Happy Birthday ESRB: Game Biz Unveiled Rating System to Congress 15 Years Ago

July 29, 2009 -

It was 15 years ago today that the video game industry introduced the ESRB rating system to Congress, reports Wired's This Day in Tech blog.

The move came in the wake of Congressional criticism of game violence, particularly the original Mortal Kombat, which seems laughably tame by today's standards. Wired's Chris Kohler writes:

The [Congressional] hearings were largely a response to the popularity of... Mortal Kombat...

Nintendo chairman Howard Lincoln and Sega vice president Bill White took potshots at each other during the hearing. Lincoln said that the Sega CD game Night Trap, another photorealistic, occasionally violent game that the company had rated MA-17, “simply has no place in our society” and testified that “small children” had bought it.

Meanwhile, White’s position was that Sega was more responsible than Nintendo, because his company had [its own] rating system in place...  [Connecticut Sen. Joe] Lieberman would later express his shock that the two executives went after each other with such ferocity.

Lieberman's threat to regulate game content via legislation persuaded the game biz to get its act together. The IDSA (now known as the ESA) was formed and quickly set up the ESRB, which went into operation on September 1st, 1994.

Comments

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

"Lieberman's threat to regulate game content via legislation persuaded the game biz to get its act together."

If by "get its act together" you mean "do exactly what the government wanted them to do while getting to pretend it was all voluntary", then yeah... the industry got its act together. The music industry, too, was once similarly threatened, and so with the movie industry, and the comic book industry. They all caved to pressure from congress. It's regulation through intimidation.

I wonder what's the point of having constitutionally protected speech when the industries that produce such speech will bend over backwards at any threat of regulation.

I wish more industries had the backbone to tell congress to fuck off just like webmasters did back when congress tried to regulate internet content (Communications Decency Act).

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

The worst offenders when it comes to willingly bending over are broadcast radio and television. I suspect it has something to with the fact that they need their FCC licenses in order to keep on broadcasting. 

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

So part of the ESRB's creation was due to complete falsehoods about Night Trap perpretraded by completely ignorant politicians?

Yeah, yet another reason why the ESRB needs to crawl away and die.

-Ultimately what will do in mankind is a person's fear of their own freedom-

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

We need to get a gamer into the Senate and just have him start a filibuster in which he brings in a giant screen and a PS3 and just plays games in front of the Senate and talks them through them.

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

I'd rather them bring an Xbox 360 or a PC; For only one reason, Mass Effect isn't on the PS3 so we can't show them the hot naked tits everywhere lesbian action.

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Papa Midnight
http://www.thesupersoldiers.com

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Papa Midnight

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

The people who attacked this game are idiots

You run out of bullets not enemies

Never underestimate the power of idiots in large amounts.

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

Those who condemned Night Trap for its violence would have been completely humiliated had they ever bothered to take a look at it.

 

Andrew Eisen

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

No one actually EVER looks at it. They just jump on the bandwagon. News organizations have done this for years.

----
Papa Midnight
http://www.thesupersoldiers.com

----
Papa Midnight

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

And now there are people who would like to eliminate it and replace it with a far more restrictive system

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

I assume that this was when the infamous "promise to Congress" which forever contractually bound the manufacturers and the ESRB to an entirely voluntary rating system was made.

 

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

IIRC, Lieberman testified that the goal of Night Trap was to trap the women in the game and mutilate them, wich is complete BS.

The goal was to prevent that.

An all too typical case of politicians failing to do any homework and talking out of their butts on topics they are completely ignorant of.

------ Ago. Perceptum. Teneo.

 
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Cheater87Look what FINALLY came to Australia uncut! http://www.gamespot.com/articles/left-4-dead-2-gets-reclassified-in-australia/1100-6422038/09/02/2014 - 6:49am
Andrew EisenHence the "Uh, yeah. Obviously."09/02/2014 - 12:53am
SleakerI think Nintendo has proven over the last 2 years that it doesn't.09/02/2014 - 12:31am
Andrew EisenSleaker - Uh, yeah. Obviously.09/01/2014 - 8:20pm
Sleaker@AE - exclusives do not a console business make.09/01/2014 - 8:03pm
Papa MidnightI find it disappointing that, despite the presence of a snopes article and multiple articles countering it, people are still spreading a fake news story about a "SWATter" being sentenced to X (because the number seems to keep changing) years in prison.09/01/2014 - 5:08pm
Papa MidnightAnd resulting in PC gaming continuing to be held back by developer habits09/01/2014 - 5:07pm
Papa MidnightI find it disappointing that the current gen of consoles is representative of 2009-2010 in PC gaming, and will be the bar by which games are released over the next 8 years - resulting in more years of poor PC ports (if they're ever ported)09/01/2014 - 5:06pm
Andrew EisenMeanwhile, 6 of Wii U's top 12 are exclusive: Mario 3D World, Nintendo Land, Pikmin 3, Mario Kart 8, Wonderful 101, and ZombiU. (Wind Waker HD is on the list too but I didn't count it.)09/01/2014 - 4:36pm
Andrew EisenLikewise, only two of Xbox One's top 12 are exclusive: Dead Rising 3 and Ryse: Son of Rome (if you ignore a PC release later this year).09/01/2014 - 4:34pm
Andrew EisenNot to disrespect the current gen of consoles but I find it telling that of the "12 Best Games For The PS4" (per Kotaku), only two are exclusive to the system: Infamous: Second Son and Resogun.09/01/2014 - 4:30pm
MaskedPixelantehttp://www.joystiq.com/2014/09/01/beyond-two-souls-ps4-trophies-emerge-directors-cut-reported/ MMM MMM, nothing quire like reheated last gen games to make you appreciate the 400 bucks you spent on a new console.09/01/2014 - 4:24pm
Andrew EisenThat's actually a super depressing thought, that a bunch of retweeters are taking that pic as an illustration of the actual issue instead of an example of a complete misunderstanding of it.09/01/2014 - 4:20pm
Andrew EisenObviously, the picture was created by someone who doesn't understand what the issue actually is (or, possibly, someone trying to satire said misunderstanding).09/01/2014 - 4:10pm
Papa MidnightPeople fear and attack what they do not understand.09/01/2014 - 4:04pm
Papa MidnightWell, let's not forget. Someone held their hand in a peace sign a few weeks ago and people started claiming it was a gang sign. Or a police chief displayed the hand signal of their fraternity and was accused of the same.09/01/2014 - 4:04pm
SleakerEither people don't understand that what the picture is saying is true, or the picture was created out of a misunderstanding of what sexism is.09/01/2014 - 3:52pm
Sleaker@AE ok yah that's where the kind of confusion I'm getting. Your tweet can be taken to mean two different things.09/01/2014 - 3:51pm
Andrew EisenSleaker - No. No, not even remotely. The pic attached to my tweet was not made by me; it's not a statement I'm making. It's an illustration of the complete misunderstanding of the issue my tweet is referring to.09/01/2014 - 3:13pm
Papa MidnightIn other news, Netflix states why it paid Comcast: http://money.cnn.com/2014/08/29/technology/netflix-comcast/index.html?hpt=hp_t209/01/2014 - 3:10pm
 

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