Tiger Remains in the Game

January 5, 2010 -

In a blog on EASports.com, President Peter Moore announced that Tiger Woods would remain the face of its videogame golf franchise, ending a month of speculation.

Moore explained the company’s reasoning:

By his own admission, he’s made some mistakes off the course.  But regardless of what’s happening in his personal life, and regardless of his decision to take a personal leave from the sport, Tiger Woods is still one of the greatest athletes in history.

Of course the fact that Tiger Woods PGA Tour Online is nearing release may have played some part in EA’s decision. Removing him from the nearly completed game, never mind extracting itself from a contract with Woods, would no doubt have proven a formidable task.

EA’s decision to stay with Tiger comes in light of AT&T, Accenture Plc and Procter & Gamble (Gillette) all dropping the libido-laden golfer, while Nike, Upper Deck and now EA, have kept Tiger on board.

A Business Week opinion piece says it’s time for Tiger’s sponsors to forgive and forget:

When corporations attempt to set themselves up as moral arbiters, they just end up making themselves look out of touch.

The author argues that in standing by a spokesperson who is going through tough times, “sponsors would emerge with more respect,” adding:

… sponsors have misunderstood why they wanted celebrity endorsements in the first place. They need authenticity, not bland corporate perfection. If corporations aren’t willing to accept that their “ambassadors” are real people, with all the flaws and fallibilities that come with that package, there is no point in having them on the payroll.


Comments

Re: Tiger Remains in the Game

We are all human, we often make stupid mistakes like everyone else.

Also companies need to understand that too, because their next business venture is never going to be headlined by Mr or Miss perfect.

 

TBoneTony

Re: Tiger Remains in the Game

Ill admit I dont know much about any of whats going on in this story but Ill say something anyway (yay internet)

ahem according to what Ive gathered about whats been said here he "slept around" how does that count as a stupid mistake?.

if you bite your tongue while chewing thats a mistake if you lick a lampost in winter and get stuck thats just stupid. (not sure where I was going with that)

unless the guy tripped fell over and accidently stuck his **** in someone Im pretty sure he was doing it on purpose.

it wasnt a mistake it was on purpose the word your looking for is "wrong" regret is all well and good but untill you start making things "right" it doesnt do any good.

accidents can happen again. (Im going to get flamed arent I)

Re: Tiger Remains in the Game

Mistake: a wrong action attributable to bad judgment or ignorance or inattention

http://www.google.com/search?hl=en&safe=off&defl=en&q=define:mistake&ei=dbNES93hPIiXtgffp7yACQ&sa=X&oi=glossary_definition&ct=title&ved=0CAcQkAE

The word mistake fits the bill quite nicely.

Re: Tiger Remains in the Game

I made a mistake how ironic heheh

Re: Tiger Remains in the Game

Isn't EA's entire business model based on screwing their customers anyway? If any, they should give him more money.

Re: Tiger Remains in the Game

Now perhaps EA could make a game showcasing Tiger's life off the field and perhaps restart the conversation on the Ao rating.

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Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.

---------------------------------------------------- Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.

Re: Tiger Remains in the Game

Glad to hear someone got Tigers back. This whole ordeal was way overblown by the media.

http://www.magicinkgaming.com/

Re: Tiger Remains in the Game

This times a million. Acting like ****ing cartoon piranha all so their viewers could engorge themselves on the spectacle.

Re: Tiger Remains in the Game

Let the record show that I called this the first time this question was asked.  Again, if they let Randy Moss be on the cover of Madden AFTER getting busted running over a cop while playing PS2 in the drivers seat of his Mercedes while high, they wouldn't give up Tiger, a man who's only known transgression is sleeping around.

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You KILL Vampires. You don't DATE them.

--- With the first link, the chain is forged.

Re: Tiger Remains in the Game

Yeah, and not to mention, from what i've seen, he has truly expressed regret for his actions.

The man knows what he has done, it's obvious he feels sorry for what he's done to his wife, especially after withdrawing from the sport, how many other athletes have done that by their own decision.

As far as i'm concerned, barring truly heinous actions like murder or rape, a single mistake should not forever ruin someone's life and forever condemn them to being labeled by their wrong action.

Re: Tiger Remains in the Game

Hell, among some circles, his only transgression was GETTING CAUGHT while sleeping around. I've got no problem with what the man does with his assets, personally, and I think it's pretty shitty that some companies dropped him because of it. The fact remains that he is one of the greatest golfers of all time, and is a pretty cool guy, for the most part.

In addition, I'm glad they kept him as the spokesperson for the golf games.. I mean, who else could they use? Vejay Singh's PGA Tour '10 doesn't roll off the tongue nearly as well.

Re: Tiger Remains in the Game

Phil Mickelson?  Naah.

---

You KILL Vampires. You don't DATE them.

--- With the first link, the chain is forged.
 
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MaskedPixelanteNumber 3: Night Dive was brought to the attention of the public by a massive game recovery, and yet most of their released catalogue consists of games that other people did the hard work of getting re-released.04/17/2014 - 8:46pm
MaskedPixelanteNumber 2: If Humongous Entertainment wanted their stuff on Steam, why didn't they talk to their parent company, which does have a number of games published on Steam?04/17/2014 - 8:45pm
MaskedPixelanteNumber 1: When Night Dive spent the better part of a year teasing the return of true classics, having their big content dump be edutainment is kind of a kick in the stomach.04/17/2014 - 8:44pm
Matthew Wilsonhttp://www.giantbomb.com/articles/jeff-gerstmann-heads-to-new-york-takes-questions/1100-4900/ He talks about the future games press and the games industry. It is worth your time even though it is a bit long, and stay for the QA. There are some good QA04/17/2014 - 5:28pm
IanCErm so they shouldn't sell edutainment at all? Why?04/17/2014 - 4:42pm
MaskedPixelanteNot that linkable, go onto Steam and there's stuff like Pajama Sam on the front-page, courtesy of Night Dive.04/17/2014 - 4:13pm
Andrew EisenOkay, again, please, please, PLEASE get in a habit of linking to whatever you're talking about.04/17/2014 - 4:05pm
MaskedPixelanteAnother round of Night Dive teasing and promising turns out to be stupid edutainment games. Thanks for wasting all our time, guys. See you never.04/17/2014 - 3:44pm
Matthew WilsonAgain the consequences were not only foreseeable, but very likely. anyone who understood supply demand curvs knew that was going to happen. SF has been a econ/trade hub for the last hundred years.04/17/2014 - 2:45pm
Andrew EisenMixedPixelante - Would you like to expand on that?04/17/2014 - 2:43pm
MaskedPixelanteWell, I am officially done with Night Dive Studios. Unless they can bring something worthwhile back, I'm never buying another game from them.04/17/2014 - 2:29pm
PHX Corphttp://www.msnbc.com/ronan-farrow/watch/video-games-continue-to-break-the-mold-229561923638 Ronan Farrow Daily on Video games breaking the mold04/17/2014 - 2:13pm
NeenekoAh yes, because by building something nice they were just asking for people to come push them out. Consequences are protested all the time when other people are implementing them.04/17/2014 - 2:06pm
Matthew Wilsonok than they should not protest when the consequences of that choice occur.04/17/2014 - 1:06pm
NeenekoIf people want tall buildings, plenty of other cities with them. Part of freedom and markets is communities deciding what they do and do not want built in their collective space.04/17/2014 - 12:55pm
Sora-ChanI realize that they have ways getting around it, but one reason might be due to earthquakes.04/17/2014 - 4:42am
Matthew WilsonSF is a tech/ economic/ trade center it should be mostly tail building. this whole problem is because of the lack of tail buildings. How would having tail apartment buildings destroy SF? having tail buildings has not runed other cities around the US/world04/16/2014 - 10:51pm
Matthew WilsonAgain the issue is you can not build upwards anywhere in SF at the moment, and no you would not. You would bring prices to where they should have been before the market distortion. those prices are not economic or socially healthy.04/16/2014 - 10:46pm
ZippyDSMleeYou still wind up pushing people out of the non high rise aeras but tis least damage you can do all things considered.04/16/2014 - 10:26pm
ZippyDSMleeANd by mindlessly building upward you make it like every place else hurting property prices,ect,ect. You'll have to slowly segment the region into aeras where you will never build upward then alow some aeras to build upward.04/16/2014 - 10:25pm
 

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