Jennifer Mercurio, a seasoned advocacy attorney who has substantial video game industry experience, has been promoted to the position of Vice President and General Counsel of the Entertainment Consumers Association.

Mercurio, who in the past worked as a lead attorney for game publishers' group ESA, was originally hired by ECA President Hal Halpin in 2007. Of the promotion, Halpin said:

Jennifer’s track record of success speaks for itself along with her commitment to our advocacy mission for gamers. With the growing recognition of the demographic power of gamers we felt it important to expand her role to take advantage of our momentum on issues such as free speech, broadband access, and the rights of gaming consumers.

An ECA press release notes:

In her new role Mercurio will oversee all legal, policy, research, advocacy, action, lobbying, and government affairs for ECA...

 

The promotion signals the increasing influence of the ECA’s government affairs and policy efforts on behalf of gamers following its recent establishment of the ECA Institute, a charitable non-profit that helps develop and implement ECA public policy positions.

FULL DISCLOSURE DEPT: The ECA is the parent company of GamePolitics.