Tiger Remains in the Game

January 5, 2010 -

In a blog on EASports.com, President Peter Moore announced that Tiger Woods would remain the face of its videogame golf franchise, ending a month of speculation.

Moore explained the company’s reasoning:

By his own admission, he’s made some mistakes off the course.  But regardless of what’s happening in his personal life, and regardless of his decision to take a personal leave from the sport, Tiger Woods is still one of the greatest athletes in history.

Of course the fact that Tiger Woods PGA Tour Online is nearing release may have played some part in EA’s decision. Removing him from the nearly completed game, never mind extracting itself from a contract with Woods, would no doubt have proven a formidable task.

EA’s decision to stay with Tiger comes in light of AT&T, Accenture Plc and Procter & Gamble (Gillette) all dropping the libido-laden golfer, while Nike, Upper Deck and now EA, have kept Tiger on board.

A Business Week opinion piece says it’s time for Tiger’s sponsors to forgive and forget:

When corporations attempt to set themselves up as moral arbiters, they just end up making themselves look out of touch.

The author argues that in standing by a spokesperson who is going through tough times, “sponsors would emerge with more respect,” adding:

… sponsors have misunderstood why they wanted celebrity endorsements in the first place. They need authenticity, not bland corporate perfection. If corporations aren’t willing to accept that their “ambassadors” are real people, with all the flaws and fallibilities that come with that package, there is no point in having them on the payroll.


Comments

Re: Tiger Remains in the Game

We are all human, we often make stupid mistakes like everyone else.

Also companies need to understand that too, because their next business venture is never going to be headlined by Mr or Miss perfect.

 

TBoneTony

Re: Tiger Remains in the Game

Ill admit I dont know much about any of whats going on in this story but Ill say something anyway (yay internet)

ahem according to what Ive gathered about whats been said here he "slept around" how does that count as a stupid mistake?.

if you bite your tongue while chewing thats a mistake if you lick a lampost in winter and get stuck thats just stupid. (not sure where I was going with that)

unless the guy tripped fell over and accidently stuck his **** in someone Im pretty sure he was doing it on purpose.

it wasnt a mistake it was on purpose the word your looking for is "wrong" regret is all well and good but untill you start making things "right" it doesnt do any good.

accidents can happen again. (Im going to get flamed arent I)

Re: Tiger Remains in the Game

Mistake: a wrong action attributable to bad judgment or ignorance or inattention

http://www.google.com/search?hl=en&safe=off&defl=en&q=define:mistake&ei=dbNES93hPIiXtgffp7yACQ&sa=X&oi=glossary_definition&ct=title&ved=0CAcQkAE

The word mistake fits the bill quite nicely.

Re: Tiger Remains in the Game

I made a mistake how ironic heheh

Re: Tiger Remains in the Game

Isn't EA's entire business model based on screwing their customers anyway? If any, they should give him more money.

Re: Tiger Remains in the Game

Now perhaps EA could make a game showcasing Tiger's life off the field and perhaps restart the conversation on the Ao rating.

----------------------------------------------------

Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.

---------------------------------------------------- Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.

Re: Tiger Remains in the Game

Glad to hear someone got Tigers back. This whole ordeal was way overblown by the media.

http://www.magicinkgaming.com/

Re: Tiger Remains in the Game

This times a million. Acting like ****ing cartoon piranha all so their viewers could engorge themselves on the spectacle.

Re: Tiger Remains in the Game

Let the record show that I called this the first time this question was asked.  Again, if they let Randy Moss be on the cover of Madden AFTER getting busted running over a cop while playing PS2 in the drivers seat of his Mercedes while high, they wouldn't give up Tiger, a man who's only known transgression is sleeping around.

---

You KILL Vampires. You don't DATE them.

--- With the first link, the chain is forged.

Re: Tiger Remains in the Game

Yeah, and not to mention, from what i've seen, he has truly expressed regret for his actions.

The man knows what he has done, it's obvious he feels sorry for what he's done to his wife, especially after withdrawing from the sport, how many other athletes have done that by their own decision.

As far as i'm concerned, barring truly heinous actions like murder or rape, a single mistake should not forever ruin someone's life and forever condemn them to being labeled by their wrong action.

Re: Tiger Remains in the Game

Hell, among some circles, his only transgression was GETTING CAUGHT while sleeping around. I've got no problem with what the man does with his assets, personally, and I think it's pretty shitty that some companies dropped him because of it. The fact remains that he is one of the greatest golfers of all time, and is a pretty cool guy, for the most part.

In addition, I'm glad they kept him as the spokesperson for the golf games.. I mean, who else could they use? Vejay Singh's PGA Tour '10 doesn't roll off the tongue nearly as well.

Re: Tiger Remains in the Game

Phil Mickelson?  Naah.

---

You KILL Vampires. You don't DATE them.

--- With the first link, the chain is forged.
 
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Matthew WilsonTrust me i read the same sites.I have a Master's in Applied Politics. I get to see through the spin both Left and Right that tend to be put on news stories.09/30/2014 - 1:02am
WymorenceI also have an extremely hard time in listening to people who froth at the mouth when the POTUS does something almost identical to the previous POTUS, but for some reason is subhuman for it this time around09/30/2014 - 12:43am
WymorenceThe problem is that opposing views are a good thing, but sites like Brietbart and their ilk are the exact opposite. 9/10 times they tweak the news to benefit their own views instead of just giving their own side of it.09/30/2014 - 12:41am
james_fudgeIf I were in a cult I might try and shut myself away from opposing views...09/29/2014 - 11:48pm
james_fudgeoh and Nate Silver and Politico too.09/29/2014 - 11:48pm
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james_fudgeNeo_DrKefka: you do know you visited "one of those sites" when you posted that article, right?09/29/2014 - 11:44pm
E. Zachary KnightOcarina of Time done up in the Link to the Past engine? You know I would buy this day one if it were official. http://kotaku.com/fans-are-remaking-ocarina-of-time-in-2d-164059481909/29/2014 - 11:14pm
MaskedPixelantehttps://twitter.com/raymond03155046/status/516735796754522113 "We're fundraising for the group who helped our pets out in their time of need." "lol ur just doing this for the money get over your cat."09/29/2014 - 9:26pm
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Matthew WilsonI agree. the same for MSNBC as well. both of them can go away, but like it or not its a free market and fox news make allot of money sadly.09/29/2014 - 7:46pm
quiknkoldI'm an independent voter. Vote Blue and Red. so I dont really visit any specific news sites(Though I know FoxNews can take a flying leap off a bridge)09/29/2014 - 7:02pm
quiknkoldFactcheck.org. there you go. neither left or right. straight down the center.09/29/2014 - 7:01pm
Craig R.When a website's tinfoil isn't enough, add your own!09/29/2014 - 6:32pm
Andrew EisenWe used to have a reader who constantly posted DailyKOS articles in the Shout box. I was amazed, not so much by the amazing and horrifically disingenuous spin the site put on these articles, but that our reader would add his own spin on top of it!09/29/2014 - 6:05pm
E. Zachary KnightYou do realize that DailyKOS is the Brietbart of the left wing agenda, right?09/29/2014 - 6:01pm
quiknkoldproblem with Breibart is, despite I totally agreeing with Nero's articles.....its freaking Breibart. Its not the best place int he world when it comes to trust. if DailyKos or think progress reported it....well...things would be better. but here we are.09/29/2014 - 6:00pm
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E. Zachary KnightNeo, Where in any published accounts of the games journo pro mailing list do they call anyone "misogynists, racist, sexist and that we are horrible people"?09/29/2014 - 5:47pm
quiknkoldmy take is, try to write a nice long piece on it, post it somewhere, and then link it. something well written, siting sources.09/29/2014 - 5:42pm
 

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