A pilot test that saw approximately 100 Wal-Mart stores in Texas sell Christian-themed videogames from Left Behind Games went well enough that the world’s largest retailer is expanding the program.
Left Behind Games CEO Troy Lyndon announced the expansion in a letter to shareholders, which website Stockmarketquarterly noticed as part of an SEC filing. The news was announced in letter form at Wal-Mart’s request. Left Behind Games will now be added to “a limited number of Walmart stores covering a broad area of states.”
Lyndon wrote that Wal-Mart expanded the trial in order to see sales results “without the promotional campaign that was undertaken by LFBG in Texas.”
He added, “When their [Wal-Mart’s] evaluation of the test shows successful results, their marketing resources will be utilized to facilitate a full-fledged launch.”