Left Behind Turns Water into Wine with Chick-fil-A Promotion

March 11, 2010 -

Left Behind Games, which recently merged with fellow Christian game publisher Digital Praise, will see its titles now sold in Berean Christian Stores.

The agreement came about as a result of a recent trial marketing program that took place last year, which saw four “Family Video Game Night” events take place at Chick-fil-A restaurants in California.  The events allowed attendees to try out games for free and receive a 20.0 percent off coupon to be used at a neighboring Berean store. The promotions resulted in 30 games per week sold and $2,500 in monthly sales at a single store, prompting the expansion of the promotion to the remaining Berean locations.

Left Behind hopes to use the strategy at any of the 1,400 Chick-fil-A locations that are in close proximity to the 18 Berean storefronts, or other Christian stores.

Myron Detweiler, VP of Merchandising at Berean Christian Stores stated:

We have never had so much success selling computer games, but, as a result of the Left Behind Games marketing program, we've seen an increase in traffic and sales. Their two-fold strategy involves (1) a Chick-fil-A Video Game Night event held at a local restaurant promoting the games for sale in a local store, and (2) having a Left Behind Games Sales Representative in our store on the weekends to assist us with demonstrating and selling the video games.

Berean has stores in Arizona, California, Georgia, Indiana, Kentucky, Montana, Ohio and Pennsylvania.


Comments

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Er please ignore the double post.

If you go crazy then I will still call you Superman.

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Not only that, but the brand of Christianity promoted by the Left Behind series is inextricably political. You can't seperate the Evangelical Dispensationalist views of the end times from the current political climate in the Middle East, even if you had Gordon Freeman's crowbar.

 

If you go crazy then I will still call you Superman.

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Why is this even news--what's remotely political about it?

www.gameslaw.net

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

In the current climate, one can daresay religion is part of politics, rightly or wrongly.

That and GP is showing what seems to be a relatively slight rise in Christian gaming.

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

If you want evangelism with your fast food, try In-N-Out burger instead. Yeah it will kill you much faster but Animal Style Fries are epicly awesome and literally everything great about America. 

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

I've never eaten there, never even seen one of those restaurants.

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Hopefully it will work well enough for them to create more interest in this type of marketing- I loved the Burger King games (for what they're worth).

That said, I don't go to Chick-Fil-A specifically because of their religious affiliation. 

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Yep, nothing sell games like some pretty damn good chicken sandwiches *nom nom nom*

http://www.magicinkgaming.com/

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

I prefer the waffle fries myself *crunch crunch crunch*

Hunting the shadows of the troubled dreams.

Hunting the shadows of the troubled dreams.

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

I read about that place in one of Jeff Foxworthy's books. It really that good?

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Yeah, its the best $3 you can spend at any fast food place.

http://www.magicinkgaming.com/

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Then if I get the chance I may try it ,but ignore the game trials.

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Least they're going after their real target audience this time.

 
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Andrew EisenGoth - Are you using "cabal" to describe a group of writers or to suggest they all worked together in secret to publish those articles?07/31/2015 - 8:30pm
Andrew EisenMatt - That doesn't disprove the general premise of the various articles as that's not what they're about. Unless, again, he's talking about a different batch of articles.07/31/2015 - 8:28pm
Goth_SkunkThe difference between one voice being offensive and a cabal being offensive.07/31/2015 - 8:22pm
MechaCrashFunny how "you're offended, so what" flips into "we're offended, retract everything and apologize."07/31/2015 - 8:18pm
MattsworknameIts not the only argument he points out ,its just one of them07/31/2015 - 8:06pm
Mattsworknameidea that Gamers as the articel puts it, the "White male sterotype are dead, essentially was compltely false07/31/2015 - 8:03pm
MattsworknameThe video actually shows that the shaw study actually disproves the Premise of the artices by showing that the "Gamer" dentity, has no actual meaning to thsoe who use it other then "I play games", its not connected to race, gender, or orientation. So the07/31/2015 - 8:01pm
Andrew EisenWith the exception of a brief mention in Golding's Tumbr post. Even so, he's talking about gamer identity, not desire for diversity in gaming.07/31/2015 - 7:50pm
Andrew EisenI'm not calling his examination of the Shaw study into question. I haven't read the study nor seen his video. All I'm saying is that it has nothing to do with the Gamers Are Dead articles I've been referencing for the last year.07/31/2015 - 7:49pm
MattsworknameSome times sargon just goes off on tangents but in this case he was pretty direct and went through teh research in detail, did the whole first video about the shaw study itself07/31/2015 - 7:45pm
Andrew EisenWell, unless it's disingenuous twaddle but I like to give people the benefit of the doubt.07/31/2015 - 7:42pm
Andrew EisenGotta be. The argument you describe makes no sense otherwise.07/31/2015 - 7:40pm
MattsworknameThat is a possibility, they looked like offical articles but its possible they are different from the articles you mentoin07/31/2015 - 7:28pm
Andrew EisenNot unless he's referring to a completely different set of Gamers Are Dead articles.07/31/2015 - 7:19pm
MattsworknameIT is possibel the articles aren't readily visable or no longer show up on the sites diretly, as over time they might have been shuffled around to get them outta teh spot lights07/31/2015 - 7:18pm
MattsworknameThe video proves otherwise andrew, the links to shaws research are in the articles themselves07/31/2015 - 7:17pm
RedMageAs someone who writes extensively himself, I can see when writing has been influenced by boiling anger from a mile away.07/31/2015 - 7:12pm
RedMageI also didn't see Leigh Alexander's original article as an attack on gamers; it was just poorly written. She'd likely had a terrible day and was projecting the activities of gaming's vicious fringe onto "gamers" collectively, however you describe that.07/31/2015 - 7:11pm
Andrew EisenI searched for the RPS article but the best I can find is a weekend wrapup article that links to Alexander and Golding's articles. That can't be it.07/31/2015 - 7:11pm
MattsworknameAlso, side note: Windows 10 upgrade appears to be a MUCH better platform then windows 8, testing on 3 seperate units, and it works great07/31/2015 - 7:07pm
 

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