Dante’s Inferno “Go to Hell” Super Bowl Ad Rejected by CBS

February 2, 2010 -

A Super Bowl advertisement for Electronic Arts’ Dante’s Inferno game has fallen victim to CBS censors.

An original version of the ad had utilized the tagline “Go to Hell,” but that phrase was deemed to over the top for viewers of this Sunday’s big game and CBS rejected it. The Hollywood Reporter blog reports that EA will instead substitute the more sedate tagline “Hell Awaits” instead.

Another HR blog showcases a few more rejected Super Bowl ads and asks “What's a better value: spending $3 million plus production costs to air a 30-second ad during the Super Bowl or saving that $3 million when standards and practices lawyers at CBS reject the ad and everyone talks about the commercial anyway?”

Tim Tebow’s Super Bowl spots, paid for by Focus on the Family, are still set to air despite protests from pro-choice groups.


Thanks JT!


Comments

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

I think its the better of the two, I really like the music :D

~Weatherlight~

~Weatherlight~

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

Well there is speculation going on right now that Tebow's Moms story is a little sketchy right now. Some of her story does not factually add up. Don't quote me but I think I remember reading that abortions were illegal where she lived at the time so in truth is was never an option for her, but thats apparently not stopping her from romantacizing her situation. Regardless though, the ironic point is that her "choice" to have Tim was really an option of "choices" and her stance should really be "pro choice" because thats exactly what occurred in her situation. No one forced her to have Tim, she chose too, yet what she is advocating is hypocritical to the choice she had.

Focus on the Family is using her for their persoanl gains as well so thats real classy of you FotF. (vomit)

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

Shouldn't the headline be "CBS Tell Dantes Inferno to Go To Hell"

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

Haha. I couldn't agree more.

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

Ad suggesting women should ignore professional medical advice because one time somebody who did so mothered a professional athlete = good, clean entertainment.  The phrase "go to Hell", however, used in reference to someone literally going to Hell?  No, that's just offensive.

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

personally that abortion ad seems way to shaky to me. I mean, someone could just say "oh yeah? well my mother didn't get an abortion like the doctor (medically trained to save lives) TOLD her to, and she died, so i grew up without a mom".

It was a coin-flip either way, not some fact that the people against abortion are right.

But yeah, this just reeks of double standards.

 
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E. Zachary Knightquiknkold, I stand corrected on the buttcrack thing. Still, I know of no fabric that actually does that.09/17/2014 - 5:05pm
Andrew EisenSo... it's unethical to discuss the ethics surrounding public interest vs. personal privacy?09/17/2014 - 4:45pm
prh99The source for the game was just released not long ago, it's at https://github.com/keendreams/keen09/17/2014 - 4:43pm
prh99An Indiegogo champagin bought the rights to the early 90's game Keen Dreams to make it open source and release it on GOG etc. https://www.indiegogo.com/projects/let-s-get-keen-dreams-re-released-legally09/17/2014 - 4:42pm
james_fudgeAlso http://www.breitbart.com/Breitbart-London/2014/09/17/Exposed-the-secret-mailing-list-of-the-gaming-journalism-elite09/17/2014 - 4:29pm
Andrew EisenI read the Kotaku story. Nowhere does it say anything close to "Gamers are white bigoted sexist losers." It's commenting specifically on the crap being slung at people discussing gender issues in games. So, what's the problem?09/17/2014 - 4:06pm
Andrew EisenYeah, I can imagine Spiderwoman posed like in your second link.09/17/2014 - 4:00pm
Andrew EisenThat's not the same pose. Spiderman (who is wearing an actual outfit rather than body paint) is crouched low to the ground. Kinda like a spider! Spiderwoman has her butt up in the air like she's waiting to be mounted.09/17/2014 - 3:59pm
quiknkoldAndrew Eisen : Kotaku did a whiole article on it, as did others http://kotaku.com/we-might-be-witnessing-the-death-of-an-identity-162820307909/17/2014 - 3:59pm
CMinerQuiknkold: Do you think that there are no cases where a piece of art (painting, movie, videogame, comic cover, etc) is unambiguously sexist?09/17/2014 - 3:58pm
quiknkoldand can you imagine if Spiderwoman was posed like this? http://goodcomics.comicbookresources.com/wp-content/uploads/2013/02/spider-man1.jpg09/17/2014 - 3:58pm
Andrew EisenWhat games outlet is writing articles saying "Gamers are white bigoted sexist losers"? What examples have you seen of journalists being paid off for favorable reviews? Who's shaming what now? What's the problem with critiquing the Spiderwoman cover?09/17/2014 - 3:57pm
james_fudgeWell there's def "politics" involved in this issue. The movement was hamstrung by bad behavior and illegal activites here. We would have covered it more if not for those unforutnate happenings.09/17/2014 - 3:56pm
quiknkoldhttp://i.imgur.com/v3p8Bwf.jpg Here you go EZacharyKnight. Spidermans Buttcrack.09/17/2014 - 3:56pm
quiknkoldwhile another person doesnt see it09/17/2014 - 3:56pm
quiknkoldJames_fudge : I feel like the people challenging Games are the same people who Challenge Art because Michaelangelo's David shows Wang. The problem is, alot of things with Games are left to the eye of the beholder. One Person see's Sexist Antiwomen views.09/17/2014 - 3:55pm
E. Zachary Knightquiknkold, I don't recall Spider-man's costume conforming to the contour of his buttcrack.09/17/2014 - 3:54pm
quiknkoldIts the same Agenda Fueled Journalism youd find on Fox News or MSNBC. I appreciate Gamepolitics for just stating the facts.09/17/2014 - 3:54pm
james_fudgeQuiknold: you're entitled to your opinion on creatives being left alone. Others are entitled to their opinions that they should be challenged.09/17/2014 - 3:53pm
quiknkoldI can point specifically to the Spiderwoman Milos Manara cover as an example. Not strictly VG Related, its still the same example of journalists attacking Milos's artwork, claiming its sexist, when its the exact same pose Spider-man has done on a cover.09/17/2014 - 3:52pm
 

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