EA'S Peter Moore Challenges Obama
EA'S Peter Moore Challenges Obama
June 21, 2009
When President Obama linked video games to a sedentary lifestyle in a speech to the American Medical Association last week, Peter Moore sensed a marketing opportunity.
On Friday the EA Sports boss posted a "challenge" to Obama on his official blog. As you might guess, there's an EA product involved:
It may be time for the President and his family to put their Wii to good use and fire up the 30-Day Challenge with EA SPORTS Active. This is a “game” even the President may not want to “step away” from...
In fact, I know [Obama is] in pretty good shape, but I guarantee the President wouldn’t look quite so smooth walking across the White House lawn to Marine One the morning after his first session with EA SPORTS Active (especially if he does those pesky lunges)! ...
Mr. President, here is my challenge to you: Try EA SPORTS Active and I guarantee you’ll need aides saying “Yes You Can!” to finish your first workout.
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GamePolitics ShoutBox
Posted 03/21/10 at 06:23pm
Andrew Eisen: No, I think I'll stay safe and warm in my own little world where Provolone is king and that... other cheese... doesn't exist.
Andrew Eisen: No, I think I'll stay safe and warm in my own little world where Provolone is king and that... other cheese... doesn't exist.
Posted 03/21/10 at 06:22pm
JDKJ: I wish the Speaker would ask me for what purpose does the member rise.
JDKJ: I wish the Speaker would ask me for what purpose does the member rise.
Posted 03/21/10 at 06:18pm
JDKJ: Provolone?! Please! Try aged Blue Stilton. Also known as Zippy Ass-Crack Cheese.
JDKJ: Provolone?! Please! Try aged Blue Stilton. Also known as Zippy Ass-Crack Cheese.
Posted 03/21/10 at 06:13pm
Andrew Eisen: Nothing beats Provolone.
Andrew Eisen: Nothing beats Provolone.
Posted 03/21/10 at 06:11pm
JDKJ: Betcha my cheese beats your cheese.
JDKJ: Betcha my cheese beats your cheese.
Posted 03/21/10 at 06:09pm
Andrew Eisen: I don't know, I can count pretty high with my graphing calculator. It's a TI-86!
Andrew Eisen: I don't know, I can count pretty high with my graphing calculator. It's a TI-86!
Posted 03/21/10 at 06:07pm
JDKJ: There'll be more dead babies than you can count if the socialists succeed in passing that God-damned Obamacare!!
JDKJ: There'll be more dead babies than you can count if the socialists succeed in passing that God-damned Obamacare!!
Posted 03/21/10 at 06:04pm
Andrew Eisen: Hmm, top 10 child deaths in film. What a great blog post that would make! If I had a blog. And if that hadn't been done a million times before.
Andrew Eisen: Hmm, top 10 child deaths in film. What a great blog post that would make! If I had a blog. And if that hadn't been done a million times before.
Posted 03/21/10 at 06:03pm
JDKJ: Whoa! It's some rotten blue cheese, too.
JDKJ: Whoa! It's some rotten blue cheese, too.
Posted 03/21/10 at 06:00pm
JDKJ: *sighs and smiles* I just cut some cheese.
JDKJ: *sighs and smiles* I just cut some cheese.
Posted 03/21/10 at 05:58pm
Andrew Eisen: Well, just so there's no confusion: implied deaths won't get you to the top of my favorite child-deaths list.
Andrew Eisen: Well, just so there's no confusion: implied deaths won't get you to the top of my favorite child-deaths list.
Posted 03/21/10 at 05:58pm
JDKJ: Most authorities hold that "cut the mustard" mutates and derives from "cut the muster."
JDKJ: Most authorities hold that "cut the mustard" mutates and derives from "cut the muster."
Posted 03/21/10 at 05:56pm
Andrew Eisen: Checked the dictionary. I guess you could cut one definition of muster.
Andrew Eisen: Checked the dictionary. I guess you could cut one definition of muster.
Posted 03/21/10 at 05:56pm
JDKJ: Don't take my word for it. Look it up yourself.
JDKJ: Don't take my word for it. Look it up yourself.
Posted 03/21/10 at 05:55pm
Andrew Eisen: Cut the muster? That wouldn't make a lot of sense. You could pass it sure but cut it?
Andrew Eisen: Cut the muster? That wouldn't make a lot of sense. You could pass it sure but cut it?
Posted 03/21/10 at 05:53pm
JDKJ: As in: "Zippy always cuts the cheese but he never cuts the muster."
JDKJ: As in: "Zippy always cuts the cheese but he never cuts the muster."
Posted 03/21/10 at 05:51pm
JDKJ: And I believe the expression is more properly "cut the muster," not "mustard." Not to be confused with "cut the cheese."
JDKJ: And I believe the expression is more properly "cut the muster," not "mustard." Not to be confused with "cut the cheese."
Posted 03/21/10 at 05:48pm
JDKJ: I kinda like the way it's left to the imagination. Like the shower scene in Hitchcock's Psycho.
JDKJ: I kinda like the way it's left to the imagination. Like the shower scene in Hitchcock's Psycho.
Posted 03/21/10 at 05:46pm
Andrew Eisen: A flying shoe doesn't quite cut the mustard. If it was shot like a similar scene in Bride of Chucky, Gage's death would rank a lot higher.
Andrew Eisen: A flying shoe doesn't quite cut the mustard. If it was shot like a similar scene in Bride of Chucky, Gage's death would rank a lot higher.
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Comments
Be careful, Mr. Moore. Barack Obama may declare the need to bail EA out, and fire you.
Freedom of speech means the freedom to say ANYTHING, so long as it is the truth. This does not exclude anything that might hurt someone's feelings.
EA needs no bail out, they're doing just fine. As for the challenge, Obama should take it,
http://www.magicinkgaming.com/
After all their financial mistakes, poor PR, and NFL lawsuits, I sincerely doubt EA's smelling like greenbacks.
Obviously, this isn't about exercise; it's about selling EA games. EA has no respect for the Wii (which is one reason they're hurting) but it's the one console we know the president has. If we knew Obama had a 360, Moore would have suggested that instead. He doesn't care about the president's health; just think about the bragging rights. "EA: The Executive Decision!"
EA probably still turns a healthy profit, NFL games cost peanuts to develop, and make relatively large profits, that player scandle wouldn't have dented their earnings to much.
As for mr. Moore's comments, just a PR stunt, nothing more. This is EA we're talking about here, it's not as if being genuine is something that comes natural EA let alone an EA Executive.
It was a joke. In case you don't get it, I was commenting on President Obama buying banks and car companies, claiming he doesn't want to run them, then tells them they can't do anything they used to do anymore, even though it can be argued that excessive government intrusion on their particular industry is why they failed in the first place.
Freedom of speech means the freedom to say ANYTHING, so long as it is the truth. This does not exclude anything that might hurt someone's feelings.
"it can be argued that excessive government intrusion on their particular industry is why they failed in the first place"
It can be argued, but only very poorly by delusional whackadoodles.
Death penalty for lobbying or advertising to kids I say!!
Who's with me?!?!
I am a criminal because I purchase media,I am a criminal because I use media, I am a criminal because I chose to own media..We shall remain criminals until Corporate stay's outside our bedrooms..
http://zippydsmlee.wordpress.com
EA, shut up and quit being cheap whores that care more about money than game quality.
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I don't like Moore's games (not a fan of sports games) but I do like his attitude. All of his interviews and such are always amusing, and he really does stand behind his products.
THIS IS TREASON! THIS IS MADNESS HOW DARE HE QUESTION THE GOD PRESIDENT!
Is that comment your idea of a joke?
No wait scratch that, everything you say is a joke.
I wish someone would go ahead and ban Neo_DrKefka, he hasn't made a single comprehensible post on here and he adds nothing of value. He is without merit.
Also, you guys with your blind EA hatred are pretty funny. This is a GOOD thing that Peter Moore has done here. Letting Obama know that not all games are about sitting on your ass, and it kills 2 birds with 1 stone, because it's also good marketing.
Seriously, what's to hate here? Are companies that you don't like not allowed to do marketing anymore? The insane levels of nerd hate here get to me sometimes.
This. Just because EA has done some crappy things in the past, doesn't mean this guy doesn't have a point. Given Obama's seeming inability to comprehend that games are not evil (he seems to think that games are the only thing at fault for lower test scores and increased lethargy), what Moore said should ring true to all of us.
Freedom of speech means the freedom to say ANYTHING, so long as it is the truth. This does not exclude anything that might hurt someone's feelings.