Wii Named Top Gaming Console Brand

April 28, 2010 -

Research agency Millward Brown has released its annual list of the Top 100 Most Valuable Global Brands (PDF).
 
The top five overall in the BrandZ Top 100 are probably not too surprising; Google tops the list, followed by IBM, Apple, Microsoft and Coca-Cola. Nintendo checks in at number 32 and Intel is at number 48, while Sony is number 94.

The report also broke out a section specifically for videogames. It was noted that the category was down 3.0 percent in year-over-year results, a shift blamed on the economic downturn. In a bid to spur fan-boy debates perhaps, specific game machines were also ranked by brand value, with the Wii taking the top spot, followed by the Nintendo DS, the Xbox 360, PlayStation 3, PSP and PlayStation 2.

Over the next 12-18 months  Millward Brown sees an increasing shift in the game industry to online distribution and cloud technology enabling “highly complex” games. Additionally, “The growing popularity of micro-transactional social games will draw major game makers into a segment mostly occupied by independents.”

Comments

Re: Wii Named Top Gaming Console Brand

well done Nintendo,

Just be aware that it is not the hardware that sells the console, but the software too, and from the way I am seeing games like Super Mario Galaxy 2, Metroid: Other M, Sin and Punishment 2 and also hearing about the new Legend of Zelda game for the Wii, you will need to focus on those games before you can celebrate.

 

TBoneTony

Re: Wii Named Top Gaming Console Brand

So for the first time in history, the top gaming machine is also the one with the lamest games. That's only possible if the calculation that makes it number one is bogus.

Re: Wii Named Top Gaming Console Brand

Congrats for being the top gaming brand Nintendo.

http://www.magicinkgaming.com/

Re: Wii Named Top Gaming Console Brand

Now they just need to make that seal of quality mean something again

Re: Wii Named Top Gaming Console Brand

Mabye when the next system rolls out they can use it for the hardware?*hides*


Until lobbying is a hanging offense I choose anarchy! CP/IP laws should not effect the daily life of common people! http://zippydsmlee.wordpress.com/


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Re: Wii Named Top Gaming Console Brand

I'm not really sure where you're going with this, considering that the Wii is light-years ahead of the PS3 or the 360 when it comes to hardware quality.

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With the first link, the chain is forged.

--- With the first link, the chain is forged.

Re: Wii Named Top Gaming Console Brand

Unless your not pointing at the sensor bar in just the right way,then it dose not work. ^^


Until lobbying is a hanging offense I choose anarchy! CP/IP laws should not effect the daily life of common people! http://zippydsmlee.wordpress.com/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

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Re: Wii Named Top Gaming Console Brand

You must be using a crappy third party device. Mine works fine no matter what.

Re: Wii Named Top Gaming Console Brand

Exactly.  I play mine on a 73" tv without issues whatsoever.  Most people wouldn't have such a harsh angle between the Wii Remote and the Sensor Bar, so I'm wondering what Zip's doing wrong.

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With the first link, the chain is forged.

--- With the first link, the chain is forged.

Re: Wii Named Top Gaming Console Brand

Breathing and thinking at the same time? :P


Until lobbying is a hanging offense I choose anarchy! CP/IP laws should not effect the daily life of common people! http://zippydsmlee.wordpress.com/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

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Re: Wii Named Top Gaming Console Brand

Nin is number 1 for 3 reasons 1.profit on unit sales, 2.ratio of games X unit sales out paces the 360 or PS3 and 3. its cheaper=more unit ales more games sales more profit, $ony,M$ can we haz cheaper plz?.


Until lobbying is a hanging offense I choose anarchy! CP/IP laws should not effect the daily life of common people! http://zippydsmlee.wordpress.com/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

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Andrew EisenAnd again, you keep saying "accountable." What exactly does that mean? How is Gamasutra not accounting for the editorial it published?07/28/2015 - 11:47pm
Andrew EisenMatt - I disagree with your 9:12 and 9:16 comment. There are myriad ways to address content you don't like. And they're far easier to execute in the online space.07/28/2015 - 11:47pm
Andrew EisenMatt - Banning in the legal sense? Not that I'm aware but there have certainly been groups of gamers who have worked towards getting content they don't like removed.07/28/2015 - 11:45pm
DanJAlexander's editorial was and continues to be grossly misrepresented by her opponents. And if you don't like a site, you stop reading it - same as not watching a tv show. They get your first click, but not your second.07/28/2015 - 11:40pm
TechnogeekYes, because actively trying to convince advertisers to influence the editorial content of media is a perfectly acceptable thing to do, especially for a movement that's ostensibly about journalistic ethics.07/28/2015 - 11:02pm
Mattsworknameanother07/28/2015 - 9:16pm
Mattsworknameyou HAVE TO click on it. So they get the click revenue weather you like what it says or not. as such, the targeting of advertisers most likely seemed like a good course of action to those who wanted to hold those media groups accountable for one reason07/28/2015 - 9:16pm
MattsworknameBut, when you look at online media, it's completely different, with far more options, but far few ways to address issues that the consumers may have. In tv, you don't like what they show, you don't watch. But in order to see if you like something online07/28/2015 - 9:12pm
MattsworknameIn tv, and radio, ratings are how it works. your ratings determine how well you do and how much money you an charge.07/28/2015 - 9:02pm
Mattsworknameexpect to do so without someone wanting to hold you to task for it07/28/2015 - 9:00pm
MattsworknameMecha: I don't think anyone was asking for Editoral changes, what they wanted was to show those media groups that if they were gonna bash there own audiance, the audiance was not gonna take it sitting down. you can write what you want, but you can't07/28/2015 - 8:56pm
MattsworknameAndrew, Im asking as a practical question, Have gamers, as a group, ever asked for a game, or other item, to be banned. Im trying to see if theres any cases anyone else remembers cause I cant find or remember any.07/28/2015 - 8:55pm
Andrew EisenAs mentioned, Gamasutra isn't a gaming site, it's a game industry site. I don't feel it's changed its focus at all. Also, I don't get the sense that the majority of the people who took issue with that one opinion piece were regular readers anyway.07/28/2015 - 8:43pm
MattsworknameDitto kotaku, Gawker, VOX, Polygon, ETC07/28/2015 - 8:41pm
MechaTama31So, between pulling a game from one chain of stores, and forcing editorial changes to a media source, only one of them strikes you as being on the edge of censorship, and it's the game one?07/28/2015 - 8:41pm
Andrew EisenHave gamers ever tried to ban a product? Can you be more specific? I'm not clear what you're getting at.07/28/2015 - 8:41pm
Mattsworknamethey should have expected some kind of blow back. But I didn't participate in that specific action07/28/2015 - 8:41pm
MattsworknameAndrew Youd have to ask others about that, I actualyl didn't have much beef with them till last year, so I can't speak to there history. I simply feel that gamesutra chose politics over gaming and chose to make enimies of it's prime audiance. For that,07/28/2015 - 8:40pm
Andrew EisenI'm still not clear on how Gamasutra was lacking in accountability or what it was lacking in accountability for.07/28/2015 - 8:38pm
MattsworknameAndrew: You and I agree on most of that. I don't diagree that there should ahve been other actions taken. Now, I do want to point something out, casue Im not sure if it's happened. Have gamers ever tried to have a product banned?07/28/2015 - 8:37pm
 

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