ESA Boss Talks Piracy, DRM at E3

ESA Boss Talks Piracy, DRM at E3

June 8, 2009

GamePolitics has already provided a recap of politically-oriented remarks made by ESA CEO Mike Gallagher during his state-of-the-industry address at E3 last week.

But Gallagher also addressed the related issues of piracy and DRM; both are topics of interest to GP readers. In response to an audience question, here's what the ESA boss had to say about piracy:

Piracy is a scourge. Piracy is theft, plain and simple, of the intellectual property and the creativity and the energy of the investors in this industry and the artists who make the great games. Period. Okay?

 

It's a problem of such degree that it's between two and three billion dollars a year that it costs our industry in this country alone. When you look at piracy across all of entertainment, it's a much bigger number when you put in movies and look what it's done to the music industry. So, the going-in proposition has to be a recognition that piracy is wrong, it's illegal and it should be stopped...

In regard to the use of digital rights management (DRM) such as the much-maligned SecuROM, Gallagher said:

There are business models that say, "You know, we're going to build our business model around giving it away for free and having the revenue come in in other ways." We [in the video game business] do that too. We do that too. But for those companies who go forward, they're entitled to protect - using DRM - to protect their content. And I realize that it is a subject of some controversy with gamers and consumers because, like other similar types of devices, most often they negatively impact the law-abiding gamer.

 

But it's one of those things that we have to be vigilant about. It's vitally important to preserve the ecosystem and the jobs in the industry and the next great game. If you don't make money off of the games that are made now you're not going to see the ones that come later like you saw at the press briefings already at E3.

Simon Carless of Gamasutra has additional coverage of Gallagher's comments.

GP: The grainy video was shot from my mobile phone. As soon as YouTube decides to finish processing the video containing Gallagher's comments on DRM (same as in the transcript), I will post the link.

UPDATE: Here's the link to video of Gallagher commenting on DRM.


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Re: ESA Boss Talks Piracy, DRM at E3

"Piracy is theft, plain and simple" 
Really? Because the courts would disagree in the fact that no owner is deprived of their property. Plain and simple.

"But for those companies who go forward, they're entitled to protect"
Why? Because they want money, they deserve it? 

I really hate how they try to make it seem like a crime that it very clearly isn't. They just flat out lie on a regular basis...

Re: ESA Boss Talks Piracy, DRM at E3

But he said "Period. Okay?". That means it's TRUE. No matter what facts may say otherwise, the man said "Period. Okay?". Which part of "Period. Okay?" do you not understand?!!

 

 

Re: ESA Boss Talks Piracy, DRM at E3

I hate it when people try to claim piracy isn't a crime.  Okay, it might not technically qualify as stealing, but that doesn't make it moral.  You're still taking what isn't yours.

And don't bring up any of this "I wouldn't have bought it anyway, so I'm not costing them anything."  If you don't want it enough to pay money for it, then don't play it.  It's a slippery slope, because sooner or later there will be a game you would have bought, but why pay money when you can get it for free?

I'm not saying I like DRM's.  They're annoying, and they harm the honest customer far more than any pirates.  I much prefer techniques like Steam, that actually convenience me, while protecting their own property.

But don't act like the companies have no right to be upset by piracy.

Re: ESA Boss Talks Piracy, DRM at E3

What Beacon80 said.  DRM and suing everyone in sight are not appropriate ways to combat piracy.  But the fact is, if you are playing a game you are supposed to pay for without paying for it, you are a thief and you are part of the reason why these companies resort to the tactics they do.  There is no rationalization for stealing entertainment products.  They aren't necessary for life, you don't need them and if you use them without paying the price asked, you are the problem.  Ridiculous semantic arguments like "it isn't really theft because they aren't being deprived of something physical" don't help make you look any more nobel either.

Parallax Abstraction
Ottawa, Ontario, Canada
blog.digital-lifeline.ca

Re: ESA Boss Talks Piracy, DRM at E3

"Ridiculous semantic arguments like 'it isn't really theft because they aren't being deprived of something physical' don't help make you look any more nobel either."

That's not a "ridiculous semantic argument". To claim that copyright infringement is theft, that is a ridiculous semantic argument.

Re: ESA Boss Talks Piracy, DRM at E3

You are taking something that isn't yours.  That's theft.  Intellectual property is still property.

Re: ESA Boss Talks Piracy, DRM at E3

You're not taking anything from anybody. You're making a copy; the original is left intact. It's not theft by any reasonable stretch of the imagination.

 

Re: ESA Boss Talks Piracy, DRM at E3

You are still taking it.  Just because the original is intact doesn't change the fact that it's intellectual theft.  It doesn't change the fact that you are gaining something for free that you're supposed to be paying money for.  If you want to quibble the semantics, go ahead, I don't care.  Nothing you can say will make it ethical.  It all comes down to this: If you don't want it enough to pay money for it, don't use it.

Re: ESA Boss Talks Piracy, DRM at E3

"You are still taking it."

Not in the sense that would make it theft. You're not taking anything away from the owner, you're only making a copy of it. It's no more stealing than taking a picture of you is stealing.

Whether or not it is unethical is an entirely different concern.

Re: ESA Boss Talks Piracy, DRM at E3

Nothing is free, those that download try and pay higher rates for internet service,buy hardware ontop of normal living expenses, just because corporate can not find a way to directly sell things to them dose not make non profit "intellectual property/copy right" violations on the consumer level a crime worth dealing with.

How many studios have gone down from mismanagement and not being able to gain or hell even maintain corporate interest to stay in business even if they have sold a hot title or 2(clover studios,ect), at the end of the day it dose not matter if a segment of the worlds population can not or dose not want to 'buy' media the vast majority has the sheepish consumer mindset ingrained into their skulls and they are the ones  corporate tries to herd not the sub sect who wont buy or refuse to pay into a system that rapes the artist/content creator so the CEO's can stay in cocaine.

The people should have the right to snub the status quo and get their informational/educational or inspirational/entertainment media without needing to be beholdant to tyrants of industry or insipid status quo's, with that said  they should never be allowed to sell it(bootlegs/digital) without a proper license, tossing out free trading of info/media with illicit gains is tossing tub out with the water.

You ever think if the system allowed for free trade and infinite contract like CP that corporate would be forced to put more effort into its re releases so it will gain more interest by everyone than shitting out a quick edit,a directors cut edit and extended edit and random anniversary crap, there comes a time when the consumers of the world should not have to be beholdant to a throughly broken and top heavy industry who's buys laws as so they can further their bottom line of incompetent upon the masses.

 Not to mention the whiners who think the content they made needs all kinds of anti consumer protection because they think they can make money from it someday, no no you wont the only way your going to strike it big is if its an other night sensation and some more cash than brains corp buys you out or partners with you other wise you have to deal with the real world if tis not making money get a new job. And yes you can claim the unwashed masses should get a job but their are more of them and corporate has more power than all of us(unwashed/content creators, not gen masses...for the most part) and is the one that is raping us not the other way around.

At the end of the day intellectual property/copy right is self delusion over something that has been redone time and time again and even if it is new it fails to niches into the industry that can hide it for decades or simply dismiss it, what I am getting at with this final rant you can't steal words or a story or even visuals you can perhaps limit their sale but to make consumer side intellectual property/copy right infringement a note worthy civil crime(or otherwise) is a joke since corporate gets away with it daily rarely having to really suffer for their crime just pay the toll and keep on truck'in of which if done by consumers they would and are being steam rolled over because they don't have the millions or thousands to pay flagrant frees for misbehavior thats not even on the level corporate dose by oversight or greed, they are the professionals if they can't keep their act together the government should fine them millions when they cock up and misbehave as for end user crime bootlegging should be eqateable to drugs  even if you run a web page we you are hiding income gained take the property if past 5 or 10K, between  fines and seized property the system will balance itself out but with petty civil suits that bully the populace into random complacency nothing will change because the system remains broken... .

In the end keep corporate out of out pants/bedrooms no matter what..... unless we are selling bootlegs out the window/pocket.... 

edit

DRM is kinda a non issue(its easy enough to by pass) but since they've tried to make it a crime they have made it more of an issue, if can't can bypass it when it breaks then they have made a mountain out of an ant hill, if anything the more they try and "fix" things the worse everything gets... they need to lay off buying laws,ignore the gray sector but to update their protections  by and get back into closing down any studio  they can't bend over and milk to undeath........

We need a healthy gray divide between corporate and consumers without that gray aera to protect us theres nothing left to keep them from screwing us over more and because it takes effort the masses can not screw over corporate essentially making most CP/IP/DRM issues one sided..

edit


TL : DR : you are whining about nature being unfair......

 


I am a criminal because I purchase media,I am a criminal because I use media, I am a criminal because I chose to own media..We shall remain criminals until Corporate stay's outside our bedrooms..


http://zippydsmlee.wordpress.com

Re: ESA Boss Talks Piracy, DRM at E3

I take it you've seen Steal This Film I and II. If not, I think you'd enjoy it. The first is mostly about the Pirate Bay, but the 2nd is a really nicely done film about the history and abuse of copyright law.

Re: ESA Boss Talks Piracy, DRM at E3

No I came to my own conclusion over the dickary of the system long ago.

Its simple the people should not be forced to only buy media, trading and shearing all of this is a fundamental to being human now when it comes to selling that crosses the only line I can see. You balance the system by allowing alot of unrestrictive use by the people so the people can help in spreading the word and you will get more consumers out of it then buy buying networks and trying to control every aspect of it to play your ten songs a day(hello crappy nationalized radio *waves*).


I mean hell I can handle the idea of  DRM and "unsupported" used copies even bootlegging being treated like drugs far more than I can DRM you can not touch, media you may not cross convert or port to any of your devices(they iz taking me away for putting my VHS collection on DVD and copying my wedding DVD) , I mean seriously if you are going to treat it like serious business the nit picking and rule mongering is not going to end until you need a implanted chip to ok youer viewer ship of media, if business got back to business instead of trying to make and refine rackterring and everythign that comes along with it a business. Business would up and problems(precived or other wise) would be down.


I am a criminal because I purchase media,I am a criminal because I use media, I am a criminal because I chose to own media..We shall remain criminals until Corporate stay's outside our bedrooms..


http://zippydsmlee.wordpress.com

Re: ESA Boss Talks Piracy, DRM at E3

"I hate it when people try to claim piracy isn't a crime."

In most cases, it is not. In the US, copyright infringement is treated as a tort (which makes it a civil matter) unless the value of the items copied exceeds a certain amount of money.

Re: ESA Boss Talks Piracy, DRM at E3

Nobody tried to say it wasn't a crime.

It is not, however, theft. Neither by the textbook nor the legal definition. Theft requires depriving somebody else of their property.

It is still a crime, though.

Re: ESA Boss Talks Piracy, DRM at E3

Well, yeah that's true but... isn't this statment just trying to establish that piracy = bad thing?

So isn't all this arguing over exactly what kind of bad thing it is simply a case of missing the forest for the trees?

Re: ESA Boss Talks Piracy, DRM at E3

You know what the owner is deprived of, when you pirate?

Money for their time. Developers spend months and often years, living, breathing, and creating a game. Then someone who reassures themself that it isn't really theft goes and steals a copy of it - whether they were going to buy it or not - which devalues the developer's time.

The bottom line is that pirates depend on paying customers, and that's what makes it unethical. Enough paying customers have to pitch in, in order to keep the developers solvent, otherwise there will be no more games.

However, I'm starting to think that software pirates are either ridiculously stupid and they can't see this, or that this is their ultimate goal: to have no more games to play. 

Re: ESA Boss Talks Piracy, DRM at E3

''It's a problem of such degree that it's between two and three billion dollars a year that it costs our industry in this country alone."

It does?

 

And how is that figure worked out then? 1 pirated copy == 1 lost sale? dont kid yourself. Little 13 year old johnny who downloads £200 of music and movies, doesnt equate to £200 of lost revenue. Especially considering he makes his purchases with his tiny £10 a month allowance.

 

" When you look at piracy across all of entertainment it's a much bigger number when you put in movies and look what it's done to the music industry.''

what has it done to the music industry?

forced them to come crawling out of the dark ages and embrace digital distribution? Isnt that a GOOD thing?. The fact i can now get an album on amazon as a digital download for £5 (and do so regularly) as opposed to never buying a CD at retail that cost £10 - 15 is a good thing surely. Your actually MAKING money off me that you wouldnt have made otherwise.

 

Yes piracy can be a problem. SOME sales ARE lost revenue. Just dont kid yourself into thinking its the source of all the worlds problems.

Re: ESA Boss Talks Piracy, DRM at E3

I think NovaBlack makes a key point here that the industry conveniently ignores to inflate the lost revenue numbers: 1 pirated copy != 1 lost sale.  This benefits them when they go to law enforcement and say "look we are losing BILLIONS!"  When in truth, it is a fraction of that.

Re: ESA Boss Talks Piracy, DRM at E3

"...and look what it's done to the music industry"

Yes, those poor, poor hip-hop artists on MTV Cribs with only 5 sets of diamond encrusted teeth from making music about robbing and killing people while doing drugs and whores. I feel so sorry for them being ripped off.

 

Re: ESA Boss Talks Piracy, DRM at E3

Like Weird Al's song.

"Don't take away money from artist just like me, how else could I afford another solid gold humvee?"

Re: ESA Boss Talks Piracy, DRM at E3

Double post, my computers been stupid and laggy as of late.

Re: ESA Boss Talks Piracy, DRM at E3

....I might have a different view on this if not for the fact that I have to hack my own PSP to put my old PS1 games onto it....

---

I once had a dream about God. In it, he was looking down upon the planet and the havoc we recked and he said unto us, "Damn Kids get off my lawn!"

Re: ESA Boss Talks Piracy, DRM at E3

Mr. Gallagher;

How about MY right to use MY purchased PROPERTY as I see fit?

I seriously think people need to start suing over DRM based on old fashioned property law. There's a lot of really hallowed law out there about restraints on use and restraints on alienation being subject to some pretty tough scrutiny. Basically, you better have a DAMN good reason for telling people how they can USE their own property or telling them they can't SELL it.

I don't think the Courts would be too keen to overturn some of those since they are so entrenched in property law which has been subsumed into contract and tort law, you could really screw things up if you start tinkering too much.

How about this, you want to turn my PURCHASE into a glorified RENTAL? Fine, then you're only going to be allowed to charge me the RENTAL price (or maybe 3 rental prices if that's all the installs I get). So your $50 game just became a $15 game. You bet if I was a judge that's the ruling I'd make. Get rid of these restrictions on property rights or we'll treat them like rentals from both ends.

Re: ESA Boss Talks Piracy, DRM at E3

Once again, Gallagher demonstrates that he and the organization he helms are part of the problem. His inflammatory mislabeling of copyright infringement, irrationally inflated claims of damages, and insistence on treating all customers as thieves only make a reasonable rapprochement between the sides of the debate more difficult. If anything, such an abusive attitude is likely to make more people inclined to download unlicensed media, rather than paying money that will go to fund deliberate disinformation screeds like this.

Is filesharing causing actual lost revenues to publishers? Probably in some cases, but not to anything near the outrageous extent claimed by media companies. If any of them believe those figures, it's because they've allowed visions of wealth beyond the dreams of avarice to lure them into self-deception. Most, I suspect, just want big, impressive numbers with which to impress legislators--and, perhaps more importantly, investors. "If only we can use this horribly invasive DRM...if only we can make it illegal to crack it...if only we can get the death sentence mandated for copyright infringement...if...if...if...we will suddenly begin raking in profits such as have never before been seen by mortal eyes!"

No, they won't. The sales they're chasing are phantasms. Moreover, the harder they push, the more they will alienate their real customers.

Re: ESA Boss Talks Piracy, DRM at E3

People like him make pirates

Re: ESA Boss Talks Piracy, DRM at E3

Ah, he's still pulling out those fabricated numbers about lost sales eh? Someone downloading 300 dollars worth of music is not a loss of 300 dollars to the industry. As an example I went on over to the Adobe website.

Let's see, Adobe Photoshop CS4 costs 700 USD. According to Mr. Gallagher, every time someone pirates a copy of Photoshop, Adobe has lost 700 USD. Except for the fact that most people who pirate Photoshop would NEVER EVER actually buy it. The majority of people using it are teenagers experimenting with image editing to make avatars, banners, whatever. These are not the sort of people who are going to be spending $700 on a product.

Also, in regards to:

Piracy is theft, plain and simple, of the intellectual property and the creativity and the energy of the investors in this industry and the artists who make the great games. Period. Okay?

1. (Law) The act of stealing; specifically, the felonious taking and removing of personal property, with an intent to deprive the rightful owner of the same; larceny.

Why glory be! This doesn't sound at all like copyright infringement! I'm sure it's just an honest mistake right guys?

I wish someone at these things would call him out on the real reason for DRM. These companies and organizations are not run by idiots (generally). They KNOW that DRM does nothing to stop piracy. The reasons for DRM are twofold. First, to appease shareholders, because they don't have the same knowledge about the actual cost of piracy and effectiveness of DRM that we do. Second, and this is the real reason, is to stop resale of games. Anything you buy digitally can't be lent to a friend, or resold once you're finished with it. Any copies of a game that is solely digitally distributed will have to be bought direct from the publisher. Which obviously makes them more money.

Re: ESA Boss Talks Piracy, DRM at E3

If soemoen called him out on it they'd likely find themselves being escorted out by security.

Re: ESA Boss Talks Piracy, DRM at E3

With all due respect, the posters chomping at the bit to criticize people like Gallagher make me a little sick.

While his examples and conclusions may be inaccurate, and the methods of combatting it are deplorable, he is correct. Regardless of how you wish to interpet various activities, it is blatant "stealing". Whether you want to argue over whether it's property loss, theoretical monetary loss, loss of respect, loss of time, sticking it to the publishers, loss of unicorns etc... is really beside the point.

The point he is making is that people are taking something they did not compensate the other party for providing. All the excuses for such action that are out there can be argued down to: "don't play it". Don't buy it, don't steal it.

You want to hurt their wallet so they lower prices or improve quality? Ignore their products entirely. You want to kill DRM? Stop giving them excuses for it.

No matter what, "stealing" benefits almost no one but the person "stealing". (Yes there is the occasional exception, but they are just that, exceptions.) "Stealing" makes publishers nervous. It gives them the excuse for DRM, it makes them raise prices to cover percieved losses. Yes, they can't accurately judge the loss of sales, but that cuts both ways. They know their are losses, just not how large or small they may be. From a buisness standpoint they only have two options, adapt or attack. While some media revenues can adapt, I have yet to see a scheme that works well with games.

While I do not agree with publishers on a lot of things, probable most things, I do agree with them that pirates are "stealing", and it does nothing but hurt us as gamers.

 

Re: ESA Boss Talks Piracy, DRM at E3

Also what Duffy said.

Parallax Abstraction
Ottawa, Ontario, Canada
blog.digital-lifeline.ca

Re: ESA Boss Talks Piracy, DRM at E3

I disagree, Duffy. The distinction between copyright infringement and theft is important, if only because the representatives of the media companies have made it so. If it weren't for their use of "theft" and "piracy" in their rhetoric, I don't think it wouldn't matter so much. However, they have beaten those drums into the ground, using them to vilify anyone who argues against them--behavior they compound by knowingly and willfully distorting figures and inventing self-serving "statistics".

If copyright infringement is actually a problem on anything approaching the scale they claim--or even on a significant scale at all--then certainly they need to address it. People deserve fair payment for fair value (and I speak here chiefly of the developers that make the games happen, and who are all too often woefully undercompensated). However, the very fact that they keep beating these drums makes it abundantly clear that the approaches they've taken so far--DRM, legislation, litigation, and vilifying anyone who disagrees with them--aren't working.

If--once again--if, the problem is really significant, then they need to find a new way of dealing with it. They need open discussion with their customers to find a middle ground--a way for them to get paid fairly without intruding upon or insulting those who buy their wares legitimately. That discussion isn't going to happen as long as they keep barring themselves in the cellar, screaming that gamers are "thieves". Claims like Gallagher's taint the entire discussion. Take an objective look at your response to those of us who are criticizing him for it; does it not look to you as if you are assuming we are "pirates"*? That is what propaganda like Gallagher's has made of the discussion: a farce with unscrupulous thieves on one side and sleazy liars on the other. Nothing good will come of that, for the game companies or for the gamers. If you see a man aiming a gun at his foot and squeezing the trigger, shouldn't you at least point out that it's probably a bad idea?

*I actually take your approach, by the way--I vote with my wallet. I only play games that don't use intrusive DRM, and I haven't bought music from any RIAA-affiliated source in well over a decade. (I get all my music from local artists--I hand them cash, and they hand me a CD they recorded in a rented studio.) On the other hand, companies that don't abuse their customers get my business.

Re: ESA Boss Talks Piracy, DRM at E3

I agree with your specific points, and again my point is one of "spirit" and less of "word". The spirit is that pirating is wrong. So long as one side of the argument comes to the table pretending that it is not (that is generally the side we associate with) the other side (the industry) is backed into a corner and has no choice but to respond as they have. Are they right? Probably not. Does that make their actions any less logical? No.

And while they do a lot wrong; reacting as we (as a group) do to the things they say does not make us any better then them.

Re: ESA Boss Talks Piracy, DRM at E3

You have 3 opposing forces here consumers who will mostly buy regardless, The industry that will poo stuff out regardless and then anyone else who dares question this status quo at any level, the main groups could really care less they are simply that big they have their won ways in dealing with anything consumers in general work on trends the industry works via closed and stern mindsets that try and guide trends. Then you have about 30% of consumers who give a damn either to not buy,can't buy but want to buy,can't buy because they are sick of the status quo,ect. When you displace millions of consumers its the system thats damaging itself and not consumers. By all means protect profit streams by ensuring on licensed sellers(this includes illicit profit on IP/CP) but for everything else...stay out of the bedrooms and pants of  the general populace...no real crime/damage is happening because it can not happen not everything done by the populace can be capitalized on .


I am a criminal because I purchase media,I am a criminal because I use media, I am a criminal because I chose to own media..We shall remain criminals until Corporate stay's outside our bedrooms..


http://zippydsmlee.wordpress.com

Re: ESA Boss Talks Piracy, DRM at E3

If copyright infringement is theft, why the need to write the word "stealing" between quotes?

Re: ESA Boss Talks Piracy, DRM at E3

Because I knew someone would try to dredge up meanings of the world "stealing" and associated concepts to imply that what people are doing is not wrong.

I'm using "stealing" for lack of a better word to indicate that someone acquired something created by another party without compensating that party. AKA, you specifically find a way to acquire the something without compensation to the party that created it even though that is the only normal way of getting it. You are using technicalities and the limitations of technology to avoid compensation you would be required to pay in other similar transactions.

You want to argue semantics of theft vs. copyright infringement, that's fine. You want to argue about what should be allowed on hardware you own, thats fine. You want to argue about what you can do with software you purchased, thats also fine. You want to argue and demand a restructure of the publisher/developer dynamic? Thats fine. (And I hope that changes.) In most cases I probably agree with you.

My point is that all that aside, it is still blatantly wronging the creators of something when you specifically avoid compensating them for their effort. And doing so does not help some higher ideal, it does not benefit the gamer culture, because that culture is too large and unwieldly to focus, instead it only harms us.

Let's face it, you will never be able to get everyone who "pirates" to agree to stop for the sake of change, the internet culture practically guarantees that. And the Industry has no idea how hard pirating is or isn't hitting them. They have to do something. Even if all those changes in the game industry came to be, it would barely affect pirating. There is no reason it would or should.

 

 

Re: ESA Boss Talks Piracy, DRM at E3

In the scheme of thigns its not wrong at least no worse than eating poorly for some poor excuse, I will give you bootlegs for profit is stealing from the system but thats as close to reailty as it can get.

 


I am a criminal because I purchase media,I am a criminal because I use media, I am a criminal because I chose to own media..We shall remain criminals until Corporate stay's outside our bedrooms..


http://zippydsmlee.wordpress.com

Re: ESA Boss Talks Piracy, DRM at E3

Here's the problem - Stealing is an emotive word.  Using it obscures the arguments.  Legally, this is not theft.  Morally there's quite an argument to be made.

Copyright infringement does break the law, and there's an argument that it breaches a social contract.  These are both fair points, and I'm sure many people have arguments on the vaildity the law and whether there is indeed a social contract. 

But there's the thing.  We can actually frame the discussion in a non-emotive manner.  "Piracy is theft" is just rheotoric.  It convinces people who don't want to think too hard but it insults the pirates,  who have already made their own moral judgement, and those are the people you want to persuade.  You can't do a good job of persuasion by insults. 

Re: ESA Boss Talks Piracy, DRM at E3

Problem is no one wants to go beyond emotions and do whats fair for all involed.

 


I am a criminal because I purchase media,I am a criminal because I use media, I am a criminal because I chose to own media..We shall remain criminals until Corporate stay's outside our bedrooms..


http://zippydsmlee.wordpress.com

Re: ESA Boss Talks Piracy, DRM at E3

the music industry is doing bad? i thought that was because they challenged the consumers and began ousting them all as thieves and pirates. not because of the real pirates, but because legit customers were being accused and treated as such.

 

hmmm

Re: ESA Boss Talks Piracy, DRM at E3

This guy really bugs me.  The ESA has gone down hill since he took over.

That is not to say that I agree with piracy.  Piracy is theft I do believe that.  But you don't deal with it by treating your legitimate customers like criminals.

The problem is they're old business men desperately trying to hold on to old business practices.  They fight digital distribution because they don't understand that they're tired old retail model is dying.  To me, increased piracy is a symptom of a failing business model than it's own problem.

Music companies are sueing downloaders, invading paying customer's machines, and god knows what else.  THAT's the reason the music industry is failing.  Provide the customer with better value and service and they'll come running back. 

 

Re: ESA Boss Talks Piracy, DRM at E3

One last thing.  Piracy is WRONG.  There is no defense for piracy.  People's arguments about it not being actual "property" is stupid.  Think of it this way... if you pirate, you're getting something that many people (often hundreds) of people worked on for years, for free.  Think about how you would feel if you worked on it and tell me it's not theft.

BUT, just because something is wrong, doesn't mean that anything you do to counter it is right.

Re: ESA Boss Talks Piracy, DRM at E3

DRM hurts consumers more than it hurts pirates. the result? less consumers and more pirates. *slow clap*

Re: ESA Boss Talks Piracy, DRM at E3

This, pretty much.

And the semantics arguments are pointless. Whatever you call it, it's still illegal.
---
I'm not under the affluence of incohol as some thinkle peep I am. I'm not half as thunk as you might drink. I fool so feelish I don't know who is me, and the drunker I stand here, the longer I get.

Re: ESA Boss Talks Piracy, DRM at E3

Only because corporate via society has deemed sharing in non profit environments treasonous.

 


I am a criminal because I purchase media,I am a criminal because I use media, I am a criminal because I chose to own media..We shall remain criminals until Corporate stay's outside our bedrooms..


http://zippydsmlee.wordpress.com

Re: ESA Boss Talks Piracy, DRM at E3

This pretty much sums it up.

Re: ESA Boss Talks Piracy, DRM at E3

I've been saying it since day 1 that Mike here is a useless hack who should of been booted from the ESA when E3 failed last year.

Re: ESA Boss Talks Piracy, DRM at E3

 So Mike Gallagher, can you run me down an average day for you at E3?

 

No Doubt. I'm the boss.

Talk to gamers (like a boss)

Diss on pirates (like a boss)

Inflate losses (like a boss)

Promote bad DRM (like a boss)

Troll the net (like a boss)

Upset consumers (like a boss)

Get fired (like a boss)

 

So am I to believe that everyday at E3 you say something to upset consumers?

 

No Doubt. I'm the boss.

 

Ya ya I got that you said it like 400 times.

 

 

 

Re: ESA Boss Talks Piracy, DRM at E3

I just jizzed in my pants.

Re: ESA Boss Talks Piracy, DRM at E3

All I see is a old man... a blind, old, man.

No more, no less. I pirate, I pirate because decent demos are hard to find, and its nice to see if the purchased product would actually play on my system. But, I also buy what I pirated, sometimes... BioShock, I will never buy, even if it was gifted to me, it'd join Spore on my shelf. I do not WANT those blantant excuses for rentagames on my computer.

Mass Effect though, another story, it was compelling, intrigine, captive, and was fine being unable to talk to mom. (It seems... suckurom uses a specific port each time it wants to call home. I love my routers ability to lock those ports.)

And I pirate, what I lost myself. Over time discs get lost, and need replacement. Sometimes games are hard to find, especially when you want a cold, hard physical proof you have it :P

Re: ESA Boss Talks Piracy, DRM at E3

luckily I always keep this guide handy.

 

NSFW

http://www.edzdesign.com/wp-content/uploads/2008/09/piracyjq12.png

 

 

piracy is copyright infringement yes. theft no.

Re: ESA Boss Talks Piracy, DRM at E3

Here's a copy of something I wrote to numerous companies about their approach to DRM.

 

Well I think most of the companies making PC games are hurting PC gaming period. First off its all too common that gaming companies are making console games than doing a half assed job porting them over to the PC and naturally PC gamers are naturally pissed off. Then companies wonder why PC games don’t sell too well. All I can say is you get what you put in: crap. To top it off this DRM thing that is almost completely useless fighting piracy but damn good at screwing over legit customers. Any business practice that inconveniences legit customers to such a high extent in my opinion should be labeled a failure. We also don’t appreciate being generalized as thieves for the damage a few pirates cause, Most honest PC gamers are not denying that piracy is a problem and that game companies have the right to protect their products from piracy. But once again it’s the honest customers feeling the blunt force of this while the illegal pirates get away with it. You’re making these customers do back flips through hoop after hoop just to play a game they legally own. If this whole thing is a ruse just to convince people to buy consoles, fine I can accept that. But if you plan on making a PC game or porting it than it deserves all the attention to detail that you would give any console. Simply make or port the game properly or don’t do it at all. Now if this whole thing is just to prevent the resale of games, shame on you. Once I buy the product and legally own it, if I want to sell it and trade it in I should have every right to. That's a matter that companies have no business getting involved in. If this is indeeed true, I imagine its a matter of time before console games are "protected" like PC games are.

Back to DRM if DRM actually made a big difference in stopping piracy, I think maybe people would be a little more understanding on the decision to use it. But it isn't effective. Accept it. Those who defend DRM as being successful against piracy needs to puill their heads outta the clouds and back to reality. I’ll be honest: I have a gaming PC and all the consoles and I have certain game preferences for each platform. I do believe that some parts of DRM I think people are getting a bit carried away. Some of the aspects of DRM I can actually suck it up because I actually haven’t had any DRM related problems as of yet. (KNOCKS ON WOOD). My main beef against DRM is limited activations/installs, especially under the conditions that Dark Athena works under. I bought the game and there was nothing stating there was DRM in the program. That is wrong. The customer has the right to know if his/her product has DRM or not. Anyway the activation limit is actually my main pet peeve on DRM. Three activations: well that’s assuming everything works perfectly when the game is installed if it doesn’t you’ll probably need to reinstall it BAM that’s 2 installations down. You get the idea. And if you run out of activations, you got to jump through hoop after hoop to contact the company and cross your fingers that you get more installs. That is wrong. I bought the damn game I shouldn’t have to go through all that for my legal purchase. And again the pirates who stole: they bypass all this inconvenience. Also in case you haven’t been paying attention, we are in the middle of a recession. Companies are going out of business left and right. So if any company that has DRM and requires us to go through hoops to get more activations goes out of business, PC gamers are screwed with a useless product.

This is my suggestion as a possible compromise between protecting your product and trying not to screw over honest customers. First I think the amount of activations should not be less than five. Second these installations should be refundable: if you install the game and uninstall it later you get that installation/activation back. EA and Ubisoft have started doing this and I definitely see this as a step in the right direction. I think with five activations and not losing activations for uninstalling the game properly odds are most users won’t need to contact the company for more activations for a long time if at all. Third if the company wants limited activations, then it should be prepared to handle the customers wanting and needing activations. I understand that you’d still need to make sure that there are legal and legit requests but it should definitely be done as quick and orderly as possible. Last but not least customers should have the option to remove DRM ob their PC. At the very least DRM should be removed when that product is uninstalled. There is NO reason why a customer should have to deal with DRM if the frigging game its supposed to protect isn’t even installed. Maybe even consider allowing the removal the DRM while the game is installed but not let the game be played until it is installed, just in case there is hardware conflicts because of DRM but at the very least, no reason why DRM should be in a PC when that game isn’t. It seems internet is commonplace these days so I have no objection to a 1 time online activation for the game. Also if a game does have DRM it should definitely say so on the box and not be a nasty surprise once the box is opened.

Now I know many people will see this both pro and anti DRM and say no deal, but people got to realize the solution to most problems is compromise. In my opinion this seems like a reasonable compromise that should make honest customers feel somewhat less restricted and at the same time companies can have protection over their products. I wrote quite a bit about this issue but I’d like to leave one last question: for those who feel making console games are safer and less likely to be stolen and pirated, with the constant advances in technology I believe it is a matter of time before console games are pirated just heavy as PC games if not more. Look at the piracy regarding the PSP! Almost every big game that comes on consoles I hear it being leaked online a week or two before release. All I got to ask is what are you all going to do when the inevitable happens and console games are pirated just as badly as pc games are? That day will occur sooner or later. If you’re going to try the same BS restrictions with the consoles that you do with PC, kiss the gaming industry good bye.

For those who are offedned by everything they see and hear....The most effective form of protest is: DON'T WATCH! DON'T LISTEN!

Re: ESA Boss Talks Piracy, DRM at E3

I have downloaded games in the past to try them because I am unsure and there is either no demo or the demo is a piss poor feature-less advertisement. Usually, I stop playing these games and delete them (I'm quite picky). Now, I was going to actually buy Mass Effect after downloading it... and found it had SecuRom. I decided I'd just stop playing and deleted it.

That is a lost sale my friends. I will never buy the first game now. If the second uses DRM, I won't buy it either.

What I am having a hard time understanding is the point of DRM; it does absolutely nothing to stop pirates but can cripple legitimate customers, all while costing the company money to do so. Let's look at this issue from another angle: you guys say "IT'S BECAUSE OF YOU PIRATES THAT THEY PUT DRM ON STUFF." Oh really? So these companies pay big bucks to jam shoddy DRM down our throats breaking games (and computers...) and then tell us it's out of their hands.

Yeah, I bet you'd believe the corporate BS.

PC Gamers have long been the most screwed group of all: we can't return our games to stores, we have to agree to EULAs that basically strip us of every right we have as consumers, and then we get told how and when we can use our paid for products, like forcing internet access or having install limits (on systems where ANYTHING could go wrong costing you 1 of your installs). And then DRM... seriously, do we really need anymore of this crap heaped on?

What the ECA fails to realize is that sometimes, piracy is the only choice a person has. Sure, ethically, it's wrong... but so is screwing the people who pay for your products.

Re: ESA Boss Talks Piracy, DRM at E3

I stand firmly in FlackAttacks corner here.

Lets sum up: Pirates may or may not actually hurt game sales yet the only thing game developers are doing about it is to inconvience their paying customers. While the pirates laugh maniacly while actually providing a better product than the developers.

Yep. Nothings changed. The paying customer still gets screwed. Move along.

Re: ESA Boss Talks Piracy, DRM at E3

 Pretty sure you meant ESA there.

 

Anyways, I agree. FIFA 09 is completely unplayable when I have no network connection because it's constantly trying to validate, and I wasn't able to install DOW from direct2drive because of the sec-u-rom online authentication. Oh yeah and once I had a game with starforce. made 5 dvd-rs into coasters before I finally uninstalled that crud.

Re: ESA Boss Talks Piracy, DRM at E3

This person speaks truth. Game companies are creating their own problem.

Really, look at the options they leave us with!

1) Put up with DRM and pray it doesn't break our computers and/or force us to use another install.

2) Convert to the dark side and download a DRM-free pirated copy.

3) Boycott.

Re: ESA Boss Talks Piracy, DRM at E3

Gallagher is nothing but a hired sock puppet of the media industry, plain and simple. Period.

"between two and three billion dollars a year that it costs our industry in this country alone"

Sure, every pirated song, game and movie is "actually an original not sold at full price". Keep on repeating that lie, Mike, maybe they'll believe you one day.

ZAR.

 

Re: ESA Boss Talks Piracy, DRM at E3

How about they stop trying to 'protect their rights' and start catering to the group paying for their products, instead of spending time and money on the group not paying a dime? It's a useless losing uphill battle that they'll never completely win. Even now, the federal ban on modchips is ineffective because people are motivated enough to make their own.

 

As a computer guru, I have to say that I was shocked when a completely computer oblivious friend came to me asking where to purchase their own PCB and soldering equipment to make their own modchip. They'd already nailed down the other components on it (I.E. the EEPROM itself).

Because this deserves caps lock:

THE FACT IS, MR. GALLAGHER, THAT YOUR INDUSTRY AND OTHER ENTERTAINMENT INDUSTRIES ARE TREATING THEIR CUSTOMERS SO POORLY, CHARGING SO MUCH FOR SO LITTLE, THAT YOUR CUSTOMERS ARE MOTIVATED ENOUGH TO SPEND MANY HOURS OF THEIR TIME FINDING WAYS TO ACQUIRE THE GOODS WITHOUT PAYING YOU. YOUR PRODUCTS HAVE DEMAND, THAT MUCH IS OBVIOUS. WHAT IS APPARENTLY NOT OBVIOUS TO YOU IS THAT THE AVERSIVES (COST, DRM, POOR QUALITY) OUT-WEIGH THE BENEFITS (GOOD TIMES, FUN, ETC) OF YOUR PRODUCT. MAKE THE AVERSIVES SMALLER, AND THE BENEFITS LARGER.

Fighting piracy involves adding aversives. Pirates are typically 10% of the install base, when the piracy problem is not inflamed and aggrivated by STUPID DRM tactics and CRAPPY products not worth the HIGH PRICE tag.

Serving the consumer involves adding benefits. This includes HIGH quality, LOW COST of ownership and operation, and FUN TIMES.

Businesses have no rights that aren't reflected in my price tag. If they insist on taking their 'rights', I'll insist on taking my money elsewhere. For the money I used to spend on games, movies, and music, I can afford many other things. FFS, I can afford caviar as a regular snack with the savings from games, and I'm in a landlocked state. (Though I spend my money elsewhere).

Re: ESA Boss Talks Piracy, DRM at E3

"WHAT IS APPARENTLY NOT OBVIOUS TO YOU IS THAT THE AVERSIVES (COST, DRM, POOR QUALITY) OUT-WEIGH THE BENEFITS (GOOD TIMES, FUN, ETC) OF YOUR PRODUCT."

If this was true people wouldn't pirate the game, they just wouldn't play it. Greed and self centeredness are the only real motivating factors that cause someone to pirate.

Re: ESA Boss Talks Piracy, DRM at E3

I've said it before and I'll say it again.

It's an entertainment product, a luxury and not a need. If you aren't willing to pay the monetary price set by the people that make it, you have no right at all to play it. Period.

There is no inherent right to play game X, none. Nothing granted by the law or constitution.

If you pirate games you ARE the problem and the cause of the problems you see as an injustice to the consumer. If it wasn't for pirates we wouldn't need cd keys, DRM or any other copy protection that inconvieniences the consumer.

There is no arguement or logic that supports pirating over buying a game, movie, book or song. These are not needs and regardless of your circumstances you have no viable ground to stand on to defend yourself as a pirate.

Piracy may not be theft by legal or textbook definitions, but at the end of the day a pirate is no better then a common thief. To think otherwise just makes you stupid to boot.

 

 

Re: ESA Boss Talks Piracy, DRM at E3

Okay Gallagher - so if I were to offer a dramatic (say 50%) reduction in piracy for half a billion a year, would you accept it? 

I'd suggest this represents a billion in profit so you;d be a fool not to. 

Re: ESA Boss Talks Piracy, DRM at E3

If it involes lowering game prices they wont do it, they have reputations as high paid CEOs ya know :P

 


I am a criminal because I purchase media,I am a criminal because I use media, I am a criminal because I chose to own media..We shall remain criminals until Corporate stay's outside our bedrooms..


http://zippydsmlee.wordpress.com

GamePolitics ShoutBox

Posted 02/09/10 at 01:18pm
Valdearg: I do agree that it shouldn't be legal. That's for sure.
Posted 02/09/10 at 01:16pm
Andrew Eisen: Shouldn't be. Spirit of anti-discrimination laws would seem to include sexual orientation (and eye color). Plus there's always equal protection and such. Never know until you try.
Posted 02/09/10 at 01:14pm
Valdearg: @AE: Doubtful. Again, it's perfectly legal.
Posted 02/09/10 at 01:10pm
Andrew Eisen: Should have sued (unless that wasn't an option given her financial situation or something). Might have won.
Posted 02/09/10 at 01:00pm
Valdearg: Story about a Male to Female TG who was expressly told she wouldn't be given a job because she was TG. Its not the main point of the story, but explicit, perfectly legal discrimination like this exists.
Posted 02/09/10 at 12:53pm
Valdearg: Lol, I don't know. It may very well be legal to do so. Though that might able to fall under the "race" restriction, depending on how that point is argued.
Posted 02/09/10 at 12:51pm
Valdearg: I don't think they do have any legal recourse. I'll have to dig around, but I seriously believe that if the law doesn't specifically mention Sexual Orientation or Gender Identity, they can still be discriminated against in those 29 states.
Posted 02/09/10 at 12:51pm
Andrew Eisen: Eye color isn't covered either but I doubt it would be considered legal to refuse to hire people with green eyes.
Posted 02/09/10 at 12:48pm
Andrew Eisen: My explanation is longer than the Shoutbox will allow. Suffice to say that while those who are discriminated against do have legal recourse, anti-discrimination law should specifically cite sexual orientation so that there’s no question about it.
Posted 02/09/10 at 12:42pm
Valdearg: "There is no federal law that consistently protects LGBT individuals from employment discrimination; it remains legal in 29 states, and in 38 states to do so based on gender identity or expression." From the Human Rights Campaign.
Posted 02/09/10 at 12:40pm
Valdearg: @AE: Why don't you think I'm correct? I know Wiki could be flawed, but as far as it says, its up to date as of June 2009.
Posted 02/09/10 at 12:39pm
Andrew Eisen: I don't think you're right but I really don't know and don't have the time to find out. However things actually are, it's very clear how they actually should be.
Posted 02/09/10 at 12:34pm
Valdearg: "just because there's no specific state level protection for it, doesn't make discrimination right or legal." I would disagree. If there's no laws against it, it makes it perfectly legal. It's definitely not right, but perfectly legal to do.
Posted 02/09/10 at 12:33pm
Valdearg: Meaning in 29 states, private sector discrimination against gays is perfectly legal.. Sickening.
Posted 02/09/10 at 12:33pm
Valdearg: 19 states have no protections, and another 10 only have protections for public sector jobs.
Posted 02/09/10 at 12:32pm
Andrew Eisen: Well, most businesses have equal rights policies in place and just because there's no specific state level protection for it, doesn't make discrimination right or legal. Still, no argument against adding such protections.
Posted 02/09/10 at 12:28pm
Valdearg: More information. Apparently, it's worse than I actually thought.
Posted 02/09/10 at 12:28pm
Valdearg: Check the link. Apparently, its more like 20 states that have no protections.
Posted 02/09/10 at 12:26pm
Andrew Eisen: In the US? Not that I'm aware of. Sad if true.
Posted 02/09/10 at 12:25pm
Valdearg: @AE: Actually, I think, at least for now, businesses can still discriminate against gays in a few states.. Something like 5 or 8. Its part of why Gay Rights Advocates are in support of the Employee Nondiscrimination Act, or ENDA.
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