Study: Advergames Influence Kids' Food Choices

July 21, 2009 -

Online games used by food manufacturers to promote their products can sway food choices made by children, according to a new research report.

Food Industry website Flex News takes note of a study conducted at Georgetown University which found that foods suggested by advergames were craved by kids immediately after playing. The good news is that games pushing healthy snacks had a similar impact. 

Study authors Drs. Tiffany A. Pempek and Sandra L. Calvert interpret their work in the Archives of Pediatrics & Adolescent Medicine:

[The findings] suggest that concerns about online advergames that market unhealthy foods are justified...

[Using positive food messages with] this kind of social marketing approach could tip the scales toward the selection of higher-quality snacks, thereby helping to curb the obesity epidemic...

 

Our results suggest that not only is there a market for healthier foods and beverages, but advergames can be used to promote healthier choices and eating patterns, thereby tipping the balance toward a healthier society.

In the study, 30 low-income, African-American children between the ages of 9 and 10 played a Pac-Man-like game. In one version, junk food was gobbled up. In the other, healthy snacks were the target. The researchers found that kids who played the healthy version of the game tended to choose nutritious snacks afterward.


Comments

Re: Study: Advergames Influence Kids' Food Choices

Re: Study: Advergames Influence Kids' Food Choices

The Campaign for a commercial free Childhood has time to complain about school book fairs but not about this?

Re: Study: Advergames Influence Kids' Food Choices

They were complaining about advertainment games being sold through school book fairs. That Dairy Queen (was that right company?) one to be precise.

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Study: Advergames Influence Kids' Food Choices

My question still stands. Sorry, but this woudl appear to be right up their alley.

Re: Study: Advergames Influence Kids' Food Choices

What the fucking fuck? They really had to do yet another study to determine that...advertisements work?

Wow, I guess all the thousands and thousands of companies producing advertisements really aren't completely off their rockers!

God, sometimes I wish I could be a researcher and do stupid crap like this.

Re: Study: Advergames Influence Kids' Food Choices

If I see an ad for Oreos after not thinking about Oreos for a long time, then it only makes sense that I'll crave it after being reminded of it. Duh.

-If an apple a day keeps the doctor away....what happens when a doctor eats an apple?-

-Optimum est pati quod emendare non possis-It is best to endure what you cannot change-

Re: Study: Advergames Influence Kids' Food Choices

Advertisments make kids eat food? Where the fuck Caption Obviouse when you need him?

http://www.magicinkgaming.com/

Re: Study: Advergames Influence Kids' Food Choices

Can I sue the makers of M.C. Kids and McDonald's Treasureland Adventure for my cholesterol levels?

Re: Study: Advergames Influence Kids' Food Choices

Not in Wisconsin, because they passed a law a few years ago preventing such lawsuits.  As for anywhere else, I don't know.

---

Freedom of speech means the freedom to say ANYTHING, so long as it is the truth. This does not exclude anything that might hurt someone's feelings.

--- With the first link, the chain is forged.

Re: Study: Advergames Influence Kids' Food Choices

So advertising foods lead children to eat? Wow.

The cynical side of videogames (spanish only): http://thelostlevel.blogspot.com/ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com/

Re: Study: Advergames Influence Kids' Food Choices

Can I get a "No Shit".

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Study: Advergames Influence Kids' Food Choices

Lol, double post... sorry.

The cynical side of videogames (spanish only): http://thelostlevel.blogspot.com/ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com/

Re: Study: Advergames Influence Kids' Food Choices

The cynical side of videogames (spanish only): http://thelostlevel.blogspot.com/ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com/

Re: Study: Advergames Influence Kids' Food Choices

Let's add this onto our "What Sells" list:

1. Sex sells

2. Controversy Sells

3. Flash Game Sells

Re: Study: Advergames Influence Kids' Food Choices

So... advertising affects us and certain demographics are more affected by it?

I think that has been obvious for a long time. I also think it has been proven by larger studies with better methodologies.

 

 

 
Forgot your password?
Username :
Password :

Poll

Will Target Australia sell the next GTA game upon its release?:

Shout box

You're not permitted to post shouts.
MechaCrashI am reminded of the saying about playing chess with a pigeon.08/01/2015 - 11:13am
Andrew EisenThis is supported by, well, what actually happened, but also the text of the actual leaks. That was Tito's question and what he and a few (four total, I think) were discussing.08/01/2015 - 11:11am
Andrew EisenNo, it's not. What was generally prohibited was not discussion of journalistic ethics or other GamerGate topics, but threads that were, for example, discussing the sex life of an indie developer. THOSE are what were locked and removed.08/01/2015 - 11:10am
Goth_SkunkI don't believe you. Not for a second. Every major site with the exception of the Escapist prohibited discussion of GamerGate in its early stages. That is a fact.08/01/2015 - 11:04am
Andrew EisenNo, that's a fact. Don't believe me, read 'em yourself. No one was trying to censor discussion of GamerGate.08/01/2015 - 11:02am
Goth_Skunk@Andrew: That's your opinion.08/01/2015 - 10:57am
Goth_Skunkfuture? I'd compensate you for your time, of course.08/01/2015 - 10:57am
Goth_Skunk@IronPatriot: Congratulations on a sweeping statement to remove the agency of people supporting GamerGate for their own individual reasons. Since you're so good at painting in such broad strokes, are you free to paint my apartment sometime in the near08/01/2015 - 10:57am
Andrew EisenWhich, as you can tell by actually reading the snippets that were leaked, is a shamefully disingenuous telling of what was actually said.08/01/2015 - 10:56am
Goth_SkunkAdditionally, to quote William Usher, "[s]ome of the members on that list actively used their platform to support and propagate a wide-sweeping media narrative based on lies and factual inaccuracies."08/01/2015 - 10:54am
Goth_Skunkthe forums of The Escapist. Thankfully, they were both unsuccessful.08/01/2015 - 10:53am
Goth_SkunkOf the "Gamers Are Dead" articles specifically, no. But the list was used to try and censor discussion about GamerGate in its early stages. Ben Kuchera and our own James Fudge used it to solicit to Escapist then EiC Greg Tito to prevent discussion on08/01/2015 - 10:53am
IronPatriotCraig, you are right that gamergate is utter hypocrisy. Any story about it which lacks the context of gamergate's harassment origins FAILS ethics in journalism. LOL.08/01/2015 - 10:49am
IronPatriot@Goth_Skunk "citation needed"? Citation provided! Gamergate was created by 4chan harassers and ethics #ISyourShield08/01/2015 - 10:48am
Craig R.IP: Plenty of irony to go around with GG. But really, it's complete hypocrisy.08/01/2015 - 10:48am
Andrew EisenIf that assertion were true, it's nigh unfathomable that that conversation was not one of the ones leaked and published on Breitbart. Plus, as I pointed out earlier, only TWO of the Gamers Are Dead authors were on the Game Journo Pros list anyway.08/01/2015 - 10:48am
Craig R.Looks like he is, Andrew. Tinfoil wonders never cease.08/01/2015 - 10:45am
Non-entityAndrew: that's exactly what GamerGate has been claiming, yes. Private discussion groups apparently equal conspiracy.08/01/2015 - 10:44am
Andrew EisenGoth - Wait, wait, wait. Are you suggesting that the Gamers Are Dead articles are the result of a coordinated effort organized on the Game Journo Pros group?08/01/2015 - 10:38am
IronPatriotGamergate's private "interest" is harassing women. Their public lie is about "ethics"08/01/2015 - 10:36am
 

Be Heard - Contact Your Politician