Lack of Game Biz Contributions NOT Behind "Early Death" Ads

March 17, 2009 -

With no end in sight to gaming press coverage, Change4Life’s "Early Death" ad campaign  seems at little risk for a premature demise of its own.
 
In the latest development, Business4Life, a coalition of companies formed to support the U.K. government health campaign, released a statement to GoNintendo which would appear to debunk last week’s speculation that the now-infamous ad was payback for a lack of game industry donations:

Business4Life has not donated any money to the Department of Health or the Change4Life movement. The coalition has pledged a £200 million in-kind contribution to support Change4Life through marketing, branding and advertising activity.

A glance at Business4Life’s website seems to support this view. The B4L statement also refutes any editorial influence over the imagery used in the campaign’s adverts.
 
Perhaps more significantly, the well-known video game version of the "Early Death" ad, in which a young boy grasps a game controller, also has a junk food counterpart:

In fact, there is another poster as part of this campaign of a girl eating a cupcake with the strapline “is a premature death so tempting” which is running side by side the ad with the boy playing a video game, and we were only made aware of this once the ads were launched.”

Look here for full motion versions of both ads.
 
-Reporting from San Diego, GamePolitics Correspondent Andrew Eisen...


Comments

Re: Lack of Game Biz Contributions NOT Behind "Early Death" ...

Two words for GamePolitics concerning this seemingly never-ending story: Dead horse.

Re: Lack of Game Biz Contributions NOT Behind "Early Death" Ads

The cupcake one is a question. The game one is a statement. The first one doesn't impress me at all, the second is a shocker.

Re: Lack of Game Biz Contributions NOT Behind "Early Death" ...

Instead of bringing awareness to healthy eating and exercise, they want to show that junk food and entertainment are causing the problem. Nevermind the fact that cupcakes taste good and thus are a good compliment to a birthday party, or that video games promote problem solving and exploration, among many other things.

Not to mention I don't see any mention of moderation on those ads.

Ultimately though, any campaign that uses negative advertising is a waste of money. Period.

Re: Lack of Game Biz Contributions NOT Behind "Early Death" Ads

DAMN!! These cupcakes are killing me!!!

*Looks up dictionary for -Common Sense-*

______________________________ Because I have NO Life... :P I introduce the following. PSN User ID: FirebirdXR (Yes, I use that moniker often) Xbox Live ID: FirebirdLR (Don't bother, It's a Silver Membership) *Limited Time Only* I put both because I

Re: Lack of Game Biz Contributions NOT Behind "Early Death" ...

That boy is risking an early death.  From extreme boredom.

Seriously, someone get him a more entertaining game, stat!

 

Andrew Eisen

Re: Lack of Game Biz Contributions NOT Behind "Early Death" Ads

Both these ads are misleading and stupid. I'd like to see someone make an ad talking about how many people have been killed because of the bible.

Re: Lack of Game Biz Contributions NOT Behind "Early Death" ...

Although I notice it's a cake they chose as junk food, not a hamburger (the REAL symbol of junk food and childhood obesity) such as you might get from a McDonalds, one of the financial backers of this campaign.

I guess Mr. Kipling was behind on his payments! :-P

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Lack of Game Biz Contributions NOT Behind "Early Death" Ads

I think Valve should sue. Come on, "Change4Life", "Left 4 Dead", you can't escape the similarities.

---You are likely to be eaten by a Grue.

---You are likely to be eaten by a Grue.

Re: Lack of Game Biz Contributions NOT Behind "Early Death" ...

 So is their defense that they unfairly demonize other things, so it's alright to do it to video games?

Re: Lack of Game Biz Contributions NOT Behind "Early Death" ...

While it's nice they have another point of view on a poster it still irritates me. It's ads like these are designed to scare the public into a belife that almost alway ensures the government will be making some sort of cash out of the deal in the long run.

You don't need to do either of these things to get into an early grave. You'll end up going when you are supposed to even if you aren't ready.

I'm really sick of all these hand holding nanny states/coutries that just won't let people live their lives.

Someone once told me to "eat, drink, and be merry; for tomorrow you may be gone", maybe they should tell it to these special groups and government suits.

Praetorian

"I've been told I'm the resident skeptic, but I wouldn't believe that."

http://www.myspace.com/pree_tawr_ee_uhn



Praetorian

"If you sit by the river long enough, you will see the body of your enemy floating by."

http://www.myspace.com/pree_tawr_ee_uhn

Re: Lack of Game Biz Contributions NOT Behind "Early Death" ...

My main problem with the advert was that it did seem to single out only games, as if (like all the paranoid scaremongers tend to think) anyone playing games was risking obesity and an early death, rather than a mixture of factors and lifestyle habits. I'm glad to see there is one counterpart, though are there not any more?

Re: Lack of Game Biz Contributions NOT Behind "Early Death" Ads

This is disgusting. Who are these sickos that claim cupcakes are bad? I knew the government was anti-cupcakes and this ad just proves it. Cupcakes are always blamed for society's ills, apparently in the last school shooting the shooter was found to have eaten cupcakes the night before.

This is a rather biased ad by the government, didn't they consider other aspects that may cause death (or rather obesity which leads to death) such as video games? But they won't because they are anti-cupcakes and have been trying for years to ban cupcakes. The ad clearly equates cupcakes to death, it doesn't even back itself up (although there is accompanying text to explain fully and clearly what it is about). I hope the cupcake industry sues the government over this because they say cupcakes = death. This is just plain wrong I mean it's not as though eating lots of cupcakes would led you to becoming fat, I mean they could say that eat and cupcake and do 20 hrs of exercise is okay but they don't because they are anti-cupcakes. What next? Anime (you know the government hates this too don't you, I've no evidence for this of course but they are).

I bet that this is blackmail because the cupcakes industry didn't donate to the cause (even though they weren't asked to, but that's not the point). We should all protest at this portrayal of cupcakes. The amount of taxes that the cupcakes industry brings in to the country and they do this. I bet they wouldn't do that with smoking or alcohol (you'll never see the government criticise those things, would you?).

The government is anti-cupcakes and this just proves it.

Re: Lack of Game Biz Contributions NOT Behind "Early Death" ...

We risk an early death every time we get up in the morning...

Re: Lack of Game Biz Contributions NOT Behind "Early Death" ...

Seeing those ads makes me want to eat a cupcake while playing video games.

 

Tea and cake or death! Tea and cake or death! Little Red Cook-book! Little Red Cook-book!

Tea and cake or death! Tea and cake or death! Little Red Cook-book! Little Red Cook-book!

Re: Lack of Game Biz Contributions NOT Behind "Early Death" Ads

I guess it is kind of ok if they're showing more than one angle of this, but they don't need to pull this prophet of doom "eat it/play it and you WILL die" bull crap. Makes it seem like axing it from your life entirely is the answer, not moderation.

 
Forgot your password?
Username :
Password :

Poll

How do you feel about Amazon buying Twitch?:

Shout box

You're not permitted to post shouts.
IanCBroke my EA boycott to pick up Plants vs Zombies Garden Warfare. Loving it. Still hate EA though. But i like Popcap. Gah.08/30/2014 - 6:01am
MaskedPixelantehttp://m.tickld.com/x/something-you-never-realized-about-guardians-of-the-galaxy Right in the feels.08/29/2014 - 6:56pm
AvalongodAgain I think we're conflating the issue of whether Sarkeesian's claims are beyond critique (no they're not) and whether its ever appropriate to use sexist language, let alone physical threats on a woman to intimidate her (no it isn't)08/29/2014 - 5:04pm
prh99Trolling her or trying to assail her integrity just draws more attention (Streisand effect?). Which is really not what the trolls want, so the only way to win (if there is a win to be had) is not to play/troll.08/29/2014 - 5:02pm
prh99Who cares, just don't watch the damn videos if you don't like her. Personally, I don't care as far as she is concerned as long there are interesting games to be played.08/29/2014 - 4:34pm
Andrew EisenZip - And yet, you can't cite a single, solitary example. (And no one said you hated anyone. Along those lines, no one claimed Sarkeesian was perfect either.)08/29/2014 - 3:51pm
Andrew EisenSaint's Row: Gat Out of Hell was just announced for PC, PS3, PS4, Xbox 360 and Xbox One making it the 150th game For Everything But Wii U! Congratulations Deep Silver!08/29/2014 - 3:49pm
ZippyDSMleeI do not hate them jsut think its mostly hyperlobe.08/29/2014 - 3:40pm
Andrew EisenSleaker - I'd say that's likely. From my experience, most who have a problem with Sarkeesian's videos either want to hate them in the first place (for whatever reason) or honestly misunderstand what they're about and what they're saying.08/29/2014 - 3:16pm
james_fudgeWe appreciate your support :)08/29/2014 - 2:55pm
TechnogeekIt gives me hope that maybe, just maybe, the gaming community is not statistically indistinguishable from consisting entirely of people that your average Xbox Live caricature would look at and go "maybe you should tone it down a little bit".08/29/2014 - 2:49pm
TechnogeekI just want to say that while I've disagreed with the staff of this site on several occasions, it's still good to see that they're not automatically dismissing Anita's videos as a "misandrist scam" or whatever the preferred dismissive term is these days.08/29/2014 - 2:49pm
E. Zachary KnightZippy, So you can't find even one?08/29/2014 - 1:04pm
ZippyDSMleeAndrew Eisen:Right because shes prefect and never exaggerates... *rolls eyes*08/29/2014 - 12:53pm
SleakerAnd honestly, nearly all of the games she references, or images she depicts I've always cringed at and wondered why they were included in games to begin with, from pinups through explicit sexual depictions or direct abuse. I think it's cheap storytelling.08/29/2014 - 12:35pm
Sleaker@AE - aren't most people fundamentally misunderstanding her at this point? haha.. On a related note I think a lot of the backlash is coming from males that think she is telling them their 'Generic Male Fantasy' is bad and wrong.08/29/2014 - 12:33pm
Andrew EisenAnd no, I don't think the female community would be upset over the performance of a case study in and of itself. Possibly the mostivations behind such a study, the methodology or conclusions but not the mere idea of a case study.08/29/2014 - 12:29pm
Andrew EisenAmusingly, these videos aren't saying you can't/shouldn't use tropes or that sexual representations are inherently problematic so those are very silly things to have a problem with and indicate a fundamental misunderstanding of the series.08/29/2014 - 12:29pm
SleakerDo you think the female community would get extremely angry over a male doing a case study on the negative impact of sex-novels and their unrealistic depiction of males and how widespread they are in american culture?08/29/2014 - 12:25pm
SleakerThe other thing that people might find problematic is that they see no problem with sexual representations of females (or males) in games. And realistically, why is there anything wrong with sexual representations in fiction?08/29/2014 - 12:24pm
 

Be Heard - Contact Your Politician