Boston Mayor to Partner with ESRB on Ratings Awareness Campaign

May 27, 2009 -

He has been one of the video game industry's most aggressive critics in the past, but GamePolitics has learned that Boston Mayor Thomas Menino (D) will partner with the ESRB on a public service ad campaign designed to raise parental awareness of the video game rating system.

The campaign, unveiled in Boston by Menino and ESRB President Patricia Vance, will feature T.V. and radio ads as well as outdoor print ads. Of the media blitz, Menino said:

Parents want control of the media that comes into their homes, and the entertainment that their children enjoy. That’s why it’s so imperative that we educate parents about useful and informative tools like the ESRB ratings and rating summaries, so they’ll be empowered to make informed choices about which games they deem appropriate.  I’m proud to be educating parents in our city about the tools at their disposal.

With today's news, Menino joins a number of high-profile elected officials around the country who have partnered with the ESRB on game ratings awareness campaigns over the past several years. Given Menino's track record as a video game industry critic, the turnabout is especially significant.

In 2006 Menino led a campaign to have Grand Theft Auto ads removed from public transit. In 2007 his office flirted with video game legislation authored by Jack Thompson. The Boston Mayor's video game bill was eventually submitted to the legislature in 2008, but died in committee.

Menino, who earlier this year touted Boston as a game industry-friendly city in an effort to attract jobs, is running for an unpredecented fifth term as mayor.

Comments

Re: Boston Mayor to Partner with ESRB on Ratings Awareness ...

It could just be that as video games become more promenint in our culture, the critics begin to see it as something that should be embraced, not feared.

Re: Boston Mayor to Partner with ESRB on Ratings Awareness ...

Wow, common sense. This guy is SO not getting re-elected!

That or it is a cynical scam as Leet Gamer Jargon surmised

 

Whatever happened to those stickers that used to warn of explicit language on CDs? Haven't seen those for years, did everyone just think "fuck it"? Has 2 Live Crew finally won?

Re: Boston Mayor to Partner with ESRB on Ratings Awareness ...

>Whatever happened to those stickers that used to warn of explicit language on CDs? Haven't seen those for years, did everyone just think "fuck it"? Has 2 Live Crew finally won?

Nah, it just became cheaper to sticker the non-explicit language CDs instead.

/b

Re: Boston Mayor to Partner with ESRB on Ratings Awareness ...

"Parents want control of the media that comes into their homes, and the entertainment that their children enjoy."

Here's the first stupid thing that most of these politicians hoping to use video games as a ratings springboard say. It sounds positive and pro-parent, but the truth should be told. What he should have said is "Parents ALREADY CAN control the media that comes into their homes, and the entertainment that their children enjoy."

I know it's important that we educate parents about the rating systems, but I really think a line has to be drawn at some point where video games ratings stops being something that can help a parent, and where it becomes something you expect a parent to know about or to at least have the common sense to understand. I really hope that this will come about without having to wait for our generation to be those parents and authority figures, but unfortunately i can't see it happening.

Re: Boston Mayor to Partner with ESRB on Ratings Awareness ...

Ahhhhh Jack's "allies" seem to be jumping ship. Probably realized that you know....actually supporting the current generation and their recreation activities might be more profitable than trying to be censor happy?

Re: Boston Mayor to Partner with ESRB on Ratings Awareness ...

The ESRB must have threatened his life with a Lite Brite...

Re: Boston Mayor to Partner with ESRB on Ratings Awareness ...

 1-31-07 Nevar forget.

Re: Boston Mayor to Partner with ESRB on Ratings Awareness ...

Alright, am I the only one who thinks this guy is a load of bullshit? He's doing this for one of two reasons:

A. His opinions of video games truly have changed, and now, instead of banning games, he wants to educate others about the ratings system so people can make their own decisions...

Or...

B. His opinion hasn't changed; he's still against violent games, and secretly stands by his anti-video-game stance. However, due to the recent recession, he's trying to attract game devs to Boston to increase the money flow in the city, and takes this new stance to save face from his support for the failed JT bill so he can win re-election. Then, after the election is done and his victory has been secured, he'll (probably) turn on the games industry and go after violent games and game content again...the scumbag...

I would prefer A., but B. is also probable.

What do you guys think? Could he be making a move to secure his career, or am I a bitter, cynical shell, a husk of what once was a gentle, caring, gullible young man? (I'll be 21 this year, so yes, I am a young man.)

------------------------------------------------------------------------------

Game on, brothers and sisters.

------------------------------------------------------------------------------ "Those who sacrifice liberty for security deserve neither." -- Ben Franklin Game on, brothers and sisters.

Re: Boston Mayor to Partner with ESRB on Ratings Awareness ...

I don't think that's a cynical view at all, just a realistic one. BACK PEDDLE FASTER!

Re: Boston Mayor to Partner with ESRB on Ratings Awareness ...

Huh? What'chu talking about "back-peddling" for?

------------------------------------------------------------------------------

Game on, brothers and sisters.

------------------------------------------------------------------------------ "Those who sacrifice liberty for security deserve neither." -- Ben Franklin Game on, brothers and sisters.

Re: Boston Mayor to Partner with ESRB on Ratings Awareness ...

Just an expression I use when someone says or does one thing and then says or does another to contradict the first thing. I just find it amusing that the guy could go from one extreme to the other, that's a whole lot of back peddling, must be in good shape.

Re: Boston Mayor to Partner with ESRB on Ratings Awareness ...

Oh, my bad. I thought you were telling me to "back peddle faster". My mistake.

Judging from his pic, I doubt he's that in shape. XD

------------------------------------------------------------------------------

Game on, brothers and sisters.

------------------------------------------------------------------------------ "Those who sacrifice liberty for security deserve neither." -- Ben Franklin Game on, brothers and sisters.

Re: Boston Mayor to Partner with ESRB on Ratings Awareness ...

I'm not against repentance, but some show of appology would be nice. "I'm sorry for acting like such a douche; I promise to do what I can to educate parents in ratings, protect their rights, and keep our First Amendment intact."

Still, I'm willing to give him the benefit of the doubt until he turns into an asshole again.

 

Re: Boston Mayor to Partner with ESRB on Ratings Awareness ...

Or:

C: He doesn´t really care if games are violent or not. He just want money. Plain and simple.

The cynical side of videogames (spanish only): http://thelostlevel.blogspot.com/ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com/

Re: Boston Mayor to Partner with ESRB on Ratings Awareness ...

C. Definitely C.

He's a politician, after all.

Re: Boston Mayor to Partner with ESRB on Ratings Awareness ...

There's also D: he's against violent video games, and since his other approaches have failed, he's decided to join forces with the ESRB to use the last option available to prevent kids from playing violent video games: inform the parents and hope for the best.

Re: Boston Mayor to Partner with ESRB on Ratings Awareness ...

YES!  Someone finally got it right!  Thank you, Good!

Re: Boston Mayor to Partner with ESRB on Ratings Awareness ...

 

Jack Thompson saying this guy is raped by the video game industry and supporting his rapist in 3...2...1

 

Nice to see a former game hater doing the right thing for all of us who play video game.

 

Parents want control of the media that comes into their homes, and the entertainment that their children enjoy. That’s why it’s so imperative that we educate parents about useful and informative tools like the ESRB ratings and rating summaries, so they’ll be empowered to make informed choices about which games they deem appropriate.  I’m proud to be educating parents in our city about the tools at their disposal.

At least he knows what he is saying.  He makes me proud of how to be a good parent.  Take that Jack Thompson, you see this former worker of yours knows what he is saying. 

 

mikedo2007

 
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MechaTama31I buy stuff off the eshop because it gives me the convenience of a flashcart without the guilt.09/23/2014 - 5:03pm
Montewell thanks for the info Eisen; try that the next time i need something off the eshop09/23/2014 - 3:54pm
james_fudgere: MP, i've sent tech support a note - thank you :)09/23/2014 - 3:14pm
IanCNah that wasnt directed at you Andrew :)09/23/2014 - 3:00pm
Papa MidnightRe: SIEGE 2014 Keynote: oh dear...09/23/2014 - 2:44pm
MaskedPixelanteDear GP, something called "doubleverify" is causing some nasty browser issues on my end. Probably one of your ads.09/23/2014 - 2:36pm
Andrew EisenOh hell no. No, it took Nintendo a dog's age just to get to the point its competitors have been at for a while! (And it's still not there yet, in a lot of respects.)09/23/2014 - 2:26pm
IanCSame as PSN handles it, fi you are trying to say only nintendo do that.09/23/2014 - 2:23pm
Andrew EisenYou have to try to purchase something first. Pick a game, hit purchase and if your wallet doesn't have enough to cover it, you'll be given an option to "add exact funds" or something like that.09/23/2014 - 2:05pm
MonteI have seen no option for that on my 3DS; anytime i want to add funds it only gives me the option to add in denominations of $10, 20, 50 or 10009/23/2014 - 2:03pm
IanCWhat Andrew Wilson said. PSN is the same when you make a purchase over a certain price (£5 in the UK)09/23/2014 - 2:02pm
Andrew EisenNeither eShop charges sales tax either. At least in California.09/23/2014 - 2:00pm
Andrew EisenBoth Wii U and 3DS eShops allow you to add funds in the exact amount of whatever's in your shopping cart. If your game is $39.99, you can add exactly $39.99.09/23/2014 - 1:57pm
Infophile@Matthew Wilson: As I understand it, any regulations to force tax online would also set up an easy database for these stores to use, minimizing overhead.09/23/2014 - 1:30pm
MonteReally, the eshop just does next to nothing to make buying digitally advantagous for the customer. Its nice to have the game on my 3DS, but i can get more for less buying a physical copy at retail. And that's not even counting buying used09/23/2014 - 1:18pm
MonteIanC, The Eshop wallet system only lets you add funds in set denominations and the tax makes sure you no longer have round numbers so you ALWAYS loose money. A $39.99 game for instance requires you to add $50 instead of just $4009/23/2014 - 1:13pm
Matthew Wilsonbut thats just it those sites, even the small ones, sell all over the country.09/23/2014 - 11:12am
Neenekoeither that or it would follow the car model of today. big ticket items are taxed according to your residence, not where you buy them.09/23/2014 - 11:07am
NeenekoI doubt it would be the retailer that handles the tax in the first place. If it goes through it would probably be folded in as a service on the processor end or via 'turbotax' style applications.09/23/2014 - 11:05am
Matthew Wilsonsimple there are over 10k tax areas in the us for sales tax. it would be impossible for small online retailers to handle that.09/23/2014 - 10:55am
 

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