How Much Longer Can EA Stand by Tiger?

December 11, 2009 -

As the sordid details of Tiger Woods’ personal life continue to unfold in the national media the question arises: will Electronic Arts stick by their videogame cover boy?

While EA issued a statement a week ago saying that it wouldn’t dump Woods, the media frenzy surrounding Tiger’s transgressions continues to grow and more information is revealed seemingly everyday, all of which could influence EA’s stance.

A Forbes column contains the opinion that Tiger’s days are numbered as an EA spokesman, going so far as to say that “Tiger is done as a corporate pitchman” overall, regardless of what companies sticking by him are currently saying now.

The columnist also believes that the Tiger scandal will force companies to do full diligence on a spokesperson before choosing them:

…companies that throw big money at athletes are going to do a lot of research on them to make sure they are not phony (or make risk-adverse decisions based on information they do have) and funnel their endorsement dough at popular athletes whose image will not blow up.

Some of these athletes may not even be among the best in their field, but they will typically be in global sports and not be ticking time bombs.

Forbes writes that no other golfers carry enough buzz among consumers to fill Tiger’s shoes. Certainly however, EA could find a new PGA pro to build its game around if events warranted. Phil Mickelson might be the perfect choice, though he may need to work on his fist pump to take it to Tiger’s level.

What do you think? Should EA keep Tiger on board?


Comments

Re: How Much Longer Can EA Stand by Tiger?

Don't forget the source code for their computer models.  I read it, and the programming notes in it specifically state that all data after 1970 is manipulated to look higher than it should.

---

He was dead when I got here.

--- With the first link, the chain is forged.

Re: How Much Longer Can EA Stand by Tiger?

 "when one portion of an experiment is manipulated fraudulently, IT FUCKS UP THE RESULT"

For THAT experiment.  Other independent researchers have actual results.  Science is not dependent on a single source.

Seriously though.  The only "news" source in the WORLD that is taking this to mean anything big is FOX.  There's a reason for that.  REAL scientists (i.e. ones that know the world is more than 6000 years old) analyze multiple data from multiple sources before making claims.

------- Morality has always been in decline. As you get older, you notice it. When you were younger, you enjoyed it.

Re: How Much Longer Can EA Stand by Tiger?

Except when the next group that does research uses the same, now manipulated dataset.

And yes, Fox is the only news channel that's reporting this at all.  Just like they were the only one that reported on ACORN for the first few weeks.  Isn't that a coincidence. 

Meanwhile, every other channel ignores the whole story, or only reports on the hope that the 'hacker' will be brought to justice.  That's some reporting, let me tell you.

But come back when you've read the emails, eh jackass?

Re: How Much Longer Can EA Stand by Tiger?

You know... sometimes your arguments seem like they're going somewhere... but you really hurt your chances when you start childish name calling. You've called me "jackass", you've called other people "dumbass".  How old are you?  Or is name calling what you do when you can't assemble a coherent argument.  I guess you've just accidentally stumbled into saying somewhat intelligent... too bad, I was hoping you were getting smarter.

Anyways... ACORN is a US matter.  I was saying the WORLD knows better than to take the emails as more than they are - some fraudulent scientists.  Science is not a house of cards, you don't pull one out and everything falls.  Principles of science are independently reviewed and tested.

It's no wonder you're completely misinformed about everything since all your news comes from FOX, CNN, MSNBC (yes, I'm including the extreme left in there as well)...

 

------- Morality has always been in decline. As you get older, you notice it. When you were younger, you enjoyed it.

Re: How Much Longer Can EA Stand by Tiger?

You're right, in that science isn't a house of cards.  The problem is, so many studies and laws have been passed based on nothing more than East Anglia data.  It is now out that they have manipulated the data to achieve a result they wanted, and tried to prevent people with alternate theories from being published, and to have peer-review boards stacked in their favor, effectively making the peer-review process invalid.  They also VIOLATED THE LAW by trying to prevent people from getting access to their source data through the Freedom of Information Acts of both Britain and America.

So, the data is tainted and they didn't submit to independent review and testing, but those of us who are actually concerned with those facts are in the wrong.  Okay, just wanted to clear that up.

---

He was dead when I got here.

--- With the first link, the chain is forged.

Re: How Much Longer Can EA Stand by Tiger?

Although I do have to agree with you on one thing.  Global warming is not a sure thing.  But it's something that's we're better off playing it safe with.

Using less carbon is a good idea all around and the advent of cleaner energy and technologies will create new businesses and jobs.  Moving away from fossil fuels will have a lot of benefits.  For instance, better battery technology (in which innovation has stagnated for decades - especially compared to other technologies).

The internal combustion engine has not seen true innovation in over 60 years.  There's a reason for that.  Oil companies have far too much interest in NOT innovating. 

------- Morality has always been in decline. As you get older, you notice it. When you were younger, you enjoyed it.

Re: How Much Longer Can EA Stand by Tiger?

You're wrong about the internal combustion engine not getting innovative.  GM's direct-injection technology and LS engine architecture are both major innovations.  The first injects fuel directly into the cylinder, versus mixing it with air in the intake runner, thereby cooling the fuel, allowing for the use of less fuel while making more power.  LS architecture, on the other hand, uses lighter materials to make the engine, as well as creating every conceivable concession to computer controls, allowing a computer to manage every aspect of the engine's operation.  Ford's Eco-Boost line, while not necessarily "innovative," is helping them get on the right track as far as fuel economy is concerned.  Combine that with Ford (not Toyota) making the best hybrid car on the market, and you got yourself some innovation right there.

---

He was dead when I got here.

--- With the first link, the chain is forged.

Re: How Much Longer Can EA Stand by Tiger?

Global warming and cooling is a sure thing; the world does warm and cool.  The unsure part is whether or not people have as much an affect as people like Al Gore would like you to believe so that he can continue getting rich selling carbon credits. 

Do I think we need to move off of fossil fuels?  In many cases, hell yes.  But using phony and fraudulent science to support that movement is wrong, and it brings all of science down with it.  It's as bad as what the church did all those years ago, denying people who disagreed the right to speak their mind.  Now, you have these leading climatologists blackmailing academic journals to not run the research of those who disagree.  That's wrong.

We need to go to more nuclear power (which is something, at least, that Obama has right).  I believe that wholeheartedly, and it's a great power source with a lot of benefits.  Better battery technology would also be great. 

My point is that lying to the people to support those things is wrong, a waste of the billions of tax dollars spent on it, and it makes all sciences look bad.

Re: How Much Longer Can EA Stand by Tiger?

Surely there isn't a connection?  People are say, running this Tiger Woods nonsense instead of, you know, real news?

Re: How Much Longer Can EA Stand by Tiger?

No.  Couldn't be.

---

He was dead when I got here.

--- With the first link, the chain is forged.
 
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MechaCrashHey Neo, that bit with "he instigated it"? That is called victim blaming. Stop it.10/25/2014 - 11:05pm
KronoAnd a rebuttal to that article: https://medium.com/@cainejw/an-actual-statistical-analysis-of-gamergate-dfd809858f6810/25/2014 - 9:42pm
Technogeekhttp://www.newsweek.com/gamergate-about-media-ethics-or-harassing-women-harassment-data-show-27973610/25/2014 - 8:54pm
TechnogeekAnd speaking of harassment and Gamergate, Newsweek had a social media analytics company analyze the hashtag in the interest of finding out what the movement was really about. The results should surprise absolutely nobody at this point.10/25/2014 - 8:54pm
Neo_DrKefkaI was called a traitor for speaking out on harassment and I was put on a list for people on twitter to mass report me. Only GamerGate site that has come out of this that has been reputable would be TechRaptor. 2/210/25/2014 - 7:09pm
Neo_DrKefka@Neeneko The reason why I ended my support of #GamerGate was the fact KingofPol (The guy who was sent the knife) ended up saying crap about those with autism. At this point I confronted the community and some big wig writers on the #GamerGate side. 1/210/25/2014 - 7:08pm
NeenekoIt would also mean they have to confront that the sites already mostly cater to them and wiping that small percentage of otherness just does not justify new sites.10/25/2014 - 6:55pm
Neeneko@ quiknkold - problem is it has never been about freedom, it is about dominance, ownership, and priviliage. women and minorities should be the ones leaving and creating their own spaces, not them!10/25/2014 - 6:54pm
Neo_DrKefka@Mecha I hear you about KingofPol this is a guy who is using GamerGate to boost his career. Most of his streams are crap about him talking about him being drunk. What happened to him was wrong but it doesn't change the fact he has instigated much of this10/25/2014 - 5:40pm
Craig R.And I'll be perfectly happy in never seeing the phrase 'false flag' ever again, as it is one of the worst notions to ever come out of the camp of the tinfoil brigade that is already completely overused.10/25/2014 - 3:50pm
Craig R.Gone for a week and come back to find GG didn't go away at all. Dammit.10/25/2014 - 3:48pm
Matthew Wilsonif they were serious, they would go to youtube. most youtube game reviewers tend to revew games as product, and tend leave social issues out of it.10/25/2014 - 1:42pm
quiknkoldif the gamergaters were serious, they'd realize that Kotaku and Polygon arent the only games in town, and that with the freedom of the internet, they could create their own websites and achieve the goals they are trying to achieve without arguement.10/25/2014 - 1:35pm
james_fudgehe should have called the police.10/25/2014 - 1:20pm
TechnogeekAt least my statement still holds if it does turn out to be a false flag.10/25/2014 - 1:03pm
NeenekoThough I admit, since doxxing and false flag where heavily used tactics of the GG supporters, while they are not historical tactics used by detractors, I am skeptical how much it is really 'both sides' doing it in any real volume.10/25/2014 - 1:01pm
NeenekoOne thing that makes all of this messy is 'false flag' is a serious concern here. It does not help that the original GG instigators were also known for doing elaborate false flags to discredit feminism themselves.10/25/2014 - 12:59pm
MechaCrashThe guy who got the knife is the one who advocated doxxing, by the way, and was getting court documents about Zoe Quinn so he could publicly post them. It doesn't make what happened to him right, but he deserves no sympathy.10/25/2014 - 12:42pm
TechnogeekNo, that's a pretty shitty thing to do and I fully support the responsible parties getting a visit from the relevant legal authorities.10/25/2014 - 12:17pm
Neo_DrKefkaSomeone anyone tell me how two wrongs somehow make a right? This is becoming exhausting and both sides are out of there minds!10/25/2014 - 11:40am
 

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