Nielsen Weighs in with Boatload of MW2 Metrics

November 10, 2009 -

Definitive purchase intent for Call of Duty: Modern Warfare 2 (out today) is almost three times that of the average videogame title (21% to 8%) reports Nielsen.

Noting that buzz has “been consistently strong” for the title over the four weeks preceding its launch, the data gathering firm said that MW2 had unaided awareness levels in gamers six times higher than historical benchmark titles. Aided awareness numbers were almost triple that of the average videogame (71% to 26%).

46% of all gamers aware of MW2 reported seeing TV ads last week while 30% reported hearing info on the game from a friend or co-worker.

While an average game release has about 3% of gamers indicating they would pick up the title in the first week of release, the number jumps to 9-12% for MW2.

Nielsen said that households which purchased Call of Duty 4: Modern Warfare “spend nearly 3 times the amount of money on video game purchases annually vs. the typical video game buying household,” making MW franchise fans “valuable, highly desirable customers at retail – which is perhaps why we see a concerted effort to entice them to not only purchase the game itself, but also special editions and limited-edition consoles.”

Count Ice T (pictured) among those who already picked up a limited edition version of Modern Warfare 2. (via GiantBomb)


Comments

Re: Nielsen Weighs in with Boatload of MW2 Metrics

I would like to give a shot (no pun intended) to this game, but I´m not a great fan of FPS games. Maybe in a few months. I´m still playing Batman Arkham Asylum and Ninja Gaiden Sigma 2.

They will look up and shout "Give ROFLCOPTERS to us"... and I´ll whisper "NO". The cynical side of videogames (spanish only): http://thelostlevel.blogspot.com/ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com

Re: Nielsen Weighs in with Boatload of MW2 Metrics

I still don't understand what makes this franchise so fanatically cherished.  Solid FPS games that turned competitive FPS games into World of Warcraft (leveling and loot).  Of course, that still didn't change the fact that I have a minty-fresh copy sitting on my desk this morning.

 

Also, Giant Bomb's obsession with Ice T is getting hilariously creepy.

 

Re: Nielsen Weighs in with Boatload of MW2 Metrics

I didn't get to pick mine up yet D= I've got the prestige edition too, can't wait to try it out.

-Optimum est pati quod emendare non possis-It is best to endure what you cannot change-

-Optimum est pati quod emendare non possis-It is best to endure what you cannot change-
 
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james_fudgeSee what i'm saying?07/01/2015 - 2:48pm
james_fudgeI also am not a PoC and don't understand how a word with hundreds of years of history behind it affects them.07/01/2015 - 2:48pm
james_fudgeWe should also stop pretending that we understand someone else's perspective. I am not a woman nor a rape survivor and I have no idea how this stuff affects them.07/01/2015 - 2:48pm
james_fudgeThe trick is - can people talk about these things without losing their cool?07/01/2015 - 2:46pm
james_fudgetheir position is just as valid as yours07/01/2015 - 2:46pm
Goth_SkunkAs far as I'm concerned, there is no justification for such a stance.07/01/2015 - 2:45pm
Goth_SkunkThe theme of the writer's article is "People shouldn't write rape scenes in their creative works, even though they can." I disagree with the premise on its face, and don't care how one tries to justify it.07/01/2015 - 2:44pm
Goth_Skunk@eZeek: Last I checked, rape was supposed to be offensive. I don't see how it could be anything else. But to call a scene 'bad' just for having implicit or explicit rape in it is ridiculous.07/01/2015 - 2:42pm
TechnogeekThe constant conflation of "you shouldn't do this" as a personal guideline and "you shouldn't do this" as something with the force of law is really getting tiresome. Lawful Neutral was garbage in D&D, and it's garbage in real life.07/01/2015 - 12:24pm
PHX Corphttp://kotaku.com/sources-warner-bros-knew-that-arkham-knight-pc-was-a-1714915219 Sources: Warner Bros. Knew That Arkham Knight PC Was A Mess For Months07/01/2015 - 11:49am
Andrew EisenIf you do, I hope you can provide some examples of people (again, other than random no-name numbnuts on Twitter) who are genuinely trying to dictate what should and should not be allowed so far as themes, topics, language, plot devices, etc. go.07/01/2015 - 9:43am
MattsworknameI'd go into why I think it's a bigger problem then most realize, but nows not the time really. I'll catch up with everyone later07/01/2015 - 9:42am
Andrew EisenThat's the thing though, rarely is anyone (again, other than random numbnuts on Twitter) attempting to dictate what can and cannot be said or done.07/01/2015 - 9:39am
Andrew Eisen"Don't write rape scenes" is being offered as advice (along with reasons for that advice) not a mandate.07/01/2015 - 9:37am
MattsworknameOh, on that last one andrew I wasn't talking about the article, I was being more general, lately it seems like all the news and media is trying to decide what is and isn't proper to say. Thats what i was refering to.07/01/2015 - 9:37am
Andrew EisenPerhaps you should consider reading the entire article. Despite quotes you can pull from the intro and conclusion, the author isn't arguing that you can't or shouldn't be allowed to cover a certain topic.07/01/2015 - 9:35am
MattsworknameOne of the things I hate right now is that people are trying to be the deciders of what is and isn't proper to be said. It's political correctness to a level that makes me angry.07/01/2015 - 9:29am
Mattsworknamemake them, i just tell peopel that I think what they did sucked. Just cause I dont like what they did, doesn't mean I can tell them "You shouldn't wrtie that" cause thats just another step on the way to telling them "YOU CANT WRITE THAT".07/01/2015 - 9:24am
MattsworknameNo, but you or I aren't the one to tell someone else what they can or cannot do beyond EXTREMELY narrow limits. Telling a person then shouldn't write something or say something. I may hate certain movies or music, doesn't mean I dont' tell peopel not to07/01/2015 - 9:23am
E. Zachary KnightHasbro is taking steps to fix its Dinosaur gender issues. http://io9.com/the-jurassic-world-dinosaur-toys-are-clever-girls-again-171513589607/01/2015 - 9:20am
 

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