Evony, LLC, an Australia-based game developer, perhaps best-known for its seemingly-ubiquitous online ads featuring scantily-clad women designed to tout its game Evony, has filed suit against a blogger for "multiple violations of international libel standards" and is seeking damages for “gross disregard for the truth.”
The blogger in question is Bruce Everiss, a former Imagine and Codemasters marketer. Everiss has taken Evony to task in multiple posts, including questioning (based upon reader and Evony player comments) whether the game might contain malware, pondering if the purchase of Evony cents is illegal in the USA and flat out telling his readers to not play Evony.
Benjamin Gifford, Vice Development Director for the Legal IP Strategic Division Evony, stated:
In the digital age in which we now live, online journalists and bloggers – and the traditional media outlets that may rely upon them as sources – must strive for a higher standard of integrity and accuracy. Mr. Everiss’ complete disregard for even the most basic tenets of journalistic responsibility have left our company no alternative but to take these legal actions.
Everiss, in a comment on his blog, replied to the lawsuit:
Why are Evony acting for a Chinese game against a UK blogger in an Australian court? To make it as difficult as possible for me to defend myself as possible. They are using money and power to censor the truth from the internet because it inconveniences them.