British Army Attacks Recruitment Issue With Online Game

April 7, 2009 -

While the U.S. Army has enjoyed success with game-based recruiting for the better part of a decade, the British Army is launching its first probe into the game arena.

As reported by GameSpot:

A campaign entitled "Start Thinking Solider" will include an online game where players have to escape enemy tunnels from a first-person perspective, find the parts to make a bomb in an enemy stronghold, and answer multiple-choice questions.

Research conducted for the British Army recently found that 68 percent of 17-21 year olds had no career path in mind. The campaign, consisting of four television commercials, will be targeted at that group...

While the America's Army series has helped promote military careers to American youth, the use of video games for recruitment has become an increasingly controversial subject in recent times. Among other charges, some critics have claimed that the America's Army games violate United Nations protocols against recruiting children for military service.


Comments

Re: British Army Attacks Recruitment Issue With Online Game

That is kinda the problem in the US too... Recruiters lie. They try to cheat you out of as much time as possible... My brother and his friend went up to the office for recruitment in my area and the guy there was trying to tell them they didn't have options they did. Which they eventually weasled out of him cause they did their research ahead of time nya.

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Re: British Army Attacks Recruitment Issue With Online Game

I think it is screwy they still say it is children being recruited. These are young males who likely have no other option in mind. As the British poll pointed out, 2/3rds have no career in mind! I'm not sure how well the benefits are in the UK, but it is better than being a hippie and just doing nothing but smoke pot all day. Hell, it could set these people straight and make them want to do something with their lives.

Using it as a recruitment tool isn't a bad idea imo. I'd only disagree with it if they don't understand the risks involved. However, CHILDREN ARE NOT ALLOWED TO BE RECRUITED. Thus, the people being recruited are of legal age to make their own decision.

Re: British Army Attacks Recruitment Issue With Online Game

That is kinda the problem in the US too... Recruiters lie. They try to cheat you out of as much time as possible... My brother and his friend went up to the office for recruitment in my area and the guy there was trying to tell them they didn't have options they did. Which they eventually weasled out of him cause they did their research ahead of time nya.


Re: British Army Attacks Recruitment Issue With Online Game

The problem with recruiters is the way we operate, we are an all non conscripted force, but as such, it does lead to rather bad recruiters, because they have to make a certain quota.  We try to make sure that all our recruiters practice fair recruiting policies, but some don't, and we have to make sure that we reprimand recruiters that don't use fair policies.

-Idiots, the lot of them - SSGT -Yeah, but they're our idiots - ME On the topic of congress

Re: British Army Attacks Recruitment Issue With Online Game

Now I thought that the regulations against recruiting children were meant to stop militaries from inlisting children. Just putting out the idea that joining the military is a good career choice for those who have not decided cannot logically be contrued as recruiting children.

I would also like to point out that in most states in the US, it is legal for children to have a job as young as 14 with some provisions (ie can only work part time during non school hours) so there is nothing wrong with presenting children of working age with long term career options.

E. Zachary Knight
Oklahoma City Chapter of the ECA
http://www.theeca.com/chapters_oklahoma

Re: British Army Attacks Recruitment Issue With Online Game

What I love is how the nations in Africa that have predominantly CHILD SOLDIERS in their military still get a seat at the table in the UN.

But we're bad because we have a videogame that talks about military careers.

Re: British Army Attacks Recruitment Issue With Online Game

Translation: "Video games are for children"

I would say more... but I am drawing a blank on what hasn't been said before.

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Andrew EisenPM - Yep, that's the one.03/06/2015 - 12:53am
TechnogeekBest case, it was some marketing douchebag who thought they could pander to both sides at once.03/06/2015 - 12:49am
TechnogeekAlso, this was the mistake tweet: http://i.imgur.com/4eLWNHx.jpg03/06/2015 - 12:48am
TechnogeekBecause nothing says "open, diverse gaming community" like buddying up with Breitbart.03/06/2015 - 12:47am
Papa MidnightAndrew Eisen, I believe this is the picture that you seek: http://i.imgur.com/Gdk60pa.jpg03/06/2015 - 12:30am
Papa MidnightSurely, Goth_Skunk, you say that in jest?03/06/2015 - 12:28am
prh99Craig R. Cause quite a few of them are not, they're bullies with different politics.03/06/2015 - 12:23am
MechaTama31What was the "mistake" tweet?03/06/2015 - 12:18am
MechaCrashWhatever you say, Goth.03/06/2015 - 12:02am
E. Zachary KnightGoth, they could have fooled me.03/05/2015 - 11:16pm
Goth_SkunkI don't understand. GamerGate supports an open, diverse gaming community for all as well. Google's statement is contradictory.03/05/2015 - 10:59pm
TechnogeekAnd as far as the Card thing went, I basically balanced it out personal guilt-wise by donating an amount equal to the Shadow Complex purchase price to the ACLU.03/05/2015 - 9:44pm
TechnogeekWelp, look like the Gerberghazi crowd is going to have to use Bing now. https://twitter.com/googlecloud/status/57365320825126093003/05/2015 - 9:42pm
Goth_SkunkAhh! I misinterpreted your statement about being left with almost every game in existence. I interpreted it as 'If you boycott games he's been involved with, you're boycotting almost all of them.'03/05/2015 - 9:31pm
Andrew EisenGoth - Card has been involved with only a small handful of games so if one were to boycott games for his involvement, they wouldn't be missing out on many games.03/05/2015 - 9:29pm
Goth_Skunk@Craig: Only if you're not interested in seeing it end.03/05/2015 - 9:27pm
Craig R.Instead of calling people the "anti gamergate faction", you could just call them "sane"03/05/2015 - 9:23pm
Goth_SkunkWhat do you mean 'almost every game in existence'? Card is a writer, not a game developer.03/05/2015 - 9:18pm
Andrew EisenBut I too wonder how many people who cry boycott actually follow through. I vaguely remember a few years ago a bunch of people boycotting one of the CoD games and were all found playing it on Steam.03/05/2015 - 7:53pm
Andrew EisenAn interesting quandary but not equivalent as boycotting games that Card was involved with leaves you with... well, almost every game in existence.03/05/2015 - 7:51pm
 

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