Recognizing the Wii as an enjoyable way to stay moderately fit, the American Heart Association (AHA) and Nintendo have paired for a “multifaceted” strategic relationship.
Nintendo will benefit from the AHA logo appearing on packaging for the Wii system and specific products like Wii Fit Plus and Wii Sports Resort. A united call to action will urge consumers to “Get Informed,” “Get Empowered” and Get Active,” while the jointly-produced ActivePlayNow website will inform people on the benefits of being physically active and offer helpful tips such as “Choose a parking spot farther away than usual, and take some extra steps.”
Nintendo and the AHA also plan to produce a “multidisciplinary” summit later this year that will “take a closer look at the synergies and potential benefits of active-play video games and physically active lifestyles.” Participants will include AHA Exercise Physiologist Dr. Timothy Church and Entertainment Software Association (ESA) President Michael Gallagher.
Gallagher stated. “At a time when most Americans could benefit from more regular physical exercise, these high-profile efforts to promote healthy entertainment help to make active-play video games even more appealing to consumers of all kinds.”
Nintendo products will also be showcased at AHA Start! Heart Walk events around the U.S.