ELSPA Thrilled With UK Board Endorsement

October 27, 2009 -

After a promotional campaign earlier this year that turned a disdainful eye on playing video games, a health board in the United Kingdom seems ton have modified it's stance.

The National Health Service runs a campaign called Change4Life, and after extensive consultation with ELSPA, the board has agreed to allow Wii Fit Plus to run its Change4Life logo in its advertising.

ELSPA's Director General Mike Rawlinson said the organization said that it was thrilled that that active video games were being recognized by the government:

"Since the negative portrayal of videogames in a Change4Life advertisement earlier this year, ELSPA worked with the Department of Health to gain proper recognition of the many benefits which active gaming can bring to an energetic lifestyle. Children and adults across the UK already know that dancing, jumping or even boxing within an active videogame have real exercise benefits. We are encouraged by this positive step to gain wider recognition of the health benefits that videogames can offer to individuals, families and communities alike.”

The health board had run and advertising campaign in March showing a child playing a video game with the words "Risk and Early Death, Just Do Nothing" as the headline. It caused a significant uproar in the games industry, but despite numerous protests, the health service allowed the campaign to continue.

ELSPA also said that Wii Fit Plus may be able to run the Change4Life logo on its game box next year.

According to the ELSPA press release, a spokesman for the Department of Health seemed to stress that they were not endorsing a video game, per se, but "an exercise regime":

“Active video games, where kids need to jump up and down or dance about as part of the game, are a great way to get kids moving.”

Posted in

Comments

Re: ELSPA Thrilled With UK Board Endorsement

“Active video games, where kids need to jump up and down or dance about as part of the game, are a great way to get kids moving.”

 

I wonder if there's any benefit to games that require a kid to think. You know, plan a strategy, manage resources, respond quickly to a changing situation, working cooperatively with others, being competitive in a non-physical environment, improving hand-eye coordination... things that apply to real life more than "jumping up and down" and "dancing."

 

Nah, probably not.

Re: ELSPA Thrilled With UK Board Endorsement

That logo looks very homosexual in the sense it looks like some guy is bending over and has his privates sticking out

Re: ELSPA Thrilled With UK Board Endorsement

I wasn't wearing my glasses when I looked at the picture, and the 'f' looks extremely phallic when blurred. I wasn't going to mention it because it's my dodgy eyes more than anything, but it's kind of a relief that I'm not the only one who thought that.

Re: ELSPA Thrilled With UK Board Endorsement

You should have seen the L in the picture before GP fixed it! ^_^

Re: ELSPA Thrilled With UK Board Endorsement

I looked up an official site, that is a modified version of the existing logo.  The L-man is not supposed to be ear humping the I-kid.

Re: ELSPA Thrilled With UK Board Endorsement

The correct logo has been put in. Hazards of working too fast. Thanks to those who caught the mistake and apologies for making it.

Re: ELSPA Thrilled With UK Board Endorsement

Thats....not the actual logo is it?

Re: ELSPA Thrilled With UK Board Endorsement

Um...that logo is considerably questionable.

Re: ELSPA Thrilled With UK Board Endorsement

I'll address the big pink elephant in the room. 

 

WHAT IS WITH THE RAGING HARDON AND WHY IS IT SHOVED IN A KIDS FACE WHO APPEARS CLUELESS TO WHAT IS HAPPENING? 

 

That is all.

 

EDIT:  I see the extreamly large male sexual reproductive organ is now flaccid and no longer appears to be offered to the child.  It is now friendly.

 

 

We are all going to die someday. The trick is not to rush it.

We are all going to die someday. The trick is not to rush it.

Re: ELSPA Thrilled With UK Board Endorsement

Ha i was hoping i wasn't the only one who noticed.  And if we noticed that easily than i wonder when the national health Service will see it. It makes it look like the "i" is wondering why it was put in that situation.

-HOLLYWOOD-

-HOLLYWOOD-

Re: ELSPA Thrilled With UK Board Endorsement

And all it took was a few bribe....sorry, I meant contributions, to the right people.

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: ELSPA Thrilled With UK Board Endorsement

I hesitate to ask, but does the figure representing the "L" in "Life" have a sizable... ummm... third leg?

What's that about?

Re: ELSPA Thrilled With UK Board Endorsement

more importantly, how the hell did that get by the guys in charge?

Re: ELSPA Thrilled With UK Board Endorsement

I was wondering why it was in the face of the kid representing the i. Is L a pedo?

 
Forgot your password?
Username :
Password :

Poll

Will Target Australia sell the next GTA game upon its release?:

Shout box

You're not permitted to post shouts.
E. Zachary KnightMatt, That the whole stink over the articles is a bunch of BS? Because that is the only part that is BS.07/31/2015 - 8:29am
MattsworknameOh btw, info, are you still refering to that "gamers are dead" argument? Cause sargon of akkad just did a 3 video series that proves it's based on bullshit07/31/2015 - 6:46am
MattsworknameInfo: thats what you call clickbaiting to the highest level07/31/2015 - 5:43am
InfophileAnd here's why you never judge an article by its title: "Microsoft Gives All Windows 10 Users the Finger" - http://www.themarysue.com/microsoft-windows-10-middle-finger/ (I'm looking at you, people still mad about "Gamers are Dead")07/31/2015 - 5:09am
Matthew Wilsonhttp://www.bloomberg.com/news/videos/2015-07-31/khan-academy-s-sal-khan-studio-1-0-full-show-7-30- not game related, but this is a good interview.07/30/2015 - 8:52pm
Goth_SkunkFinally, I never misspelled Chipman's name. So, feel free to try your luck again, but pick an opponent you can beat.07/30/2015 - 8:32pm
Goth_Skunk@Technogeek: I paid for the experience of the seat, and upon completion of the movie determined that the extra for the seat wasn't worth it. Additionally, your opinion is not law. You thinking the movie is crap does not make it so.07/30/2015 - 8:31pm
Craig R.1st I heard of Pixels was seeing trailer in theater. Was interested until Sandler appeared, then it became an instant 'Nope'.07/30/2015 - 4:52pm
james_fudgesick burns are not always allowed in the shoutbox.07/30/2015 - 4:28pm
MechaCrashIt's especially funny because I said "you'd have to be a moron to enjoy it," and Goth boasted about enjoying it, as if that does anything to change my opinion of the movie or of him.07/30/2015 - 4:19pm
TechnogeekMatthew: Back when that law was first implemented, I kept trying to come up with a scenario where it would be anything other than an unmitigatedd sisaster. Nothing ever came to mind.07/30/2015 - 4:16pm
Matthew Wilsonhttp://arstechnica.com/tech-policy/2015/07/new-study-shows-spains-google-tax-has-been-a-disaster-for-publishers/ no duh Sherlock!07/30/2015 - 4:10pm
TechnogeekI can't even make a joke about that. It's like poking fun at Donald Trump's hair.07/30/2015 - 4:01pm
TechnogeekSo you willingly paid more money than you needed to in order to watch a crappy Adam Sandler movie (but I repeat myself), just to spite a reviewer that you can't even spell the name of properly.07/30/2015 - 4:01pm
Goth_SkunkMy one regret was paying extra for a DVX seat, which jostles and vibrates in relation to the action on screen. What a waste of money.07/30/2015 - 3:55pm
Goth_SkunkYes, I did watch Pixels just to spite Chipman. I was originally going to see Minions, but moved it down the list. AND I ENJOYED IT. So nuts to you, MechaCrash.07/30/2015 - 3:44pm
Matthew Wilson@phx works fine for me, but I did it the long way. I upgraded, made a recovery drive, than did a full install.07/30/2015 - 3:24pm
Andrew EisenReally liking Child of Light so far (I play on console so UPlay isn't a concern). Gorgeous aesthetic with a fun presentation and battle system. So far, so good!07/30/2015 - 1:36pm
PHX CorpWell I'm offically on Windows 10 Laptop Wise(I had to download the Windows 10 Media tool from Microsoft to get it now rather than waiting for the update through windows update)07/30/2015 - 12:16pm
ZippyDSMleeI dunno I'd go to see it, seems liek dumb fun, better than half assed serious stuff that has so many holes large enough to drive mac trucks through(coughinterstellercouch).07/30/2015 - 10:58am
 

Be Heard - Contact Your Politician