Games Can Fuel Social Change

January 12, 2010 -

Videogames can provide new and effective ways to raise awareness and engage users, prompting an article that asks whether they might be the future of social change.

A piece on Change.org builds its case around a successful promotion put on by Zynga’s social game FarmVille, which allowed the game’s players to buy special seeds to benefit Haitian charities. The Sweet Seeds for Haiti drive ended up raising over $1.0 million dollars.

The article compares Zynga’s successful implementation to one that is more old-school:

…a consortium of foundations and online giving platforms were sponsoring America's Giving Challenge, which put up almost $250,000 in bounty for nonprofits to engage their supporters. In a month, almost 8,000 competing nonprofits raised a total of just over $2 million. One of the biggest pushes in our field basically had the same level of return as releasing a virtual freaking seed.

If that doesn't raise some eyebrows, it should.

While contributing to social change is good and all, the author worries a bit about “videogame-embedded philanthropy” taking the place of real-world positive actions, though he views it as an opportunity for non-profits:

I worry a bit that for those whose first taste of good is this sort of video game embedded philanthropy, they will feel like their experience of having contributed is good enough. That the input of buying a charitable good equals an output of feeling and having done good, and that is that. Of course where the real opportunity lies is in the conversion of those passive supporters to active users. That may be a great place for creative nonprofits to focus next.

Zynga’s Mark Pincus thinks that the future charitable virtual goods market could be worth a billion dollars.


Comments

Re: Games Can Fuel Social Change

Gaming is simply another form of expression, therefore it can give a social expresssion.

"The difference between genius and stupidity is that genius has its limits." -Albert Einstein

Re: Games Can Fuel Social Change

heh, no wonder the older generations are so scared of gaming.

Re: Games Can Fuel Social Change

I would think that PennyArcade's Child's Play charity drives are a better example of enacting social change than anything Zynga could pull off.  Granted, it's a bit more abstract as a social change mechanism, as people would have to realize that hospitals, with ever-decreasing budgets, are being forced to cut things to make a patient's hospital stay more bearable, but PA isn't being sued, either.

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You KILL Vampires. You don't DATE them.

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Re: Games Can Fuel Social Change

…but PA isn't being sued, either.

at least not successfully. ZING!

岩「…Where do masochists go when they die?」

岩「…I can see why Hasselbeck's worried about fake guns killing fake people. afterall, she's a fake journalist on a fake news channel」

Re: Games Can Fuel Social Change

Isn't Zynga the target of a class action lawsuit for unethical business practices? Hardly the kind of company we want to push the whole "Games can benifit Humanity" angle, if you ask me.

Re: Games Can Fuel Social Change

Not to mention its chairman is on record proudly boasting at how he takes money to push scams, malware, scare-ware and other shit onto his players through those "special offers" the games provide to earn more gamepoints.

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I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Games Can Fuel Social Change

Like any other medium I guess it can change society.... but really...... society in whole or part uses it to change....or brow beat other parts into the light......


Until lobbying is a hanging offense I choose anarchy! CP/IP laws should not effect the daily life of common people! http://zippydsmlee.wordpress.com/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

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Re: Games Can Fuel Social Change

"Zynga’s Mark Pincus thinks that the future charitable virtual goods market could be worth a billion dollars."

And I bet he loves the idea of skimming a percentage of it for his company to cover "expenses".

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I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Games Can Fuel Social Change

That is his cut.

E. Zachary Knight
Oklahoma City Chapter of the ECA
http://www.theeca.com/chapters_oklahoma

Re: Games Can Fuel Social Change

A true philanthropist. /sarcasm

He's nothing more than one of these people who ride in on the back of causes and charities to make money out of peoples good will.

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I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.
 
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WonderkarpAndrew Yoon Died http://www.gamerevolution.com/news/rip-andrew-yoon-3096901/31/2015 - 10:26pm
Matthew Wilson@ea so much happened this week its not funny. fcc broadband, Nintendo, sega, and sevral other big stories. was not a slow week lol01/31/2015 - 8:50pm
Andrew EisenWasn't on the list but we can certainly talk about it.01/31/2015 - 8:45pm
Matthew WilsonI know its not directly related to games, but are you going to tak about the fcc raising the definition of broadband to 25/3?01/31/2015 - 8:33pm
Wonderkarpwell we had to christen it some way01/31/2015 - 7:13pm
Andrew EisenThank goodness the Shout box now goes back 100 shouts, eh folks?01/31/2015 - 7:10pm
Wonderkarpyouve said youre stuff. I gave you a point on one thing.01/31/2015 - 7:04pm
Andrew EisenNo, they're facts. Not beliefs. Not opinions. Facts. Do I need to list them all for you again? I'm happy to oblige.01/31/2015 - 7:02pm
Andrew EisenAnd I have seen no evidence (and would find it very hard to believe) that her fans and funders, even the most radical, would be the ones perpetuating that nonsense.01/31/2015 - 7:01pm
Wonderkarpabout as right as Glenn Beck is about the gays, man. Its all your beliefs and opinions.01/31/2015 - 7:01pm
Andrew EisenI didn't say you did. And this talking head is still right about everything he's said so far.01/31/2015 - 6:58pm
Andrew EisenAlso, considering the number of non profits that merchandise, I'm going to guess you're wrong on that one too but I don't really know as it's not my area of expertise.01/31/2015 - 6:58pm
WonderkarpYou can keep saying that all you want. Its just a talking head, man. there's all the proof in the pudding. I never said she was trying to take away games, or get rid of male protagonists, or any of the BS thats perpetraited by her more radicalfans/funders01/31/2015 - 6:56pm
Andrew EisenNo, as I've spelled out throughout this discussion, you're wrong.01/31/2015 - 6:53pm
Wonderkarpok. that one I am wrong. I'll give you that one. That was one I didnt research properly. BUT I'm right on the others.01/31/2015 - 6:53pm
Andrew EisenFact: It makes no difference whether she recorded the footage or not. Fact: yes she does have a Section 107 'fair use' disclaimer at the end of every video and in the video description.01/31/2015 - 6:47pm
Wonderkarpsaying otherwise. I've presented a video with cited sources combined with opinion. Youre presenting just your opinion. 01/31/2015 - 6:43pm
Wonderkarpits still important information brought up on the original video. and by not saying anything, the casual observer thinks its her footage. there's no "section 107 Fair use" disclaimer. Its as if she's showing star wars and saying "look what I made" without01/31/2015 - 6:43pm
Andrew EisenIf that's true, maybe she's willing to lose her tax exempt status by merchandising. So? Also not a problem with her Kickstarter. And no, I don't have to be a rep of FemFreq to point out how nonsensical, irrelevant and untrue all this nonsense is.01/31/2015 - 6:43pm
Andrew EisenShe doesn't say it's not her footage and she never said she'd record all her own footage. So this isn't a problem. I doubt she's said anything like "no women or non white people are critics of mine." Regardless, nothing to do with her Kickstarter.01/31/2015 - 6:41pm
 

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