Nintendo UK Ads Win Dubious Distinction

January 20, 2010 -

Nintendo’s UK television spots featuring the comedy team Anthony “Ant” McPartlin and Declan “Dec” Donnelly have made a list of the most irritating ads of 2009.

Marketing Magazine assembled the list of irksome ads, assigning Nintendo to 9th place, in a tie with a campaign for Country Life put together by the agency Grey London. Karmarama produced the Nintendo spots, some of which can be viewed here on EnjoyNintendo.

Is it a positive for a brand to make a list like this or not?

Saatchi & Saatchi’s Director of Strategy Richard Huntington was asked by Marketing Magazine for his take on the subject and indicated that, while the ads are certainly memorable, whether “they can form part of a sustainable communication strategy remains to be seen.

Or, as Marketing Magazine interprets, “once a brand has done its best to irritate consumers it is difficult to see where the creative approach goes next.”


|Via MCVUK, Thanks Andrew|


Comments

Re: Nintendo UK Ads Win Dubious Distinction

I make it a point NOT to buy products because of annoying commercials. What can I say, I'm a spiteful consumer.

Re: Nintendo UK Ads Win Dubious Distinction

GoCompare.com was rated as the worst advert. Absolutely the right decision there.

Re: Nintendo UK Ads Win Dubious Distinction

I respectfully disagree, the faintest hint of "We buy any car dot com" has me passing through violent rage to suicidal depression in just a couple of seconds.

 
Forgot your password?
Username :
Password :

Poll

EA has shuttered Maxis (The Sims, SimCity). Should it keep the Maxis name alive?:

Shout box

You're not permitted to post shouts.
Andrew EisenSupergirl TV costume: http://www.ign.com/articles/2015/03/06/first-photos-of-supergirl-revealed03/06/2015 - 4:49pm
prh99I think it probably far easier to add a character than strip a feature from game engine that was baked in from the start.03/06/2015 - 4:45pm
Andrew EisenAs I've said twice already, yes, strides in one area do not absolve anyone from criticism over where else they're falling short.03/06/2015 - 3:04pm
ZippyDSMleeI know I know one thing is not the other. Still worth nagging about.I still do not see why they do not put in body sliders and elt people make thier own body types....I'd do fat/pudgy or chibi befor I do ultra generic prefect body......03/06/2015 - 2:59pm
Andrew EisenAgain, yes, it's dumb that there's no offline mode and that's certainly something worthy of criticism but that does not make any positive moves Blizzard makes any less positive. A bummer that the issue that's more important to you wasn't addressed? Sure.03/06/2015 - 2:46pm
ZippyDSMleeBut...but... but my butthurt!!111 LOL :P03/06/2015 - 2:45pm
Andrew EisenLike everyone else, Blizzard isn't perfect but that's no reason not to give it a thumbs up when it does something cool. It also, of course, does not mean it gets a free pass on everything else.03/06/2015 - 2:36pm
ZippyDSMleeAndrew Eisen: More poeple wanted offline mode for D3 on the PC tho.......03/06/2015 - 2:32pm
Andrew EisenBlizzard listens to feedback and adds a female character to Overwatch with a different body type. Good on ya, Blizzard! http://www.gamespot.com/articles/new-overwatch-characters-revealed-beta-starts-this/1100-6425737/03/06/2015 - 2:19pm
PHX Corphttp://kotaku.com/something-is-wrong-with-resident-evil-revelation-2s-se-1689843368 Something's Wrong With Resident Evil's Season Pass On PS403/06/2015 - 12:31pm
Andrew EisenPM - Yep, that's the one.03/06/2015 - 12:53am
TechnogeekBest case, it was some marketing douchebag who thought they could pander to both sides at once.03/06/2015 - 12:49am
TechnogeekAlso, this was the mistake tweet: http://i.imgur.com/4eLWNHx.jpg03/06/2015 - 12:48am
TechnogeekBecause nothing says "open, diverse gaming community" like buddying up with Breitbart.03/06/2015 - 12:47am
Papa MidnightAndrew Eisen, I believe this is the picture that you seek: http://i.imgur.com/Gdk60pa.jpg03/06/2015 - 12:30am
Papa MidnightSurely, Goth_Skunk, you say that in jest?03/06/2015 - 12:28am
prh99Craig R. Cause quite a few of them are not, they're bullies with different politics.03/06/2015 - 12:23am
MechaTama31What was the "mistake" tweet?03/06/2015 - 12:18am
MechaCrashWhatever you say, Goth.03/06/2015 - 12:02am
E. Zachary KnightGoth, they could have fooled me.03/05/2015 - 11:16pm
 

Be Heard - Contact Your Politician