America’s Army Extremely Effective Recruitment Tool

America’s Army Extremely Effective Recruitment Tool

November 17, 2009

America’s Army has proven a boon to U.S. Armed Forces recruiting, but opinions are still split as to whether or not gamers have any advantages in the arena of war, according to an article in today’s Washington Examiner.

In testimony to Congress regarding the success of converting virtual soldiers to real ones, the Army called the America’s Army game more effective than “any other method of contact.”  This statement correlates with a study done in 2008 by the Massachusetts Institute of Technology, which found that “30 percent of all Americans age 16 to 24 had a more positive impression of the Army because of the game and, even more amazingly, the game had more impact on recruits than all other forms of Army advertising combined.”

The story quotes an Air Force Colonel, Commander of a Predator drone squadron, as stating that the younger, videogame generation were naturals at piloting the remote-controlled aircraft; however he thought that the same group suffered when attempting to consider the consequences of their actions:

The video game generation is worse at distorting the reality of it [war] from the virtual nature. They don't have that sense of what really going on. It [videogames] teaches you how to compartmentalize it.

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Re: America’s Army Extremely Effective Recruitment Tool

Its either effective or like a good bit of piracy those who were going to join anyway bought the game.



Until lobbying is a hanging offense I choose anarchy! Stop supporting big media and furthering the criminalization of consumers!! http://zippydsmlee.wordpress.com/

Re: America’s Army Extremely Effective Recruitment Tool

Don't know, but AA3 was a complete failure. And the news of AA being an effective way of reaching out to recruits is rather dated.

Re: America’s Army Extremely Effective Recruitment Tool

This is one of my favorite games as a gamer. I used to play the original game all the time about 6 yrs ago. I still want to play it, but my comp. is soooooo slow for it.....need more memory. Going to get new comp. parts to rebuild a new one & then get the game. It is free to play though. & You do go through the classes of how to be a medic & save lives & take tests on it. It is pretty amazing. I still want to play this game. I am a huge fan of this game & it makes me feel like (when I was playing at the time) that I was a real soldier in this game or just me playing it & seeing what a soldier sees. But there is a diff. between action & saying & doing.

All in all, before my brother joined the U.S. Army, the recruiting station where he was had up the shooting range from this game to see what your score was & it would be the same in real life. My brother is still in the U.S. Army in Belgium right now. Over there for the next 3 yrs. Going to Germany for 3 wks training to get his SGT rank. It is basically leadership training/skills. He & I were in Army JROTC in HS. I loved it & so did he. He plays Counter Strike all the time & loves it. & a lot of soldiers do play it from what he says & WOW. So many games can be effective for gamers to be soldiers. Not just AA.

 

 

"It's better to be hated for who you are, then be loved for who you are not." - Montgomery Gentry

Re: America’s Army Extremely Effective Recruitment Tool

Well they're still making the game so it has to be effective at what is doing.

http://www.magicinkgaming.com/

GamePolitics ShoutBox

Posted 02/09/10 at 03:51pm
DarkSaber: I think he just goes round the internet copy+pasting the same bollocks to get attention.
Posted 02/09/10 at 03:41pm
Valdearg: @DS: I have to admit, I chuckled when I saw the 4 Feb 2010 on that post.. >.<
Posted 02/09/10 at 03:31pm
DarkSaber: Hm, Bioshock. Not that Zippy likes to beat the dead horse by ranting about it for TWO $&%£ING YEARS!
Posted 02/09/10 at 03:30pm
DarkSaber: http://www.escapistmagazine.com/forums/read/9.173063-Bioshock-yet-another-zippy-rant
Posted 02/09/10 at 03:26pm
Valdearg: @DS: Link!! LINK!
Posted 02/09/10 at 03:20pm
DarkSaber: Although, unsurprisingly, he's just being called an idiot alot and criticised for being as illegible as always.
Posted 02/09/10 at 03:18pm
DarkSaber: Oh good lord, I just found Zippy on The Escapist.
Posted 02/09/10 at 03:14pm
Valdearg: IE: Male body/Female Mind or Female Body/Male Mind.
Posted 02/09/10 at 03:13pm
Valdearg: @Zip: TG == Transgendered/Transsexual.
Posted 02/09/10 at 03:09pm
DarkSaber: Forget it Zippy, it's an abbreviation of a big word and so would be wasted on you
Posted 02/09/10 at 03:07pm
ZippyDSMlee: Vlag:....TG?
Posted 02/09/10 at 03:02pm
Valdearg: @DS: Im sure that's what they'd do if it wasn't legal to just tell Gays/TG's to "Screw off," just because they're who they are.
Posted 02/09/10 at 02:50pm
DarkSaber: Whoever told him/her/it that is dumb. They should have done like most companies and made-up some bullshit, yet legal, reason for it not getting the job.
Posted 02/09/10 at 01:18pm
Valdearg: I do agree that it shouldn't be legal. That's for sure.
Posted 02/09/10 at 01:16pm
Andrew Eisen: Shouldn't be. Spirit of anti-discrimination laws would seem to include sexual orientation (and eye color). Plus there's always equal protection and such. Never know until you try.
Posted 02/09/10 at 01:14pm
Valdearg: @AE: Doubtful. Again, it's perfectly legal.
Posted 02/09/10 at 01:10pm
Andrew Eisen: Should have sued (unless that wasn't an option given her financial situation or something). Might have won.
Posted 02/09/10 at 01:00pm
Valdearg: Story about a Male to Female TG who was expressly told she wouldn't be given a job because she was TG. Its not the main point of the story, but explicit, perfectly legal discrimination like this exists.
Posted 02/09/10 at 12:53pm
Valdearg: Lol, I don't know. It may very well be legal to do so. Though that might able to fall under the "race" restriction, depending on how that point is argued.
Posted 02/09/10 at 12:51pm
Valdearg: I don't think they do have any legal recourse. I'll have to dig around, but I seriously believe that if the law doesn't specifically mention Sexual Orientation or Gender Identity, they can still be discriminated against in those 29 states.
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