Nintendo UK Ads Win Dubious Distinction

January 20, 2010 -

Nintendo’s UK television spots featuring the comedy team Anthony “Ant” McPartlin and Declan “Dec” Donnelly have made a list of the most irritating ads of 2009.

Marketing Magazine assembled the list of irksome ads, assigning Nintendo to 9th place, in a tie with a campaign for Country Life put together by the agency Grey London. Karmarama produced the Nintendo spots, some of which can be viewed here on EnjoyNintendo.

Is it a positive for a brand to make a list like this or not?

Saatchi & Saatchi’s Director of Strategy Richard Huntington was asked by Marketing Magazine for his take on the subject and indicated that, while the ads are certainly memorable, whether “they can form part of a sustainable communication strategy remains to be seen.

Or, as Marketing Magazine interprets, “once a brand has done its best to irritate consumers it is difficult to see where the creative approach goes next.”


|Via MCVUK, Thanks Andrew|


Comments

Re: Nintendo UK Ads Win Dubious Distinction

I make it a point NOT to buy products because of annoying commercials. What can I say, I'm a spiteful consumer.

Re: Nintendo UK Ads Win Dubious Distinction

GoCompare.com was rated as the worst advert. Absolutely the right decision there.

Re: Nintendo UK Ads Win Dubious Distinction

I respectfully disagree, the faintest hint of "We buy any car dot com" has me passing through violent rage to suicidal depression in just a couple of seconds.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
MattsworknameDoc: Hope he recovers soon.08/02/2015 - 7:49pm
Matthew Wilsonhttp://www.pcgamer.com/what-directx-12-means-for-gamers-and-developers/#page-1 by Peter Thoman, and better known by the name Durante. he talks about dx12 in detail08/02/2015 - 7:45pm
DocMelonheadIGF's Chairman resigns due to cancer: http://igf.com/2015/07/letter_from_the_chairman_so_lo.html08/02/2015 - 6:46pm
Matthew Wilsonit wont let me update it, so the title is Tifa's Breasts Too Big for the FF7 Remake?08/02/2015 - 6:14pm
Andrew EisenRemember, when linking videos, please tell us what it is (title usually words) in addition to who it's from.08/02/2015 - 6:05pm
Matthew Wilsonhttps://www.youtube.com/watch?v=HxVv7pbqXvY a interesting video video by Gaijin Goombah08/02/2015 - 4:54pm
MattsworknameInfo: Well thats something at least08/02/2015 - 3:04pm
Infophile@Matt: Apparently Dan Aykroyd actually is involved. We don't know how yet, though, but he's apparently going to be in the movie in some way.08/02/2015 - 4:17am
MattsworknameI still hold that not having the origonal cast invovled in any way hurts this movie, and unless the 4 actresses in the lead roles can some how measure up to the comic timing of the origonal cast, i just don't see it being a success08/02/2015 - 12:46am
MattsworknameMecha: regardless of what you think of it, GB 2 was a finanical success and for it time did well with audiances ,even if it wasnt as popular as the first08/02/2015 - 12:45am
MechaTama31I think they're better off trying to do something different, than trying to be exactly the same and having every little difference held up as a shortcoming. Uncanny valley.08/01/2015 - 11:57pm
MechaTama31Having the original cast didn't do much for... that pink-slimed atrocity which we must never speak of.08/01/2015 - 11:56pm
MattsworknameAndrew: If the new ghostbusters bombs, I cant help but feel it'll be cause it removed the origonal cast and changed the formula to much08/01/2015 - 8:31pm
Andrew EisenNot the best look but that appears to be a PKE meter hanging from McCarthy's belt.08/01/2015 - 7:34pm
Matthew Wilsonwhy, let me guess it runes like crap?08/01/2015 - 7:29pm
Andrew EisenInteresting. These throwers are different than the ones we saw in the earlier Ghostbusters prop pics. https://twitter.com/feigfans/status/62754147689817702508/01/2015 - 7:28pm
PHX Corphttp://www.neogaf.com/forum/showthread.php?t=1088640 NeoGAF: Warning: Don't buy Binding of Isaac Rebirth on 3DS08/01/2015 - 7:26pm
MattsworknameYou know what game is a lot of fun? rocket league. It' s a soccer game thats actually fun to play cause your A Freaking CAR!08/01/2015 - 7:02pm
MattsworknameNomad colossus did a little video about it, showing the world and what can be explored in it's current form. It's worth a look, and he uses text for commentary as not to break the immerison08/01/2015 - 5:49pm
MattsworknameI feel some more mobility would have made it more interesting and I feel that a larger more diverse landscape with better graphiscs would help, but as a concept, it interests me08/01/2015 - 5:48pm
 

Be Heard - Contact Your Politician