Proposed System for Game Retailers Would Activate Discs at Time of Purchase

June 24, 2009 -

If you purchase your video games from local retailers you’ve no doubt gone through the inconvenience of trying to track down a store associate to release your selection from its display cabinet prison. Or perhaps you’ve dealt with GameStop’s annoying habit of opening games and storing the discs behind the counter.
 
Hey, it’s an imperfect world where people steal stuff so it’s understandable why retailers take measures like this. But what if there was a better way?
 
The Entertainment Merchants Association, a trade association which represents a large segment of North American video game and DVD retailers, thinks it may have a solution which could save the retail industry billions by reducing costs, curbing theft and potentially making the purchasing experience more pleasant for the consumer.
 
The EMA’s solution is “benefit denial” technology that would disable movies and video games until unlocked at the point of sale - sort of like gift cards which have no value until activated by a sales clerk. EMA president Bo Andersen commented on the plan:

It is intuitive that, if we can utilize emerging technology to reduce the shrink in the DVD, Blu-ray discs, and video game categories and eliminate barriers erected to deter shoplifting, consumers will have easier access to the products, additional retail channels will carry these products, and costs will be eliminated from the supply chain.

Baring obstacles such as a lack of accepted standards for such an activation system, the need for staff training, and the cost of implementation, the EMA believes such a solution could debut in late 2010.
 
Via: Gamasutra
 
-Reporting from San Diego, GamePolitics Correspondent Andrew Eisen...


Comments

Re: Proposed System for Game Retailers Would Activate Discs ...

If I wanted your answers to the questions posed to mdo7, what makes you think I'm incapable of including you in their posing?

With all due respect, you've shared your opinions with me before and, just so you know, for what I've found them worth, there's really no need for your continuing to share.

Re: Proposed System for Game Retailers Would Activate Discs ...

I'll let you know when I value your respect.

Re: Proposed System for Game Retailers Would Activate Discs ...

There's no need on my part for you to value my respect (although "all due respect" could well mean that you're due absolutely no respect). It's the unsolicted and unvalued opinions you insist on sharing with me which I can do without. I'd hate to see you continuing to cast your pearls before the swine. But if it makes you feel either good or relevant to do so, then go ahead. It ain't costing me nothing.

Re: Proposed System for Game Retailers Would Activate Discs ...

While that would probably be true, if implemented correctly it would be more trouble than it's worth. (Since for instance cracking the D2D or Steam version would be easier)

However a big benefit that I can see is that software based DRM would not be needed at all, and if all the activation business is done by the salesperson who sells you the game then it would be a better experience for the consumer. Since the product you leave the store with should work just fine without any hidden programs needed or what have you.

Chances are that the publishers will completely ruin the implementation, making it an even worse experience for the consumer than even the most agressive DRM, but I can see this actually work quite well if implemented properly.

Re: Proposed System for Game Retailers Would Activate Discs ...

This would not remove DRM.  All this would be for is to prevent shoplifting.  You would still have DRM with this in place since it would only take one person to purchase the game and put it up a torrent of it.

Re: Proposed System for Game Retailers Would Activate Discs ...

Agreed. Publishers will justify even harsher DRM. Sure it means someone would still have to give them money, but then they'll see every torrent as thousands of lost sales.

"this software has been torrented ten times, and as you lal know one torrent equals a billion people, so this means ten billion sales have been lost"

 
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Andrew EisenSleaker - Uh, yeah. Obviously.09/01/2014 - 8:20pm
Sleaker@AE - exclusives do not a console business make.09/01/2014 - 8:03pm
Papa MidnightI find it disappointing that, despite the presence of a snopes article and multiple articles countering it, people are still spreading a fake news story about a "SWATter" being sentenced to X (because the number seems to keep changing) years in prison.09/01/2014 - 5:08pm
Papa MidnightAnd resulting in PC gaming continuing to be held back by developer habits09/01/2014 - 5:07pm
Papa MidnightI find it disappointing that the current gen of consoles is representative of 2009-2010 in PC gaming, and will be the bar by which games are released over the next 8 years - resulting in more years of poor PC ports (if they're ever ported)09/01/2014 - 5:06pm
Andrew EisenMeanwhile, 6 of Wii U's top 12 are exclusive: Mario 3D World, Nintendo Land, Pikmin 3, Mario Kart 8, Wonderful 101, and ZombiU. (Wind Waker HD is on the list too but I didn't count it.)09/01/2014 - 4:36pm
Andrew EisenLikewise, only two of Xbox One's top 12 are exclusive: Dead Rising 3 and Ryse: Son of Rome (if you ignore a PC release later this year).09/01/2014 - 4:34pm
Andrew EisenNot to disrespect the current gen of consoles but I find it telling that of the "12 Best Games For The PS4" (per Kotaku), only two are exclusive to the system: Infamous: Second Son and Resogun.09/01/2014 - 4:30pm
MaskedPixelantehttp://www.joystiq.com/2014/09/01/beyond-two-souls-ps4-trophies-emerge-directors-cut-reported/ MMM MMM, nothing quire like reheated last gen games to make you appreciate the 400 bucks you spent on a new console.09/01/2014 - 4:24pm
Andrew EisenThat's actually a super depressing thought, that a bunch of retweeters are taking that pic as an illustration of the actual issue instead of an example of a complete misunderstanding of it.09/01/2014 - 4:20pm
Andrew EisenObviously, the picture was created by someone who doesn't understand what the issue actually is (or, possibly, someone trying to satire said misunderstanding).09/01/2014 - 4:10pm
Papa MidnightPeople fear and attack what they do not understand.09/01/2014 - 4:04pm
Papa MidnightWell, let's not forget. Someone held their hand in a peace sign a few weeks ago and people started claiming it was a gang sign. Or a police chief displayed the hand signal of their fraternity and was accused of the same.09/01/2014 - 4:04pm
SleakerEither people don't understand that what the picture is saying is true, or the picture was created out of a misunderstanding of what sexism is.09/01/2014 - 3:52pm
Sleaker@AE ok yah that's where the kind of confusion I'm getting. Your tweet can be taken to mean two different things.09/01/2014 - 3:51pm
Andrew EisenSleaker - No. No, not even remotely. The pic attached to my tweet was not made by me; it's not a statement I'm making. It's an illustration of the complete misunderstanding of the issue my tweet is referring to.09/01/2014 - 3:13pm
Papa MidnightIn other news, Netflix states why it paid Comcast: http://money.cnn.com/2014/08/29/technology/netflix-comcast/index.html?hpt=hp_t209/01/2014 - 3:10pm
Papa MidnightAndrew Eisen: Sites like Tumblr make things seem much bigger than they are. A vocal extreme minority start complaining and things go as they do.09/01/2014 - 3:09pm
SleakerAre you trying saying that specific costumes are sexist simply by being included in the game?09/01/2014 - 3:03pm
Andrew EisenSleaker - Seems completely cut and dry to me (of course, I wrote it so that's not surprising). What about it do you find confusing?09/01/2014 - 2:25pm
 

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