GTA game that I have not played (outside of Chinatown Wars) since the series inception.04/19/2014 - 8:14am
IanCSo im guessing a bunch of edutainment games, which a lot of people elsewhere are going gaga over, dot count as classics? Okay. If you don't mind me, i have a sudden urge to play Putt Putt....04/19/2014 - 6:15am
MaskedPixelantehttp://www.joystiq.com/2014/04/18/playstation-99-cent-sale-discounts-tokyo-jungle-super-stardust/ Weekend long PSN flash sale. So much stuff is 99 cents for the rest of the weekend.04/18/2014 - 5:59pm
Adam802http://www.polygon.com/2014/4/18/5627928/newtown-video-game-addiction-forum04/18/2014 - 4:14pm
Matthew Wilsonit is a video talking about why certain games/products/consoles do well, and others do not. he back it up with solid research.04/18/2014 - 3:56pm
Andrew EisenI'm not keen on blind links. What is it?04/18/2014 - 3:45pm
Matthew Wilsonthis is worth a whatch https://www.youtube.com/watch?v=MyXcr6sDRtw&list=PL35FE5C4B157509C904/18/2014 - 3:43pm
MaskedPixelanteNumber 3: Night Dive was brought to the attention of the public by a massive game recovery, and yet most of their released catalogue consists of games that other people did the hard work of getting re-released.04/17/2014 - 8:46pm
MaskedPixelanteNumber 2: If Humongous Entertainment wanted their stuff on Steam, why didn't they talk to their parent company, which does have a number of games published on Steam?04/17/2014 - 8:45pm
MaskedPixelanteNumber 1: When Night Dive spent the better part of a year teasing the return of true classics, having their big content dump be edutainment is kind of a kick in the stomach.04/17/2014 - 8:44pm
Matthew Wilsonhttp://www.giantbomb.com/articles/jeff-gerstmann-heads-to-new-york-takes-questions/1100-4900/ He talks about the future games press and the games industry. It is worth your time even though it is a bit long, and stay for the QA. There are some good QA04/17/2014 - 5:28pm
IanCErm so they shouldn't sell edutainment at all? Why?04/17/2014 - 4:42pm
MaskedPixelanteNot that linkable, go onto Steam and there's stuff like Pajama Sam on the front-page, courtesy of Night Dive.04/17/2014 - 4:13pm
Andrew EisenOkay, again, please, please, PLEASE get in a habit of linking to whatever you're talking about.04/17/2014 - 4:05pm
MaskedPixelanteAnother round of Night Dive teasing and promising turns out to be stupid edutainment games. Thanks for wasting all our time, guys. See you never.04/17/2014 - 3:44pm
Matthew WilsonAgain the consequences were not only foreseeable, but very likely. anyone who understood supply demand curvs knew that was going to happen. SF has been a econ/trade hub for the last hundred years.04/17/2014 - 2:45pm
Andrew EisenMixedPixelante - Would you like to expand on that?04/17/2014 - 2:43pm
MaskedPixelanteWell, I am officially done with Night Dive Studios. Unless they can bring something worthwhile back, I'm never buying another game from them.04/17/2014 - 2:29pm
PHX Corphttp://www.msnbc.com/ronan-farrow/watch/video-games-continue-to-break-the-mold-229561923638 Ronan Farrow Daily on Video games breaking the mold04/17/2014 - 2:13pm
 

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