Despite split opinions on the actual effectiveness of it as a method of working out or maintaining health, the Nintendo Wii is now being sold at a U.S. sporting goods chain.
The Sports Authority will sell both Wii and Wii Fit Plus systems and is launching a new campaign and dedicated in-store section designed to promote the new offerings. “We Know Fit, We Know Fun,” will have Wii-branded fitness trainers on hand in order to encourage customers to try out the system before purchasing it.
David Campisi, president of Sports Authority stated, “Sports Authority recognized that the Wii console is a product that can help you stay active and have fun with your family at the same time, which is why the retail partnership with Nintendo is a perfect fit.”
The Sports Authority, which has 465 stores throughout the U.S., has also launched a dedicated micro-site for the Wii at www.thewiiauthority.com. 102 stores will have the Wii setup in store by November 19, with the rest following suit by next spring.