Evony Drops Libel Suit Against Blogger

March 31, 2010 -

A libel suit filed by Evony, LLC last year against a UK-based blogger has been dropped.

Evony is, of course, the company behind the game of the same name, the one which litters seemingly every last corner of the Internet with ads usually accompanied by ample female cleavage. Ex-Imagine and Codemaster marketer Bruce Everiss (pictured) has been taking the company to task on his blog for quite some time now, detailing some of the sketchy practices used by the game’s creator.

Evony filed its lawsuit in Australia, a move that Everiss called “libel tourism,” and dropped the case just two days into hearings, reports the Guardian. A Vice Development Director for Evony said in a statement that the case was dropped in deference to criticism from players of the game themselves. “A lot of our players expressed opinions about the lawsuit, and we reacted to that,” said Benjamin Gifford.

Evony is now saddled with a bill of $114,000 AU (approximately $104,550 U.S.) for Everiss’ legal costs. The company also must pay a security fee of $80,000 AU (approximately $73,350 U.S.) by April 12, or the case could conceivably reconvene.

The Guardian wrote that Evony’s case began unraveling once Gifford began to fold under cross-examination by Everiss’ lawyers. Gifford admitted to not having either BA or MBA degrees, despite earlier claims. Everiss’ lawyers were also able to find out a little bit more about Evony, as they, “established links between Evony and two companies, Regan Mercantile of Hong Kong – owned by a mysterious woman named Lu Lu – and Regan Mercantile of New York.”

If the lawsuit was intended to quiet Everiss, it didn’t work; his website is chock full of fascinating stories about Evony, including one with inside information on the company supplied by a supposed ex-employee. In another post, he cites a source to claim that Evony rakes in more than $150,000 per day.

In a post on his blog about the end of the lawsuit, Everiss gave kudos to those who helped him out during the process and added:

Finally I would like to thank the many people who work or who worked on the Evony game who have contacted me, from China and from the West, often at personal risk, to give me the information you have seen reported here.


Comments

Re: Evony Drops Libel Suit Against Blogger

I'd like to meet this Lu Lu woman. She sounds quite charming.

Re: Evony Drops Libel Suit Against Blogger

So, Evony brings in ample $$ every day...and mostly because half-naked women adorn the ads (despite not being present in-game).  I'm changing my company's advertising to include only busty women ASAP.  Its a winning strategy!

Re: Evony Drops Libel Suit Against Blogger

In other words, he finally realized this was a meritless PR nightmare and decided to cut his losses.

If only Darl McBride had shown that much grasp of the obvious, we would have stopped seeing hilarious headlines about SCO 6 years ago.

 
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DocMelonheadWhich is why I find him/her to be annoying as hell.05/30/2015 - 12:34pm
ConsterIP raises valid points sometimes, but they're drowned out by his "REPENT, SINNER!" attitude.05/30/2015 - 12:32pm
DocMelonheadOne of them were friend of those who got harassed by GameGate; another feel that GamerGate made it worst for people like her.05/30/2015 - 12:19pm
DocMelonheadI met several people at Boing Boing who have their own personal grude against them;05/30/2015 - 12:16pm
DocMelonheadSo, the question is this Iron Patriot, WHAT'S YOUR BEEF AGAINST GAMERGATE?05/30/2015 - 12:15pm
DocMelonheadThat's why many Anti-GG here see you as an ASSHOLE.05/30/2015 - 12:09pm
DocMelonheadSo in other words, You failed to keep a decent disscusion and proceed to talk down on those who argues against you.05/30/2015 - 12:08pm
DocMelonheadBut that's the thing, all you said that GamerGate is NOTHING BUT HARASSMENT AND VICTIM BLAMING05/30/2015 - 12:07pm
DocMelonheadAlso, IP you're no better than GamerGate; and yes, it ENABLE death threats, but not encourage them.05/30/2015 - 12:06pm
DocMelonheadSo who agree that the report buttion should be put back up.05/30/2015 - 12:05pm
DocMelonheadalso We all agree that you're annoy as fuck IP05/30/2015 - 12:05pm
DocMelonheadGoth Skunk never gone victim blaming05/30/2015 - 12:04pm
DocMelonheadHarassment=Bullying.05/30/2015 - 12:01pm
IronPatriotBecause gamergate death threats, rape threats and doxxing are SO SIMILAR to pointing out the facts and logical failings of gamergate.05/30/2015 - 11:29am
IronPatriotLet's see. Gamergate sends death and rape threats against innocent women, and goth skunk blames the victims for getting harrassed. I point out gamergate harrassment and victim-blaming, and the pro-gamergaters squeal that they have been harassed? LOL!05/30/2015 - 11:28am
WonderkarpAs a life long X-Men fan, I cant tell you how much this annoys me http://www.ign.com/articles/2015/05/30/between-the-panels-marvels-merchandising-problem05/30/2015 - 10:23am
MechaCrashOh, no, I totally agree with you that Iron is being a jerk and needs to stop, but isn't the usual GG suggesstion for harassment "just ignore it, grow a thicker skin, don't report it"?05/30/2015 - 9:22am
Conster...and even the more stubborn and annoying ones are downright pleasant when compared to IronPatriot's behavior. His behavior is harassment regardless of whether it's aimed at pro-GG or anti-GG people, and it has to stop.05/30/2015 - 8:55am
ConsterMechaCrash: is this about Goth_Skunk's complaint against IronPatriot? Because while I'm anti-GG and strongly disagree with a lot of the stuff the pro-GG people on here say, most of them disapprove of harassment, even if it's 'in the name of GamerGate'...05/30/2015 - 8:55am
MechaCrashMan, some people are just...so immune to noticing irony, you know? The mind boggles.05/30/2015 - 8:35am
 

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