Nintendo UK Ads Win Dubious Distinction

January 20, 2010 -

Nintendo’s UK television spots featuring the comedy team Anthony “Ant” McPartlin and Declan “Dec” Donnelly have made a list of the most irritating ads of 2009.

Marketing Magazine assembled the list of irksome ads, assigning Nintendo to 9th place, in a tie with a campaign for Country Life put together by the agency Grey London. Karmarama produced the Nintendo spots, some of which can be viewed here on EnjoyNintendo.

Is it a positive for a brand to make a list like this or not?

Saatchi & Saatchi’s Director of Strategy Richard Huntington was asked by Marketing Magazine for his take on the subject and indicated that, while the ads are certainly memorable, whether “they can form part of a sustainable communication strategy remains to be seen.

Or, as Marketing Magazine interprets, “once a brand has done its best to irritate consumers it is difficult to see where the creative approach goes next.”


|Via MCVUK, Thanks Andrew|


Comments

Re: Nintendo UK Ads Win Dubious Distinction

I make it a point NOT to buy products because of annoying commercials. What can I say, I'm a spiteful consumer.

Re: Nintendo UK Ads Win Dubious Distinction

GoCompare.com was rated as the worst advert. Absolutely the right decision there.

Re: Nintendo UK Ads Win Dubious Distinction

I respectfully disagree, the faintest hint of "We buy any car dot com" has me passing through violent rage to suicidal depression in just a couple of seconds.

 
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Andrew EisenThat doesn't mean there has to be a movie though. Having said that, I've no doubt that we will eventually get a Black Panther movie. But Stan Lee will probably learn about it around the same time you and I do.09/02/2014 - 2:34pm
MaskedPixelanteWell they have to get to him eventually. Captain America's shield didn't grow on a tree, the minerals to make it had to come from somewhere, and that somewhere is Wakanda.09/02/2014 - 2:31pm
E. Zachary KnightYes, but it has never been confirmed as in development, or even pre-production.09/02/2014 - 2:21pm
MaskedPixelanteBlack Panther's been on the short list for a while.09/02/2014 - 2:18pm
E. Zachary KnightIt is possible that Stan Lee mispoke. I don't think he knows everything Marvel movies. But it is a sweet idea if true.09/02/2014 - 2:04pm
Andrew EisenSo says Stan Lee who almost certainly wouldn't know.09/02/2014 - 2:04pm
MaskedPixelantehttp://www.cinemablend.com/new/Marvel-Black-Panther-Movie-Confirmed-By-Stan-Lee-66993.html Black Panther is apparently getting a movie. And maybe one for Black Widow, even though I think it's too late for her.09/02/2014 - 1:53pm
Cheater87Look what FINALLY came to Australia uncut! http://www.gamespot.com/articles/left-4-dead-2-gets-reclassified-in-australia/1100-6422038/09/02/2014 - 6:49am
Andrew EisenHence the "Uh, yeah. Obviously."09/02/2014 - 12:53am
SleakerI think Nintendo has proven over the last 2 years that it doesn't.09/02/2014 - 12:31am
Andrew EisenSleaker - Uh, yeah. Obviously.09/01/2014 - 8:20pm
Sleaker@AE - exclusives do not a console business make.09/01/2014 - 8:03pm
Papa MidnightI find it disappointing that, despite the presence of a snopes article and multiple articles countering it, people are still spreading a fake news story about a "SWATter" being sentenced to X (because the number seems to keep changing) years in prison.09/01/2014 - 5:08pm
Papa MidnightAnd resulting in PC gaming continuing to be held back by developer habits09/01/2014 - 5:07pm
Papa MidnightI find it disappointing that the current gen of consoles is representative of 2009-2010 in PC gaming, and will be the bar by which games are released over the next 8 years - resulting in more years of poor PC ports (if they're ever ported)09/01/2014 - 5:06pm
Andrew EisenMeanwhile, 6 of Wii U's top 12 are exclusive: Mario 3D World, Nintendo Land, Pikmin 3, Mario Kart 8, Wonderful 101, and ZombiU. (Wind Waker HD is on the list too but I didn't count it.)09/01/2014 - 4:36pm
Andrew EisenLikewise, only two of Xbox One's top 12 are exclusive: Dead Rising 3 and Ryse: Son of Rome (if you ignore a PC release later this year).09/01/2014 - 4:34pm
Andrew EisenNot to disrespect the current gen of consoles but I find it telling that of the "12 Best Games For The PS4" (per Kotaku), only two are exclusive to the system: Infamous: Second Son and Resogun.09/01/2014 - 4:30pm
MaskedPixelantehttp://www.joystiq.com/2014/09/01/beyond-two-souls-ps4-trophies-emerge-directors-cut-reported/ MMM MMM, nothing quire like reheated last gen games to make you appreciate the 400 bucks you spent on a new console.09/01/2014 - 4:24pm
Andrew EisenThat's actually a super depressing thought, that a bunch of retweeters are taking that pic as an illustration of the actual issue instead of an example of a complete misunderstanding of it.09/01/2014 - 4:20pm
 

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