ECA's Halpin Weighs in on Universal Ratings

September 1, 2009 -

Late last week the Federal Communications Commission announced that it would look into the potential for a universal content rating system to span various forms of media.

Hal Halpin (left), president of the Entertainment Consumers Association, has now weighed in on the topic:

Like the respective trade associations which represent the entertainment industry’s various media, we were surprised to hear of the FCC’s interest in exploring the possibility of a universal ratings system. It is odd that video and movies were not included, which would have then been encompassing and more valuable to consumers, in theory.

 

As for if the ECA is in favor of such an endeavor, it would be too early to speculate, not knowing anything more than the cursory details. Our position remains that we fully support the ESRB and believe it to be an important component in the product purchasing process.

FULL DISCLOSURE DEPT: The ECA is the parent company of GamePolitics.


Comments

Re: ECA's Halpin Weighs in on Universal Ratings

A Universal System wouldn't work, considering normally a R rated movie is alot more violent than a M rated game.

Re: ECA's Halpin Weighs in on Universal Ratings

As long as the new rating system and console makers allow adults in America to have a rating for ourselfs and not censored games I'd be happy.

Re: ECA's Halpin Weighs in on Universal Ratings

I like the ESRB. I am worry that we will get a worse rating system.

Re: ECA's Halpin Weighs in on Universal Ratings

The movie industry prob paid them off to not have them in the new rating system.

Re: ECA's Halpin Weighs in on Universal Ratings

I'm just not happy with it unless it's completely universal, otherwise it isn't a universal rating system, regardless of how the FCC try to sell it.

I can't help wondering how much of the decision to not include movies and videos is genuinely down to enforcability, and how much is down to the considerable lobbying power of the Movie industry.

Re: ECA's Halpin Weighs in on Universal Ratings

No you are not surprised its a given we will have one in time if just to align TV,film,DVD and game ratings.

 

Now if the FCC wants to control or create on its own a uni rating system that would be surpsieing since there are many things that would make it imposable if done from that direction but if like the ESRB the FCC and other bits of government want to get the ball rolling and make a new system or push the ESRB to expand what it rates that would be a good thing. This conversation needs to start now so it will build momentum, I just hope the ESRB is willing to take on the task otherwise everything is put off a decade until everyone gets on the same page again........


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Poll

Should ‘sexism’ factor into a video game’s rating?:

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You're not permitted to post shouts.
Andrew EisenNo but it is defaulting to a very low volume. Not muted though.11/20/2014 - 10:14pm
MaskedPixelanteIs anyone else experiencing this weird Youtube glitch where, no matter what you had the volume set at last time, it defaults to muted no matter what?11/20/2014 - 10:07pm
MechaTama31What was wrong with Remember Me? I liked that one... >.>11/20/2014 - 8:50pm
AvalongodI tend to see the violence and sexism issues as different. Historically we know that the violence issue is overblown. But sexism is real. Better representations of women in games WILL happen.11/20/2014 - 7:35pm
Andrew EisenAnd unless I completely missed it, there's nothing in there about "how Pokemon in general is sexist but you gotta look deep for it."11/20/2014 - 5:10pm
Andrew EisenSeriously, you're upset, irked and fearful over an opinion piece that suggests the Pokemon demo would be better with more options and a better-written female character? SERIOUSLY?!11/20/2014 - 5:07pm
MaskedPixelantehttp://gamasutra.com/blogs/PugetAlain/20141118/230420/Nearly_Ripped_off_to_death_by_a_publisher__Get_better_by_yourself_and_wait_for_justice_Maybe.php Topware screws over an indie studio because they can.11/20/2014 - 5:01pm
Andrew EisenAre you SURE you provided the right link?11/20/2014 - 4:59pm
prh99And yeah that sucks, especially when bonuses are tied to it, but that is more a problem with crappy publisher policies and scoring in general than any discussion on what may or may no be sexism in games.11/20/2014 - 4:59pm
prh99But no one is on their legislative high horse or on the litigation war path, for that matter. The biggest effect is that a reviewer might give it a lower score and drag down their meta critic ranking.11/20/2014 - 4:56pm
Wonderkarpyup11/20/2014 - 4:51pm
Andrew EisenOh for crying out loud. Wonderkarp, I apologize for how rude this question is but seriously, did you actually read that article?11/20/2014 - 4:47pm
Wonderkarpits a stigma. people in power hear this crap and start getting on their legislative high horse. but I feel like we've already paid too much attention too a demo.11/20/2014 - 4:46pm
Andrew EisenHarm gaming how?11/20/2014 - 4:35pm
Wonderkarpcause it gets parroted around and is used by people to harm gaming like Jack Thompsons did with Violence. http://www.themarysue.com/pokemon-oras-sexism/ here's the article.11/20/2014 - 4:28pm
Andrew EisenNo idea why such an opinion would upset or irk you so I'd be interested in reading it. Got a link?11/20/2014 - 4:13pm
Wonderkarplook deep for it....reaching much. those kinds of people are what urk me.11/20/2014 - 4:07pm
WonderkarpI got upset the other day when a known feminist blog wrote a large article on how the demo to Pokemon Omega Ruby was Sexist cause you couldnt play as a girl. It was a Demo....who cares? but they went off on how Pokemon in general is sexist but you gotta11/20/2014 - 4:06pm
Andrew EisenHere's the panel that Sarkeesian quote from earlier comes from. Amazing what the proper context does, isn't it? https://www.youtube.com/watch?v=e0qxtKz2vZw11/20/2014 - 3:32pm
NeenekoSomething to keep in mind, we tend to look at physics as 'hard', but math and physics are trivial compared to soc/psych (I have worked in both), but FEELS like it should be simplier.11/20/2014 - 3:17pm
 

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