American Heart Association and Nintendo Team Up

May 17, 2010

Recognizing the Wii as an enjoyable way to stay moderately fit, the American Heart Association (AHA) and Nintendo have paired for a “multifaceted” strategic relationship.

Nintendo will benefit from the AHA logo appearing on packaging for the Wii system and specific products like Wii Fit Plus and Wii Sports Resort. A united call to action will urge consumers to “Get Informed,” “Get Empowered” and Get Active,” while the jointly-produced ActivePlayNow website will inform people on the benefits of being physically active and offer helpful tips such as “Choose a parking spot farther away than usual, and take some extra steps.”

Nintendo and the AHA also plan to produce a “multidisciplinary” summit later this year that will “take a closer look at the synergies and potential benefits of active-play video games and physically active lifestyles.” Participants will include AHA Exercise Physiologist Dr. Timothy Church and Entertainment Software Association (ESA) President Michael Gallagher.

Gallagher stated. “At a time when most Americans could benefit from more regular physical exercise, these high-profile efforts to promote healthy entertainment help to make active-play video games even more appealing to consumers of all kinds.”

Nintendo products will also be showcased at AHA Start! Heart Walk events around the U.S.

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Comments

Re: American Heart Association and Nintendo Team Up

Submitted by MonkeyPeaches on Mon, 05/17/2010 - 15:08.

So instead of Jumprope 4heart, you have wii bowling 4heart.

Re: American Heart Association and Nintendo Team Up

Submitted by killatia on Mon, 05/17/2010 - 12:34.

I wonder if will bring some functionality to the wii vitality that was announce at last year's e3.

http://www.magicinkgaming.com/

Re: American Heart Association and Nintendo Team Up

Submitted by hellfire7885 on Mon, 05/17/2010 - 13:07.

yeah, whatever happened to that thing?

They announced it and we haven't heard about it since.

Re: American Heart Association and Nintendo Team Up

Submitted by nightwng2000 on Mon, 05/17/2010 - 11:20.

"...enjoyable way to stay moderately fit..."

Because not everyone needs or wants a "no pain, no gain" type workout.

A lot of people don't realize what they're giving up just by choosing to drive their car a couple of blocks at lunch time. True, they gain time, but they also give up that 20 minutes or so each way of just walking.

The same is true of these interactive systems. Any calories and fat burned, even just a little, helps a great deal. And, over time, can be benificial. One doesn't have to do it til they pass out. 30 minutes to an hour each day does wonders. Then you add on walking to/from lunch. And even parking blocks away from work to get in the walk time before and after work.

Lots of little activity throughout the day adds up. But people only really look at the single event and think that it doesn't matter.

Nightwng2000

NW2K Software

http://www.facebook.com/nightwing2000

Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as http://groups.myspace.com/pfenl

Nightwng2000 NW2K Software http://www.facebook.com/nightwing2000 Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as http://groups.myspace.com/pfenl

Re: American Heart Association and Nintendo Team Up

Submitted by hellfire7885 on Mon, 05/17/2010 - 11:47.

They want results right away, and if after one attempt they don't see the result they want ,they assume it failed.

Shout box

james_fudge: it sounds like if you have an HD reciever you'll be able to use it with a pass-through cable... not 100 percent sure yet05/21/2013 - 2:41pm

james_fudge: happening now http://majornelson.com/2013/05/21/xbox-one-architecture-panel/05/21/2013 - 2:20pm

E. Zachary Knight: Some reading material for Microsoft on its used games blocks. That will hurt the console more than helping. http://ezknight.net/?page_id=20505/21/2013 - 2:18pm

james_fudge: yeah good luck with over the air TV05/21/2013 - 2:12pm

E. Zachary Knight: But what if I want to only watch over the air tv? I don't subscribe to pay tv. I never will. If that is a requirement, then MS wasted 45 minutes telling me how great TV will be.05/21/2013 - 2:08pm

james_fudge: EZK it will depend on your provider, just like HBO Go i'd imagine.05/21/2013 - 2:05pm

PHX Corp: @IanC there's also a chance that those titles might be Xbox one exclusive, but it's too early to tell afaik05/21/2013 - 2:03pm

IanC: @E. Zachary Knight - MS certainly got the checkbook out for EA, so no surprise on how negative they are over the Wii U.05/21/2013 - 1:54pm

MaskedPixelante: So now I have to wonder, how many of EA's games are skipping the PS4 because of their pro-used stance?05/21/2013 - 1:53pm

E. Zachary Knight: On the TV front, does the XBox One require a cable/satellite subscription or will I be able to use my over the air channels?05/21/2013 - 1:48pm

E. Zachary Knight: Also, that name was not one of the options on our poll.05/21/2013 - 1:42pm

E. Zachary Knight: This presentation also shows why EA has been so negative about the Wii U. They have had a massive hardon for the XBox One forever.05/21/2013 - 1:42pm

james_fudge: two female presenters05/21/2013 - 1:40pm

E. Zachary Knight: Quote: Are developers forced to create games that have these online features, and are thus not playable offline? They are not, Xbox exec Whitten said to Wired — but “I hope they do.”05/21/2013 - 1:40pm

E. Zachary Knight: The Wired article I linked to earlier has a different story. While it will be possible to play offline, that is a game to game thing, not standard. http://www.wired.com/gamelife/2013/05/xbox-one-analysis/05/21/2013 - 1:39pm

Andrew Eisen: According to Geoff Keighley, Don Mattrick says Xbox One is not always on. https://twitter.com/geoffkeighley/status/33690727595023155305/21/2013 - 1:35pm

Andrew Eisen: Just like how Sim City needs the cloud for various computations. (Note to anyone unaware: Sim City does not need the cloud for various computations. That was a barefaced lie by EA Maxis.)05/21/2013 - 1:24pm

MaskedPixelante: So all in all, more of the same, with the possibility of used game restrictions and always on DRM disguised as "cloud computing".05/21/2013 - 1:20pm

Andrew Eisen: Absolutly zero gameplay footage. Doesn't look like there are going to be a lot of games ready to launch by the end of the year.05/21/2013 - 1:12pm

E. Zachary Knight: They didn't talk about any of the other exclusives. I guess they are saving that for E3.05/21/2013 - 1:06pm

All shouts

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