Tiger Remains in the Game
Tiger Remains in the Game
January 5, 2010
In a blog on EASports.com, President Peter Moore announced that Tiger Woods would remain the face of its videogame golf franchise, ending a month of speculation.
Moore explained the company’s reasoning:
By his own admission, he’s made some mistakes off the course. But regardless of what’s happening in his personal life, and regardless of his decision to take a personal leave from the sport, Tiger Woods is still one of the greatest athletes in history.
Of course the fact that Tiger Woods PGA Tour Online is nearing release may have played some part in EA’s decision. Removing him from the nearly completed game, never mind extracting itself from a contract with Woods, would no doubt have proven a formidable task.
EA’s decision to stay with Tiger comes in light of AT&T, Accenture Plc and Procter & Gamble (Gillette) all dropping the libido-laden golfer, while Nike, Upper Deck and now EA, have kept Tiger on board.
A Business Week opinion piece says it’s time for Tiger’s sponsors to forgive and forget:
When corporations attempt to set themselves up as moral arbiters, they just end up making themselves look out of touch.
The author argues that in standing by a spokesperson who is going through tough times, “sponsors would emerge with more respect,” adding:
… sponsors have misunderstood why they wanted celebrity endorsements in the first place. They need authenticity, not bland corporate perfection. If corporations aren’t willing to accept that their “ambassadors” are real people, with all the flaws and fallibilities that come with that package, there is no point in having them on the payroll.
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Posted 07/30/10 at 10:25am
ZippyDSMlee: No lan too but that will be hack in, with 2X maps its as big as SC,so....want more now ;P
ZippyDSMlee: No lan too but that will be hack in, with 2X maps its as big as SC,so....want more now ;P
Posted 07/30/10 at 10:19am
Rodrigo Ybáñez García: @Cheater: Thank you, I´ll try it later. It happened after I installed the new upgrade, btw
Rodrigo Ybáñez García: @Cheater: Thank you, I´ll try it later. It happened after I installed the new upgrade, btw
Posted 07/30/10 at 01:27am
Andrew Eisen: I got hired to sing bass for an a cappella group tomorrow night. I have nine songs to learn. Yikes.
Andrew Eisen: I got hired to sing bass for an a cappella group tomorrow night. I have nine songs to learn. Yikes.
Posted 07/29/10 at 10:53pm
E. Zachary Knight: Zippy, I thought SC2 was only 1/3 of a game? ;)
E. Zachary Knight: Zippy, I thought SC2 was only 1/3 of a game? ;)
Posted 07/29/10 at 08:59pm
ZippyDSMlee: SC2 is god! BOW DOWN TO SC2!
ZippyDSMlee: SC2 is god! BOW DOWN TO SC2!
Posted 07/29/10 at 07:50pm
Cheater87: Garcia that sounds like a A/V problem. Try turning the TV on and off or doing that with the AV changer. Thats how I fix mine.
Cheater87: Garcia that sounds like a A/V problem. Try turning the TV on and off or doing that with the AV changer. Thats how I fix mine.
Posted 07/29/10 at 06:50pm
Andrew Eisen: The urinals now have floor mats!
Andrew Eisen: The urinals now have floor mats!
Posted 07/29/10 at 04:54pm
Rodrigo Ybáñez García: My PS3 is having some kind of failure. The sound is still there but the image is totally out...
Rodrigo Ybáñez García: My PS3 is having some kind of failure. The sound is still there but the image is totally out...
Posted 07/29/10 at 03:39pm
ZippyDSMlee: SC2!!SC2!!!SC2!!!!!!
ZippyDSMlee: SC2!!SC2!!!SC2!!!!!!
Posted 07/28/10 at 02:45pm
beemoh: Farmville creator Zynga closes one of its games, customers who paid for in-game content unimpressed (Link)
beemoh: Farmville creator Zynga closes one of its games, customers who paid for in-game content unimpressed (Link)
Posted 07/28/10 at 09:49am
Rodrigo Ybáñez García: He blames the internet, but not his abusive mother.
Rodrigo Ybáñez García: He blames the internet, but not his abusive mother.
Posted 07/28/10 at 09:48am
Rodrigo Ybáñez García: Akihabara murderer blames cyber bullying for rampage in 2008
Rodrigo Ybáñez García: Akihabara murderer blames cyber bullying for rampage in 2008
Posted 07/27/10 at 02:49pm
E. Zachary Knight: Holy Awesome Game Trailers Batman. Superman heat visioning people in the face and Jedi using Hadouken. Awesome.
E. Zachary Knight: Holy Awesome Game Trailers Batman. Superman heat visioning people in the face and Jedi using Hadouken. Awesome.
Posted 07/27/10 at 01:36pm
ZippyDSMlee: Ah I didnt see it down there :P
ZippyDSMlee: Ah I didnt see it down there :P
Posted 07/25/10 at 01:51pm
ZippyDSMlee: Cheater87:I do not think they see the need for it its a shame its more needed than E10.....
ZippyDSMlee: Cheater87:I do not think they see the need for it its a shame its more needed than E10.....
Posted 07/24/10 at 08:19pm
Cheater87: Zippy I sent them an email about a 15 age category a year or so ago and they said they had no plans for one at the moment. I'll send another one and see if they respond back again.
Cheater87: Zippy I sent them an email about a 15 age category a year or so ago and they said they had no plans for one at the moment. I'll send another one and see if they respond back again.
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Game Politics and Game Politics logo are trademarks of the ECA.
Comments
Let the record show that I called this the first time this question was asked. Again, if they let Randy Moss be on the cover of Madden AFTER getting busted running over a cop while playing PS2 in the drivers seat of his Mercedes while high, they wouldn't give up Tiger, a man who's only known transgression is sleeping around.
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You KILL Vampires. You don't DATE them.
Hell, among some circles, his only transgression was GETTING CAUGHT while sleeping around. I've got no problem with what the man does with his assets, personally, and I think it's pretty shitty that some companies dropped him because of it. The fact remains that he is one of the greatest golfers of all time, and is a pretty cool guy, for the most part.
In addition, I'm glad they kept him as the spokesperson for the golf games.. I mean, who else could they use? Vejay Singh's PGA Tour '10 doesn't roll off the tongue nearly as well.
Phil Mickelson? Naah.
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You KILL Vampires. You don't DATE them.
Yeah, and not to mention, from what i've seen, he has truly expressed regret for his actions.
The man knows what he has done, it's obvious he feels sorry for what he's done to his wife, especially after withdrawing from the sport, how many other athletes have done that by their own decision.
As far as i'm concerned, barring truly heinous actions like murder or rape, a single mistake should not forever ruin someone's life and forever condemn them to being labeled by their wrong action.
Glad to hear someone got Tigers back. This whole ordeal was way overblown by the media.
http://www.magicinkgaming.com/
This times a million. Acting like ****ing cartoon piranha all so their viewers could engorge themselves on the spectacle.
Now perhaps EA could make a game showcasing Tiger's life off the field and perhaps restart the conversation on the Ao rating.
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Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.
Isn't EA's entire business model based on screwing their customers anyway? If any, they should give him more money.
We are all human, we often make stupid mistakes like everyone else.
Also companies need to understand that too, because their next business venture is never going to be headlined by Mr or Miss perfect.
Ill admit I dont know much about any of whats going on in this story but Ill say something anyway (yay internet)
ahem according to what Ive gathered about whats been said here he "slept around" how does that count as a stupid mistake?.
if you bite your tongue while chewing thats a mistake if you lick a lampost in winter and get stuck thats just stupid. (not sure where I was going with that)
unless the guy tripped fell over and accidently stuck his **** in someone Im pretty sure he was doing it on purpose.
it wasnt a mistake it was on purpose the word your looking for is "wrong" regret is all well and good but untill you start making things "right" it doesnt do any good.
accidents can happen again. (Im going to get flamed arent I)
Mistake: a wrong action attributable to bad judgment or ignorance or inattention
http://www.google.com/search?hl=en&safe=off&defl=en&q=define:mistake&ei=dbNES93hPIiXtgffp7yACQ&sa=X&oi=glossary_definition&ct=title&ved=0CAcQkAE
The word mistake fits the bill quite nicely.
I made a mistake how ironic heheh