The Campaign for a Commercial-Free Childhood (CCFC) is winding down voting for its annual TOADY (Toys Oppressive and Destructive to Young Children) awards.
This year’s four nominees include a Barbie Digital Nail Printer and four products related to interactive entertainment:
• AddictingGames.com – “The games at Nickelodeon’s AddictingGames.com have it all: lechery… gratuitous violence… and even animal cruelty. But it’s not the exciting content that makes Addicting Games so TOADYish; It’s Nick’s decision to promote – and link to – the site on every page of its websites for preschoolers like NickJr.com and Neopets.”
• Little Tikes Young Explorer – “The Young Explorer’s cubicle design keeps tots’ eyes glued firmly on the 19-inch flat screen monitor by eliminating pesky distractions, like the outside world.”
• HALO United Nations Space Command Turret (pictured) - You already own the most popular videogame franchise of all time, with hundreds of millions of dollars in sales. Want to increase profits even more? Market your game to young children!”
• EyeClops Mini Projector – “Is there any greater threat to screen time than summer? All those picnics, trips to the beach, and playing outside until the sun goes down. Well now, thanks to JAKKS Pacific, the whole world is a screen! The portable EyeClops Mini Projector allows kids to project movies, TV shows, and video games anywhere they want…”
Voting runs through May 10. Those who vote will be entered into a drawing for a chance to win one of the four most boring toys ever created.