Japanese Nintendo 15+ Titles Now Packaged in Black Boxes

January 22, 2010

While not required, it appears Nintendo has changed the packaging on its 15+ rated games in Japan in order to offer a visual cue to consumers.

Silicon Era writes that, beginning this year, all Nintendo games rated CERO C (15+) and higher will be packaged in boxes with black borders. The change came about as a result of Nintendo introducing its first CERO D (17+) rated game in Japan, Zangeki no Reginleiv.

As Silcon Era notes, the change was in no way mandated by Japan’s Computer Entertainment Rating Organization (CERO), but is more a method of self-policing implemented purely at Nintendo’s discretion.

As an added (and perhaps unintentional) benefit, the black boxed games will also stand out from the more common white boxes at retail.


Thanks Andrew!

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Comments

Re: Japanese Nintendo 15+ Titles Now Packaged in Black Boxes

Submitted by sirdarkat on Fri, 01/22/2010 - 16:07.

 I like the idea ... but what about the red mario box?

Re: Japanese Nintendo 15+ Titles Now Packaged in Black Boxes

Submitted by Andrew Eisen on Fri, 01/22/2010 - 16:14.

What about it?  New Super Mario Bros. Wii is rated E.

 

Andrew Eisen

Re: Japanese Nintendo 15+ Titles Now Packaged in Black Boxes

Submitted by Cerabret100 on Fri, 01/22/2010 - 17:07.

I think he's referring to the fact that Nintendo claimed the non-white box choice was supposed to be a one time thing due to mario's popularity.

Re: Japanese Nintendo 15+ Titles Now Packaged in Black Boxes

Submitted by Andrew Eisen on Fri, 01/22/2010 - 17:27.

Don't recall that claim but it may have been that the red box was a one time thing for Mario, not necessarily that this is the only game that will ever use a non-white cover.

 

Andrew Eisen

Re: Japanese Nintendo 15+ Titles Now Packaged in Black Boxes

Submitted by Cerabret100 on Fri, 01/22/2010 - 22:18.

looked up the article.

 

http://kotaku.com/5404222/nintendo-explains-the-red-box-dashes-hope-for-...

Re: Japanese Nintendo 15+ Titles Now Packaged in Black Boxes

Submitted by Cheater87 on Fri, 01/22/2010 - 13:27.

I know that is what I meant. :)

Re: Japanese Nintendo 15+ Titles Now Packaged in Black Boxes

Submitted by Cheater87 on Fri, 01/22/2010 - 13:16.

Wow thats a pretty high age rating for a Nintendo game. 0_o

Re: Japanese Nintendo 15+ Titles Now Packaged in Black Boxes

Submitted by killatia on Fri, 01/22/2010 - 13:22.

They have published M rated games before, but this is the first one they developed.

http://www.magicinkgaming.com/

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