The latest action from the People for the Ethical Treatment of Animals (PETA) targets Canada’s annual seal hunt and includes an interactive component.
The game itself is a rather simple Flash-based, embedded diversion that has players control a baby seal around men armed with clubs as it slips down a hill. While this year’s seal hunt has ended, PETA hopes to leverage the upcoming Vancouver Winter Olympics in order to draw attention to the grizzly hunt with the hopes of eventually stopping it altogether.
The annual hunt sees baby seals bludgeoned in front of their parents, often before they have eaten their first meal claims PETA. In order to not damage a seal’s pelt, PETA says that many seals are hooked in their eye, cheek or mouth and dragged across the ice, often while still conscious.
PETA’s action campaign sends emails on behalf of the submitter to Canada’s Prime Minister and the Vancouver Olympic Organizing Committee. PETA also urges a boycott of Canadian maple syrup to further get the point across.