Left Behind Turns Water into Wine with Chick-fil-A Promotion

March 11, 2010 -

Left Behind Games, which recently merged with fellow Christian game publisher Digital Praise, will see its titles now sold in Berean Christian Stores.

The agreement came about as a result of a recent trial marketing program that took place last year, which saw four “Family Video Game Night” events take place at Chick-fil-A restaurants in California.  The events allowed attendees to try out games for free and receive a 20.0 percent off coupon to be used at a neighboring Berean store. The promotions resulted in 30 games per week sold and $2,500 in monthly sales at a single store, prompting the expansion of the promotion to the remaining Berean locations.

Left Behind hopes to use the strategy at any of the 1,400 Chick-fil-A locations that are in close proximity to the 18 Berean storefronts, or other Christian stores.

Myron Detweiler, VP of Merchandising at Berean Christian Stores stated:

We have never had so much success selling computer games, but, as a result of the Left Behind Games marketing program, we've seen an increase in traffic and sales. Their two-fold strategy involves (1) a Chick-fil-A Video Game Night event held at a local restaurant promoting the games for sale in a local store, and (2) having a Left Behind Games Sales Representative in our store on the weekends to assist us with demonstrating and selling the video games.

Berean has stores in Arizona, California, Georgia, Indiana, Kentucky, Montana, Ohio and Pennsylvania.


Comments

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Er please ignore the double post.

If you go crazy then I will still call you Superman.

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Not only that, but the brand of Christianity promoted by the Left Behind series is inextricably political. You can't seperate the Evangelical Dispensationalist views of the end times from the current political climate in the Middle East, even if you had Gordon Freeman's crowbar.

 

If you go crazy then I will still call you Superman.

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Why is this even news--what's remotely political about it?

www.gameslaw.net

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

In the current climate, one can daresay religion is part of politics, rightly or wrongly.

That and GP is showing what seems to be a relatively slight rise in Christian gaming.

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

If you want evangelism with your fast food, try In-N-Out burger instead. Yeah it will kill you much faster but Animal Style Fries are epicly awesome and literally everything great about America. 

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

I've never eaten there, never even seen one of those restaurants.

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Hopefully it will work well enough for them to create more interest in this type of marketing- I loved the Burger King games (for what they're worth).

That said, I don't go to Chick-Fil-A specifically because of their religious affiliation. 

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Yep, nothing sell games like some pretty damn good chicken sandwiches *nom nom nom*

http://www.magicinkgaming.com/

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

I prefer the waffle fries myself *crunch crunch crunch*

Hunting the shadows of the troubled dreams.

Hunting the shadows of the troubled dreams.

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

I read about that place in one of Jeff Foxworthy's books. It really that good?

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Yeah, its the best $3 you can spend at any fast food place.

http://www.magicinkgaming.com/

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Then if I get the chance I may try it ,but ignore the game trials.

Re: Left Behind Turns Water into Wine with Chick-fil-A ...

Least they're going after their real target audience this time.

 
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Matthew WilsonI think he was talking about wanting a real one.05/29/2015 - 7:19pm
Andrew EisenKarp - A real Conker game or are you content with that Project Spark thing?05/29/2015 - 7:18pm
Matthew Wilson if they are smart, they hire Hideo Kojima, give him his own studio, and rebew the partnership with Guillermo del Toro.05/29/2015 - 7:04pm
MattsworknameReally hope silent hills gets made, it really deserves to be released, and konami is being stupid riht now so if MS wants to take it, more power to them.05/29/2015 - 6:32pm
Wonderkarp80% complete? Well. If there was ever a reason to make me buy a Xbone, that would be it. That and Conker05/29/2015 - 5:24pm
Matthew Wilsonif true, a very smart move.05/29/2015 - 5:24pm
Adam802Huge if true: http://www.ign.com/articles/2015/05/29/silent-hills-reportedly-an-xbox-one-exclusive?abthid=5568e08e738dff6a4f00002305/29/2015 - 5:19pm
WonderkarpRegion locking annoys me. I cant tell you how many Japanese games I want to to play but need to own another console and learn japanese to play them!05/29/2015 - 5:13pm
MattsworknameThis kinda thing is why I have a very negitive view on things like region locking and games not being released universially. it creates problems like this where the game gets reduced as a result .05/29/2015 - 4:41pm
Andrew EisenNeither will the 3DS. Wait, WHAT?! http://www.siliconera.com/2015/05/28/samurai-warriors-chronicles-3-does-not-include-nintendo-costumes-in-the-west/05/29/2015 - 4:33pm
Andrew EisenSamurai Warriors Chronicles 3 will not include the Nintendo-themed costumes when it hits the Vita in NA and EU next month.05/29/2015 - 4:32pm
Wonderkarpthe brilliance of the Wii U is they could offer 2 games in 1 package. Tablet/pro controller controls, and then a flipped game with WiiMote. Add a master quest too it too05/29/2015 - 4:18pm
Andrew EisenTwilight Princess would be my favorite if it didn't have a few notable design issues. But yeah, those few things aside, it absolutely trumps Ocarina in most every way.05/29/2015 - 4:11pm
WonderkarpTwilight Princess is my favorite Zelda. Its a legit sequal to Ocarina, enhancing everything Ocarina had, and I hope there's a HD Remaster with gamecube controls. Make it Nintendur!05/29/2015 - 4:08pm
E. Zachary KnightI borrowed Wario World, Ocarina of Time and Twilight Princess. So I am going to try to play at least one of them this weekend.05/29/2015 - 3:52pm
MattsworknameIm gonna be splittingmy time between blood borne, the witcher 3, tokiden, and some pc games.05/29/2015 - 3:34pm
DocMelonheadIn fact, if the whole campaign is to make fun of Zoe Quinn, Leigh Alexander, and Brianna Wu, then I'm not going to stop them.05/29/2015 - 2:30pm
Wonderkarp@andrew game parody idea. 50 shapes of grey05/29/2015 - 2:30pm
DocMelonheadBut I highly doubt that they encourage "death threats"; even they know that gone too far.05/29/2015 - 2:29pm
Wonderkarpi mean, i could create a a random twitter, tweet #blacklivesmatter along with terrinle racist death threats to somebody and be and youd claim the tag was a harrasment campaign by that logic. no. its a bigger issue than a random hashtag05/29/2015 - 2:28pm
 

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