IGN Acquires WhatTheyPlay

IGN Acquires WhatTheyPlay

September 23, 2009

IGN Entertainment has acquired WhatTheyPlay, a website aimed at providing parents with information and resources about today’s videogames.

Launched in 2007 by videogame industry veterans John Davison and Ira Becker, WhatTheyPlay was a property of What They Like, Inc. No word was offered on the whether or not the founders or other staff would remain with the site as it moves under IGN's umbrella.

Davison, formerly President of the company, announced the acquisition in his blog. He added:

This project has been a labor of love for us, and we are immensely proud to see the brand we created together two years ago become part of the IGN Entertainment network.”


Calls for comment were not returned as of the time of this posting.

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Re: IGN Acquires WhatTheyPlay

Lets hope their advice for parents is better than their reviews.

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I LIKE the fence. I get 2 groups to laugh at then.

Re: IGN Acquires WhatTheyPlay

I used to go to IGN a lot. They sort of turned into a media site, not a game site.

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Believe in something! Even if it's wrong, believe in it!

GET OFF MY PHONE!

-Glenn Beck

Re: IGN Acquires WhatTheyPlay

I'm guessing this puts an end to John Davidson being a regular on competitor 1up's 'Listen Up' podcast.

Re: IGN Acquires WhatTheyPlay

I really hope they include links for "top ten cleavage shots in gaming" on parental information pages... 

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