Alabama Attorney General Backs ESRB Ratings

July 21, 2009 -

Alabama Attorney General Troy King (R) has become the latest high-ranking state official to endorse the video game industry's content rating system.

In a press release issued yesterday, King announced a public service ad campaign designed to raise parental awareness of the ESRB rating system. The PSAs featuring King will air on radio and TV.

The A.G. commented on the campaign in yesterday's press release:

I know parents face tough decisions these days about the media they allow into their homes. There’s simply no substitute, though, for parental involvement and responsibility, and it’s important that parents play an active role in choosing games for their children. ESRB ratings are an effective and informative resource that allows parents to decide if the video game their child wants is appropriate, and rating summaries provide even more insight into exactly what a parent would want to know about in a game. I’m proud to be educating parents in our state about the tools at their disposal.

As GamePolitics has noted in the past, such campaigns are a sweet deal for the politicians involved. The ESRB picks up the cost of production for the spots and elected officials get a chance to show voters that they are concerned about children.

Readers can see King's PSA (as well as those made by other political figures) at the ESRB website.


Comments

Re: Alabama Attorney General Backs ESRB Ratings

Politicans getting behind the ESRB rating system to help parents decide what games are or aren't appropriate for their kids i'm cool with (even if i find the ESRB rating system to be extremely strict, i mean how is Halo M). Politicans trying to ban, censor or restrict access to games through unconstitutional laws is what i despise.

 "No law means no law" - Supreme Court Justice Hugo Black on the First Amendment

"No law means no law" - Supreme Court Justice Hugo Black on the First Amendment

Re: Alabama Attorney General Backs ESRB Ratings

I don't understand why more legislators in the US haven't gotten behind the ESRB.

---

Freedom of speech means the freedom to say ANYTHING, so long as it is the truth. This does not exclude anything that might hurt someone's feelings.

--- With the first link, the chain is forged.

Re: Alabama Attorney General Backs ESRB Ratings

Nice to see another(If not the 3rd or 4th i've seen) state is getting it when it comes to issues involving video games,ESRB and parenting.

Something useful for Alabama's your tax dollars.

 

Magic Taco

Re: Alabama Attorney General Backs ESRB Ratings

You mean FINALLY something usefull for our tax dollars.

 

Seriously though, nice to see the people we've put into office seem to get it. Hopefully we as a state will continue to elect people with open minds rather than the "Good Ol' Boys" and religious extremists of yesteryear.

Re: Alabama Attorney General Backs ESRB Ratings

Good luck on that one Morte, seen WAY too much 'Bama politics to not be cynical about it.

Hunting the shadows of the troubled dreams.

Hunting the shadows of the troubled dreams.

Re: Alabama Attorney General Backs ESRB Ratings

A new generation is rising. Soon, we will enter into a new age.

Re: Alabama Attorney General Backs ESRB Ratings

I hope for it. I work for it. But you are talking about a state that needs a constitutional amendment for a town to adjust (up or down) local taxes (I notice no such requirement for state taxes).

 

Hunting the shadows of the troubled dreams.

Hunting the shadows of the troubled dreams.
 
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Wonderkarpthough not strictly games. I have Lightsabers mounted on the wall, and on a shelf you'll see the Infinity Gauntlet, the Ocarina of Time, a Sith Holocron, and some of my Ghostbusters Props11/22/2014 - 8:57pm
Wonderkarpswag of all kinds, Andrew. I'm trying to build a game room as impressive as AVGNs nerd room. I'm also trying to build a coffee table/storage space shaped like a NES Controller11/22/2014 - 8:55pm
E. Zachary KnightI need new controllers for my Gamecube. Its not everyday you can get brand new 1st party controllers.11/22/2014 - 8:51pm
Andrew EisenPredominately figurines or swag of all kinds?11/22/2014 - 8:37pm
WonderkarpI would like a new gamecube controller....but I also just like gaming swag....11/22/2014 - 8:32pm
Andrew EisenI'm just waiting to buy a new Gamecube controller for my Gamecube.11/22/2014 - 7:15pm
Wonderkarphttp://kotaku.com/smash-bros-gamecube-adapters-sold-out-online-prices-g-1662162871 Smash Bros Gamecube adapter sold out, online prices go nuts11/22/2014 - 6:50pm
Andrew EisenI bet there's a lovely comedy of errors surrounding that list's journey to the IGDA's page!11/22/2014 - 6:49pm
Andrew EisenAnd the fact that it was curated by some random person on Twitter should have been another.11/22/2014 - 6:48pm
Andrew EisenYep, it's pretty clear that whoever at the IGDA grabbed that list, didn't look at it first. I think the fact that there's over 10,000 names on it should have been a bit of a red flag.11/22/2014 - 6:44pm
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Wonderkarpthats better, though I'd prefer something a little more than a simple tweet, I'll take it.11/22/2014 - 6:37pm
Andrew EisenKate Edwards' Twitter: "like people, tools are imperfect; we've removed it for now."11/22/2014 - 6:35pm
Andrew EisenHard to say with any certainty but it appears it at least understands the tool didn't do what it thought it did.11/22/2014 - 6:34pm
WonderkarpI've yet to find the IGDA responding too the situation other than deleting a link.11/22/2014 - 6:34pm
Matthew WilsonI hope the IGDA understands why its a mistake, that's all I want.11/22/2014 - 6:33pm
Andrew EisenHeh, lawyering up would be grossly overracting! And really silly. Well, if what the IGDA did say was not enough for you, try contacting them and letting them know how you feel.11/22/2014 - 6:31pm
Wonderkarpall I want is an apology from the IGDA. nothing fancy, not even addressed to me. Just something that says, "We messed up. We're Sorry" thats it. Not exactly those words except Sorry. If I was overreacting, I'd be lawyering up.11/22/2014 - 6:29pm
Andrew EisenI get it, I just think you're taking it the wrong way and overreacting.11/22/2014 - 6:27pm
Wonderkarpatleast Matthew understands why I am miffed at that list11/22/2014 - 6:26pm
 

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