Evony Drops Libel Suit Against Blogger

March 31, 2010 -

A libel suit filed by Evony, LLC last year against a UK-based blogger has been dropped.

Evony is, of course, the company behind the game of the same name, the one which litters seemingly every last corner of the Internet with ads usually accompanied by ample female cleavage. Ex-Imagine and Codemaster marketer Bruce Everiss (pictured) has been taking the company to task on his blog for quite some time now, detailing some of the sketchy practices used by the game’s creator.

Evony filed its lawsuit in Australia, a move that Everiss called “libel tourism,” and dropped the case just two days into hearings, reports the Guardian. A Vice Development Director for Evony said in a statement that the case was dropped in deference to criticism from players of the game themselves. “A lot of our players expressed opinions about the lawsuit, and we reacted to that,” said Benjamin Gifford.

Evony is now saddled with a bill of $114,000 AU (approximately $104,550 U.S.) for Everiss’ legal costs. The company also must pay a security fee of $80,000 AU (approximately $73,350 U.S.) by April 12, or the case could conceivably reconvene.

The Guardian wrote that Evony’s case began unraveling once Gifford began to fold under cross-examination by Everiss’ lawyers. Gifford admitted to not having either BA or MBA degrees, despite earlier claims. Everiss’ lawyers were also able to find out a little bit more about Evony, as they, “established links between Evony and two companies, Regan Mercantile of Hong Kong – owned by a mysterious woman named Lu Lu – and Regan Mercantile of New York.”

If the lawsuit was intended to quiet Everiss, it didn’t work; his website is chock full of fascinating stories about Evony, including one with inside information on the company supplied by a supposed ex-employee. In another post, he cites a source to claim that Evony rakes in more than $150,000 per day.

In a post on his blog about the end of the lawsuit, Everiss gave kudos to those who helped him out during the process and added:

Finally I would like to thank the many people who work or who worked on the Evony game who have contacted me, from China and from the West, often at personal risk, to give me the information you have seen reported here.


Comments

Re: Evony Drops Libel Suit Against Blogger

I'd like to meet this Lu Lu woman. She sounds quite charming.

Re: Evony Drops Libel Suit Against Blogger

So, Evony brings in ample $$ every day...and mostly because half-naked women adorn the ads (despite not being present in-game).  I'm changing my company's advertising to include only busty women ASAP.  Its a winning strategy!

Re: Evony Drops Libel Suit Against Blogger

In other words, he finally realized this was a meritless PR nightmare and decided to cut his losses.

If only Darl McBride had shown that much grasp of the obvious, we would have stopped seeing hilarious headlines about SCO 6 years ago.

 
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MaskedPixelantehttp://www.joystiq.com/2014/04/18/playstation-99-cent-sale-discounts-tokyo-jungle-super-stardust/ Weekend long PSN flash sale. So much stuff is 99 cents for the rest of the weekend.04/18/2014 - 5:59pm
Adam802http://www.polygon.com/2014/4/18/5627928/newtown-video-game-addiction-forum04/18/2014 - 4:14pm
Matthew Wilsonit is a video talking about why certain games/products/consoles do well, and others do not. he back it up with solid research.04/18/2014 - 3:56pm
Andrew EisenI'm not keen on blind links. What is it?04/18/2014 - 3:45pm
Matthew Wilsonthis is worth a whatch https://www.youtube.com/watch?v=MyXcr6sDRtw&list=PL35FE5C4B157509C904/18/2014 - 3:43pm
MaskedPixelanteNumber 3: Night Dive was brought to the attention of the public by a massive game recovery, and yet most of their released catalogue consists of games that other people did the hard work of getting re-released.04/17/2014 - 8:46pm
MaskedPixelanteNumber 2: If Humongous Entertainment wanted their stuff on Steam, why didn't they talk to their parent company, which does have a number of games published on Steam?04/17/2014 - 8:45pm
MaskedPixelanteNumber 1: When Night Dive spent the better part of a year teasing the return of true classics, having their big content dump be edutainment is kind of a kick in the stomach.04/17/2014 - 8:44pm
Matthew Wilsonhttp://www.giantbomb.com/articles/jeff-gerstmann-heads-to-new-york-takes-questions/1100-4900/ He talks about the future games press and the games industry. It is worth your time even though it is a bit long, and stay for the QA. There are some good QA04/17/2014 - 5:28pm
IanCErm so they shouldn't sell edutainment at all? Why?04/17/2014 - 4:42pm
MaskedPixelanteNot that linkable, go onto Steam and there's stuff like Pajama Sam on the front-page, courtesy of Night Dive.04/17/2014 - 4:13pm
Andrew EisenOkay, again, please, please, PLEASE get in a habit of linking to whatever you're talking about.04/17/2014 - 4:05pm
MaskedPixelanteAnother round of Night Dive teasing and promising turns out to be stupid edutainment games. Thanks for wasting all our time, guys. See you never.04/17/2014 - 3:44pm
Matthew WilsonAgain the consequences were not only foreseeable, but very likely. anyone who understood supply demand curvs knew that was going to happen. SF has been a econ/trade hub for the last hundred years.04/17/2014 - 2:45pm
Andrew EisenMixedPixelante - Would you like to expand on that?04/17/2014 - 2:43pm
MaskedPixelanteWell, I am officially done with Night Dive Studios. Unless they can bring something worthwhile back, I'm never buying another game from them.04/17/2014 - 2:29pm
PHX Corphttp://www.msnbc.com/ronan-farrow/watch/video-games-continue-to-break-the-mold-229561923638 Ronan Farrow Daily on Video games breaking the mold04/17/2014 - 2:13pm
NeenekoAh yes, because by building something nice they were just asking for people to come push them out. Consequences are protested all the time when other people are implementing them.04/17/2014 - 2:06pm
Matthew Wilsonok than they should not protest when the consequences of that choice occur.04/17/2014 - 1:06pm
NeenekoIf people want tall buildings, plenty of other cities with them. Part of freedom and markets is communities deciding what they do and do not want built in their collective space.04/17/2014 - 12:55pm
 

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