Dante’s Inferno “Go to Hell” Super Bowl Ad Rejected by CBS

February 2, 2010 -

A Super Bowl advertisement for Electronic Arts’ Dante’s Inferno game has fallen victim to CBS censors.

An original version of the ad had utilized the tagline “Go to Hell,” but that phrase was deemed to over the top for viewers of this Sunday’s big game and CBS rejected it. The Hollywood Reporter blog reports that EA will instead substitute the more sedate tagline “Hell Awaits” instead.

Another HR blog showcases a few more rejected Super Bowl ads and asks “What's a better value: spending $3 million plus production costs to air a 30-second ad during the Super Bowl or saving that $3 million when standards and practices lawyers at CBS reject the ad and everyone talks about the commercial anyway?”

Tim Tebow’s Super Bowl spots, paid for by Focus on the Family, are still set to air despite protests from pro-choice groups.


Thanks JT!


Comments

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

I think its the better of the two, I really like the music :D

~Weatherlight~

~Weatherlight~

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

Well there is speculation going on right now that Tebow's Moms story is a little sketchy right now. Some of her story does not factually add up. Don't quote me but I think I remember reading that abortions were illegal where she lived at the time so in truth is was never an option for her, but thats apparently not stopping her from romantacizing her situation. Regardless though, the ironic point is that her "choice" to have Tim was really an option of "choices" and her stance should really be "pro choice" because thats exactly what occurred in her situation. No one forced her to have Tim, she chose too, yet what she is advocating is hypocritical to the choice she had.

Focus on the Family is using her for their persoanl gains as well so thats real classy of you FotF. (vomit)

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

Shouldn't the headline be "CBS Tell Dantes Inferno to Go To Hell"

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

Haha. I couldn't agree more.

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

Ad suggesting women should ignore professional medical advice because one time somebody who did so mothered a professional athlete = good, clean entertainment.  The phrase "go to Hell", however, used in reference to someone literally going to Hell?  No, that's just offensive.

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

personally that abortion ad seems way to shaky to me. I mean, someone could just say "oh yeah? well my mother didn't get an abortion like the doctor (medically trained to save lives) TOLD her to, and she died, so i grew up without a mom".

It was a coin-flip either way, not some fact that the people against abortion are right.

But yeah, this just reeks of double standards.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
ZenMatthew, the 3DS already has GBA games in the form of the ambassador tittles. And I an just as curious about them not releasing them on there like they did the NES ones. I do like them on the Wii U as well, but seems weird. And where are the N64 games?07/28/2014 - 10:40am
james_fudgeNo. They already cut the price. Unless they release a new version that has a higher price point.07/28/2014 - 10:19am
E. Zachary KnightMatthew, It most likely is. The question is whether Nintendo wants to do it.07/28/2014 - 10:12am
Matthew WilsonI am sure the 3ds im more then powerful enough to emulate a GBA game.07/28/2014 - 9:54am
Sleaker@IanC - while the processor is effectively the same or very similar, the issue is how they setup the peripheral hardware. It would probably require creating some kind of emulation for the 3DS to handle interfacing with the audio and input methods for GBA07/28/2014 - 9:30am
Sleaker@EZK - hmmm, that makes sense. I could have sworn I had played GB/GBC games on it too though (emud of course)07/28/2014 - 9:23am
E. Zachary KnightSleaker, the DS has a built in GBA chipset in the system. That is why it played GBA games. The GBA had a seperate chipset for GB and GBColor games. The DS did not have that GB/GBC chipset and that is why the DS could not play GB and GBC games.07/28/2014 - 7:25am
IanCI dont think Nintendo ever gave reason why GBA games a reason why GBA games aren't on the 3DS eshop. The 3DS uses chips that are backwards compatable with the GBA ob GBA processor, after all.07/28/2014 - 6:46am
Sleakerhmmm that's odd I could play GBA games natively in my original DS.07/28/2014 - 1:39am
Matthew Wilsonbasically "we do not want to put these games on a system more then 10 people own" just joking07/27/2014 - 8:13pm
MaskedPixelanteSomething, something, the 3DS can't properly emulate GBA games and it was a massive struggle to get the ambassador games running properly.07/27/2014 - 8:06pm
Andrew EisenIdeally, you'd be able to play such games on either platform but until that time, I think Nintendo's using the exclusivity in an attempt to further drive Wii U sales.07/27/2014 - 7:21pm
Matthew WilsonI am kind of surprised games like battle network are not out on the 3ds.07/27/2014 - 7:01pm
Andrew EisenWell, Mega Man 1 - 4, X and X2 are already on there and the first Battle Network is due out July 31st.07/27/2014 - 6:16pm
MaskedPixelanteDid Capcom ever give us a timeline for when they planned on putting the Megaman stuff on Wii U?07/27/2014 - 2:23pm
MaskedPixelanteIf by "distance themselves from Google Plus" you mean "forcing Google Plus integration in everything", then yes, they are distancing themselves from Google Plus.07/26/2014 - 12:20pm
MechaTama31I wish they would distance G+ from the Play Store, so I could leave reviews and comments again.07/26/2014 - 11:03am
Matthew Wilson@pm I doubt it. Google seems to be distancing themselves from G+07/25/2014 - 9:31pm
Papa MidnightGoogle+ Integration is coming to Twitch!07/25/2014 - 8:41pm
MaskedPixelanteThis whole Twitch thing just reeks of Google saying "You thought you could get away from us and our policies. That's adorable."07/25/2014 - 2:52pm
 

Be Heard - Contact Your Politician