Dante’s Inferno “Go to Hell” Super Bowl Ad Rejected by CBS

February 2, 2010

A Super Bowl advertisement for Electronic Arts’ Dante’s Inferno game has fallen victim to CBS censors.

An original version of the ad had utilized the tagline “Go to Hell,” but that phrase was deemed to over the top for viewers of this Sunday’s big game and CBS rejected it. The Hollywood Reporter blog reports that EA will instead substitute the more sedate tagline “Hell Awaits” instead.

Another HR blog showcases a few more rejected Super Bowl ads and asks “What's a better value: spending $3 million plus production costs to air a 30-second ad during the Super Bowl or saving that $3 million when standards and practices lawyers at CBS reject the ad and everyone talks about the commercial anyway?”

Tim Tebow’s Super Bowl spots, paid for by Focus on the Family, are still set to air despite protests from pro-choice groups.

Thanks JT!

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Comments

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

Submitted by Weatherlight on Wed, 02/03/2010 - 01:22.

I think its the better of the two, I really like the music :D

~Weatherlight~

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

Submitted by axiomatic on Tue, 02/02/2010 - 14:10.

Well there is speculation going on right now that Tebow's Moms story is a little sketchy right now. Some of her story does not factually add up. Don't quote me but I think I remember reading that abortions were illegal where she lived at the time so in truth is was never an option for her, but thats apparently not stopping her from romantacizing her situation. Regardless though, the ironic point is that her "choice" to have Tim was really an option of "choices" and her stance should really be "pro choice" because thats exactly what occurred in her situation. No one forced her to have Tim, she chose too, yet what she is advocating is hypocritical to the choice she had.

Focus on the Family is using her for their persoanl gains as well so thats real classy of you FotF. (vomit)

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

Submitted by DarkSaber on Tue, 02/02/2010 - 13:16.

Shouldn't the headline be "CBS Tell Dantes Inferno to Go To Hell"

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I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

Submitted by Valdearg on Tue, 02/02/2010 - 16:12.

Haha. I couldn't agree more.

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

Submitted by Thad on Tue, 02/02/2010 - 12:57.

Ad suggesting women should ignore professional medical advice because one time somebody who did so mothered a professional athlete = good, clean entertainment. The phrase "go to Hell", however, used in reference to someone literally going to Hell? No, that's just offensive.

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

Submitted by Cerabret100 on Tue, 02/02/2010 - 13:41.

personally that abortion ad seems way to shaky to me. I mean, someone could just say "oh yeah? well my mother didn't get an abortion like the doctor (medically trained to save lives) TOLD her to, and she died, so i grew up without a mom".

It was a coin-flip either way, not some fact that the people against abortion are right.

But yeah, this just reeks of double standards.

Shout box

Imautobot: Maybe there really is something to be said about selling a game at a fair price.06/19/2013 - 8:35am

MechaTama31: Imautobot: I dunno. Ask my hundreds-strong Steam library, which I have played maybe 10-20% of. Those sales are just too good to pass up... >.>06/19/2013 - 7:38am

Imautobot: Bought 5 GOG games last night, now I wonder if I'll play them. Why is it so comforting to know we have it, and yet such a challenge to bring ourselves to play it?06/19/2013 - 7:28am

Andrew Eisen: Okay, fixed. For really reals this time!06/19/2013 - 12:42am

Sleaker: @AE The actual link to the pay what you want is www.indiegamestand.com not desura. You seem to infer where it's at but never posted a link.06/19/2013 - 12:01am

Andrew Eisen: LEGO: The Movie! www.youtube.com/watch?v=lPnY2NjSjrg06/18/2013 - 9:39pm

Zen: http://www.airforcetimes.com/article/20130614/OFFDUTY02/306140030/New-Xbox-sin-against-all-service-members-06/18/2013 - 7:33pm

Zen: Been out for a few days, but has anyone brought up the possible ban on Xbox One on military bases because of security concerns that it could be a listening device by Commanders?06/18/2013 - 7:33pm

Andrew Eisen: Sleaker - Fixed.06/18/2013 - 6:34pm

MechaTama31: CMiner: Another issue is that every camera/webcam combination is going to be pretty different, in terms of the software/hardware exploits available. A homogenous hardware/software combo like a console, in millions of homes, will be a much juicier target.06/18/2013 - 6:31pm

Sleaker: Vox pay what you want link is busted.06/18/2013 - 6:27pm

ZippyDSMlee: Mics have to breath put tape over it.06/18/2013 - 6:25pm

NyuRena: You nailed it James! Yikes..06/18/2013 - 1:56pm

james_fudge: With MS willing to share with the government, an always listening device should give everyone pause.06/18/2013 - 1:37pm

james_fudge: you can't turn off the Microphone on the Kinect and it has to be plugged in. It's not rocket science.06/18/2013 - 1:35pm

E. Zachary Knight: The Humble Bundle Guys just don't like me having money in my pocket do they? https://www.humblebundle.com/06/18/2013 - 1:12pm

E. Zachary Knight: CMiner, I know that my Android camera is off unless I am using an application that turns it on. Same with the microphone.06/18/2013 - 12:38pm

CMiner: Can you turn off the camera on an iPhone? Like, -really- turn it off, not just change a setting that -tells- you the camera is off?06/18/2013 - 12:13pm

james_fudge: when they make it a requirement, yes they are06/18/2013 - 12:10pm

CMiner: I just don't think Microsoft bears any more (or less) responsibility for privacy with its Kinect camera than do the makers of laptops or smartphones with integrated cameras.06/18/2013 - 12:00pm

All shouts

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