Survey Indicates High Awareness of ESRB Ratings

January 14, 2010 -

70.0% of parents pay “close” attention to videogame ratings when making a purchase for themselves or their children according to a new study from Activision Publishing and The Harrison Group.

The survey was conducted as part of Activision’s Ratings Are Not a Game initiative, which is designed to educate parents and consumers further on the Entertainment Software Ratings Board (ESRB) rating system.

Additional survey statistics showed that 63.0% of parents with children consider themselves a gamer, with that number increasing to 83.0% for parents 35 years of age and younger. Additionally, 82.0% of gamers indicated awareness of ESRB ratings, as did 75.0% of children.

76.0% of adults surveyed indicated they were comfortable with videogames being a part of their family’s activities.

Gamers also spent an average of 32.0% of their free time on entertainment, with 19.0% of that time spent on videogames.

Mike Griffith, Activision Publishing President and CEO, added:

Parents rely on and value the ESRB ratings in helping them decide which games to allow their children to play. Our 'Ratings Are Not A Game' education initiative underscores our commitment to helping parents better understand and utilize the ratings system as they select age appropriate games and determine the best way for the entire family to enjoy the gaming experience.

Research was culled from 1,201 online surveys of videogamers, and their parents, between the ages of 6 and 44.


Comments

Re: Survey Indicates High Awareness of ESRB Ratings

I'm no expert on statistics, but I honeslty can't take their word for an online survey.

 

Courage is not the absence of fear, but the strength to overcome it.

 

Re: Survey Indicates High Awareness of ESRB Ratings

If the survey can be taken at face value, I think it's a good thing, but I don't think it can be taken at face value.  I used to work the electronics counter at Target, and it was amazing how many parents with children under ten were buying M-rated games, completely oblivious to the rating.  Because the computer would prompt me, I'd inform the parent of the game's rating, and they just looked at me like a deer in the headlights.  I'd honestly say a good 90% of parents buying games for their children were like this.

---

You KILL Vampires. You don't DATE them.

--- With the first link, the chain is forged.

Re: Survey Indicates High Awareness of ESRB Ratings

More evidence supporting my theory that ESRB ratings are out of touch with what parents consider to be okay for their kids to play. The ESRB is a joke - rating content that has no harmful effect whatsoever is like sticking an age-appropriateness rating on flavours of ice cream.

The only useful purpose the ESRB serves is, I guess, to keep otherwise unemployable prudes, busybodies, nutcases and other types of social misfits busy so that they spend less time planning office murder sprees.

Re: Survey Indicates High Awareness of ESRB Ratings

http://bandaragama.files.wordpress.com/2009/01/internet_-_it_doesnt_make_you_stupid_it_just_makes_your_stupidity_more_accessible_to_others.jpg

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I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Survey Indicates High Awareness of ESRB Ratings

Sheer brilliance!

Re: Survey Indicates High Awareness of ESRB Ratings

Hi, Mr. Thompson. Long time don´t see you. How have you been your job at Burger King?

My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com

Re: Survey Indicates High Awareness of ESRB Ratings

Beeny here is not John Bruce. Beeny is just a moron.

E. Zachary Knight
Oklahoma City Chapter of the ECA
http://www.theeca.com/chapters_oklahoma

Re: Survey Indicates High Awareness of ESRB Ratings

Well, I was just trying to compare him with our favorite nutcase. First time I watch him. You should just to write "obvious troll is obvious", by the way.

My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com

Re: Survey Indicates High Awareness of ESRB Ratings

??? Wha??? How exactly did you come to that conclusion? A Survey showing that the majority of parents are aware of and consider the ratings on games proves that the system does not work?

The ratings system was never meant to be a hard line of who can play what games. It was designed to give parents an easy way to judge the content in a game for age appropriateness and a recommended age of playing.

They are yet another tool to help parents who want to monitor the entertainment consumed by their children.

E. Zachary Knight
Oklahoma City Chapter of the ECA
http://www.theeca.com/chapters_oklahoma

Re: Survey Indicates High Awareness of ESRB Ratings

I see some significant problems with this survey.

An "online survey" about videogames is likely to attract a sample bias, the parents who respond to such a survey are likely to be more tech/game/internet savvy than others and are therefore more likely to be the ones who know about the ESRB.

Secondly, I doubt parents are going to respond "No, I don't pay attention to what my kid plays and just give him whatever he wants." Remember its always "Those other parents" who are letting their little devils run wild and get away with murder never "My perfect little angel."

I will say though, hanging out at my local GameStop I do see A LOT of parents asking "So what's this game like, what's in it? Is good for [insert age]." So even if they don't grasp the rating they are asking about the content before purchase.

Re: Survey Indicates High Awareness of ESRB Ratings


 

Just took a statistic class last semester, That the many problem with survey.  I have nothing else to add.   

 

Re: Survey Indicates High Awareness of ESRB Ratings

Yes, online surveys can be very misleading because people are not always 100% honest or even they just want to choose the most positive option in the survey to make it look good.

My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com

Re: Survey Indicates High Awareness of ESRB Ratings

You'll get that in regular surveys, too, not just online ones.

---

You KILL Vampires. You don't DATE them.

--- With the first link, the chain is forged.

Re: Survey Indicates High Awareness of ESRB Ratings

You still can lie to look good.

"Do you buy M rated games to you 6-years old children?"

"Hell no"

*hides a Grand Theft Auto copy*

My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com

 
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Matthew WilsonI know most of my friends first saw robotech when it was on Toonami in the mid 90s, but it is possible that a fan who watched it in the 80s are in a position to do it.03/27/2015 - 1:04pm
Andrew EisenRobotech was mid 80s. Fans of the show (who were kids when it aired) are my age and older.03/27/2015 - 1:01pm
Matthew Wilsontiming. anime only really became widely known in the US in the mid 90s. if we assume it was mostly kids watching it, they still wouldnt be high enough in managment to be given full creative control yet. it would still be another 5 to 10 years for that.03/27/2015 - 12:59pm
Andrew EisenI agree. Now what makes you think that there is no one in power who cares about (or has the ability to) make a good adaptation?03/27/2015 - 12:47pm
Matthew Wilsonits not about pratice, it is about people who understand it getting in to positions of power.03/27/2015 - 12:34pm
Matthew Wilsonallot of the comic book characters that have been turned in to good movies started in the 70s or earlier.03/27/2015 - 12:32pm
Andrew EisenWell, if it really does take two generations of practice to get it right, we'll never get good live action adaptations of anime if no one starts making them.03/27/2015 - 12:31pm
Andrew EisenWhat have you seen that would make you say that?03/27/2015 - 12:30pm
Matthew WilsonIt took 2 genarations of comic book reader before we got good comic book movies. I imagine that will be the case for anime as well.03/27/2015 - 12:28pm
Matthew Wilson@AE yes if they have people that understand the content give it a shot, but as far as I can tell that does not look like it is happening in this case.03/27/2015 - 12:26pm
Andrew EisenI understand the skepticism but I don't think "this will never work" and "no one should even bother" are very healthy attitudes.03/27/2015 - 12:11pm
Andrew EisenWhy would you doubt that? A lot of writers are my age and older, the perfect age to be fans of the content. All I'm saying is it's not impossible to get a good Robotech movie. In fact, it's more likely today than any other time.03/27/2015 - 12:11pm
Matthew Wilson@AE the difference is in the case of marvel the writers and directors clearly understand the source content. I doubt many of any of them are that way with robotech, or any anime for that matter.03/27/2015 - 11:10am
MaskedPixelantehttp://www.playstationtrophies.org/news/news-15838-Sony-Cuts-the-Price-of-PlayStation-TV-Today.html Sony cuts the price of the Vita TV in the UK, still wont force developers to make their stuff compatible with it.03/27/2015 - 10:49am
Andrew EisenMechaCrash - It's true, there are a lot of examples of crap adaptations. But there are increasing numbers of great adaptations such as the Marvel movies. That said, it's certainly going to be an uphill battle at Sony, especially with Tom Rothman around.03/27/2015 - 10:45am
ZippyDSMleeOh live action crap...I dunno with hollywood being stuck in the 90s grimdarkblack mode I can not see how anything would work well other than SNK or Akira.. then again Akira is a bit of head trip...03/27/2015 - 10:11am
MechaCrashI meant Hollywood in general. If they did a Robotech movie, it'd just be a slightly tweaked Macross, because usually when people talk about Robotech, they just mean the first third. Nobody cares about the Masters/Southern Cross or Invid/MOSPAEDA stuff.03/27/2015 - 9:36am
ZippyDSMleeYes Macross is good..... robotech....not so much..... Now Pizza Cats that's the definitive TV dub, if not best dub ever I'd put it up there with COwboy Bebop just becuse the Pizza Cats dub is fun as heck and crazy,Medabots and Fighting Foodons are decent.03/27/2015 - 9:20am
InfophileAged well plot-wise, I mean. The animation is showing its age, but if you don't mind that, the plot holds up quite well03/27/2015 - 6:52am
InfophileRobotech may be 30 years old, but it's actually aged pretty well. Plus, one of the three Japanese franchises that went into making it, Macross, is coming out with a new series soon. So it's far from forgotten or out-of-date03/27/2015 - 6:50am
 

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