Expansive English Game Development Hub Discussed

October 27, 2009 -

MediaCityUK, a sprawling 200-acre development in Greater Manchester, England may be the future home of a videogame development center.

As part of the Digital Britain report, the North West Regional Development Agency (NWDA) commissioned a feasibility study into such a move, proposing “a model of support which combines usability testing, applied research, internship training and public interface components in a single facility to be based at Media City” reports Crain’s Manchester Business.

While the project could begin as early as next summer, there appears to be some opposition to the project, including the “the political furore that such a move could cause in Liverpool,” home to a good number of game developers already.

Eric Hobson, CEO of developer Connect2media Ltd, expressed his feeling about the proposed project:

Having a building, whether it's in Manchester or Liverpool, isn't going to make a damn bit of difference in getting a company to stay in the UK rather than relocate abroad. What would make a difference is getting graduates through the door so they can get real experience of the industry and the industry can get experience of the graduates.

Matmi Managing Director Jeff Coghlan, whose firm makes viral games, agreed with Hobson, “The problem with our business isn't the buildings, it's with things like recruiting graduates, the educational standards and quality of graduates and tax.”

The BBC is scheduled to move five departments to MediaCityUK in 2011.


Comments

Re: Expansive English Game Development Hub Discussed

I agree with the people quoted, it smacks of building the buildings in the hope companies turn up, without actually giving them any incentive to do so. Typical for the UK really, short-sighted and ignorant of the real issues behind a problem they are trying to fix, as usual.

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I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Expansive English Game Development Hub Discussed

'Build it and they will come'...

Seriously though, I agree that companies need to keep the graduates in the UK, that's the major problem at the moment, most of graduates are moving abroad. I got my BSc in Computer Studies this year, and am looking for employment in the UK, but, it seems, no-one is interested in training a 37 year old, they either want an experienced 30+ or a trainable 25-, despite the fact I completed a 4-year course in 3 years, they seem to think I am unable to learn new things... Not that I'd choose to work in the UK's game sector as it stands anyway, many of the developers would be a joy to work for, if only they could get out from under the yoke of the Distributors.

As an aside, maybe the problem is that we do tend to look at Video Games as being like 'Movies', with timetables and release dates, when maybe we should be looking at them as being like new Technology, which isn't even announced publically until it is working and in production? Admittedly, that leaves much less time for run-up advertising, which would annoy the distributors, but considering the amount of testing, repairing, tuning and balancing that is required by a computer game, I consider them far more closely related to a technical product than a media one, there's media involved, but the stuff that takes the time is writing code, and that's not like making a movie in the slightest.

 
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Mattsworknameof players, over and over for the last seveal years. Among non RPG games, which make up the vast majority of current games, I think that you still see a large scale disparity between male and female in the AAA industry.07/01/2015 - 1:36am
Mattsworknamewilson. Out of RPG players yes, thats true, and in pc ciricles im not suprised, but RPGS make a small fraction of Console games these days and while pc gaming is seeing a resurgance, MMOs are actually retracting in size , as shown by WOW losing millions07/01/2015 - 1:33am
Matthew Wilsonhere is the study to prove it. http://www.pcgamer.com/researchers-find-that-female-pc-gamers-outnumber-males/07/01/2015 - 1:17am
Matthew Wilson@matt wrong over half of rpg players, both singleplayer and mmos, are female.07/01/2015 - 1:15am
MechaCrashRight, women don't usually play AAA games because none are aimed at them because they don't play them because none are aimed at them because okay you see where I'm going with this.07/01/2015 - 1:11am
MattsworknameI think the better path is this, more games built to give you the Choice of playing as male or female, and give the females good voice actors07/01/2015 - 1:08am
Mattsworknameup more then a fraction of the AAA games industry, but they make up a much larger part of the moble market.07/01/2015 - 1:04am
Mattsworknameandrew is right, to a point, as you are seeing a slow increase of women in games, but the sales shows that the lions share of gaming money comes from a male demo, and while andrew is right that it is changing, it's gonna be a LONG time before women make07/01/2015 - 1:04am
Andrew EisenI think more professional gamblers should get into games publishing. They'll play the odds but they'll also take risks to maximize profits.06/30/2015 - 11:57pm
Andrew EisenAt the end of the day, the ball is rolling and it's rolling in the right direction. Maybe not as fast as we'd like, but it is moving. All we can do is play the games that interest us and make our thoughts known.06/30/2015 - 11:55pm
Matthew Wilsonits unfortunate that the dataset is so tiny for female leads, and is a mixed bag, so money people get the wrong idea.06/30/2015 - 11:54pm
Andrew Eisen"Duke Nukem Forever sold poorly. See? Games staring white guys don't sell!" Pretty silly thing to say.06/30/2015 - 11:50pm
Andrew EisenOr, at the very least, that gamers aren't turned off by female leads.06/30/2015 - 11:49pm
Matthew Wilsonyou would think games like metriod, portal and tomb raider would show that it work, but hopefuly those knew ones will.06/30/2015 - 11:47pm
Andrew EisenBut, luckily strides are being made and the money peoples are slowly learning that diversity -> larger targeted audience -> more potential dollars.06/30/2015 - 11:43pm
Andrew EisenSure does. That's why there should be more than just one or two attempts. (7 games at E3 with female leads and 35 with a gender option. I think it's safe to say that not all of these will fail!)06/30/2015 - 11:42pm
Matthew Wilsonthat puts alot of presure on the early stuff to do well. lets hope games like recode and harizon are good, and sell well.06/30/2015 - 11:38pm
Andrew EisenLuckily, money people also like to follow trends. So, it's a "simple" matter of making proper representation a trend. And wouldn't you know it, we're seeing the beginnings of exactly that!06/30/2015 - 11:34pm
Andrew EisenBut yeah, money people are risk averse. That's why we see so many sequels, reboots, and adaptations. To a lot of money people, "there's no evidence this works because it's rarely ever been tried" is the same as "this doesn't work."06/30/2015 - 11:33pm
Andrew EisenThat's why I think it's worth convincing the money peoples that proper representation (in any of its forms) isn't a financial risk, it's the path to expanding your audience and making even MORE money!06/30/2015 - 11:32pm
 

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