Tiger Remains in the Game

January 5, 2010 -

In a blog on EASports.com, President Peter Moore announced that Tiger Woods would remain the face of its videogame golf franchise, ending a month of speculation.

Moore explained the company’s reasoning:

By his own admission, he’s made some mistakes off the course.  But regardless of what’s happening in his personal life, and regardless of his decision to take a personal leave from the sport, Tiger Woods is still one of the greatest athletes in history.

Of course the fact that Tiger Woods PGA Tour Online is nearing release may have played some part in EA’s decision. Removing him from the nearly completed game, never mind extracting itself from a contract with Woods, would no doubt have proven a formidable task.

EA’s decision to stay with Tiger comes in light of AT&T, Accenture Plc and Procter & Gamble (Gillette) all dropping the libido-laden golfer, while Nike, Upper Deck and now EA, have kept Tiger on board.

A Business Week opinion piece says it’s time for Tiger’s sponsors to forgive and forget:

When corporations attempt to set themselves up as moral arbiters, they just end up making themselves look out of touch.

The author argues that in standing by a spokesperson who is going through tough times, “sponsors would emerge with more respect,” adding:

… sponsors have misunderstood why they wanted celebrity endorsements in the first place. They need authenticity, not bland corporate perfection. If corporations aren’t willing to accept that their “ambassadors” are real people, with all the flaws and fallibilities that come with that package, there is no point in having them on the payroll.


Comments

Re: Tiger Remains in the Game

We are all human, we often make stupid mistakes like everyone else.

Also companies need to understand that too, because their next business venture is never going to be headlined by Mr or Miss perfect.

 

TBoneTony

Re: Tiger Remains in the Game

Ill admit I dont know much about any of whats going on in this story but Ill say something anyway (yay internet)

ahem according to what Ive gathered about whats been said here he "slept around" how does that count as a stupid mistake?.

if you bite your tongue while chewing thats a mistake if you lick a lampost in winter and get stuck thats just stupid. (not sure where I was going with that)

unless the guy tripped fell over and accidently stuck his **** in someone Im pretty sure he was doing it on purpose.

it wasnt a mistake it was on purpose the word your looking for is "wrong" regret is all well and good but untill you start making things "right" it doesnt do any good.

accidents can happen again. (Im going to get flamed arent I)

Re: Tiger Remains in the Game

Mistake: a wrong action attributable to bad judgment or ignorance or inattention

http://www.google.com/search?hl=en&safe=off&defl=en&q=define:mistake&ei=dbNES93hPIiXtgffp7yACQ&sa=X&oi=glossary_definition&ct=title&ved=0CAcQkAE

The word mistake fits the bill quite nicely.

Re: Tiger Remains in the Game

I made a mistake how ironic heheh

Re: Tiger Remains in the Game

Isn't EA's entire business model based on screwing their customers anyway? If any, they should give him more money.

Re: Tiger Remains in the Game

Now perhaps EA could make a game showcasing Tiger's life off the field and perhaps restart the conversation on the Ao rating.

----------------------------------------------------

Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.

---------------------------------------------------- Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.

Re: Tiger Remains in the Game

Glad to hear someone got Tigers back. This whole ordeal was way overblown by the media.

http://www.magicinkgaming.com/

Re: Tiger Remains in the Game

This times a million. Acting like ****ing cartoon piranha all so their viewers could engorge themselves on the spectacle.

Re: Tiger Remains in the Game

Let the record show that I called this the first time this question was asked.  Again, if they let Randy Moss be on the cover of Madden AFTER getting busted running over a cop while playing PS2 in the drivers seat of his Mercedes while high, they wouldn't give up Tiger, a man who's only known transgression is sleeping around.

---

You KILL Vampires. You don't DATE them.

--- With the first link, the chain is forged.

Re: Tiger Remains in the Game

Yeah, and not to mention, from what i've seen, he has truly expressed regret for his actions.

The man knows what he has done, it's obvious he feels sorry for what he's done to his wife, especially after withdrawing from the sport, how many other athletes have done that by their own decision.

As far as i'm concerned, barring truly heinous actions like murder or rape, a single mistake should not forever ruin someone's life and forever condemn them to being labeled by their wrong action.

Re: Tiger Remains in the Game

Hell, among some circles, his only transgression was GETTING CAUGHT while sleeping around. I've got no problem with what the man does with his assets, personally, and I think it's pretty shitty that some companies dropped him because of it. The fact remains that he is one of the greatest golfers of all time, and is a pretty cool guy, for the most part.

In addition, I'm glad they kept him as the spokesperson for the golf games.. I mean, who else could they use? Vejay Singh's PGA Tour '10 doesn't roll off the tongue nearly as well.

Re: Tiger Remains in the Game

Phil Mickelson?  Naah.

---

You KILL Vampires. You don't DATE them.

--- With the first link, the chain is forged.
 
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ZippyDSMleequiknkold:you too eh? 0-o10/22/2014 - 10:23am
Michael ChandraI don't like bullying anymore than you do, and yes, I think you're petty. Not commenting on the sob part, because I don't know your mother and don't see why I'd insult her.10/22/2014 - 10:02am
quiknkoldif that makes me petty, then I guess I'm one petty sob10/22/2014 - 8:48am
quiknkoldwell I'm sorry Conster, Having my skull smashed in when I was 14 made me skeptical to apologies when it comes to Bullying regardless of the platform its given. I guess Bullies beat the sympathy out of me.10/22/2014 - 8:47am
ConsterOn an unrelated note, I'm missing a "heck if I know" option on the poll.10/22/2014 - 8:33am
ConsterIf someone offends a bunch of people on twitter, they should apologize on twitter, and not accepting said apology because it's "only" on twitter is petty.10/22/2014 - 8:22am
BillThe first link is 4 days old, I didn't see it until today.10/22/2014 - 8:19am
BillJust posting them for the record since they have become part of the GG narrative.10/22/2014 - 8:17am
Billhttp://www.breitbart.com/Breitbart-London/2014/10/21/Incredibly-GamerGate-is-winning-but-you-won-t-read-that-anywhere-in-the-terrified-liberal-media10/22/2014 - 8:14am
BillOh yeah, http://www.breitbart.com/Big-Hollywood/2014/10/17/Supporting-GamerGate-Does-Not-Make-You-a-Bully10/22/2014 - 8:14am
BillThere are now two pro GG articles on Breitbart today, one by James Fudge's favorite "quotes out of context" writer Milo. Amazingly Milo claims GG is winning.10/22/2014 - 8:13am
quiknkoldhavent seen any apologies from the "Other Side" except from Boogie, and he made a video, and I saw him give his apology and I accepted it.10/22/2014 - 8:03am
Michael ChandraWhich usually is "the guy is an ass and I don't really believe it, but fine, benefit for the doubt THIS time and no second chances."10/22/2014 - 7:58am
Michael ChandraI'll accept his apology for something that, no matter whether a joke or serious is way out of line, just as much as I accept apologies from others.10/22/2014 - 7:57am
Michael ChandraRefusing to accept an apology that is done through the same medium and does not sound horribly half-assed is just plain childish.10/22/2014 - 7:56am
Michael ChandraPeople on 'both' sides of the debate have screwed up and apologized without such acts. Where's your criticism on the other side?10/22/2014 - 7:56am
E. Zachary KnightReason posted the second part of their GamerGate story: http://reason.com/archives/2014/10/22/gamergate-part-2-videogames-meet-feminis/10/22/2014 - 7:51am
quiknkoldagain, I dont accept any apology when I cant see their face when they give it to me. He needs to do a video, or do something positive like charity or whatever.10/22/2014 - 7:15am
Michael ChandraBut that's the case with every apology, isn't it?10/22/2014 - 5:57am
Michael ChandraDon't get me wrong. The guy from Gawker screwed up, and he acknowledged that and apologized. Whether people believe him is a second thing.10/22/2014 - 5:57am
 

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