Developer 2dboy’s “Pay-What-You-Want” anniversary sale for its World of Goo videogame has been deemed a “huge success.”
Normally sold for $20 on the 2dboy website, and also offered through other services like Steam and WiiWare, the World of Goo sale resulted in some 57,000 people purchasing the game. The ability for consumers to pay what they wanted to for the title also generated an enormous amount of publicity, further benefiting sales.
2dboy’s Ron Carmel took to the company website to share a wealth of data from the special offer. The average price paid for the game was $2.03, while almost 17,000 people chose to pay a single cent and another 21,000 plus paid between 2 cents and $1.99. The next largest category was the $5.00 to $5.99 range, with over 7,300 customers. At the other end of the spectrum, 4 people chose to pay $50.00 for the game.
Sales of World of Goo also rose 40% on Steam, though the increase on the WiiWare side wasn’t as dramatic, with a 9% increase.
Once the sale was underway, 2dboy added a survey (results can be viewed here) to the checkout procedure in order to try and get a handle on why people chose to pay a certain amount. The top answer to that question was "I Like the Pay-What-You-Want Model and Wanted to Support It" with 24%. Runner up, with 21.4%, was "That’s All I Can Afford Right Now."
2dboy has extended the sale to run through Sunday, October 25.
|Via Gamasutra|
Comments
Re: World of Sales Follow World of Goo Promotion
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Thank you informationn..
Jeep Kiralama hizmetleri için kiralik jeep sitesine, Digitürk kampanyalari, Digitürk Plus, İstanbul digitürk bayileri için digiturk sitesine girebilirsiniz. Digitürk kampanyalari için ise digitürk kampanyalari
sayfasına, günlük yayın akışı için ise digitürk yayın akışı sitesine girerek yayın akışını güncel olarak takip edebilirsiniz.
Araba Kiralama, Oto Kiralama ve araç kiralama hizmetlerini yapmak için, şöförlü araç kiralama veya şöförlü minibüs kiralama sayfalarına gidebilirsiniz. Bütçenize göre araç kiralama yapmak istiyorsanız, ekonomik araç kiralama, spor araç kiralama, lüks araç kiralama, panelvan araç kiralama ve
vip araç kiralama sayfalarına giderek kiralık araçlarınızı görebilirsiniz.
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sanalika oyununu oynamak için sanalika oyna sayfasına gidebilirsiniz. Birbirinden güzel hileler için sanalika hileleri sayfasına, en yeni Metin2 Hileleri için ise
Metin2 Hileleri sayfalarına gidebilirsiniz. Hepsinin haricinde digitürk sitesine giderek, digitürk paketleri kısmına giderek digitürk üyelik paketlerini görebilirsiniz.
Bu kadar basit.. De gil..
Re: World of Sales Follow World of Goo Promotion
I grabbed it during Direct 2 Drive's $5 sale. They had a bunch of titles at $5. It was pretty awesome. Scored Company of Heroes Gold, Supreme Commander Gold too. Also Sword of the Stars, but it sucked.
Anyway, World of Goo was quite good, and I ended up sending the developers more money through paypal. I thought $5 was just too low. The game really was worth it at the $20 mark.
Re: World of Sales Follow World of Goo Promotion
That, is, well ,a textbook example on how to treat customers.
Re: World of Sales Follow World of Goo Promotion
Picked it up on steam for 5 bucks during one of their weekend sales. Never regretted it.
Re: World of Sales Follow World of Goo Promotion
Didn't metalica or someone do something like this in the past.
If you want another exmple, look at Dan Bull. Music artist who gives his albums away for free, OR you can buy it from amazon, OR you can download it for free and give him a paypal donation.
The paypal donation was started by request. People were begging him, saying they wanted to pay him, but didnt' want amazon getting a cut.
Re: World of Sales Follow World of Goo Promotion
This is one of those games that I'm in the minority on. I don't like it. I admire it and I dig the style but I just don't enjoy playing the game.
Don't get me wrong, it is a good game. It's very clever, the art is great, the physics and control impress, and the music is quirky and catchy. I certainly see why it's a big hit with most but it just doesn't do it for me.
Andrew Eisen
Re: World of Sales Follow World of Goo Promotion
World of Goo is a very fun game.. I purchased it, myself, for the full 20 about a year ago, after playing the demo. It was just too much fun..
That being said, I do have to express concern at the fact that the Survey results, if you dig far enough, expose the survey user's IP address. Isn't that a bit of a security concern?
Re: World of Sales Follow World of Goo Promotion
...Wow. I've never heard of this game, but I may just buy it from their website. I'm hoping that there is an ability to, say, purchase the game for a low amount, and then give them additional money later if I find it to be worth more to me? I've considered doing that for cheap PC games, or games that come with restricting DRM (EA, I'm looking at you). Pirate game, play, enjoy, then mail the developers their earned money. Hell, I'm doing it for some books too. Mail the authors the money, cut out the middle man, and have the ability to test out a game if demos aren't available. Everyone wins! Well, except the publishers, who had best learn to make a better model if they wish to have any of MY money.
But, I rarely have the ability to use this model, as I'm a console gamer. And I sure as heck ain't going to try stealing video games in real life, at least not very often. I'll rent it before doing that. But that option isn't available for PC games, hence the last-resort-piracy option.
-If an apple a day keeps the doctor away....what happens when a doctor eats an apple?-
Re: World of Sales Follow World of Goo Promotion
First off: I'd say buy the game anyway, it's really very good :)
If you're wondering how much to pay, you might want to try the demo version first, as that'll give you a good idea what the game is about
http://worldofgoo.com/dl2.php?lk=demo
I'm not sure there's an option to directly mail more money to them later (though that sounds a great idea), but you could buy another copy later on as a workaround.