ASA: UK Heavy Rain Ads Not All Wet

May 12, 2010 -

A series of television ads run in the UK for the PlayStation 3 game Heavy Rain rankled a few feathers due to their timing and violence.

The Advertising Standards Authority (ASA) reported receiving 38 complaints in response to four Heavy Rain ads, with viewers criticizing the violence of the ads and a perceived glamorization of violence. The objectors also worried that the ads were run at a time of day when children could view them.

The last complaint about the ads was that they were run around the same time that a shop keeper in Huddersfield was killed in an armed robbery. The Heavy Rain ads all depicted a scene in which a shop keeper was repeatedly threatened by an armed man with Heavy Rain character Scott Shelby watching. The versions differed in how the Shelby reacted to the situation; he either intervened, attacked or negotiated with the armed robber.

Gurmail Singh, of Cowcliffe, Huddersfield, died from head injuries received in a February 20 attack in his store, according to the BBC.

Sony called the overlap of the ads with the death of Singh “unfortunate,” to which the ASA added, “We considered that the ad was likely to be viewed by most people within its context of an ad for a videogame, rather than as a reference to or comment on a current news event, and would therefore expect to see footage that was representative of the games genre.”

The PlayStation maker also argued that “the ads were based on the content and storyline of the game Heavy Rain and were in no way intended to glamorise violence.”

The ASA additionally stated that the ads were run in appropriate time slots and ruled against all complaints.

One of the ads in question is embedded. All four can be viewed in this PlayStation EU blog post.


Comments

Re: ASA: UK Heavy Rain Ads Not All Wet

People need to STFU, then get off their crosses, use the wood to build a bridge, and get over it.

Re: ASA: UK Heavy Rain Ads Not All Wet

Hmmm, I need to remember that line, thanks.

Hunting the shadows of the troubled dreams.

Hunting the shadows of the troubled dreams.

Re: ASA: UK Heavy Rain Ads Not All Wet

In Canada, all you need is one person to complain about an ad to get it pulled.

Anyways... I find it very annoying that it's likely only because this is a videogame.  There are all kinds of movie trailers that have significantly more violence (and definitely promotes violence) than that particular scene in Heavy Rain.  In fact, that scene handles violence very well I think.  

In that scene, Shelby can either intervene and get shot, sneak up and disarm the robber or try to reason with him.  This is a pure knee jerk reaction and ONLY because it's a game.

------- Morality has always been in decline. As you get older, you notice it. When you were younger, you enjoyed it.

Re: ASA: UK Heavy Rain Ads Not All Wet

Over-sensitive much? What? It´s is wrong to despict crime or violence because actual crime and violence happen?

 

------------------------------------------------------------ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com

Re: ASA: UK Heavy Rain Ads Not All Wet

Seriously, how can people be such pussies that they are going to report a TV ad to the government because it hurt their fragile minds by depicting violence?  How are these types of people able to function in the real world?

Re: ASA: UK Heavy Rain Ads Not All Wet

Cause 38 complaints obviously means that millions hated the ads...

Really?  So much to do over only 38 complaints?  They should ignore them, and keep running the ads.  

 
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Matthew Wilsonhttps://www.youtube.com/watch?v=xBWlnL6Tr6k part 2 of the witcher history05/28/2015 - 10:54am
Infophile@Wonderkarp. Yeah, that's ads. Some advertisers use a trick to open up an appstore address, which forces the phone to shift over to it. I wish providers would be more diligent about it, even if all they can do is punish offenders after it happens05/28/2015 - 10:33am
MechaCrashFor all your wounded pearl clutching and HOW DARE YOUing, you're sure quick to resort to schoolyard insults like the petulant child you are.05/28/2015 - 10:25am
MechaCrashI wasn't even trying to offend you. I just didn't care if I did, because you're a thin skinned hypocrite who routinely argues in bad faith.05/28/2015 - 10:23am
MechaCrashYeah, smearing everyone with a broad brush is your schtick. And also, I hate you.05/28/2015 - 10:22am
WonderkarpFudge, for some reason sometimes when I access Gamepolitics on my phone, it shoots me over too my app store. I think its the Ads05/28/2015 - 9:58am
WonderkarpI'm not perpetually offended. I'm an regular viewer of South Park. I have a problem with people saying gamergaters are school shooters. That and lets be honest. I dont like MechaRash05/28/2015 - 9:55am
Ivresse@MechaCrash: I'd like to refer you to the words of Stephen Fry: https://pbs.twimg.com/media/CGA3QGHW8AARsax.jpg05/28/2015 - 9:43am
Wonderkarpalright Fudge05/28/2015 - 9:27am
MechaCrashWhat good is being one of the perpetually offended if you don't make sure everybody sees just how offended you are?05/28/2015 - 9:02am
james_fudgeYou two can reasonably slug it out in the article in question if you want :)05/28/2015 - 8:59am
MechaCrashI wasn't expecting you to drag it into the shoutbox, either. Just when I think I have you pegged, you prove me only MOSTLY right.05/28/2015 - 8:55am
MechaCrashWhat argument? You made a joke in bad taste. I made a response joke in similar bad taste. And you are going berserk with...okay, not the flavor of HOW DARE YOU I was expecting (I thought you'd No True Scotsman, instead you dodged it entirely).05/28/2015 - 8:52am
Wonderkarpfyi, thats a self made "REDACTED" to make Mr Fudges life a little easier.05/28/2015 - 8:50am
Wonderkarphow is calling somebody out for being a [REDACTED] throwing a Tantrum? Is it cause you cant dispute my argument?05/28/2015 - 8:46am
MechaCrash"Grow a thicker skin," says the person throwing a tantrum that's filling the shoutbox.05/28/2015 - 8:40am
Wonderkarpbeen a bombing had Sarkeesian spoke, because there would be an increase police presence and nobody is THAT STUPID to make a threat like that and follow through. This isnt the movies05/28/2015 - 8:35am
WonderkarpIts what you make of them. GamerGate in DC had a bomb threat. Police were there, but GG continued to enjoy themselves and have a good time. Bomb Threats in general, you give them to the police and continue your business. I guarantee there wouldnt have05/28/2015 - 8:34am
MechaCrashhttp://www.sltrib.com/sltrib/news/58521856-78/sarkeesian-usu-video-feminist.html.csp Remember the talk Sarkeesian had to cancel because of death threats? Yeah. That's the thing I'm talking about.05/28/2015 - 8:30am
WonderkarpI'm not defending Bomb Threats. They are idiotic and have no place in society, but as somebody who lived through several bomb threats I can tell you they are weak05/28/2015 - 8:29am
 

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