EA Brings In-Game Ad Sales In-House

March 10, 2010 -

The release of Madden NFL 11 this summer will mark the beginning of a new shift in policy for publisher Electronic Arts—they will sell all the in-game advertisements themselves.

Previously the company had relied on third-party in-game ad specialists, such as Massive Inc. and IGA Worldwide reports MediaWeek. EA’s Senior Vice President of Global Media Sales Elizabeth Harz said the move would allow EA to offer more elaborate,” integrated packages to advertisers.”

Greg March, Digital Group Director of the advertising agency Wieden + Kennedy thinks the move will streamline the ad buying process, “I love the idea of being able to talk to only one guy.” He continued, “That’s a logistical, procedural improvement, which should help. EA should be able to sell deeply on every platform.

Massive, which is owned by Microsoft, has estimated that the global in-game ad category could grow to $1.0 billion by 2014. An article penned by Massive GM JJ Richards last year offered that gamers like in-game advertisement because “it adds to the realism.”

GP: I would be shocked if many gamers came out and said they were in favor of in-game ads. The notion that games should be cheaper because of the revenue generated from ads is a bit naive too. Maybe the best case scenario is that in-game ads help offset the growing costs of development and assist in keeping the price of games from climbing any higher than they are now?


Comments

Re: EA Brings In-Game Ad Sales In-House

in game adds? if we see them making games cheaper for us then sure go ahead if not and its just to fill someones pockets forget it.

Re: EA Brings In-Game Ad Sales In-House

I wouldn't ever say I like the ingame ads, but there are two circumstances under which I don't really mind that much when they show up.

The first is when their existence provides a tangible benefit to the player. The only real example I can think of there, though, is Anarchy Online -- their free-to-play accounts are ad-supported.

The second example is when their existence is entirely consistent with the setting. Sports games like the above-mentioned Madden 2011 are a good example. I'd still like to see the price go down as a result of having them included, mind you, but as long as the ingame ads are restricted to "consistent with the setting" I can live with the price staying the same.

Re: EA Brings In-Game Ad Sales In-House

I remember an artical a while back that said prices of games might go down to $40 because of good sells of DLC. I wonder if we're any closer now that publishers are putting in in-game ads into the mix.

http://www.magicinkgaming.com/

Re: EA Brings In-Game Ad Sales In-House

.... If they're selling in game ad space, shouldn't games be getting LESS expensive?

And when I wrote that, I got the voice of that Office Space guy in my head going "Yyyeahhhh, we won't be doing that, if you could just continue paying higher prices that would be grreaaat"

Re: EA Brings In-Game Ad Sales In-House

Basically what Bloodharp said. I don't care about the ads at all, they can even put them during the load screens (as long as it doesn't make the load time longer), just don't raise the prices any more!

-Optimum est pati quod emendare non possis-It is best to endure what you cannot change-

-Optimum est pati quod emendare non possis-It is best to endure what you cannot change-

Re: EA Brings In-Game Ad Sales In-House

They already know that if they push game prices up past 60, they wont be able to sell any game anyways. 50 was a hard sale backwhen, and i remember making damn sure i wanted what i was buying. When it hit 60, i had to be even more sure with tons of prior research and a plan to acquire it when i wished to. I doubt i could buy any if it hit $70 though.

In war, truth is the first casualty.

In war, truth is the first casualty.
 
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ConsterOh look, a GoFundMe campaign for Memories Pizza is almost at 50k already. Never assume people can't rally behind a bigoted cause just as well as behind a non-bigoted cause.04/02/2015 - 4:49am
Andrew EisenThe multiple Fire Emblem versions might be more complicated than we thought. http://kotaku.com/japans-new-fire-emblem-has-four-versions-is-crazy-169515313004/02/2015 - 1:29am
ZippyDSMleeWhere is "Yes, if it was monetized." In the questions?04/01/2015 - 9:07pm
E. Zachary Knighthttp://reason.com/blog/2015/04/01/this-anti-gay-pizza-place-got-trashed-on04/01/2015 - 8:17pm
E. Zachary KnightAccording to this link, the pizzeria owner did not actually refuse anyone service. He was ask by a reporter if he would cater to a gay wedding and he answered in the negative. When that was published, the rants came rolling in.04/01/2015 - 8:17pm
Papa MidnightCorrection to my prior note, DiRT 3 Complete Edition does NOT replace DiRT 3 in user's libraries. But existing owners of DiRT 3 do get it for free.04/01/2015 - 8:00pm
Matthew Wilson@AE it could be like pokemo, but the tweet and the site makes it look like 2 different games. tbf I do not know Japanese.04/01/2015 - 7:29pm
MechaCrashInteresting how YouTube comments are universally acknowledged to be cesspits of idiocy where no coherent thought can survive, until a woman closes them. Then it's CENSORSHIP and being AFRAID OF DEBATE.04/01/2015 - 7:29pm
Andrew EisenThat's... weird. The Direct made it sound like this was an organic part of a single game.04/01/2015 - 7:08pm
Matthew Wilsonapparently the 2 sides of the story in the new fire emblem game is 2 difrent games in japan, and we are getting both combined. https://twitter.com/RPGSite/status/583415770744393729/photo/104/01/2015 - 7:00pm
MonteAE: there are pizzaria's that also make italian food which you can order in bulk to cater parties. Also, google pizza wedding; cause it is pretty cool04/01/2015 - 6:50pm
ConsterThe vast majority of (if not all) 1-star reviews are angry rants about its policy. 'Jesus said to love thy neighbor, assholes' (paraphrased) seems very common.04/01/2015 - 6:49pm
Matthew WilsonI did not check it out personaly. I only read a arctlice about it, but it does seem to be in a lets just say a very mean way.04/01/2015 - 6:41pm
Andrew EisenTrashed in a fair way or are people lying about cockroach infestations and stuff?04/01/2015 - 6:24pm
Matthew Wilsonwell they also are getting trashed on yelp too. given the number of people that use it, I suspect they will lose allot of business even if they change their mind.04/01/2015 - 6:19pm
Andrew EisenIt's a pizza joint. It caters weddings? Really? I mean, that's cool. Really cool, even. But seriously?04/01/2015 - 6:02pm
Consterhttp://www.huffingtonpost.com/2015/04/01/indiana-pizza-gay-couples_n_6985208.html04/01/2015 - 5:57pm
Andrew EisenConster - Link?04/01/2015 - 5:55pm
Conster-annnd they are 'temporarily closed' after phone threats. Way to take the moral high ground against bigotry, people. -,-04/01/2015 - 5:51pm
ConsterThe first business to use SB101 to deny service to gay weddings has arisen - let's see if EZK's theory about the free market being sufficient to deal with them holds u-04/01/2015 - 5:50pm
 

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