Splinter Cell Marketing Goes Bad

April 20, 2010 -

A promotion for the release of Splinter Cell: Conviction in New Zealand, complete with an armed “Sam Fisher,” went awry, causing members of the public to dive for cover after someone screamed “He’s got a gun!”

According to the New Zealand Herald, a man dressed as Fisher, with bandages wrapped around his hands and a fake gun, pointed his weapon at bar goers in Auckland’s Viaduct Basin. Someone thought the weapon was real and yelled a warning, causing the people in the bar to take cover. Police were called, and even though they thought the gun was real, they managed to diffuse the situation without hurting anyone.

Regional distributor Monaco Corporation had hired an unnamed marketing agency to setup the stunt and claimed to know nothing about a gun being involved.

Monaco Marketing Manager Duane Mutu apologized for the stunt, saying, “This was by no means an attempt to get cops down there and get this sort of exposure. It was just marketing gone wrong."

Senior Sergeant Ben Offner offered, “We consider these types of stunts to be very ill-advised and have real concerns a similar one may one day end in tragedy.”

Note that the story refers to Splinter Cell: Evolution, but the just-released title is called Splinter Cell: Conviction.


Thanks Ryan and Iheartassassinmaids!


Comments

Re: Splinter Cell Marketing Goes Bad

That's funny.

 

 

"It's better to be hated for who you are, then be loved for who you are not." - Montgomery Gentry

"It's better to be hated for who you are, then be loved for who you are not." - Montgomery Gentry

Re: Splinter Cell Marketing Goes Bad


Look like this guy just got

 

*putting sunglasses on*

 

convicted

 

Yeaaaaaahhhhh!!!! (CSI: Miami music playing)

Re: Splinter Cell Marketing Goes Bad

It wasn't me! I was set up! You can't do this to me mdo caine!

Hunting the shadows of the troubled dreams.

Hunting the shadows of the troubled dreams.

Re: Splinter Cell Marketing Goes Bad

It's a real shame the instant CSI site is down, otherwise I'd totally link it here.

 

Re: Splinter Cell Marketing Goes Bad

They managed to diffuse the situation?  Neat.  I didn't realize situations could be scattered or spread out.  ;)

Re: Splinter Cell Marketing Goes Bad

Whoever thought this up needs to lose their job.

Re: Splinter Cell Marketing Goes Bad

*facepalm*

Re: Splinter Cell Marketing Goes Bad

This is the best advertisement ever.

Re: Splinter Cell Marketing Goes Bad

Good thing our old pal JT taught us that there is no such thing as bad publicity (I mean, I discovered Bioshock and System Shock thanks to him).

Re: Splinter Cell Marketing Goes Bad

I don't recall him saying anything about BioShock. Was it his comments about 2K?

Re: Splinter Cell Marketing Goes Bad

I think he was one of those on the "Bioshock let's you brutally murder children" party wagon.

Re: Splinter Cell Marketing Goes Bad

Even bad publicity is good publicity. This ad agency should go to the clink.

Re: Splinter Cell Marketing Goes Bad

 Really? They didn't think this could possibly go badly?

Re: Splinter Cell Marketing Goes Bad

I have a feeling if someone was just 'joking around' the would be in jail right now.

 

But because it was related to commerce, somehow it makes it non-criminal.....

Re: Splinter Cell Marketing Goes Bad

I hope who ever thought this was a good marketing plan gets fire for this.

http://www.magicinkgaming.com/

Re: Splinter Cell Marketing Goes Bad

Somebody pass this along to Mayor Menino and explain that THIS is what an inappropriate marketing campaign looks like.

 
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Have you visited a video game arcade in the last year?:

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james_fudgeThere aren't many left in America08/21/2014 - 1:50am
MechaTama31I sure have. Dorky's barcade in Tacoma, WA.08/20/2014 - 5:56pm
Matthew WilsonI have not been to a arcade in years. I know arcades are still big in japan.08/20/2014 - 5:38pm
Sleaker@AE - Ah no it's called GroundKontrol - I was just referring to it as a Bar-Arcade.08/20/2014 - 4:39pm
Andrew EisenStill looking for confirmation that High Moon Studios (dev behind the PS3/360 versions) isn't working on it.08/20/2014 - 4:38pm
ZenGotcha.08/20/2014 - 4:37pm
Andrew EisenI already updated the story with it!08/20/2014 - 4:36pm
Zenhttp://www.gonintendo.com/s/235574-treyarch-isn-t-working-call-of-duty-advanced-warfare-for-wii-u-either08/20/2014 - 4:36pm
ZenLet me send the link for the Tweet as well...they state Treyarch is not working on it. Grabbing it now.08/20/2014 - 4:34pm
Andrew EisenWhere does it say that "NO dev is working on it"?08/20/2014 - 4:33pm
ZenHere's the link for my last comment: http://www.ign.com/articles/2014/08/20/call-of-duty-advanced-warfare-not-coming-to-wii-u08/20/2014 - 4:24pm
ZenWell, Call of Duty is skipping Wii U completely it seems...they updated that NO dev is working on it. Great way to just skip a market.08/20/2014 - 4:24pm
Andrew EisenYeah, Dave and Busters back in 2011 was the last time for me.08/20/2014 - 4:16pm
ZenWell, I tried lol. We just got a Dave and Busters on the beach but haven't been there yet...may go this weekend.08/20/2014 - 3:52pm
Andrew EisenIt's called The Bar-Arcade? Missed opportunity. I would have gone with Barcade.08/20/2014 - 3:25pm
SleakerThe Bar-Arcade however did have a lot of good pinball machines, they were however always taken as the place was packed..08/20/2014 - 1:17pm
Sleakerso I've been to an Arcade-Bar, not that great of a place has some okay machines, but generally over-packed. And then all the kid-friendly ones have is ticket-games nothing actually good unfortunately :(08/20/2014 - 1:14pm
Andrew EisenIf it has an area dedicated to arcade machines, I'd say it counts. Arcade machine in your house though, nope.08/20/2014 - 12:16pm
ZenDoes it count if you have actual arcade machines in your house?08/20/2014 - 12:01pm
E. Zachary KnightWith the current poll, I guess it all depends on how one defines "arcade". If Chuck E Cheese or similar multipurpose businesses count, then that is a yes for me.08/20/2014 - 11:59am
 

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