Fun Facts From EA's Annual Report

May 22, 2009 -

The annual report of game publishing giant Electronic Arts landed in GP's inbox this morning. Typically, reading through these things is a surefire remedy for insomnia, but EA's contains a few tidbits worth mentioning.

1.) EA's failed bid to gobble up Take-Two cost the company $21 million:

As a result of the terminated discussions [with T2], we recognized $21 million in related costs consisting of legal, banking and other consulting fees...

2.) EA uses DRM (you knew that) and is watching for piracy online:

We typically distribute our PC products using copy protection technology, digital rights management technology or other technological protection measures to prevent piracy... We are actively engaged in enforcement and other activities to protect against unauthorized copying and piracy, including monitoring online channels for distribution of pirated copies, and participating in various industry-wide enforcement initiatives, education programs and legislative activity around the world.

3.) Only 3% of EA employees are unionized, and they all work for DICE:

As of March 31, 2009, we had approximately 9,100 regular, full-time employees, of whom over 5,100 were outside the United States... Approximately 3 percent of our employees, all of whom work for DICE, our Swedish development studio, are represented by a union, guild or other collective bargaining organization.

4.) GameStop and Wal-Mart are EA's biggest customers; each accounts for 14% of EA sales:

Worldwide, we had direct sales to two customers, GameStop Corp. and Wal-Mart Stores Inc., which each represented approximately 14 percent of total net revenue for the fiscal year... the concentration of our sales in one, or a few, large customers could lead to a short-term disruption in our sales if one or more of these customers significantly reduced their purchases or ceased to carry our products...

5.) EA worries about game content legislation and its potential effect on sales:

Legislation is continually being introduced in the United States... for the establishment of government mandated rating requirements or restrictions on distribution of entertainment software based on content... Other countries have adopted or are considering laws regulating or mandating ratings requirements...  Adoption of government ratings system or restrictions... could harm our business by limiting the products we are able to offer to our customers...

6.) EA worries about falling victim to a Hot Coffee incident but has taken steps to prevent it from happening:

If one or more of our titles were found to contain hidden, objectionable content, our business could suffer... Retailers have on occasion reacted to the discovery of such hidden content by removing these games from their shelves, refusing to sell them, and demanding that their publishers accept them as product returns.

We have implemented preventative measures designed to reduce the possibility of hidden, objectionable content from appearing in the video games we publish. Nonetheless, these preventative measures are subject to human error, circumvention, overriding, and reasonable resource constraints.

Comments

Re: Fun Facts From EA's Annual Report

The entire arguement is <a href="http://www.fetishtime.org">fetish</a> based upon a social normality inflicted by luddites who can't figure out the controls for Halo so it's frightening and terrifying and obviously the cause of youth violence on the rise even though, in reality, it's in decline (which is actually a HUGE suprise given

thanks

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Re: Fun Facts From EA's Annual Report

I wanted to buy a few of their games, but i have decided not to, due to their drm-stuff. The other day i wanted to uninstall a game to free up some diskspace, but securom insisted that i insert the CD. I am tired of these things...

Re: Fun Facts From EA's Annual Report

EA just needs to roll over and die.  I hate companies that practice business like they do.  That is why I hate Microsoft, Apple, Best Buy, GameStop, and many other companies out there.  Yeah, lets throw away morals and logic for short term gain instead of following morals and logic for long term gain.

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

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Re: Fun Facts From EA's Annual Report

At least EA has been improving somewhat lately.  Backing down a bit on their DRM stance, trying some new IP (Like Mirror's Edge.  Sweet, sweet Mirror's Edge)...  They've still got a ways to go, but they're headed in the right direction at least.  Now Activision, on the other hand... :/

Re: Fun Facts From EA's Annual Report

I still don't understand what the big deal about the whole Hot Coffee Scandle was.

 

The content wasnt acessable without 3rd party tools and the only way to get the required files you had to dowload them yourself.

Re: Fun Facts From EA's Annual Report

Because people were surprised to see dry humping in a game chock full of violence swearing and innuendo.

That's all.

Also since the files were actually in the game and not a 3rd party download Rockstar was supposed to have told the ESRB about it and those extra files got it an Ao rating.

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Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.

---------------------------------------------------- Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.

Re: Fun Facts From EA's Annual Report

"...Rockstar was supposed to have told the ESRB about it and those extra files got it an Ao rating."

Actually, at the time, locked out content such as Hot Coffee was not considered pertinent and did not need to be disclosed.

 

Andrew Eisen

Re: Fun Facts From EA's Annual Report

Because we have a lot of prudes in power that think that sex is a horrible sin.

Re: Fun Facts From EA's Annual Report

In this country, in others its violence thats a big sin and a no-no.  Personally, I'm cool with both.

Re: Fun Facts From EA's Annual Report

Stoli has the right of it here. Religion mixing with politics is what made this issue bigger than it should have been.

I thought the Hot Coffee unlock was hilarious and I can think of far more egregious violations in games that were not even discussed because HC was the "topic de jour."

Re: Fun Facts From EA's Annual Report

This, it was blown WWWWWWWWWAAAAAAY out of proportion, but then of course, Hillary was bitching about it, so no surprise there.

Re: Fun Facts From EA's Annual Report

Yeah, Hillary's pretty fantastic about blowing shit out of proportion. Also, she's great at out and out lying. 

Re: Fun Facts From EA's Annual Report

Yeah, politicians are pretty fantastic about blowing shit out of proportion. Also, they're great at out and out lying. 

Fixed.

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I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Fun Facts From EA's Annual Report

Does EA explain why the anti- Hot Coffee measures would be so hard to implement? I know they're a big company but still I can't imagine it being as hard as they imply.

----------------------------------------------------

Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.

---------------------------------------------------- Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.

Re: Fun Facts From EA's Annual Report

Also: the HC stuff was left in without the people upstairs (IE: Execs, not the dev team) knowing- how do you set up a system to block something you don't know exists?

/b

Re: Fun Facts From EA's Annual Report

If you were a programer then you would know that removing assests is a lot more dangerous and a lot more frustrating than just hiding it away somewhere. When you delete models, animations, or other assests then you risk damaging those areas of the game related to those assests. Thats what creates bugs, clipping, and other such oddities in games. So what Rockstar did essentially because they were lazy was just make in inacessable by normal means.

Re: Fun Facts From EA's Annual Report

Well, EA, if you do get Hot Coffee'd, for god's sake don't try to lie about it like Rockstar did.

 
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quiknkoldhttp://www.nichegamer.net/2014/09/real-gamedevs-sound-off-regarding-the-gamergate-controversy/09/19/2014 - 8:35am
MaskedPixelanteMeanwhile, in news that actually DOES matter, Scotland voted "NO" to Scottish independance.09/19/2014 - 8:20am
ConsterSeriously? "We shouldn't make a new hashtag - it's better to associate ourselves with psychos than to decrease our visibility"?09/19/2014 - 7:54am
Michael ChandraI forget what it is exactly, but there already is another hashtag that some use, exactly to separate themselves from the abusive behaviour. So don't bother lying to me.09/19/2014 - 7:06am
quiknkold2 to 3 or more09/19/2014 - 6:53am
quiknkoldMichael Chandra : I'll say this. The only reason they havent used another hashtag is because it would look like a form of dividing the arguement. Using another Hashtag has come up, and they feel like if they made a new hashtag, it'll split the debate from09/19/2014 - 6:53am
Michael ChandraYou want a debate? Build a wall between you and the poisoned well. Make clear you despise it, despise the behaviour. Then get into the other issues you are troubled with, and don't say a single word again about the poisoned well.09/19/2014 - 3:46am
Michael ChandraAnd someone claiming #notyourshield was to be taken serious, when chatlogs show they wanted it going to hide even more harassment behind? Yeah, not buying a word you're saying. You poisoned your own well.09/19/2014 - 3:45am
Michael Chandraallegedly fired over giving a game a mediocre review and the company threatened to pull ads? Sorry but I ain't buying this.09/19/2014 - 3:45am
Michael ChandraBut people arguing this is horrible and just about ethics, even though there's very little support that journalistic integrity was actually violated here, while they never spoke up when a journalist was09/19/2014 - 3:43am
Michael ChandraIf people start with condemning the way GamersGate was used as a misdirection, then use a better hashtag, that would work in convincing me they mean it.09/19/2014 - 3:43am
Andrew EisenOoo, this one came down to the wire! https://www.kickstarter.com/projects/749082525/nefarious09/19/2014 - 1:03am
Andrew EisenI don't doubt that many are truly interested in journalistic integrity. The problem I'm often seeing is they seem to have no idea how or where to talk about it.09/18/2014 - 11:46pm
Andrew EisenDidn't word that well. Busy at work. I've seen people claim that GamerGate is solely about ethics and transparency in games journalism and then go on to show that what they're really after is silencing those who talk about gender issues in games.09/18/2014 - 11:45pm
Kronodebate. Becaus apparently people who only post on Reddit are supposed to police twitter before they're allowed to question anything about the people involved.09/18/2014 - 10:40pm
KronoI highly doubt many, if any are using journalistic integrity as a cover for harassment. The people harassing are essentially trolls. They aren't interested in subtle. More often it's othe other way around. People use "but X is being harassed" to shut down09/18/2014 - 10:38pm
Andrew EisenAnd exacerbating everything is the fact that all the cries of ethics violations have been obnoxious and easily proven false.09/18/2014 - 8:59pm
Andrew EisenProblem is, I would imagine, the sheer number of people who are using journalistic integrity as a cover for their harassing actions or only bringing it up on the false pretense of journalistic integrity.09/18/2014 - 8:47pm
Andrew EisenHaving said that, I can certainly see how one would be frustrated if they truly just wanted to talk about journalistic integrity and someone said they were one of the people harassing Sarkeesian, Quinn and others (though I've seen no examples of that).09/18/2014 - 8:44pm
KronoThat's been the common refrain, that talk of journalism ethics is just an excuse to harass people.09/18/2014 - 8:44pm
 

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