Study: Advergames Influence Kids' Food Choices

July 21, 2009 -

Online games used by food manufacturers to promote their products can sway food choices made by children, according to a new research report.

Food Industry website Flex News takes note of a study conducted at Georgetown University which found that foods suggested by advergames were craved by kids immediately after playing. The good news is that games pushing healthy snacks had a similar impact. 

Study authors Drs. Tiffany A. Pempek and Sandra L. Calvert interpret their work in the Archives of Pediatrics & Adolescent Medicine:

[The findings] suggest that concerns about online advergames that market unhealthy foods are justified...

[Using positive food messages with] this kind of social marketing approach could tip the scales toward the selection of higher-quality snacks, thereby helping to curb the obesity epidemic...

 

Our results suggest that not only is there a market for healthier foods and beverages, but advergames can be used to promote healthier choices and eating patterns, thereby tipping the balance toward a healthier society.

In the study, 30 low-income, African-American children between the ages of 9 and 10 played a Pac-Man-like game. In one version, junk food was gobbled up. In the other, healthy snacks were the target. The researchers found that kids who played the healthy version of the game tended to choose nutritious snacks afterward.


Comments

Re: Study: Advergames Influence Kids' Food Choices

Re: Study: Advergames Influence Kids' Food Choices

The Campaign for a commercial free Childhood has time to complain about school book fairs but not about this?

Re: Study: Advergames Influence Kids' Food Choices

They were complaining about advertainment games being sold through school book fairs. That Dairy Queen (was that right company?) one to be precise.

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I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Study: Advergames Influence Kids' Food Choices

My question still stands. Sorry, but this woudl appear to be right up their alley.

Re: Study: Advergames Influence Kids' Food Choices

What the fucking fuck? They really had to do yet another study to determine that...advertisements work?

Wow, I guess all the thousands and thousands of companies producing advertisements really aren't completely off their rockers!

God, sometimes I wish I could be a researcher and do stupid crap like this.

Re: Study: Advergames Influence Kids' Food Choices

If I see an ad for Oreos after not thinking about Oreos for a long time, then it only makes sense that I'll crave it after being reminded of it. Duh.

-If an apple a day keeps the doctor away....what happens when a doctor eats an apple?-

-Optimum est pati quod emendare non possis-It is best to endure what you cannot change-

Re: Study: Advergames Influence Kids' Food Choices

Advertisments make kids eat food? Where the fuck Caption Obviouse when you need him?

http://www.magicinkgaming.com/

Re: Study: Advergames Influence Kids' Food Choices

Can I sue the makers of M.C. Kids and McDonald's Treasureland Adventure for my cholesterol levels?

Re: Study: Advergames Influence Kids' Food Choices

Not in Wisconsin, because they passed a law a few years ago preventing such lawsuits.  As for anywhere else, I don't know.

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Freedom of speech means the freedom to say ANYTHING, so long as it is the truth. This does not exclude anything that might hurt someone's feelings.

--- With the first link, the chain is forged.

Re: Study: Advergames Influence Kids' Food Choices

So advertising foods lead children to eat? Wow.

The cynical side of videogames (spanish only): http://thelostlevel.blogspot.com/ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com/

Re: Study: Advergames Influence Kids' Food Choices

Can I get a "No Shit".

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Study: Advergames Influence Kids' Food Choices

Lol, double post... sorry.

The cynical side of videogames (spanish only): http://thelostlevel.blogspot.com/ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com/

Re: Study: Advergames Influence Kids' Food Choices

The cynical side of videogames (spanish only): http://thelostlevel.blogspot.com/ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com/

Re: Study: Advergames Influence Kids' Food Choices

Let's add this onto our "What Sells" list:

1. Sex sells

2. Controversy Sells

3. Flash Game Sells

Re: Study: Advergames Influence Kids' Food Choices

So... advertising affects us and certain demographics are more affected by it?

I think that has been obvious for a long time. I also think it has been proven by larger studies with better methodologies.

 

 

 
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Andrew EisenComic on EA and its subsidiaries: http://cheezburger.com/8456978176/funny-web-comics-rip-maxis Might be old. Don't know who drew it. Still cute.03/05/2015 - 3:10pm
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Wonderkarphttp://techraptor.net/content/rock-band-4-announced Rock Band 4 is coming.03/05/2015 - 12:29pm
Andrew EisenMechaTama - Again, my apologies for being unclear. The last sentence really should have started "For example, in the below link," similar to how I worded the request the last time I made it.03/05/2015 - 11:57am
Papa MidnightBecause, you know, that's worked out so well over the past 10 years that they've said the same exact thing: https://i.imgur.com/RFrFNoZ.jpg03/05/2015 - 9:25am
Papa MidnightAh, it's a new year. You know what that means: time for Microsoft to renew it's promise on PC Gaming! http://www.businessinsider.com/windows-10-games-2015-303/05/2015 - 9:24am
MechaTama31Not to belabor the point, but you did say "folks" and "any links", which doesn't sound to me like you were referring only to one particular link... </pedant> ;)03/05/2015 - 8:33am
MechaCrashIt can be made extraneous, depending on how you format the URL. For example: http://youtu.be/dQw4w9WgXcQ03/05/2015 - 6:28am
Andrew EisenMechaTama - I was referring specifically to the link below my post. I should have been more clear. My bad.03/05/2015 - 2:42am
james_fudgefair point, let's say "excluding YouTube videos"03/05/2015 - 2:25am
MechaTama31The stuff after the ? is not *always* extraneous.03/04/2015 - 11:57pm
MechaTama31AE: But that would make your link https://www.youtube.com/watch , which wouldn't work so well... ;)03/04/2015 - 11:56pm
E. Zachary KnightFor those curious, that timeline came from Destructoid: http://www.destructoid.com/tomm-hulett-s-unified-mario-timeline-theory-288472.phtml03/04/2015 - 8:11pm
WymorenceJeez, who'd have thought Yoshi doing a good deed was the reason for everything in Mushroom Kingdom being so screwed up...?03/04/2015 - 7:49pm
prh99The most popular games on Steam for 2014 http://bit.ly/1zLE0r403/04/2015 - 7:47pm
Papa MidnightWow, EZK. Oh my goodness, that timeline is huge.03/04/2015 - 6:59pm
E. Zachary KnightIt's the Super Mario timeline. https://dl.dropboxusercontent.com/u/386496/smbTimeline_huge.png03/04/2015 - 6:49pm
prh99There are the various URL shortening services.03/04/2015 - 6:45pm
WymorenceIronic that they're releasing a game about cops and robbers in essence while they don the "extortionist" mask...03/04/2015 - 6:38pm
 

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