Analysis: DLC Pays off for World at War Franchise
Analysis: DLC Pays off for World at War Franchise
October 21, 2009
Poking, prodding and massaging NPD U.S. videogame sales data, Gamasutra has arrived at the conclusion that the average owner of a console version of Call of Duty: World at War spent $9 on downloadable content.
DLC packs were released in March, June and August of this year with a price of $10 apiece. 6.5 million packs had been sold as of August, with the author rounding up to 7.0 million in order to make sales current. Based on estimates of an analyst, it was estimated that 65% of the 7.0 million DLC sales were within the U.S., meaning an approximate $45.0 million in additional revenue for Activision Blizzard stateside.
The average price paid for World at War was $56.00, adding in the total spent on DLC brings the total average price spent to $65.00, increasing revenue per software unit by 15% (with reduced overhead), ensuring that DLC is not going away anytime soon:
With Modern Warfare 2 expected to best World at War's 11 million units in sales, it seems certain that consumers will again be tempted with paid DLC throughout 2010 as Activision Blizzard attempts to maximize its revenue per sale.
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Posted 11/22/09 at 12:06am
JDKJ: You should get Phil McCraken to help you spackle those banisters.
JDKJ: You should get Phil McCraken to help you spackle those banisters.
Posted 11/21/09 at 11:57pm
ZippyDSMlee: Oh in the pirate hunter article I need my song ieda heckled DS,JD,Beemon sic im !!!
ZippyDSMlee: Oh in the pirate hunter article I need my song ieda heckled DS,JD,Beemon sic im !!!
Posted 11/21/09 at 11:56pm
ZippyDSMlee: JD:no I am tried from prepping the banisters for painting , worked on them from 12 to 4 and 6 to 8...after I got back from the store...got up early got ready...blah...been up all day..I need a nap...
ZippyDSMlee: JD:no I am tried from prepping the banisters for painting , worked on them from 12 to 4 and 6 to 8...after I got back from the store...got up early got ready...blah...been up all day..I need a nap...
Posted 11/21/09 at 11:42pm
JDKJ: No. You gonna stay up late tonight soldering?
JDKJ: No. You gonna stay up late tonight soldering?
Posted 11/21/09 at 11:41pm
ZippyDSMlee: JDKJ:Don't you mean Mctite?
ZippyDSMlee: JDKJ:Don't you mean Mctite?
Posted 11/21/09 at 11:33pm
JDKJ: @Zip: Neil, Bob, and Lik McTaint. The McTaint brothers. LOL!!!
JDKJ: @Zip: Neil, Bob, and Lik McTaint. The McTaint brothers. LOL!!!
Posted 11/21/09 at 09:44pm
Flamespeak: I still think military personell, killing other military personell, on a military complex should be handled by military courts.
Flamespeak: I still think military personell, killing other military personell, on a military complex should be handled by military courts.
Posted 11/21/09 at 09:43pm
Flamespeak: I could see this a mixture of the two charges rather than just one or the other.
Flamespeak: I could see this a mixture of the two charges rather than just one or the other.
Posted 11/21/09 at 09:43pm
Flamespeak: I think this was mainly a person who snapped, but evidence is showing he definitely had strong inlinations to islamic-extremism.
Flamespeak: I think this was mainly a person who snapped, but evidence is showing he definitely had strong inlinations to islamic-extremism.
Posted 11/21/09 at 09:41pm
Flamespeak: People are trying to claim that Hasan's actions were not terrorism. I don't jump on the 'terror train' like others, however
Flamespeak: People are trying to claim that Hasan's actions were not terrorism. I don't jump on the 'terror train' like others, however
Posted 11/21/09 at 09:38pm
mentor07825: Britain certainly does deserve it! And the French! God damn it, it was a hand ball!!!
mentor07825: Britain certainly does deserve it! And the French! God damn it, it was a hand ball!!!
Posted 11/21/09 at 09:34pm
ZippyDSMlee: mentor07825:Well Brittan dose deserve it....
ZippyDSMlee: mentor07825:Well Brittan dose deserve it....
Posted 11/21/09 at 09:33pm
ZippyDSMlee: Alyric:I don;t hasliburton having to pay back billoins... don;t you love it when the rich roll over the goverment without a care?
ZippyDSMlee: Alyric:I don;t hasliburton having to pay back billoins... don;t you love it when the rich roll over the goverment without a care?
Posted 11/21/09 at 09:32pm
mentor07825: I say we nuke the whales, for the benefit of both mankind and the environment.
mentor07825: I say we nuke the whales, for the benefit of both mankind and the environment.
Posted 11/21/09 at 09:28pm
Austin_Lewis: I say we try Al Gore too. I always said he was in on the racket.
Austin_Lewis: I say we try Al Gore too. I always said he was in on the racket.
Posted 11/21/09 at 09:16pm
Alyric: The leaked information proves these organizations knowingly defrauded governments (i.e., taxpayers) out of billions of dollars. Yet there will probably never be a trial.
Alyric: The leaked information proves these organizations knowingly defrauded governments (i.e., taxpayers) out of billions of dollars. Yet there will probably never be a trial.
Posted 11/21/09 at 09:15pm
Flamespeak: working on other things makes me angry. I might have had a jet pack by now. :p
Flamespeak: working on other things makes me angry. I might have had a jet pack by now. :p
Posted 11/21/09 at 09:14pm
Flamespeak: Just thinking of all the time and manpower wasted to try and make things emit less CO2 emmision that could have been spent
Flamespeak: Just thinking of all the time and manpower wasted to try and make things emit less CO2 emmision that could have been spent
Posted 11/21/09 at 09:07pm
Alyric: @Zip: FYI, the construction of solar panels puts out more pollution than any form of energy production. To say nothing of the toxic components of the panels that cannot be recycled.
Alyric: @Zip: FYI, the construction of solar panels puts out more pollution than any form of energy production. To say nothing of the toxic components of the panels that cannot be recycled.
Posted 11/21/09 at 09:04pm
ZippyDSMlee: I know I know not the point.
ZippyDSMlee: I know I know not the point.
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Comments
Are we to assume the next COD game will be World at War 2?
if so i want a god damn Axis campaign
You mean they're making money off DLC?! Wow I never saw that coming!
http://www.magicinkgaming.com/
I don't understand it at all. CoD:WaW was absolute crap - at least compared to CoD4. I mean, sure - I bought the game, but I could always turn around and resell it to cut my losses. Can't do that with DLC. But I guess some folks actually liked it enough to pay for a second helping of crap.
It just goes to show that some folks will enjoy whatever the industry throws at them. Well, I guess Halo 3 and Gears of Homoeroticism proved that already.
Two words: Nazi Zombies.
Everybody I know who owns World At War bought additional mappacks solely for the Nazi Zombie maps, including myself. The sales for the mappacks would be at least half as much if Nazi Zombies was not involved, I garauntee you.
I admit it, I bought all 3 map packs just for Nazi Zombies. 24, 22, 16, 35 are my records, most of them with 2 people ;)
they make that much money from dlc and still want to bump up the price? if anything it should be cheaper
DLC is a reason why used games are healthy for the industry.
I just recently rented CoD:WaW and as a renter I really have no interest in buying these map packs.
That said my not buying these packs was not due to Treyarch not trying to get me to buy them. Three out of four lobbys you join are sitting on an optional map...and even should that get voted off more than half the time you get another optional map..which means a mass exodus of those who dont have the map..which prolongs the lobby experience. And god forbid you end up sitting in the lobby until the game loads at which point you're told you don't have the map to play (which is fine) and without asking are directed to the marketplace tab to purchase map packs(quite annoying). Both of these issues really soured my online experience with the game and ultimately makes me not want to play another CoD made by Treyarch outside of single player.
I certainly dont mind DLC maps as an option. However it must remain exactly that. Do not overpopulate playlists with optional maps. Allow individuals to filter optional content from their matchmaking. When these optional maps become nigh-forced upon you in order to enjoy the game it becomes a hinderance and shows poorly on the companies involved.