A Super Bowl advertisement for Electronic Arts’ Dante’s Inferno game has fallen victim to CBS censors.
An original version of the ad had utilized the tagline “Go to Hell,” but that phrase was deemed to over the top for viewers of this Sunday’s big game and CBS rejected it. The Hollywood Reporter blog reports that EA will instead substitute the more sedate tagline “Hell Awaits” instead.
Another HR blog showcases a few more rejected Super Bowl ads and asks “What's a better value: spending $3 million plus production costs to air a 30-second ad during the Super Bowl or saving that $3 million when standards and practices lawyers at CBS reject the ad and everyone talks about the commercial anyway?”
Tim Tebow’s Super Bowl spots, paid for by Focus on the Family, are still set to air despite protests from pro-choice groups.