If downloadable content released on a game’s launch day gets under your skin, what would you say to paid DLC issued before a boxed game hits the market place.
Wedbush Morgan analyst Michael Pachter was the recipient of some inside news from Visceral Games (an Electronic Arts studio) Senior VP and Group General Manager Nick Earl, and he spilled to GamesIndustry.biz about the plans, which would involve the monetization of “very long game demos,” like EA's 2009 release Battlefield 1943. The $10 or $15 “long demo” would then be followed at some point by the full packaged game.
Pachter offered a further explanation:
Think about Battlefield 1943 as the prototype, so a full (but short) game experience for a reasonable price. At the same time, an expanded version of the game will be under development for release as a packaged product.
The analyst said that he did not know if the packaged game would contain the premium downloadable content (PDLC) or not, but he expected that it would not. Pachter thinks the whole idea of PDLC, “…sounds like a great strategy.”
Pachter’s firm has been bearish on EA for years, causing the publisher to spend a day last week “wooing” Wedbush Morgan and it seems to have worked; Pachter told GI, “This time, we think that EA is on the right path.”