Dante’s Inferno “Go to Hell” Super Bowl Ad Rejected by CBS

February 2, 2010 -

A Super Bowl advertisement for Electronic Arts’ Dante’s Inferno game has fallen victim to CBS censors.

An original version of the ad had utilized the tagline “Go to Hell,” but that phrase was deemed to over the top for viewers of this Sunday’s big game and CBS rejected it. The Hollywood Reporter blog reports that EA will instead substitute the more sedate tagline “Hell Awaits” instead.

Another HR blog showcases a few more rejected Super Bowl ads and asks “What's a better value: spending $3 million plus production costs to air a 30-second ad during the Super Bowl or saving that $3 million when standards and practices lawyers at CBS reject the ad and everyone talks about the commercial anyway?”

Tim Tebow’s Super Bowl spots, paid for by Focus on the Family, are still set to air despite protests from pro-choice groups.


Thanks JT!


Comments

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

I think its the better of the two, I really like the music :D

~Weatherlight~

~Weatherlight~

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

Well there is speculation going on right now that Tebow's Moms story is a little sketchy right now. Some of her story does not factually add up. Don't quote me but I think I remember reading that abortions were illegal where she lived at the time so in truth is was never an option for her, but thats apparently not stopping her from romantacizing her situation. Regardless though, the ironic point is that her "choice" to have Tim was really an option of "choices" and her stance should really be "pro choice" because thats exactly what occurred in her situation. No one forced her to have Tim, she chose too, yet what she is advocating is hypocritical to the choice she had.

Focus on the Family is using her for their persoanl gains as well so thats real classy of you FotF. (vomit)

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

Shouldn't the headline be "CBS Tell Dantes Inferno to Go To Hell"

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

Haha. I couldn't agree more.

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

Ad suggesting women should ignore professional medical advice because one time somebody who did so mothered a professional athlete = good, clean entertainment.  The phrase "go to Hell", however, used in reference to someone literally going to Hell?  No, that's just offensive.

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

personally that abortion ad seems way to shaky to me. I mean, someone could just say "oh yeah? well my mother didn't get an abortion like the doctor (medically trained to save lives) TOLD her to, and she died, so i grew up without a mom".

It was a coin-flip either way, not some fact that the people against abortion are right.

But yeah, this just reeks of double standards.

 
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PHX Corp@Adam802 We'll break out the popcorn in June12/19/2014 - 9:23pm
ZippyDSMleeMaskedPixelante: I'm itching to start it too but I will wait till the patch goes live. >>12/19/2014 - 7:52pm
Adam802Leland Yee and Jackson get trial date: http://sfbay.ca/2014/12/18/leland-yee-keith-jackson-get-trial-date/12/19/2014 - 5:24pm
MaskedPixelanteNevermind. Turns out when they said "the patch is now live", they meant "it's still in beta".12/19/2014 - 5:07pm
MaskedPixelanteSo I bought Dark Souls PC, and it's forcing me to log into GFWL. Did I miss something?12/19/2014 - 5:00pm
Matthew Wilsonhttp://arstechnica.com/tech-policy/2014/12/republicans-may-have-plan-to-save-internet-providers-from-utility-rules/ this is intreasting. congress may put net nutrality in to law to avoid title 2 classification12/19/2014 - 2:45pm
Matthew Wilsonhttp://www.polygon.com/2014/12/19/7421953/bullshit-cards-against-humanity-donated-250k-sunlight-foundation I have to admit I like the choice o organization. congrats to CAH.12/19/2014 - 1:51pm
E. Zachary KnightIf you are downloading a copy in order to bypass the DRM, then you are legally in the wrong. Ethically, if you bought the game, it doesn't matter where you download it in the future.12/19/2014 - 12:06pm
InfophileEZK: Certainly better that way, though not foolproof. Makes me think though: does it count as piracy if you download a game you already paid for, just not from the place you paid for it at? Ethically, I'd say no, but legally, probably yes.12/19/2014 - 11:20am
ZippyDSMleeAnd I still spent 200$ in the last month on steam/GOG stuff sales get me nearly every time ><12/19/2014 - 10:55am
ZippyDSMleeMaskedPixelante:And this is why I'm a one legged bandit.12/19/2014 - 10:51am
ZippyDSMleeE. Zachary Knight: I buy what I can as long as I can get cracks for it...then again it I could have gotton Lords of the Fallen for 30 with DLC I would have ><12/19/2014 - 10:50am
MaskedPixelantehttp://www.joystiq.com/2014/12/19/marvel-vs-capcom-origins-leaving-online-storefronts-soon/ Speaking of "last chance to buy", Marvel vs. Capcom Origins is getting delisted from all major storefronts. Behold the wonders of the all digital future.12/19/2014 - 9:59am
MaskedPixelanteSeriously, the so-called "Last Chance" sale was up to 80% off, while this one time only return sale goes for a flat 85% off with a 90% off upgrade if you buy the whole catalogue.12/19/2014 - 9:37am
E. Zachary KnightInfophile, Tha is why I buy only DRM-free games.12/19/2014 - 9:37am
MaskedPixelanteNordic is back on GOG for one weekend only. And at 85% off no less, which is kind of a slap in the face to people who paid more during the "NORDIC IS LEAVING FOREVER BUY NOW OR FOREVER HOLD YOUR PEACE" sale, but whatever...12/19/2014 - 9:28am
InfophileRe PHX's link: This is one of the reasons the digital revolution isn't all it's cracked up to be. There's also the flip side where Sony can block access to games you've bought if they ban your account for unrelated reasons. All power is theirs.12/19/2014 - 8:52am
MaskedPixelantehttp://uplay.ubi.com/#!/en-US/events/uplay-15-days You can win FREE GAMES FOR A YEAR! Unfortunately, they're Ubisoft games.12/18/2014 - 6:29pm
Papa MidnightAh, so it was downtime. I've been seeing post appear in my RSS feed, but I was unable to access GamePolitics today across several ISPs.12/18/2014 - 6:06pm
james_fudgeSorry for the downtime today, folks.12/18/2014 - 5:54pm
 

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