EA'S Peter Moore Challenges Obama

June 21, 2009 -

When President Obama linked video games to a sedentary lifestyle in a speech to the American Medical Association last week, Peter Moore sensed a marketing opportunity.

On Friday the EA Sports boss posted a "challenge" to Obama on his official blog. As you might guess, there's an EA product involved:

It may be time for the President and his family to put their Wii to good use and fire up the 30-Day Challenge with EA SPORTS Active.  This is a “game” even the President may not want to “step away” from...

In fact, I know [Obama is] in pretty good shape, but I guarantee the President wouldn’t look quite so smooth walking across the White House lawn to Marine One the morning after his first session with EA SPORTS Active (especially if he does those pesky lunges)! ...

Mr. President, here is my challenge to you: Try EA SPORTS Active and I guarantee you’ll need aides saying “Yes You Can!” to finish your first workout.


Comments

Re: EA'S Peter Moore Challenges Obama

I wish someone would go ahead and ban Neo_DrKefka, he hasn't made a single comprehensible post on here and he adds nothing of value. He is without merit.

Also, you guys with your blind EA hatred are pretty funny. This is a GOOD thing that Peter Moore has done here. Letting Obama know that not all games are about sitting on your ass, and it kills 2 birds with 1 stone, because it's also good marketing.

Seriously, what's to hate here? Are companies that you don't like not allowed to do marketing anymore? The insane levels of nerd hate here get to me sometimes. 

Re: EA'S Peter Moore Challenges Obama

This.  Just because EA has done some crappy things in the past, doesn't mean this guy doesn't have a point.  Given Obama's seeming inability to comprehend that games are not evil (he seems to think that games are the only thing at fault for lower test scores and increased lethargy), what Moore said should ring true to all of us.

 

Freedom of speech means the freedom to say ANYTHING, so long as it is the truth. This does not exclude anything that might hurt someone's feelings.

--- With the first link, the chain is forged.

Re: EA'S Peter Moore Challenges Obama

THIS IS TREASON! THIS IS MADNESS HOW DARE HE QUESTION THE GOD PRESIDENT!

Re: EA'S Peter Moore Challenges Obama

Is that comment your idea of a joke?

No wait scratch that, everything you say is a joke.

Re: EA'S Peter Moore Challenges Obama

 I don't like Moore's games (not a fan of sports games) but I do like his attitude. All of his interviews and such are always amusing, and he really does stand behind his products. 

Re: EA'S Peter Moore Challenges Obama

EA, shut up and quit being cheap whores that care more about money than game quality.

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Re: EA'S Peter Moore Challenges Obama

Death penalty for lobbying or advertising to kids I say!!
Who's with me?!?!

 


I am a criminal because I purchase media,I am a criminal because I use media, I am a criminal because I chose to own media..We shall remain criminals until Corporate stay's outside our bedrooms..


http://zippydsmlee.wordpress.com


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

http://zippydsm.deviantart.com/

Re: EA'S Peter Moore Challenges Obama

Be careful, Mr. Moore.  Barack Obama may declare the need to bail EA out, and fire you.

 

Freedom of speech means the freedom to say ANYTHING, so long as it is the truth. This does not exclude anything that might hurt someone's feelings.

--- With the first link, the chain is forged.

Re: EA'S Peter Moore Challenges Obama

EA needs no bail out, they're doing just fine. As for the challenge, Obama should take it,

http://www.magicinkgaming.com/

Re: EA'S Peter Moore Challenges Obama

It was a joke.  In case you don't get it, I was commenting on President Obama buying banks and car companies, claiming he doesn't want to run them, then tells them they can't do anything they used to do anymore, even though it can be argued that excessive government intrusion on their particular industry is why they failed in the first place.

 

Freedom of speech means the freedom to say ANYTHING, so long as it is the truth. This does not exclude anything that might hurt someone's feelings.

--- With the first link, the chain is forged.

Re: EA'S Peter Moore Challenges Obama

"it can be argued that excessive government intrusion on their particular industry is why they failed in the first place"

It can be argued, but only very poorly by delusional whackadoodles.

Re: EA'S Peter Moore Challenges Obama

After all their financial mistakes, poor PR, and NFL lawsuits, I sincerely doubt EA's smelling like greenbacks.

Obviously, this isn't about exercise; it's about selling EA games. EA has no respect for the Wii (which is one reason they're hurting) but it's the one console we know the president has. If we knew Obama had a 360, Moore would have suggested that instead. He doesn't care about the president's health; just think about the bragging rights. "EA: The Executive Decision!"

Re: EA'S Peter Moore Challenges Obama

EA probably still turns a healthy profit, NFL games cost peanuts to develop, and make relatively large profits, that player scandle wouldn't have dented their earnings to much.

As for mr. Moore's comments, just a PR stunt, nothing more. This is EA we're talking about here, it's not as if being genuine is something that comes natural EA let alone an EA Executive.

 
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MechaTama31AE: Probably snarky commentary on this: http://www.gamepolitics.com/2014/08/29/principle-player-leland-yee-arms-trading-case-dies08/30/2014 - 8:43pm
Andrew EisenConster - Don't know. Got a link to whatever you're referring to?08/30/2014 - 7:04pm
ConsterWait, what's this about Leland Yee eliminating witnesses?08/30/2014 - 5:50pm
IanCBroke my EA boycott to pick up Plants vs Zombies Garden Warfare. Loving it. Still hate EA though. But i like Popcap. Gah.08/30/2014 - 6:01am
MaskedPixelantehttp://m.tickld.com/x/something-you-never-realized-about-guardians-of-the-galaxy Right in the feels.08/29/2014 - 6:56pm
AvalongodAgain I think we're conflating the issue of whether Sarkeesian's claims are beyond critique (no they're not) and whether its ever appropriate to use sexist language, let alone physical threats on a woman to intimidate her (no it isn't)08/29/2014 - 5:04pm
prh99Trolling her or trying to assail her integrity just draws more attention (Streisand effect?). Which is really not what the trolls want, so the only way to win (if there is a win to be had) is not to play/troll.08/29/2014 - 5:02pm
prh99Who cares, just don't watch the damn videos if you don't like her. Personally, I don't care as far as she is concerned as long there are interesting games to be played.08/29/2014 - 4:34pm
Andrew EisenZip - And yet, you can't cite a single, solitary example. (And no one said you hated anyone. Along those lines, no one claimed Sarkeesian was perfect either.)08/29/2014 - 3:51pm
Andrew EisenSaint's Row: Gat Out of Hell was just announced for PC, PS3, PS4, Xbox 360 and Xbox One making it the 150th game For Everything But Wii U! Congratulations Deep Silver!08/29/2014 - 3:49pm
ZippyDSMleeI do not hate them jsut think its mostly hyperlobe.08/29/2014 - 3:40pm
Andrew EisenSleaker - I'd say that's likely. From my experience, most who have a problem with Sarkeesian's videos either want to hate them in the first place (for whatever reason) or honestly misunderstand what they're about and what they're saying.08/29/2014 - 3:16pm
james_fudgeWe appreciate your support :)08/29/2014 - 2:55pm
TechnogeekIt gives me hope that maybe, just maybe, the gaming community is not statistically indistinguishable from consisting entirely of people that your average Xbox Live caricature would look at and go "maybe you should tone it down a little bit".08/29/2014 - 2:49pm
TechnogeekI just want to say that while I've disagreed with the staff of this site on several occasions, it's still good to see that they're not automatically dismissing Anita's videos as a "misandrist scam" or whatever the preferred dismissive term is these days.08/29/2014 - 2:49pm
E. Zachary KnightZippy, So you can't find even one?08/29/2014 - 1:04pm
ZippyDSMleeAndrew Eisen:Right because shes prefect and never exaggerates... *rolls eyes*08/29/2014 - 12:53pm
SleakerAnd honestly, nearly all of the games she references, or images she depicts I've always cringed at and wondered why they were included in games to begin with, from pinups through explicit sexual depictions or direct abuse. I think it's cheap storytelling.08/29/2014 - 12:35pm
Sleaker@AE - aren't most people fundamentally misunderstanding her at this point? haha.. On a related note I think a lot of the backlash is coming from males that think she is telling them their 'Generic Male Fantasy' is bad and wrong.08/29/2014 - 12:33pm
Andrew EisenAnd no, I don't think the female community would be upset over the performance of a case study in and of itself. Possibly the mostivations behind such a study, the methodology or conclusions but not the mere idea of a case study.08/29/2014 - 12:29pm
 

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