When President Obama linked video games to a sedentary lifestyle in a speech to the American Medical Association last week, Peter Moore sensed a marketing opportunity.
On Friday the EA Sports boss posted a "challenge" to Obama on his official blog. As you might guess, there's an EA product involved:
It may be time for the President and his family to put their Wii to good use and fire up the 30-Day Challenge with EA SPORTS Active. This is a “game” even the President may not want to “step away” from...
In fact, I know [Obama is] in pretty good shape, but I guarantee the President wouldn’t look quite so smooth walking across the White House lawn to Marine One the morning after his first session with EA SPORTS Active (especially if he does those pesky lunges)! ...
Mr. President, here is my challenge to you: Try EA SPORTS Active and I guarantee you’ll need aides saying “Yes You Can!” to finish your first workout.
Comments
Re: EA'S Peter Moore Challenges Obama
I wish someone would go ahead and ban Neo_DrKefka, he hasn't made a single comprehensible post on here and he adds nothing of value. He is without merit.
Also, you guys with your blind EA hatred are pretty funny. This is a GOOD thing that Peter Moore has done here. Letting Obama know that not all games are about sitting on your ass, and it kills 2 birds with 1 stone, because it's also good marketing.
Seriously, what's to hate here? Are companies that you don't like not allowed to do marketing anymore? The insane levels of nerd hate here get to me sometimes.
Re: EA'S Peter Moore Challenges Obama
This. Just because EA has done some crappy things in the past, doesn't mean this guy doesn't have a point. Given Obama's seeming inability to comprehend that games are not evil (he seems to think that games are the only thing at fault for lower test scores and increased lethargy), what Moore said should ring true to all of us.
Freedom of speech means the freedom to say ANYTHING, so long as it is the truth. This does not exclude anything that might hurt someone's feelings.
Re: EA'S Peter Moore Challenges Obama
THIS IS TREASON! THIS IS MADNESS HOW DARE HE QUESTION THE GOD PRESIDENT!
Re: EA'S Peter Moore Challenges Obama
Is that comment your idea of a joke?
No wait scratch that, everything you say is a joke.
Re: EA'S Peter Moore Challenges Obama
I don't like Moore's games (not a fan of sports games) but I do like his attitude. All of his interviews and such are always amusing, and he really does stand behind his products.
Re: EA'S Peter Moore Challenges Obama
EA, shut up and quit being cheap whores that care more about money than game quality.
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Re: EA'S Peter Moore Challenges Obama
Death penalty for lobbying or advertising to kids I say!!
Who's with me?!?!
I am a criminal because I purchase media,I am a criminal because I use media, I am a criminal because I chose to own media..We shall remain criminals until Corporate stay's outside our bedrooms..
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Re: EA'S Peter Moore Challenges Obama
Be careful, Mr. Moore. Barack Obama may declare the need to bail EA out, and fire you.
Freedom of speech means the freedom to say ANYTHING, so long as it is the truth. This does not exclude anything that might hurt someone's feelings.
Re: EA'S Peter Moore Challenges Obama
EA needs no bail out, they're doing just fine. As for the challenge, Obama should take it,
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Re: EA'S Peter Moore Challenges Obama
It was a joke. In case you don't get it, I was commenting on President Obama buying banks and car companies, claiming he doesn't want to run them, then tells them they can't do anything they used to do anymore, even though it can be argued that excessive government intrusion on their particular industry is why they failed in the first place.
Freedom of speech means the freedom to say ANYTHING, so long as it is the truth. This does not exclude anything that might hurt someone's feelings.
Re: EA'S Peter Moore Challenges Obama
"it can be argued that excessive government intrusion on their particular industry is why they failed in the first place"
It can be argued, but only very poorly by delusional whackadoodles.
Re: EA'S Peter Moore Challenges Obama
After all their financial mistakes, poor PR, and NFL lawsuits, I sincerely doubt EA's smelling like greenbacks.
Obviously, this isn't about exercise; it's about selling EA games. EA has no respect for the Wii (which is one reason they're hurting) but it's the one console we know the president has. If we knew Obama had a 360, Moore would have suggested that instead. He doesn't care about the president's health; just think about the bragging rights. "EA: The Executive Decision!"
Re: EA'S Peter Moore Challenges Obama
EA probably still turns a healthy profit, NFL games cost peanuts to develop, and make relatively large profits, that player scandle wouldn't have dented their earnings to much.
As for mr. Moore's comments, just a PR stunt, nothing more. This is EA we're talking about here, it's not as if being genuine is something that comes natural EA let alone an EA Executive.