American Heart Association and Nintendo Team Up

May 17, 2010 -

Recognizing the Wii as an enjoyable way to stay moderately fit, the American Heart Association (AHA) and Nintendo have paired for a “multifaceted” strategic relationship.

Nintendo will benefit from the AHA logo appearing on packaging for the Wii system and specific products like Wii Fit Plus and Wii Sports Resort. A united call to action will urge consumers to “Get Informed,” “Get Empowered” and Get Active,” while the jointly-produced ActivePlayNow website will inform people on the benefits of being physically active and offer helpful tips such as “Choose a parking spot farther away than usual, and take some extra steps.”

Nintendo and the AHA also plan to produce a “multidisciplinary” summit later this year that will “take a closer look at the synergies and potential benefits of active-play video games and physically active lifestyles.” Participants will include AHA Exercise Physiologist Dr. Timothy Church and Entertainment Software Association (ESA) President Michael Gallagher.

Gallagher stated. “At a time when most Americans could benefit from more regular physical exercise, these high-profile efforts to promote healthy entertainment help to make active-play video games even more appealing to consumers of all kinds.”

Nintendo products will also be showcased at AHA Start! Heart Walk events around the U.S.


Comments

Re: American Heart Association and Nintendo Team Up

So instead of Jumprope 4heart, you have wii bowling 4heart.

Re: American Heart Association and Nintendo Team Up

I wonder if will bring some functionality to the wii vitality that was announce at last year's e3.

http://www.magicinkgaming.com/

Re: American Heart Association and Nintendo Team Up

yeah, whatever happened to that thing?

They announced it and we haven't heard about it since.

Re: American Heart Association and Nintendo Team Up

"...enjoyable way to stay moderately fit..."

Because not everyone needs or wants a "no pain, no gain" type workout.

A lot of people don't realize what they're giving up just by choosing to drive their car a couple of blocks at lunch time.  True, they gain time, but they also give up that 20 minutes or so each way of just walking.

The same is true of these interactive systems.  Any calories and fat burned, even just a little, helps a great deal.  And, over time, can be benificial.  One doesn't have to do it til they pass out.  30 minutes to an hour each day does wonders.  Then you add on walking to/from lunch.  And even parking blocks away from work to get in the walk time before and after work.

Lots of little activity throughout the day adds up.  But people only really look at the single event and think that it doesn't matter.

Nightwng2000

NW2K Software

http://www.facebook.com/nightwing2000

Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as http://groups.myspace.com/pfenl

Nightwng2000 NW2K Software http://www.facebook.com/nightwing2000 Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as http://groups.myspace.com/pfenl

Re: American Heart Association and Nintendo Team Up

They want results right away, and if after one attempt they don't see the result they want ,they assume it failed.

 
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Matthew Wilsonhttp://www.polygon.com/2015/2/27/8120573/house-of-cards-season-3-monument-valley-cameo given that its a india game, and so he most likely did not have the money to pay. I wounder how that came about.02/27/2015 - 12:24pm
PHX Corphttp://www.nytimes.com/2015/02/27/arts/television/leonard-nimoy-spock-of-star-trek-dies-at-83.html Leonard Nimoy, Spock of ‘Star Trek,’ Dies at 8302/27/2015 - 12:22pm
Andrew EisenBullying resulting from criticizing fiction is not the critic's fault. Fiction is not always unrealistic. Neither begets sexual objectification.02/27/2015 - 11:56am
Andrew EisenSubjective? Sure, but that doesn't matter because no one's trying to regulate sexual objectification. Plenty of room to criticize sexual objectification in multiple forms of media (like Sarkeesian already does). 02/27/2015 - 11:56am
ConsterDon't 'beauty rags' already get plenty of criticism?02/27/2015 - 9:02am
ZippyDSMleeEh still rather subjective… the haters would be better off going after teen and beauty rags and magazines than fiction, fiction follows reality and going after fiction tends to turn into a bullying fest’s… plus its fiction its unrealistic to start with….02/27/2015 - 1:10am
MechaTama31That's a pretty difficult anatomy to break.02/26/2015 - 11:09pm
MechaTama31"the way her animations repeatedly break her anatomy" <-- I'm sorry, but we are talking here about the woman who can roll up into a little ball and live to tell the tale, yes? ;)02/26/2015 - 11:09pm
Andrew EisenAs far as examples that could be culled from female game characters though, that one's pretty mild.02/26/2015 - 9:11pm
Andrew EisenNot as much the heels or the suit in and of themselves but certainly the way her animations repeatedly break her anatomy to show off her lady bits.02/26/2015 - 9:10pm
E. Zachary KnightWell, Samus's heels are certainly impracticable, but I wouldn't really call her Zero suit objectified. I don't really feel that the new Lara Croft is objectified either, but that is my subjective opinion.02/26/2015 - 9:08pm
Andrew EisenTomb Raider: No but we haven't seen much of anything yet. Samus: Yes.02/26/2015 - 9:07pm
ZippyDSMleeWould you call the new tomb raider objectified? WOuld Samus Aran from the new Smash bros be objectified?02/26/2015 - 9:02pm
WonderkarpI'm hoping they put the rest of the comic book ghostbusters in there. Ortiz and Rookie(From GB the game)02/26/2015 - 8:38pm
Wonderkarpghostbusters board game is doing great. getting close too a 3rd extra playable Character. Ron Alexander.02/26/2015 - 8:37pm
Andrew EisenSmurfette is not subjective. If there's more than one female character, it's not Smurfette. Anyway, as with everything on the list, Smurfette is, in and of itself, not necessarily a bad thing.02/26/2015 - 8:32pm
Andrew EisenI think there's 5 women (out of 15, I think) but other than one being a bit more "hippy" than the others, they pretty much all have the same body type. Especially when compaired to the huge variety of male body types.02/26/2015 - 8:31pm
Wonderkarpso I dont see Smurfette as a bad thing. Unless like all your female characters are Smurfette. remember the Smurfs also had Sassette02/26/2015 - 8:29pm
E. Zachary KnightOne good example of the larger issues is one Anita used in the presentation, Blizzard's Overwatch game. There are a dozen men in the game with a dozen body types. But there are only 4 women with 2 body types, but 3 of them have the same one.02/26/2015 - 8:28pm
Wonderkarpthe smurfette thing is subjective to how many female characters you have. Take Sonic for example. You have Amy, who is obvious smurfette, but there's several other female characters now without that. Including the original animated seriescomics with Sally02/26/2015 - 8:28pm
 

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