Left Behind Turns Water into Wine with Chick-fil-A Promotion

March 11, 2010 -

Left Behind Games, which recently merged with fellow Christian game publisher Digital Praise, will see its titles now sold in Berean Christian Stores.

The agreement came about as a result of a recent trial marketing program that took place last year, which saw four “Family Video Game Night” events take place at Chick-fil-A restaurants in California.  The events allowed attendees to try out games for free and receive a 20.0 percent off coupon to be used at a neighboring Berean store. The promotions resulted in 30 games per week sold and $2,500 in monthly sales at a single store, prompting the expansion of the promotion to the remaining Berean locations.

Left Behind hopes to use the strategy at any of the 1,400 Chick-fil-A locations that are in close proximity to the 18 Berean storefronts, or other Christian stores.

Myron Detweiler, VP of Merchandising at Berean Christian Stores stated:

We have never had so much success selling computer games, but, as a result of the Left Behind Games marketing program, we've seen an increase in traffic and sales. Their two-fold strategy involves (1) a Chick-fil-A Video Game Night event held at a local restaurant promoting the games for sale in a local store, and (2) having a Left Behind Games Sales Representative in our store on the weekends to assist us with demonstrating and selling the video games.

Berean has stores in Arizona, California, Georgia, Indiana, Kentucky, Montana, Ohio and Pennsylvania.


Comments

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Er please ignore the double post.

If you go crazy then I will still call you Superman.

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Not only that, but the brand of Christianity promoted by the Left Behind series is inextricably political. You can't seperate the Evangelical Dispensationalist views of the end times from the current political climate in the Middle East, even if you had Gordon Freeman's crowbar.

 

If you go crazy then I will still call you Superman.

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Why is this even news--what's remotely political about it?

www.gameslaw.net

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

In the current climate, one can daresay religion is part of politics, rightly or wrongly.

That and GP is showing what seems to be a relatively slight rise in Christian gaming.

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

If you want evangelism with your fast food, try In-N-Out burger instead. Yeah it will kill you much faster but Animal Style Fries are epicly awesome and literally everything great about America. 

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

I've never eaten there, never even seen one of those restaurants.

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Hopefully it will work well enough for them to create more interest in this type of marketing- I loved the Burger King games (for what they're worth).

That said, I don't go to Chick-Fil-A specifically because of their religious affiliation. 

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Yep, nothing sell games like some pretty damn good chicken sandwiches *nom nom nom*

http://www.magicinkgaming.com/

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

I prefer the waffle fries myself *crunch crunch crunch*

Hunting the shadows of the troubled dreams.

Hunting the shadows of the troubled dreams.

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

I read about that place in one of Jeff Foxworthy's books. It really that good?

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Yeah, its the best $3 you can spend at any fast food place.

http://www.magicinkgaming.com/

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Then if I get the chance I may try it ,but ignore the game trials.

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Least they're going after their real target audience this time.

 
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Matthew Wilsonhttp://arstechnica.com/tech-policy/2014/12/republicans-may-have-plan-to-save-internet-providers-from-utility-rules/ this is intreasting. congress may put net nutrality in to law to avoid title 2 classification12/19/2014 - 2:45pm
Matthew Wilsonhttp://www.polygon.com/2014/12/19/7421953/bullshit-cards-against-humanity-donated-250k-sunlight-foundation I have to admit I like the choice o organization. congrats to CAH.12/19/2014 - 1:51pm
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InfophileEZK: Certainly better that way, though not foolproof. Makes me think though: does it count as piracy if you download a game you already paid for, just not from the place you paid for it at? Ethically, I'd say no, but legally, probably yes.12/19/2014 - 11:20am
ZippyDSMleeAnd I still spent 200$ in the last month on steam/GOG stuff sales get me nearly every time ><12/19/2014 - 10:55am
ZippyDSMleeMaskedPixelante:And this is why I'm a one legged bandit.12/19/2014 - 10:51am
ZippyDSMleeE. Zachary Knight: I buy what I can as long as I can get cracks for it...then again it I could have gotton Lords of the Fallen for 30 with DLC I would have ><12/19/2014 - 10:50am
MaskedPixelantehttp://www.joystiq.com/2014/12/19/marvel-vs-capcom-origins-leaving-online-storefronts-soon/ Speaking of "last chance to buy", Marvel vs. Capcom Origins is getting delisted from all major storefronts. Behold the wonders of the all digital future.12/19/2014 - 9:59am
MaskedPixelanteSeriously, the so-called "Last Chance" sale was up to 80% off, while this one time only return sale goes for a flat 85% off with a 90% off upgrade if you buy the whole catalogue.12/19/2014 - 9:37am
E. Zachary KnightInfophile, Tha is why I buy only DRM-free games.12/19/2014 - 9:37am
MaskedPixelanteNordic is back on GOG for one weekend only. And at 85% off no less, which is kind of a slap in the face to people who paid more during the "NORDIC IS LEAVING FOREVER BUY NOW OR FOREVER HOLD YOUR PEACE" sale, but whatever...12/19/2014 - 9:28am
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MaskedPixelantehttp://uplay.ubi.com/#!/en-US/events/uplay-15-days You can win FREE GAMES FOR A YEAR! Unfortunately, they're Ubisoft games.12/18/2014 - 6:29pm
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