ESA, EMA, ESRB, IGDA, ELSPA, Tiga: On both sides of the Atlantic the alphabet soup is bubbling when it comes to video game industry trade groups.
But one member of Parliament thinks that the British video game industry would be better served with a single organization whose name people could remember.
Conservative MP Edward Vaizey (left), who has been a vocal supporter of the game biz, told IncGamers:
[ELSPA and Tiga should] merge and have a name everyone can understand. Two trade bodies for one industry, why?
The videogame industry has to up its game and tell people what they're about. There are all these great stories about videogames which never get into the press. [The two trade bodies - ELSPA and Tiga] [s]hould get together and talk to each other, and get the good press stories out there...
Vaizey also criticized the Labour Government's recent Change4Life campaign which suggested that playing video games would lead to an early death. The campaign was later revised.
GP: Vaizey may be a bit off the mark here. ELSPA represents game publishers, while Tiga represents game developers. While there are areas of mutual concern, the interests of the two groups are not always in synch.