EA'S Peter Moore Challenges Obama

EA'S Peter Moore Challenges Obama

June 21, 2009

When President Obama linked video games to a sedentary lifestyle in a speech to the American Medical Association last week, Peter Moore sensed a marketing opportunity.

On Friday the EA Sports boss posted a "challenge" to Obama on his official blog. As you might guess, there's an EA product involved:

It may be time for the President and his family to put their Wii to good use and fire up the 30-Day Challenge with EA SPORTS Active.  This is a “game” even the President may not want to “step away” from...

In fact, I know [Obama is] in pretty good shape, but I guarantee the President wouldn’t look quite so smooth walking across the White House lawn to Marine One the morning after his first session with EA SPORTS Active (especially if he does those pesky lunges)! ...

Mr. President, here is my challenge to you: Try EA SPORTS Active and I guarantee you’ll need aides saying “Yes You Can!” to finish your first workout.

Comments

Re: EA'S Peter Moore Challenges Obama

Be careful, Mr. Moore.  Barack Obama may declare the need to bail EA out, and fire you.

 

Freedom of speech means the freedom to say ANYTHING, so long as it is the truth. This does not exclude anything that might hurt someone's feelings.

Re: EA'S Peter Moore Challenges Obama

EA needs no bail out, they're doing just fine. As for the challenge, Obama should take it,

http://www.magicinkgaming.com/

Re: EA'S Peter Moore Challenges Obama

After all their financial mistakes, poor PR, and NFL lawsuits, I sincerely doubt EA's smelling like greenbacks.

Obviously, this isn't about exercise; it's about selling EA games. EA has no respect for the Wii (which is one reason they're hurting) but it's the one console we know the president has. If we knew Obama had a 360, Moore would have suggested that instead. He doesn't care about the president's health; just think about the bragging rights. "EA: The Executive Decision!"

Re: EA'S Peter Moore Challenges Obama

EA probably still turns a healthy profit, NFL games cost peanuts to develop, and make relatively large profits, that player scandle wouldn't have dented their earnings to much.

As for mr. Moore's comments, just a PR stunt, nothing more. This is EA we're talking about here, it's not as if being genuine is something that comes natural EA let alone an EA Executive.

Re: EA'S Peter Moore Challenges Obama

It was a joke.  In case you don't get it, I was commenting on President Obama buying banks and car companies, claiming he doesn't want to run them, then tells them they can't do anything they used to do anymore, even though it can be argued that excessive government intrusion on their particular industry is why they failed in the first place.

 

Freedom of speech means the freedom to say ANYTHING, so long as it is the truth. This does not exclude anything that might hurt someone's feelings.

Re: EA'S Peter Moore Challenges Obama

"it can be argued that excessive government intrusion on their particular industry is why they failed in the first place"

It can be argued, but only very poorly by delusional whackadoodles.

Re: EA'S Peter Moore Challenges Obama

Death penalty for lobbying or advertising to kids I say!!
Who's with me?!?!

 


I am a criminal because I purchase media,I am a criminal because I use media, I am a criminal because I chose to own media..We shall remain criminals until Corporate stay's outside our bedrooms..


http://zippydsmlee.wordpress.com

Re: EA'S Peter Moore Challenges Obama

EA, shut up and quit being cheap whores that care more about money than game quality.

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Re: EA'S Peter Moore Challenges Obama

 I don't like Moore's games (not a fan of sports games) but I do like his attitude. All of his interviews and such are always amusing, and he really does stand behind his products. 

Re: EA'S Peter Moore Challenges Obama

THIS IS TREASON! THIS IS MADNESS HOW DARE HE QUESTION THE GOD PRESIDENT!

Re: EA'S Peter Moore Challenges Obama

Is that comment your idea of a joke?

No wait scratch that, everything you say is a joke.

Re: EA'S Peter Moore Challenges Obama

I wish someone would go ahead and ban Neo_DrKefka, he hasn't made a single comprehensible post on here and he adds nothing of value. He is without merit.

Also, you guys with your blind EA hatred are pretty funny. This is a GOOD thing that Peter Moore has done here. Letting Obama know that not all games are about sitting on your ass, and it kills 2 birds with 1 stone, because it's also good marketing.

Seriously, what's to hate here? Are companies that you don't like not allowed to do marketing anymore? The insane levels of nerd hate here get to me sometimes. 

Re: EA'S Peter Moore Challenges Obama

This.  Just because EA has done some crappy things in the past, doesn't mean this guy doesn't have a point.  Given Obama's seeming inability to comprehend that games are not evil (he seems to think that games are the only thing at fault for lower test scores and increased lethargy), what Moore said should ring true to all of us.

 

Freedom of speech means the freedom to say ANYTHING, so long as it is the truth. This does not exclude anything that might hurt someone's feelings.

GamePolitics ShoutBox

Posted 11/07/09 at 11:33pm
JDKJ: BREAKING: In photo-finish at the wire, House passes health care reform bill. Relatedly, in fit of pique, Austin Lewis kicks innocent dog.
Posted 11/07/09 at 04:27pm
ZippyDSMlee: man I got alot of junk and dup files too >< god I need orginization...and no not the knee capping media mafia kind :P
Posted 11/07/09 at 04:26pm
ZippyDSMlee: replaced :P
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ZippyDSMlee: beemoh:hey its like 60GB porn,400GB anime 100GB games and crap I have took from all my DVDs, I hate waiting on dvds to install stuff..... oh and 40GB of my porn was in the found.000 folder...mostly corrupted.... least I got names of wut needs to be repa
Posted 11/07/09 at 04:18pm
beemoh: @Zip: ...and you'd have to spend all that time re-downloading that porn?
Posted 11/07/09 at 03:34pm
ZippyDSMlee: ggrrrrr......vista lost one of my hard drives and I had a heart attack thinking I lost 1TB of data....
Posted 11/07/09 at 10:58am
JDKJ: Which could be explained by both (a) and (b).
Posted 11/07/09 at 10:56am
Austin_Lewis: JDKJ: You forgot C) the fact that, for some reason, every time he did something that would suggest he shouldn't be in the military, let alone an officer, higher ups ignored it or let it slide.
Posted 11/07/09 at 10:51am
JDKJ: Part of the problem is, I believe, that (a) the Army had a lot of time and money already invested in him and which they were unwilling to simply write-off and (b) an increasing need for the type of skills and services he provided.
Posted 11/07/09 at 10:48am
JDKJ: And that even if he was begging not to get cut loose, he was apparently a real good candidate for being cut loose, anyway.
Posted 11/07/09 at 10:11am
JDKJ: @chada: And while Kennedy once noted that there's usually more than enough blame for everyone to get a slice, the possibility that the Army was unwilling to cut loose someone who was asking to get cut loose could be a factor.
Posted 11/07/09 at 10:07am
ZippyDSMlee: *noms on his feet*..nomnomnomnom*droooll* ...wuuutttttt uuu looking at?
Posted 11/07/09 at 10:05am
JDKJ: I'm no psychologist, but I'm told that crazy people have a tendency to do crazy things.
Posted 11/07/09 at 10:03am
chadachada321: Whoops, was out of the convo for awhile. I do wonder what type of ammo he used etc, but the real issue is WHY he did it, not HOW
Posted 11/07/09 at 09:56am
JDKJ: But if it turns out that they actually did, they'll have Hell to pay.
Posted 11/07/09 at 09:45am
JDKJ: And I'd tend to rule out the possibilty of FN Herstal supplying restricted ammunition to someone merely because they're ordering it from a military base.
Posted 11/07/09 at 09:37am
JDKJ: I know you don't leave your gated community and get around much in dark alleys, so you may be surprised to learn that there's this thing called "the black market" where, if you've got enough money, ain't too much of anything which can't be bought.
Posted 11/07/09 at 09:36am
Austin_Lewis: Or, maybe he or someone else at the base ordered the SS190 from FN Herstal.
Posted 11/07/09 at 09:32am
Austin_Lewis: the hands of private owners. They run about 300 dollars minimum for a box of 50, and boxes of AP 5.7 are extremely scarce, mainly residing in the hands of Class III stores or individuals who for one reason or another got a demo box of it.
Posted 11/07/09 at 09:30am
Austin_Lewis: There are other firearms that fire the 5.7. However, I too would like to know where he got the ammo and what kind was used. Maybe Hasan, planning not to live through this, went out and bought one the boxes of SS190 that are floating around in
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