ASA: UK Heavy Rain Ads Not All Wet

May 12, 2010 -

A series of television ads run in the UK for the PlayStation 3 game Heavy Rain rankled a few feathers due to their timing and violence.

The Advertising Standards Authority (ASA) reported receiving 38 complaints in response to four Heavy Rain ads, with viewers criticizing the violence of the ads and a perceived glamorization of violence. The objectors also worried that the ads were run at a time of day when children could view them.

The last complaint about the ads was that they were run around the same time that a shop keeper in Huddersfield was killed in an armed robbery. The Heavy Rain ads all depicted a scene in which a shop keeper was repeatedly threatened by an armed man with Heavy Rain character Scott Shelby watching. The versions differed in how the Shelby reacted to the situation; he either intervened, attacked or negotiated with the armed robber.

Gurmail Singh, of Cowcliffe, Huddersfield, died from head injuries received in a February 20 attack in his store, according to the BBC.

Sony called the overlap of the ads with the death of Singh “unfortunate,” to which the ASA added, “We considered that the ad was likely to be viewed by most people within its context of an ad for a videogame, rather than as a reference to or comment on a current news event, and would therefore expect to see footage that was representative of the games genre.”

The PlayStation maker also argued that “the ads were based on the content and storyline of the game Heavy Rain and were in no way intended to glamorise violence.”

The ASA additionally stated that the ads were run in appropriate time slots and ruled against all complaints.

One of the ads in question is embedded. All four can be viewed in this PlayStation EU blog post.


Comments

Re: ASA: UK Heavy Rain Ads Not All Wet

People need to STFU, then get off their crosses, use the wood to build a bridge, and get over it.

Re: ASA: UK Heavy Rain Ads Not All Wet

Hmmm, I need to remember that line, thanks.

Hunting the shadows of the troubled dreams.

Hunting the shadows of the troubled dreams.

Re: ASA: UK Heavy Rain Ads Not All Wet

In Canada, all you need is one person to complain about an ad to get it pulled.

Anyways... I find it very annoying that it's likely only because this is a videogame.  There are all kinds of movie trailers that have significantly more violence (and definitely promotes violence) than that particular scene in Heavy Rain.  In fact, that scene handles violence very well I think.  

In that scene, Shelby can either intervene and get shot, sneak up and disarm the robber or try to reason with him.  This is a pure knee jerk reaction and ONLY because it's a game.

------- Morality has always been in decline. As you get older, you notice it. When you were younger, you enjoyed it.

Re: ASA: UK Heavy Rain Ads Not All Wet

Over-sensitive much? What? It´s is wrong to despict crime or violence because actual crime and violence happen?

 

------------------------------------------------------------ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com

Re: ASA: UK Heavy Rain Ads Not All Wet

Seriously, how can people be such pussies that they are going to report a TV ad to the government because it hurt their fragile minds by depicting violence?  How are these types of people able to function in the real world?

Re: ASA: UK Heavy Rain Ads Not All Wet

Cause 38 complaints obviously means that millions hated the ads...

Really?  So much to do over only 38 complaints?  They should ignore them, and keep running the ads.  

 
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TechnogeekAnd as far as the Card thing went, I basically balanced it out personal guilt-wise by donating an amount equal to the Shadow Complex purchase price to the ACLU.03/05/2015 - 9:44pm
TechnogeekWelp, look like the Gerberghazi crowd is going to have to use Bing now. https://twitter.com/googlecloud/status/57365320825126093003/05/2015 - 9:42pm
Goth_SkunkAhh! I misinterpreted your statement about being left with almost every game in existence. I interpreted it as 'If you boycott games he's been involved with, you're boycotting almost all of them.'03/05/2015 - 9:31pm
Andrew EisenGoth - Card has been involved with only a small handful of games so if one were to boycott games for his involvement, they wouldn't be missing out on many games.03/05/2015 - 9:29pm
Goth_Skunk@Craig: Only if you're not interested in seeing it end.03/05/2015 - 9:27pm
Craig R.Instead of calling people the "anti gamergate faction", you could just call them "sane"03/05/2015 - 9:23pm
Goth_SkunkWhat do you mean 'almost every game in existence'? Card is a writer, not a game developer.03/05/2015 - 9:18pm
Andrew EisenBut I too wonder how many people who cry boycott actually follow through. I vaguely remember a few years ago a bunch of people boycotting one of the CoD games and were all found playing it on Steam.03/05/2015 - 7:53pm
Andrew EisenAn interesting quandary but not equivalent as boycotting games that Card was involved with leaves you with... well, almost every game in existence.03/05/2015 - 7:51pm
MechaTama31I agree that it's silly to avoid buying a game because one person involved with it said some things you disagree with. But I wonder how many of the people calling it silly this time have boycotted games for, say, Orson Scott Card's involvement?03/05/2015 - 7:40pm
PHX Corphttp://www.myfoxphilly.com/story/28274296/officer-injured Officer In Critical Condition Following Shooting Inside North Phila Game Stop03/05/2015 - 6:55pm
WonderkarpThe Shutup was a quick interjection saying "HEY! EVERYBODY SHUT UP AND LOOK AT THIS!" and I got the Critical Condition from a Local news site. I linked TMZ.03/05/2015 - 6:49pm
Andrew EisenThey call me The Jaws of Life.03/05/2015 - 6:48pm
Goth_SkunkThat's terrible. Now that it's been noted, can we return to Andrew's amazing steel-tearing teeth?03/05/2015 - 6:42pm
Andrew EisenWell, sucks that that happened and I'm glad he's alright (nothing in the article you linked says he's in critical condition) but there's no need for anyone to shut up.03/05/2015 - 6:41pm
WonderkarpEVERYBODY SHUT UP! Harrison Ford is in Critical Condition After A Plane Crash!! D: http://www.tmz.com/2015/03/05/harrison-ford-plane-crash-landing-golf-course-santa-monica/03/05/2015 - 6:38pm
Goth_SkunkIt ruined my joke about your billionaire lifestyle affording you state-of-the-art dentistry. I longed to see you fill your mouth with steel-tearing jaws.03/05/2015 - 6:32pm
Andrew EisenYep, typos happen. Even on the invoices I send for my freelance work. Yeah, that's always super embarrassing.03/05/2015 - 6:29pm
Goth_Skunk"Steel" your fr- aww crap you fixed it.03/05/2015 - 6:26pm
Andrew EisenReally? Whatever I say? Okay... I'm a handsome, impressively endowed, billionaire genius with a complete set of He-Man action figures and everyone wants to steal my Fruit Loops!03/05/2015 - 6:18pm
 

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