Happy Birthday ESRB: Game Biz Unveiled Rating System to Congress 15 Years Ago

July 29, 2009 -

It was 15 years ago today that the video game industry introduced the ESRB rating system to Congress, reports Wired's This Day in Tech blog.

The move came in the wake of Congressional criticism of game violence, particularly the original Mortal Kombat, which seems laughably tame by today's standards. Wired's Chris Kohler writes:

The [Congressional] hearings were largely a response to the popularity of... Mortal Kombat...

Nintendo chairman Howard Lincoln and Sega vice president Bill White took potshots at each other during the hearing. Lincoln said that the Sega CD game Night Trap, another photorealistic, occasionally violent game that the company had rated MA-17, “simply has no place in our society” and testified that “small children” had bought it.

Meanwhile, White’s position was that Sega was more responsible than Nintendo, because his company had [its own] rating system in place...  [Connecticut Sen. Joe] Lieberman would later express his shock that the two executives went after each other with such ferocity.

Lieberman's threat to regulate game content via legislation persuaded the game biz to get its act together. The IDSA (now known as the ESA) was formed and quickly set up the ESRB, which went into operation on September 1st, 1994.

Comments

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

"Lieberman's threat to regulate game content via legislation persuaded the game biz to get its act together."

If by "get its act together" you mean "do exactly what the government wanted them to do while getting to pretend it was all voluntary", then yeah... the industry got its act together. The music industry, too, was once similarly threatened, and so with the movie industry, and the comic book industry. They all caved to pressure from congress. It's regulation through intimidation.

I wonder what's the point of having constitutionally protected speech when the industries that produce such speech will bend over backwards at any threat of regulation.

I wish more industries had the backbone to tell congress to fuck off just like webmasters did back when congress tried to regulate internet content (Communications Decency Act).

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

The worst offenders when it comes to willingly bending over are broadcast radio and television. I suspect it has something to with the fact that they need their FCC licenses in order to keep on broadcasting. 

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

So part of the ESRB's creation was due to complete falsehoods about Night Trap perpretraded by completely ignorant politicians?

Yeah, yet another reason why the ESRB needs to crawl away and die.

-Ultimately what will do in mankind is a person's fear of their own freedom-

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

We need to get a gamer into the Senate and just have him start a filibuster in which he brings in a giant screen and a PS3 and just plays games in front of the Senate and talks them through them.

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

I'd rather them bring an Xbox 360 or a PC; For only one reason, Mass Effect isn't on the PS3 so we can't show them the hot naked tits everywhere lesbian action.

----
Papa Midnight
http://www.thesupersoldiers.com

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Papa Midnight

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

The people who attacked this game are idiots

You run out of bullets not enemies

Never underestimate the power of idiots in large amounts.

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

Those who condemned Night Trap for its violence would have been completely humiliated had they ever bothered to take a look at it.

 

Andrew Eisen

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

No one actually EVER looks at it. They just jump on the bandwagon. News organizations have done this for years.

----
Papa Midnight
http://www.thesupersoldiers.com

----
Papa Midnight

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

And now there are people who would like to eliminate it and replace it with a far more restrictive system

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

I assume that this was when the infamous "promise to Congress" which forever contractually bound the manufacturers and the ESRB to an entirely voluntary rating system was made.

 

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

IIRC, Lieberman testified that the goal of Night Trap was to trap the women in the game and mutilate them, wich is complete BS.

The goal was to prevent that.

An all too typical case of politicians failing to do any homework and talking out of their butts on topics they are completely ignorant of.

------ Ago. Perceptum. Teneo.

 
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james_fudgeIf I am misunderstanding your point expand on it in the comments and i'll talk about it in there.07/31/2015 - 12:23pm
james_fudgeIt's clearly part of a broader internal fight against people like Sargon.07/31/2015 - 12:21pm
james_fudgeBig perm: fair point. On the other hand that's its origins and not saying that in some way would be a disservice to our readers07/31/2015 - 12:21pm
Andrew EisenMatt - What is the argument that Sargon supposedly debunked?07/31/2015 - 12:06pm
Big PermThat said, I don't think it's a shit article.07/31/2015 - 11:22am
Big PermNot really a fan of "one individual aligned with Gamer Gate attempted to shame a prominent figure within its own ranks". It should be encouraged that we call out hipocracy, and instead I feel that shines a negative light on such a thing.07/31/2015 - 11:21am
james_fudgeI'm curious what our GG-aligned readers think of our Necromancer story? Was it fair? Unfair?07/31/2015 - 11:11am
E. Zachary KnightMatt, That the whole stink over the articles is a bunch of BS? Because that is the only part that is BS.07/31/2015 - 8:29am
MattsworknameOh btw, info, are you still refering to that "gamers are dead" argument? Cause sargon of akkad just did a 3 video series that proves it's based on bullshit07/31/2015 - 6:46am
MattsworknameInfo: thats what you call clickbaiting to the highest level07/31/2015 - 5:43am
InfophileAnd here's why you never judge an article by its title: "Microsoft Gives All Windows 10 Users the Finger" - http://www.themarysue.com/microsoft-windows-10-middle-finger/ (I'm looking at you, people still mad about "Gamers are Dead")07/31/2015 - 5:09am
Matthew Wilsonhttp://www.bloomberg.com/news/videos/2015-07-31/khan-academy-s-sal-khan-studio-1-0-full-show-7-30- not game related, but this is a good interview.07/30/2015 - 8:52pm
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Goth_Skunk@Technogeek: I paid for the experience of the seat, and upon completion of the movie determined that the extra for the seat wasn't worth it. Additionally, your opinion is not law. You thinking the movie is crap does not make it so.07/30/2015 - 8:31pm
Craig R.1st I heard of Pixels was seeing trailer in theater. Was interested until Sandler appeared, then it became an instant 'Nope'.07/30/2015 - 4:52pm
james_fudgesick burns are not always allowed in the shoutbox.07/30/2015 - 4:28pm
MechaCrashIt's especially funny because I said "you'd have to be a moron to enjoy it," and Goth boasted about enjoying it, as if that does anything to change my opinion of the movie or of him.07/30/2015 - 4:19pm
TechnogeekMatthew: Back when that law was first implemented, I kept trying to come up with a scenario where it would be anything other than an unmitigatedd sisaster. Nothing ever came to mind.07/30/2015 - 4:16pm
Matthew Wilsonhttp://arstechnica.com/tech-policy/2015/07/new-study-shows-spains-google-tax-has-been-a-disaster-for-publishers/ no duh Sherlock!07/30/2015 - 4:10pm
TechnogeekI can't even make a joke about that. It's like poking fun at Donald Trump's hair.07/30/2015 - 4:01pm
 

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