UK Advertising Codes Updated, Games Addressed

March 17, 2010 -

The UK’s Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have launched a series of new advertising codes.

The updates go into effect on September 1, 2010 and include new mandates related to videogame advertising. Radio ads for games that have an 18+ rating are listed under the “Special Category,” meaning that they must be centrally cleared by the Radio Advertising Clearance Centre (RAAC). Other entries in this category include ads for alcohol, slimming products, gambling products and services, religious organizations, adult shops and charities.

Radio ads for 18+ rated games are also required by BCAP (PDF) to obtain “central copy clearance,” joining ads for adult shops, stripograms, escort agencies and R18+ rated videos.

18+, 16+ or 15+ rated games may not be advertised, either on television or the radio, “in or adjacent to programmes commissioned for, principally directed at or likely to appeal particularly to persons below the age of 16.”

CAP codes (PDF) cover non-broadcast type advertising such as online ads, ads contained on DVDs or other film mediums and in-game advertisements, though no specific directives were offered for the latter category.

One of the main goals of the new codes was to govern the increased usage of claims that products are environmentally friendly. Such claims must now be based on the full life cycle of a product or service, unless the ad states otherwise. Advertisers were directed that they “must not mislead consumers about the environmental benefit that a product or service offers.”

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Comments

Re: UK Advertising Codes Updated, Games Addressed

"Other entries in this category include ads for alcohol, slimming products, gambling products and services, religious organizations, adult shops and charities."

I gotta admit. I lolled a bit at that.

-Optimum est pati quod emendare non possis-It is best to endure what you cannot change-

-Optimum est pati quod emendare non possis-It is best to endure what you cannot change-

Re: UK Advertising Codes Updated, Games Addressed

I'm fine with the Radio announcement thing, if it applies to Movies, then it should apply to games, I'm more concerned about the first one, however, if the 'special category' doesn't include 18+ movies, there's a little bit of concern there, though it's interesting that charities are also in that list, so the list isn't neccesarily about stuff that is 'bad', in fact, I'm not quite sure what the purpose of that list is.

Re: UK Advertising Codes Updated, Games Addressed

they fall under sex stuff now? not all r18 games infact most wont contain any kind of sex

Re: UK Advertising Codes Updated, Games Addressed

Stripogram? What the hell is a Stripogram? I really, really hope it's what I imiagine it being.. Either way, Stripograms sound awesome. :P

Re: UK Advertising Codes Updated, Games Addressed

Basically, a stripper who travels to you instead of you going to a strip-club or the like, very popular as surprises to the main guest at certain kinds of parties, 21st's, Graduations, Stag-nights etc :)

 
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Papa MidnightIt's not bad so far, but I am honestly not sure what to make of it (or where it's going for that matter)07/28/2014 - 9:44pm
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MaskedPixelanteNah, I'm fine purple monkey dishwasher.07/28/2014 - 4:05pm
Sleaker@MP - I hope you didn't suffer a loss of your mental faculties attempting that.07/28/2014 - 3:48pm
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ZenMatthew, the 3DS already has GBA games in the form of the ambassador tittles. And I an just as curious about them not releasing them on there like they did the NES ones. I do like them on the Wii U as well, but seems weird. And where are the N64 games?07/28/2014 - 10:40am
james_fudgeNo. They already cut the price. Unless they release a new version that has a higher price point.07/28/2014 - 10:19am
E. Zachary KnightMatthew, It most likely is. The question is whether Nintendo wants to do it.07/28/2014 - 10:12am
Matthew WilsonI am sure the 3ds im more then powerful enough to emulate a GBA game.07/28/2014 - 9:54am
Sleaker@IanC - while the processor is effectively the same or very similar, the issue is how they setup the peripheral hardware. It would probably require creating some kind of emulation for the 3DS to handle interfacing with the audio and input methods for GBA07/28/2014 - 9:30am
Sleaker@EZK - hmmm, that makes sense. I could have sworn I had played GB/GBC games on it too though (emud of course)07/28/2014 - 9:23am
E. Zachary KnightSleaker, the DS has a built in GBA chipset in the system. That is why it played GBA games. The GBA had a seperate chipset for GB and GBColor games. The DS did not have that GB/GBC chipset and that is why the DS could not play GB and GBC games.07/28/2014 - 7:25am
IanCI dont think Nintendo ever gave reason why GBA games a reason why GBA games aren't on the 3DS eshop. The 3DS uses chips that are backwards compatable with the GBA ob GBA processor, after all.07/28/2014 - 6:46am
Sleakerhmmm that's odd I could play GBA games natively in my original DS.07/28/2014 - 1:39am
Matthew Wilsonbasically "we do not want to put these games on a system more then 10 people own" just joking07/27/2014 - 8:13pm
MaskedPixelanteSomething, something, the 3DS can't properly emulate GBA games and it was a massive struggle to get the ambassador games running properly.07/27/2014 - 8:06pm
Andrew EisenIdeally, you'd be able to play such games on either platform but until that time, I think Nintendo's using the exclusivity in an attempt to further drive Wii U sales.07/27/2014 - 7:21pm
Matthew WilsonI am kind of surprised games like battle network are not out on the 3ds.07/27/2014 - 7:01pm
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