Boston Mayor Who Forced GTA Ads from Public Transit Now Appears on Buses Pushing ESRB

July 2, 2009 -

It wasn't that long ago that Boston Mayor Thomas Menino forced the removal of ads for Grand Theft Auto: Vice City Stories from public transit vehicles operated by the Massachusetts Bay Transit Authority. Menino's office also pushed (unsuccessfully) for video game legislation last year.

Thus, there's irony aplenty to be found in seeing Menino's face plastered onto Boston buses, courtesy of the ESRB.

Last month GamePolitics broke the news that Menino was partnering with the ESRB on a public service ad campaign designed to raise parental awareness of the video game industry's content rating system. The bus ads are just a piece of that campaign which also includes TV spots, radio ads and outdoor print ads.

Locally, the Boston Globe and Boston-based Joystiq blogger Alexander Sliwinski have both taken note of the appearance of Menino's mug on local public transit. According to the Globe, the ESRB forked over $43,195 to the MBTA for the three-month bus ad campaign.

Perhaps not surprisingly, Menino is running for re-election this year. Prof. John Berg of the Suffolk University government department commented on the ads:

They can do this stuff, which is no doubt intended to help the [re-election] campaign, but looks very legitimate because they’re taking advantage of their role as head of the city.


Comments

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

"Politics makes for strange bedfellows." seems like more apt a phrase.

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

"Thus, there's irony aplenty to be found in seeing Menino's face plastered onto Boston buses, courtesy of the ESRB."

See sig.

"That's not ironic. That's justice."

"That's not ironic. That's justice."

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

The term "realpolitik" comes to mind.

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

Perhaps the ESA threatened him with Lite Brites in order to get him on board...

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

You deserve cookies for that.

 

"That's not ironic. That's justice."

"That's not ironic. That's justice."

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

mikedo2007

Jack Thompson (assuming he's reading it now) saying this guy is part of the conspiracy and says Boston has now been officially rape by the video game industry and warn people don't go to Boston because they promote murder simulator in 3...2...1

 

Glad to see more changes and inprovements for him when it comes to video game.

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

Isn’t their state Free Health Care currently having huge problems that he should be addressing? Or Government there starting to rationing care? So video games are more important then someone older with huge problems told to live with their pain or they cannot give them this care right now?

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

"someone older with huge problems told to live with their pain or they cannot give them this care right now?"

I thought that was the job of private health insurance companies to tell them that.

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I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.
 
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ZippyDSMleeAlso anyone see this? http://guardianlv.com/2014/11/anita-sarkeesian-unmasked-feminist-icon-or-con-artist/11/27/2014 - 7:28pm
ZippyDSMleeEvil within is a badly designed game.11/27/2014 - 7:28pm
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Matthew Wilsonthere is vertical fov, not just horizontal fov11/27/2014 - 6:38pm
Andrew EisenWell, you can widen it to 3:1 or even 10:1 but I don't know why you'd want to. From what I understand it's the missing visual info at the top and bottom that some object to, not that there isn't enough on either side.11/27/2014 - 6:36pm
Matthew WilsonI think it widenss the fov, so you get to see more.11/27/2014 - 6:31pm
Andrew EisenI don't see how as doing so would not add any visual information to the top or bottom of the screen.11/27/2014 - 6:04pm
Matthew Wilsonfrom what I read, getting rid of the black bars and stretching it out made for a better play experience.11/27/2014 - 5:59pm
Andrew EisenFrom what I hear, there's a ton of "look up and shoot at the guys above you" stuff in the game that the wider frame doesn't accommodate such actions well.11/27/2014 - 5:55pm
Andrew EisenHaving a game run in scope is not necessarily a bad thing but like any aspect ratio, you have to compose your shots correctly.11/27/2014 - 5:55pm
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Matthew WilsonI kinda hope this is not true. http://www.nintendolife.com/news/2014/11/nintendo_might_not_be_making_more_gamecube_controller_adapters_at_the_moment11/27/2014 - 1:34pm
Matthew WilsonI saw that. I wish people would stop preording, but sadly that will never happen.11/27/2014 - 1:26pm
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NeenekoBut now I can use the christmas discount justification too,11/27/2014 - 11:46am
NeenekoI am also sorely temped by Civ:BE, mostly because I have a demo coming up and I know my productivity will tank.11/27/2014 - 11:45am
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MechaCrashI held off on Civ:BE because I am pretty sure it'll get a bigger discount during the Christmas sale.11/26/2014 - 11:09pm
MechaTama31I'm sorely tempted by Civ: BE, but I have to stay strong and remember what it felt like to be repeatedly kicked in the junk by Civ V...11/26/2014 - 10:58pm
MechaCrashNah, just providing more proof that GGers are lying when they claim it's really about ethics in game journalism and not a proxy war against feminism.11/26/2014 - 9:58pm
 

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