Nielsen Weighs in with Boatload of MW2 Metrics

November 10, 2009 -

Definitive purchase intent for Call of Duty: Modern Warfare 2 (out today) is almost three times that of the average videogame title (21% to 8%) reports Nielsen.

Noting that buzz has “been consistently strong” for the title over the four weeks preceding its launch, the data gathering firm said that MW2 had unaided awareness levels in gamers six times higher than historical benchmark titles. Aided awareness numbers were almost triple that of the average videogame (71% to 26%).

46% of all gamers aware of MW2 reported seeing TV ads last week while 30% reported hearing info on the game from a friend or co-worker.

While an average game release has about 3% of gamers indicating they would pick up the title in the first week of release, the number jumps to 9-12% for MW2.

Nielsen said that households which purchased Call of Duty 4: Modern Warfare “spend nearly 3 times the amount of money on video game purchases annually vs. the typical video game buying household,” making MW franchise fans “valuable, highly desirable customers at retail – which is perhaps why we see a concerted effort to entice them to not only purchase the game itself, but also special editions and limited-edition consoles.”

Count Ice T (pictured) among those who already picked up a limited edition version of Modern Warfare 2. (via GiantBomb)


Comments

Re: Nielsen Weighs in with Boatload of MW2 Metrics

I would like to give a shot (no pun intended) to this game, but I´m not a great fan of FPS games. Maybe in a few months. I´m still playing Batman Arkham Asylum and Ninja Gaiden Sigma 2.

They will look up and shout "Give ROFLCOPTERS to us"... and I´ll whisper "NO". The cynical side of videogames (spanish only): http://thelostlevel.blogspot.com/ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com

Re: Nielsen Weighs in with Boatload of MW2 Metrics

I still don't understand what makes this franchise so fanatically cherished.  Solid FPS games that turned competitive FPS games into World of Warcraft (leveling and loot).  Of course, that still didn't change the fact that I have a minty-fresh copy sitting on my desk this morning.

 

Also, Giant Bomb's obsession with Ice T is getting hilariously creepy.

 

Re: Nielsen Weighs in with Boatload of MW2 Metrics

I didn't get to pick mine up yet D= I've got the prestige edition too, can't wait to try it out.

-Optimum est pati quod emendare non possis-It is best to endure what you cannot change-

-Optimum est pati quod emendare non possis-It is best to endure what you cannot change-
 
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DocMelonheadI met several people at Boing Boing who have their own personal grude against them;05/30/2015 - 12:16pm
DocMelonheadSo, the question is this Iron Patriot, WHAT'S YOUR BEEF AGAINST GAMERGATE?05/30/2015 - 12:15pm
DocMelonheadThat's why many Anti-GG here see you as an ASSHOLE.05/30/2015 - 12:09pm
DocMelonheadSo in other words, You failed to keep a decent disscusion and proceed to talk down on those who argues against you.05/30/2015 - 12:08pm
DocMelonheadBut that's the thing, all you said that GamerGate is NOTHING BUT HARASSMENT AND VICTIM BLAMING05/30/2015 - 12:07pm
DocMelonheadAlso, IP you're no better than GamerGate; and yes, it ENABLE death threats, but not encourage them.05/30/2015 - 12:06pm
DocMelonheadSo who agree that the report buttion should be put back up.05/30/2015 - 12:05pm
DocMelonheadalso We all agree that you're annoy as fuck IP05/30/2015 - 12:05pm
DocMelonheadGoth Skunk never gone victim blaming05/30/2015 - 12:04pm
DocMelonheadHarassment=Bullying.05/30/2015 - 12:01pm
IronPatriotBecause gamergate death threats, rape threats and doxxing are SO SIMILAR to pointing out the facts and logical failings of gamergate.05/30/2015 - 11:29am
IronPatriotLet's see. Gamergate sends death and rape threats against innocent women, and goth skunk blames the victims for getting harrassed. I point out gamergate harrassment and victim-blaming, and the pro-gamergaters squeal that they have been harassed? LOL!05/30/2015 - 11:28am
WonderkarpAs a life long X-Men fan, I cant tell you how much this annoys me http://www.ign.com/articles/2015/05/30/between-the-panels-marvels-merchandising-problem05/30/2015 - 10:23am
MechaCrashOh, no, I totally agree with you that Iron is being a jerk and needs to stop, but isn't the usual GG suggesstion for harassment "just ignore it, grow a thicker skin, don't report it"?05/30/2015 - 9:22am
Conster...and even the more stubborn and annoying ones are downright pleasant when compared to IronPatriot's behavior. His behavior is harassment regardless of whether it's aimed at pro-GG or anti-GG people, and it has to stop.05/30/2015 - 8:55am
ConsterMechaCrash: is this about Goth_Skunk's complaint against IronPatriot? Because while I'm anti-GG and strongly disagree with a lot of the stuff the pro-GG people on here say, most of them disapprove of harassment, even if it's 'in the name of GamerGate'...05/30/2015 - 8:55am
MechaCrashMan, some people are just...so immune to noticing irony, you know? The mind boggles.05/30/2015 - 8:35am
InfophileBut hey, I'm not a mod here. It's up to them05/30/2015 - 7:36am
InfophileThat's really not conducive to a good discussion. It just puts people on the defensive. So yeah, I really think IP should try to hold back on that. I'm not sure a ban is in order unless they show they can't or won't change, though05/30/2015 - 7:36am
InfophileLooking through IP's recent posts, there are some that do add to the discussion. There are also a handful which add nothing and are just jabs or point-scoring. It feels like IP is treating the comments more like a battleground than a discussion, honestly05/30/2015 - 7:34am
 

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