Left Behind Turns Water into Wine with Chick-fil-A Promotion

March 11, 2010 -

Left Behind Games, which recently merged with fellow Christian game publisher Digital Praise, will see its titles now sold in Berean Christian Stores.

The agreement came about as a result of a recent trial marketing program that took place last year, which saw four “Family Video Game Night” events take place at Chick-fil-A restaurants in California.  The events allowed attendees to try out games for free and receive a 20.0 percent off coupon to be used at a neighboring Berean store. The promotions resulted in 30 games per week sold and $2,500 in monthly sales at a single store, prompting the expansion of the promotion to the remaining Berean locations.

Left Behind hopes to use the strategy at any of the 1,400 Chick-fil-A locations that are in close proximity to the 18 Berean storefronts, or other Christian stores.

Myron Detweiler, VP of Merchandising at Berean Christian Stores stated:

We have never had so much success selling computer games, but, as a result of the Left Behind Games marketing program, we've seen an increase in traffic and sales. Their two-fold strategy involves (1) a Chick-fil-A Video Game Night event held at a local restaurant promoting the games for sale in a local store, and (2) having a Left Behind Games Sales Representative in our store on the weekends to assist us with demonstrating and selling the video games.

Berean has stores in Arizona, California, Georgia, Indiana, Kentucky, Montana, Ohio and Pennsylvania.


Comments

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Er please ignore the double post.

If you go crazy then I will still call you Superman.

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Not only that, but the brand of Christianity promoted by the Left Behind series is inextricably political. You can't seperate the Evangelical Dispensationalist views of the end times from the current political climate in the Middle East, even if you had Gordon Freeman's crowbar.

 

If you go crazy then I will still call you Superman.

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Why is this even news--what's remotely political about it?

www.gameslaw.net

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

In the current climate, one can daresay religion is part of politics, rightly or wrongly.

That and GP is showing what seems to be a relatively slight rise in Christian gaming.

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

If you want evangelism with your fast food, try In-N-Out burger instead. Yeah it will kill you much faster but Animal Style Fries are epicly awesome and literally everything great about America. 

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

I've never eaten there, never even seen one of those restaurants.

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Hopefully it will work well enough for them to create more interest in this type of marketing- I loved the Burger King games (for what they're worth).

That said, I don't go to Chick-Fil-A specifically because of their religious affiliation. 

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Yep, nothing sell games like some pretty damn good chicken sandwiches *nom nom nom*

http://www.magicinkgaming.com/

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

I prefer the waffle fries myself *crunch crunch crunch*

Hunting the shadows of the troubled dreams.

Hunting the shadows of the troubled dreams.

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

I read about that place in one of Jeff Foxworthy's books. It really that good?

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Yeah, its the best $3 you can spend at any fast food place.

http://www.magicinkgaming.com/

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Then if I get the chance I may try it ,but ignore the game trials.

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Least they're going after their real target audience this time.

 
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james_fudgeQuiknkold: Let me ask you- how many of those 'gamers are dead' articles did you see here? Because apparently i'm part of some vast conspiracy.09/18/2014 - 5:18am
NeenekoAh, that old straw man. That is one of the ironies about the discussion, the whole point is showing how good people can still have problems with sexism and not realize it.09/17/2014 - 9:11pm
Andrew EisenYes, there have been a handful of op-eds suggesting that the term “gamer” has become tainted (two that I know of) but that’s the opinion of only a few. I've seen an equal number from those who disagree.09/17/2014 - 8:55pm
Andrew EisenExcept, you haven't provided a single example of a site that’s actually calling gamers a "collective of Sexist White Bigoted Basement Dwelling Manchildren."09/17/2014 - 8:55pm
TechnogeekIf you want to make the stereotype of gamers less painful, try calling people out when they do bad shit rather than handwave it away as "not all gamers". Even if it is a few bad apples, that'll still more than enough to spoil the barrel.09/17/2014 - 8:53pm
quiknkoldI'm not going to Sell Gamergate anymore. It can sell itself. But I will sell the integrity of the Gamer. That we are still good people, who create and donate to charitys, Who engage with those around us and just want to have a good time.09/17/2014 - 7:35pm
quiknkoldpeople should not be harrassed and punished for the actions of a few. I've always welcomed and accepted everybody who wanted to join in. Who wanted to make them, or play them. I love good strong female protagonists, and want more.09/17/2014 - 7:35pm
quiknkoldOne of the tennants of Gamergate is to stand up against Harrassment. That Gamers arent like those assholes. We can argue for days if the Sexism or Antifeminism or corruption is there or not, But the one thing I believe in and wear on my sleave is that09/17/2014 - 7:35pm
quiknkoldBut there were these websites, attacking me and people like me, for the actions of a few. and then others joined in on Twitter and other places. there was a hashtag that said "explain in 4 words a gamer" and it made me sick.09/17/2014 - 7:35pm
quiknkoldManchildren who are awful people and that the Identity of the Gamer should die. This hurt me personally. I've always identified as a Gamer. Even in my childhood years, I was a Gamer. All my friends are Gamers. Its one of the core parts of my identity.09/17/2014 - 7:34pm
quiknkoldUltimately, With the whole Gamergate thing, I jumped on it due to the harassment. A small number of assholes harrass Anita and Zoe, and then all the publications lumped together Gamers as this collective of Sexist White Bigoted Basement Dwelling09/17/2014 - 7:34pm
quiknkoldEZacharyKnight : Lemme ask you a question. We have people who cling to walls, people who fire lasers from their eyes, people who can shapeshift....and yet fabric needs to be upheld to RL physics?09/17/2014 - 6:54pm
james_fudgebody paint?09/17/2014 - 5:33pm
E. Zachary Knightquiknkold, I stand corrected on the buttcrack thing. Still, I know of no fabric that actually does that.09/17/2014 - 5:05pm
Andrew EisenSo... it's unethical to discuss the ethics surrounding public interest vs. personal privacy?09/17/2014 - 4:45pm
prh99The source for the game was just released not long ago, it's at https://github.com/keendreams/keen09/17/2014 - 4:43pm
prh99An Indiegogo champagin bought the rights to the early 90's game Keen Dreams to make it open source and release it on GOG etc. https://www.indiegogo.com/projects/let-s-get-keen-dreams-re-released-legally09/17/2014 - 4:42pm
james_fudgeAlso http://www.breitbart.com/Breitbart-London/2014/09/17/Exposed-the-secret-mailing-list-of-the-gaming-journalism-elite09/17/2014 - 4:29pm
Andrew EisenI read the Kotaku story. Nowhere does it say anything close to "Gamers are white bigoted sexist losers." It's commenting specifically on the crap being slung at people discussing gender issues in games. So, what's the problem?09/17/2014 - 4:06pm
Andrew EisenYeah, I can imagine Spiderwoman posed like in your second link.09/17/2014 - 4:00pm
 

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