America’s Army Extremely Effective Recruitment Tool

November 17, 2009 -

America’s Army has proven a boon to U.S. Armed Forces recruiting, but opinions are still split as to whether or not gamers have any advantages in the arena of war, according to an article in today’s Washington Examiner.

In testimony to Congress regarding the success of converting virtual soldiers to real ones, the Army called the America’s Army game more effective than “any other method of contact.”  This statement correlates with a study done in 2008 by the Massachusetts Institute of Technology, which found that “30 percent of all Americans age 16 to 24 had a more positive impression of the Army because of the game and, even more amazingly, the game had more impact on recruits than all other forms of Army advertising combined.”

The story quotes an Air Force Colonel, Commander of a Predator drone squadron, as stating that the younger, videogame generation were naturals at piloting the remote-controlled aircraft; however he thought that the same group suffered when attempting to consider the consequences of their actions:

The video game generation is worse at distorting the reality of it [war] from the virtual nature. They don't have that sense of what really going on. It [videogames] teaches you how to compartmentalize it.


Comments

Re: America’s Army Extremely Effective Recruitment Tool

Well they're still making the game so it has to be effective at what is doing.

http://www.magicinkgaming.com/

Re: America’s Army Extremely Effective Recruitment Tool

This is one of my favorite games as a gamer. I used to play the original game all the time about 6 yrs ago. I still want to play it, but my comp. is soooooo slow for it.....need more memory. Going to get new comp. parts to rebuild a new one & then get the game. It is free to play though. & You do go through the classes of how to be a medic & save lives & take tests on it. It is pretty amazing. I still want to play this game. I am a huge fan of this game & it makes me feel like (when I was playing at the time) that I was a real soldier in this game or just me playing it & seeing what a soldier sees. But there is a diff. between action & saying & doing.

All in all, before my brother joined the U.S. Army, the recruiting station where he was had up the shooting range from this game to see what your score was & it would be the same in real life. My brother is still in the U.S. Army in Belgium right now. Over there for the next 3 yrs. Going to Germany for 3 wks training to get his SGT rank. It is basically leadership training/skills. He & I were in Army JROTC in HS. I loved it & so did he. He plays Counter Strike all the time & loves it. & a lot of soldiers do play it from what he says & WOW. So many games can be effective for gamers to be soldiers. Not just AA.

 

 

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Re: America’s Army Extremely Effective Recruitment Tool

Don't know, but AA3 was a complete failure. And the news of AA being an effective way of reaching out to recruits is rather dated.

Re: America’s Army Extremely Effective Recruitment Tool

Its either effective or like a good bit of piracy those who were going to join anyway bought the game.



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