Angry Gamers Considering Activision Boycott

August 9, 2009 -

Activision Blizzard, the world's largest video game publisher, has been raising the ire of many gamers of late. So much so, in fact, that there is at least preliminary talk of a boycott of Activision products.

So what has the publisher done to create so much ill will?

A few things, actually.

UK gamers are incensed over Activision's plan to price the upcoming Modern Warfare 2 at £54.99 (roughly US$90). Wedbush-Morgan analyst Michael Pachter ominously described the move as a trial run for Activision:

Activision knows it has a 'hot' game, knows that the market will pay an additional 10 per cent, and has decided to increase price accordingly.

Game consumers are also concerned about Activision's pricing plans for specialty controllers for the upcoming Tony Hawk: Ride and DJ Hero.

Adding gasoline to the fire was a recent comment by Activision Blizzard CEO. During an earnings call last week, Kotick said:

You know if it was left to me, I would raise the prices even further.

PS3 News reports that some gamers are planning a boycott and links to an online petition which has garnered nearly 5,000 signatures to date. From the petition:

You're increasingly making your fanbase more angry. Your recent moves on the business side are head scratching and completely apauling [sic]. Tony Hawk peripherals to start, PC and UK price hikes and ridiculously overpriced collectors editions for MW2... Than [sic] your CEO decided to further anger your customers... I believe we are in what we call a "recession." What the consumer needs is not more expensive items, but less expensive...

UPDATE: Activision boss Kotick made $15 million last year, reports gamesindustry.biz. You keep raising those prices, Bobby...


Comments

Re: Angry Gamers Considering Activision Boycott

In my opinion you can throw in anything post-Generations. ;)

But there was still a TV series and more importantly there was - and always is - a huge market of Trek nerds hungry for gaming titles regardless of what's running on TV. All they need to do is make 'A' titles with the IP (hell, 'B' even) and support them. It's something you'd think almost impossible to screw up, yet Activision managed to do it and also managed to pass the blame onto the franchise itself.

Re: Angry Gamers Considering Activision Boycott

In regards to number one, as you made an attempt in good faith to resolve the situation, that's when you start demanding your money back for time lost. When said refund is unprovided, one word: Chargeback.

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Papa Midnight
http://www.thesupersoldiers.com

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Papa Midnight

Re: Angry Gamers Considering Activision Boycott

>Adding gasoline to the fire was a recent comment by Activision Blizzard CEO. 

Which, I remind everyone, was said as a joke. Not everything the people in the games industry say is some vast conspiracy to piss gamers off.

EDIT: Yes, I'm aware that, as a joke, it was rather ill-advised. But that doesn't change its status as a joke and should be treated accordingly.

/b

Re: Angry Gamers Considering Activision Boycott

How do you know that was a joke? It was part of his stand-up routine?

To me it sounds more like a joke along with the run-on gag of chopping up SCII into three parts and pricing each at $60 (maybe $90 now). 

Re: Angry Gamers Considering Activision Boycott

"How do you know that was a joke? It was part of his stand-up routine?"

I'd have to go with "because it would be too damn stupid for him to publiclly admit something like that"... Should we expect them to be greedy? no surprise there... but should we really think that the executives are THAT stupid?

Re: Angry Gamers Considering Activision Boycott

And each one of those three parts is slated to have as many missions as the original game, if not more. If they hadn't separated the games they'd have cut out 2/3 of the missions and the story they wanted to tell instead.

I'm curious where you got those prices though since the price hasn't been officially set and Gamestop has the first game listed for $50, not $60.
 

Sorry for the off-topic post but I just don't get why people are still complaining about that.
---
I'm not under the affluence of incohol as some thinkle peep I am. I'm not half as thunk as you might drink. I fool so feelish I don't know who is me, and the drunker I stand here, the longer I get.


---
I'm not under the affluence of incohol as some thinkle peep I am. I'm not half as thunk as you might drink. I fool so feelish I don't know who is me, and the drunker I stand here, the longer I get.

Re: Angry Gamers Considering Activision Boycott

Because stupid and lazy people love to complain about the dumbest shit.  People seem to have this feeling of entitlement these days, and it's fucking ridiculous.

Re: Angry Gamers Considering Activision Boycott

I work 7 days a week jackass.

 

Stupid and lazy people make stupid and lazy defenses up for Actiblizz execs. What context is missing from the article linked here that gives a hint that the statement was a joke of any kind?

 

An added note: comments are pathetic here now. Just as shitty as Kotaku, Joystiq, Destructoid and Daily Kos. 

Re: Angry Gamers Considering Activision Boycott

"An added note: comments are pathetic here now. Just as shitty as Kotaku, Joystiq, Destructoid and Daily Kos."

I find it interesting that you say this at the end of a comment that's entirely insults and swearing. Perhaps you could try improving the state of comments here by improving the quality of your own comments first?

Granted that you were replying to a comment with a similar tone, surely you can be the better man and respond civilly.
---
I'm not under the affluence of incohol as some thinkle peep I am. I'm not half as thunk as you might drink. I fool so feelish I don't know who is me, and the drunker I stand here, the longer I get.


---
I'm not under the affluence of incohol as some thinkle peep I am. I'm not half as thunk as you might drink. I fool so feelish I don't know who is me, and the drunker I stand here, the longer I get.

Re: Angry Gamers Considering Activision Boycott

Hey... D'toid's comments are still pretty good! Far better than this hellhole.

 

-- teh moominz --

Re: Angry Gamers Considering Activision Boycott

Actually, buying Activision games used is just as effective since none of the money goes to them.  Just make sure you avoid any DLC.

Its Activision's right to price their wares any way they wish (especially since games are little more than luxury goods), but damn- what a bunch of jackasses they are, especially that CEO.

Re: Angry Gamers Considering Activision Boycott

(what many if not most (I hope) gamers are going to think) too much for me Ill wait while it lowers in price and since Im waiting I may aswell wait till it goes a fair bit below the normal £40 aswell.

well done activision

Re: Angry Gamers Considering Activision Boycott


I won't sign a petition, but I simply won't buy any computer game over 30 quid, never have, never will.

As I've said before, the fact that the game got record pre-orders proves, to me that it's not just greedy corporations, it's gullible customers who have forgotten how to say 'No' in their need to have the newest and shiniest of everything.

Re: Angry Gamers Considering Activision Boycott

Same here, can't be bothered with petitions, I just won't buy the game at full price; that's all the feedback you ever need to give.

A game would have to be seriously good before I considered it worth £30+, other people may feel differently and hey, it's their money so why not?

Gift.

Re: Angry Gamers Considering Activision Boycott

You, good sir, have just undermined the driving consumerist mentality with simple common sense. Well done, and you deserve a large plate of cookies.

Re: Angry Gamers Considering Activision Boycott

"It's gullible customers who have forgotten how to say 'No' in their need to have the newest and shiniest of everything"

And here I thought the principle of "Keeping up with the Joneses" applied only to America.

----
Papa Midnight
http://www.thesupersoldiers.com

----
Papa Midnight

 
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