Dante's Inferno Protest at E3 Was Staged by EA

June 5, 2009 -

A protest march outsde the Los Angeles Convention Center on Tuesday was staged by Electronic Arts to publicize its upcoming Dante's Inferno game, according to the Associated Press.

While there was speculation in the gaming press yesterday that the event, which was reported as actual news by the Los Angeles Times and San Jose Mercury-News was a fake, today's report is the first actual confirmation.

According to the AP, EA spokeswoman Holly Rockwood said that the publisher hired a viral marketing firm which staged the protest. About 20 actors carried signs and distributed pamphlets protesting Dante's Inferno on supposed religious grounds.

The marketing campaign also employed a faux website, WeAreSaved.org.

GP: I'm wondering if the viral marketing firm used by EA for the Dante's Inferno bit was also the group behind the recent brass knuckles campaign supporting The Godfather II...

GamePolitics was among those sites reporting on the protest as an actual event. We picked up on the story via the L.A. Times's coverage.


Comments

Re: Dante's Inferno Protest at E3 Was Staged by EA

This wouldn't have been taken as real if it wasn't a mirror image of something that actually exists.  Most people thought it was real until EA fessed up.  That's because people like this exist.  And they have views about the world, based on their religion, that a lot of people find ridiculous.  So since they actually exist, it's not "spreading false views about religion."  Furthermore, these type of people are extremists, not mainstream christians.  And over 70% of people in the US are Christians so it's not a minority group that needs protection.  Quite the opposite. 

"In essence they were spreading a negative view of the church by showing Christians to be intolerant and wacky." - Some are intolerant and wacky.  Again, that's why this worked.

 

Re: Dante's Inferno Protest at E3 Was Staged by EA

For God's sake, lighten up.  We can't make fun of anybody or anything?  Why not?  We all need to take ourselves a bit less seriously and laugh at ourselves and others.  It feels good.  Laughing and making fun helps us to see ourselves as others do.  You may disagree with their point of view but they should definitely be able to make it.  Even if it is for marketing.  At least this protest was interesting and started some conversations.  Most marketing makes me want to poke myself in the temple with a chopstick. 

Re: Dante's Inferno Protest at E3 Was Staged by EA

 The problem is they were not making fun or religion. Also the view they created of the church was derogatory to the people who do not understand this was faked. In essence they were spreading a negative view of the church by showing Christians to be intolerant and wacky. They were not making fun of religion they were spreading false views about religion.

Re: Dante's Inferno Protest at E3 Was Staged by EA

EA is just spraying it with the sweat off of David Jaffe’s forehead, and intends to sell it as an alternative to God of War III.

Yeah, but you have to remember that DEVIL MAY CRY came first.

Now it's a threesome battle!!!

 

Re: Dante's Inferno Protest at E3 Was Staged by EA

 As a christian gamer I do find this kind of offensive. Using religion as a marketing campaign is somewhat insulting my religious views. I could really care less about the fact the game is about hell or the violence in the game. Most Christians down South are pretty tolerant about this stuff. Heck my youth minister played doom 3 and mass effect.

 

Oh and to answer the undeniably upcoming comment about how I am trying to push my views on someone else. I'm not. Anyone who tries that is not really a christian, but a flamer. The whole point of chrisitianity is not to force religion on people but help others by love and example.

Just ignore those crazy people who call atheists and other religions evil. 

Re: Dante's Inferno Protest at E3 Was Staged by EA

Using religion to sell stuff is wrong? What about Christianity used to sell music, ie Christian Rock? What about Christmas and Easter (big commercialised events)? What about the Catholic church that makes huge profits by selling Christianity?

Religion has been used plenty of times as a marketing campaign and if you think it weakens your religion then it shows that it must be pretty weak if it can't stand up to the effects of this EA game.

Re: Dante's Inferno Protest at E3 Was Staged by EA

So they are trying to advertise their religious products using their religion. What? If its Christian Rock of course its advertised as Christian. Books too. If the content is Christian its kind of hard to advertise it as something else. However, for a secular company to insult and deface religion in order to advertise a product that religion does not support is wrong.

Re: Dante's Inferno Protest at E3 Was Staged by EA

no matter what religion it is...this kinda insult and defacing is lowest of the low and should not be allowed I'm sorry...I'd be insulted if they mocked Athiests, or any other religion out there that isn't christian...I really think it's insulting, rude, and makes the company worthless...

 

And as for Christian music and the like...not all Religious people want music about sex and violence or any of the stuff you hear today (unlike me I happen to like Nightwish, Nickelback, Blind Guardian, <insert incredibly long list here that's too much to type and avoid the christian stuff thank you very much) it's filling a demand...

What demand exactly is insulting -any- religion filling? None. All it's doing is getting a lark and that's why it offends me because it's a practice that shouldn't be allowed. Viral Campaigning is on so many levels wrong.

Re: Dante's Inferno Protest at E3 Was Staged by EA

-technically- Christian rock is made to give people another avenue of music...it's not really commercialization of the religion because there's a large group of christians out there that can stand the messages in today's music...I for some reason get annoyed at Christian Music but it's not cuz it's selling my religion...and I have to say...for me it's offensive that they marketed it in -this- fashion....because you know there's people out there that will go "You Christians suck! Did you see those nutjobs protesting that Dante's Inferno! Ugh!" Oh and the thing I love the most...the more bad press my religion gets the worse -I- am treated in -my- community...because their all idiots and if a few christians are nutjob morons...guess what we must all be! which we aren't -_-; It's gotten bad enough in my town that sometimes I just say "Yeah I believe all religions are the same...but I kinda lean more christian...but for the most part there's god and thats it..." Because then I'm not blaspheming all over the place but I'm also not getting my butt kicked by some jerks because of stupid stuff like this....This is offensive and wrong in so many ways...And I'd believe that no matter what religion they kicked through this campaign...

Re: Dante's Inferno Protest at E3 Was Staged by EA

Well done EA.

Reality/////////////////////////////////////Fantasy. Seems like a pretty thick line to me...

Re: Dante's Inferno Protest at E3 Was Staged by EA

Seems like the people that hate EA for doing this are the ones that fell for it. I personally didn't give it much thought, because I didn't surprise me that Christians were once again protesting against another stupid cause, and it doesn't surprise me now that EA pulled this trick either, because they created all the rumours that Dead Space was banned in many countries (including Japan of all places, home of the Guinea Pig films, and most of the violent games).

I really don't know why people are getting angry over this, EA pulled a stunt, got people talking about the game, it's not like this hasn't been done before.

Re: Dante's Inferno Protest at E3 Was Staged by EA

Dear People Who Used This As An Excuse to Shit on Religious People,

Fuck you too.

Seriously, I don't know who's worse. The religious zealots, or the atheist ones. You all spout bullshit. "You don't believe in what I believe, you're evil!!!!!1one." "You believe in anything at all, you're pants-on-head retarded!!!!!1one." It's all the same. You shake your little fists at religion, without even thinking about the fact that you're acting exactly like the nutjobs you rail against.

When people thought this was real, did I see any posts about how terrible it was that these protesters were making religion look bad? No, of course not. Anyone note that it was reported as just a sect of Christianity? Nope, not a bit. All of a sudden every religious person and every Christian denomination gets tossed into the shit pile as far as you're concerned. You paint with a broad brush, just like the zealots who think everyone not in their religion is evil, and every Jack-clone who thinks every video gamer is a murdering rapist. Good job, assholes.

Re: Dante's Inferno Protest at E3 Was Staged by EA

Re: Dante's Inferno Protest at E3 Was Staged by EA

Dear EA

Fuck off

Thanks.

Re: Dante's Inferno Protest at E3 Was Staged by EA

First, the game doesn't really appeal to me, second, what does it say about a game when its own publisher protests its release? ;)

Psychos will always be psychos; they don’t need video games to help them. SCOTT RAMSOOMAIR, GameCore interview, Mar. 7, 2005

Psychos will always be psychos; they don’t need video games to help them. SCOTT RAMSOOMAIR, GameCore interview, Mar. 7, 2005

Re: Dante's Inferno Protest at E3 Was Staged by EA

Not to hijack the thread or anything but I can't seem to get my signature to appear below what I say. How do I fix it? Also, can anyone else not see the shoutbox or is it just me?


 

Re: Dante's Inferno Protest at E3 Was Staged by EA

Hmm...I'm wondering how many actual religious fundies caught news or sight of the protest and started joining in with the fake protesters. That would have been funny for them, especially when they are told later that the whole thing is a publicity stunt.

 

Re: Dante's Inferno Protest at E3 Was Staged by EA

Damn you EA!

Re: Dante's Inferno Protest at E3 Was Staged by EA

Hey guys, I have an awsome idea.  Let's just bullshit around a company office building.  To pay for shit, we'll say we're a viral marketing group.  Then, we'll get tons of money by companies that don't know what viral marketing really is, and thus that money will be able to fuel our bullshitting around said office building!

Dumb PR stunts are dumb. 

Re: Dante's Inferno Protest at E3 Was Staged by EA

Well... I'm still not buying it... so jokes on EA

Re: Dante's Inferno Protest at E3 Was Staged by EA

Oh, goddamnit. I can't believe I wasted good anger and rage on this. I'm not even sure I posted, I was so angry.

I mean, I know Dante's Inferno looks like a good game, but this is exactly what we don't need. Hell, if word gets out to real Christian orgs that this was all a marketing ploy, think how pissed they will be.

------------------------------------------------------------------------------

Game on, brothers and sisters.

------------------------------------------------------------------------------ "Those who sacrifice liberty for security deserve neither." -- Ben Franklin Game on, brothers and sisters.

Re: Dante's Inferno Protest at E3 Was Staged by EA

Look at it this way, if news of this event causes anger at the same speed that the Grand Theft Auto series did, it'll be about eight years before we hear anything about it.

"Those who would give up essential Liberty, to purchase a little temporary Safety, deserve neither Liberty nor Safety" - Benjamin Franklin

"Those who would give up essential Liberty, to purchase a little temporary Safety, deserve neither Liberty nor Safety" - Benjamin Franklin

Re: Dante's Inferno Protest at E3 Was Staged by EA

I saw that coming, and so did Brokenscope.  Yay me.

 

Re: Dante's Inferno Protest at E3 Was Staged by EA

Even a blind squirrel stumbles into a nut every now and again.

Re: Dante's Inferno Protest at E3 Was Staged by EA

Re: Dante's Inferno Protest at E3 Was Staged by EA

...all right. That's it. Screw it, EA. My patience with you has finally died out. I was going to get Tiger Woods 10 just to have some fun when i had family over (they liked playing the other version i have, so why not) but not anymore. I can't support a company that does something like this.

Re: Dante's Inferno Protest at E3 Was Staged by EA

C'mon EA, really?  This is the kind of crap we used to expect from Acclaim, we thought you were above that.

Re: Dante's Inferno Protest at E3 Was Staged by EA

No surprise here.

If you go crazy then I will still call you Superman.

Re: Dante's Inferno Protest at E3 Was Staged by EA

Since many here had already guessed this was faux viral protesting it changes little  Well other than to lower yet more (if possible) any possible respect for EA. 

If only Jehovah of the Old Testament was still running around.  Methinks EA is in need of being smited. 

Re: Dante's Inferno Protest at E3 Was Staged by EA

They didn't take his name in vain. I'd say since word got out it was quite effective.

Re: Dante's Inferno Protest at E3 Was Staged by EA

This seems like nothing but bad news, I thought something sounded strange about this particular protest in comparison to your usual religion oriented protest.  But really we gamers shouldn't really be agreeing with something that is intentionally mocking a group for the sake of profit when we spend alot of time dealing with groups who do the same thing to us.

It just leaves a bad vibe that no one really needs.

Re: Dante's Inferno Protest at E3 Was Staged by EA

Fuck EA.  Talk about being in poor taste.  If I were a Christian, I'd be pissed as hell at them for making Christians look like fools (they do that fine on their own). 

It's bad business to bring religion in as a marketing ploy.  Shame on EA.

Re: Dante's Inferno Protest at E3 Was Staged by EA

YEAH! And I'm one of those people who love bees! Thats why I am pissed at Bungie for making bee lovers look like fools.

It's bad business for the 8 million copy selling game. Shame Bungie and shame Microsoft.

Re: Dante's Inferno Protest at E3 Was Staged by EA

*Yawn* Told you so.

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Dante's Inferno Protest at E3 Was Staged by EA

I'd rather see EA trolling people with fake protests then trolling consumers with draconian DRM.

Re: Dante's Inferno Protest at E3 Was Staged by EA

Unfortunately those two types of trolls are not mutually exclusive.

Re: Dante's Inferno Protest at E3 Was Staged by EA

 True. Still, this is nowhere NEAR as bad as Activision taking a huge steaming dump on Tim Shaefer. (with regards to sueing over the release of Brutal Legend after they dumped it)

Re: Dante's Inferno Protest at E3 Was Staged by EA

Pathetic on EA's part. There are enough ridiculous protests being held already that we don't need fake ones generated by marketing asshats.

Re: Dante's Inferno Protest at E3 Was Staged by EA

Pft, personally, I think it was genius, I mean apparently they see what its done for the likes of Rockstar with people whining about the GTA games and such, so yeah.

Re: Dante's Inferno Protest at E3 Was Staged by EA

Here's a problem with this: people are sheep.

Person1: "I heard there was a group protesting this game on religious grounds."

Person2: "Yea, it must be bad if someone was protesting it, and it's still being released!"

Person3: "We need to get the word out to get this horrible game stopped!"

Re: Dante's Inferno Protest at E3 Was Staged by EA

Greater sheep problem --

Person1: "I read on the internet there was a group protesting this game on religious grounds."

Person2: "How dare these communist republicrat think-of-the-children fascists dare engage in their own 1st Amendment freedoms to criticize a game that would suck anyways! But now I must swear to purchase this EA drivel so I can continue to wallow in my persecution complex and self-pity! Big brother! Hitler! OMFGWTFBBQ!!!11!!oneone1!."

Person3: "Turns out the protest was just a PR stunt. Maybe you could just judge a game on its merits instead of what publicists pretend to think about it?"

Person2: *head explodes*

Person1: "Now who's gonna clean this up?"

Re: Dante's Inferno Protest at E3 Was Staged by EA

You are missing Person4 who will post "face palm" in response to ever post by Person1, 2 and 3.

--
A house is not a home unless it contains food and fire for the mind as well as the body. Benjamin Franklin

--
A house is not a home unless it contains food and fire for the mind as well as the body. Benjamin Franklin

Re: Dante's Inferno Protest at E3 Was Staged by EA

On the one hand, the marketing stunt worked. It stirred up controversy, which then publicized the game to people who may not have know about it otherwise. That means that more people will be inclined to buy the game.

On the other hand, though, the marketing stunt sends a few bad vibrations this way; the magnitude of the stunt itself and the resulting controversy suggest that EA might be compensating for something. Knowing EA, that "something" might be the realization that Dante's Inferno is too weak to hold its own weight as a blockbuster title. Kind of like how SPORE and Mirror's Edge turned out.

Re: Dante's Inferno Protest at E3 Was Staged by EA

You have to remember that a vast majority of gamers can give a damn about this degree of marketing ploy. I don't think anyone walks into a store and goes like.

Dude: 1 Dante's Inferno

Other Dudel: Dude don't buy that game, they just hired people to protest like religous nuts on the street to promote their game.

Dude: on second thought... never mind...

All casual gamers care about is if the game looks "sick" or not, regular gamers just care if the game is good or not, and only a segment of politcally charged gamers care who made the game and what went down in development, and EVEN FEWER care about what kind of marketing tactics they used.

Re: Dante's Inferno Protest at E3 Was Staged by EA

I liked Mirror's Edge....

Re: Dante's Inferno Protest at E3 Was Staged by EA

I liked Mirror's Edge too. Except the being forced to fight towards the end instead of being able to run away from the guys with the guns. Still, I'm hoping for the "promised" trilogy. Not holding my breath though...

Re: Dante's Inferno Protest at E3 Was Staged by EA

not suprising

Trevor Gray ganjookie@yahoo.com

Trevor Gray
ganjookie@yahoo.com

Re: Dante's Inferno Protest at E3 Was Staged by EA

One more bit of dreck on the pile of boneheaded PR stunts.  Seriously, who greenlights this crap?  And why do they continue to try to fake out a group of people who A: are pretty good at seeing through such shenanigans, and B: hate being treated like gullible fools.  alliwantforxmasisapsp, anyone?

Re: Dante's Inferno Protest at E3 Was Staged by EA

I have one thing to say EA...... BRILLIANT!

http://www.magicinkgaming.com/

Re: Dante's Inferno Protest at E3 Was Staged by EA

My thoughts exactly.

 
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NeenekoThey have and exercise control over which games are allowed on their privately controlled 'open forum'. Their endorsement is fairly minimal since it is only 'we do not reject this', but it is still an endorsement of sorts.12/17/2014 - 3:58pm
NeenekoHistorically there have been issues with libraries allowing some groups but not others. Perhaps 'endorsement' is too strong a word, but their editorial control IS a preapproval process, even if the standards are pretty minimal.12/17/2014 - 3:56pm
E. Zachary KnightLet's put this a different way. My local library allows any group to reserve and use multipurpose rooms. That does not mean that the Library endorses all events that take place in those rooms.12/17/2014 - 12:54pm
E. Zachary KnightValve's editorial control comes from removing problem games and accepting games to Steam. They make no claim over any games otherwise.12/17/2014 - 12:52pm
E. Zachary KnightNeeneko, It is not at all a form of endorsement. Grenlight is an open forum for game developers to pitch their game to Valve/Steam and Steam users. Does Valve have some editorial control? Yes, but not to the point that they preapprove games.12/17/2014 - 12:51pm
Neeneko@EZK - I disagree. Greenlight is built off Valve's brand. While not an explicit endorsement, it is a form of it, otherwise Greenlight would have no value over other platforms.12/17/2014 - 12:05pm
MaskedPixelantehttp://www.latino-review.com/news/exclusive-viola-davis-bags-amanda-waller-role-in-suicide-squad Latino Review says Viola Davis will be Amanda Waller. History of Latino Review says "wait for a REAL news site to confirm".12/17/2014 - 10:48am
PHX Corphttp://www.polygon.com/2014/12/17/7407869/assassins-creed-unity-glitch-broken-problems-xbox-one-patch -Facepalm- Screwup means Assassin's Creed Unity's patch is the 40GB full game on Xbox One12/17/2014 - 10:17am
PHX Corphttp://www.theverge.com/2014/12/16/7401769/the-mpaa-wants-to-strike-at-dns-records-piracy-sopa-leaked-documents Sony leaks reveal Hollywood is trying to break DNS, the backbone of the internet12/17/2014 - 10:05am
E. Zachary KnightA Game being on Greenlight is not an endorsement of said game by Valve, Steam or anyone related to Valve or Steam. Greenlight is a combined sales pitch to Steam and its users.12/17/2014 - 9:51am
E. Zachary KnightThe Life cycle of a Greenlight game: A game gets made->Developer puts it on Greenlight->Gamers vote for it->Valve decides it is worthy of a Steam release->Game is sold on Steam. While the game is merely on greenlight, it is not available for sale on Steam12/17/2014 - 9:50am
InfophileGreenlight games may in the future be sold through Steam. A game there may be "greenlit" and then sold on Steam proper, or it may not, and never actually be sold on steam. That quote refers to them selecting some games from Greenlight which they will sell12/17/2014 - 9:39am
MechaTama31"Today we’ve Greenlit another batch of 50 titles to advance through Steam Greenlight, and be offered worldwide distribution via Steam." Am I missing something here? Because it sounds like Greenlight games are sold through Steam.12/17/2014 - 9:00am
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MechaTama31Greenlight games aren't sold through Steam? Then what exactly *is* Greenlight?12/17/2014 - 8:58am
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prh99EZK: My point wasn't that they are responsible for people's purchase decisions, but that their policies and criteria for approval needs some work. As far as refunds go, you know it's bad when EA has a better policy. EA, former worst company in America.12/17/2014 - 1:21am
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Consterjames: I know what the question says.12/16/2014 - 10:26pm
E. Zachary Knightprh, considering Greenlight games are not sold through Steam, unless accepted by valve, there is no reason to blame Valve for you or someone else buying a game listed in it.12/16/2014 - 9:44pm
 

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