American Heart Association and Nintendo Team Up

May 17, 2010 -

Recognizing the Wii as an enjoyable way to stay moderately fit, the American Heart Association (AHA) and Nintendo have paired for a “multifaceted” strategic relationship.

Nintendo will benefit from the AHA logo appearing on packaging for the Wii system and specific products like Wii Fit Plus and Wii Sports Resort. A united call to action will urge consumers to “Get Informed,” “Get Empowered” and Get Active,” while the jointly-produced ActivePlayNow website will inform people on the benefits of being physically active and offer helpful tips such as “Choose a parking spot farther away than usual, and take some extra steps.”

Nintendo and the AHA also plan to produce a “multidisciplinary” summit later this year that will “take a closer look at the synergies and potential benefits of active-play video games and physically active lifestyles.” Participants will include AHA Exercise Physiologist Dr. Timothy Church and Entertainment Software Association (ESA) President Michael Gallagher.

Gallagher stated. “At a time when most Americans could benefit from more regular physical exercise, these high-profile efforts to promote healthy entertainment help to make active-play video games even more appealing to consumers of all kinds.”

Nintendo products will also be showcased at AHA Start! Heart Walk events around the U.S.

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Comments

Re: American Heart Association and Nintendo Team Up

Submitted by MonkeyPeaches on Mon, 05/17/2010 - 15:08.

So instead of Jumprope 4heart, you have wii bowling 4heart.

Re: American Heart Association and Nintendo Team Up

Submitted by killatia on Mon, 05/17/2010 - 12:34.

I wonder if will bring some functionality to the wii vitality that was announce at last year's e3.

http://www.magicinkgaming.com/

http://www.killatia.com/

Re: American Heart Association and Nintendo Team Up

Submitted by hellfire7885 on Mon, 05/17/2010 - 13:07.

yeah, whatever happened to that thing?

They announced it and we haven't heard about it since.

Re: American Heart Association and Nintendo Team Up

Submitted by nightwng2000 on Mon, 05/17/2010 - 11:20.

"...enjoyable way to stay moderately fit..."

Because not everyone needs or wants a "no pain, no gain" type workout.

A lot of people don't realize what they're giving up just by choosing to drive their car a couple of blocks at lunch time. True, they gain time, but they also give up that 20 minutes or so each way of just walking.

The same is true of these interactive systems. Any calories and fat burned, even just a little, helps a great deal. And, over time, can be benificial. One doesn't have to do it til they pass out. 30 minutes to an hour each day does wonders. Then you add on walking to/from lunch. And even parking blocks away from work to get in the walk time before and after work.

Lots of little activity throughout the day adds up. But people only really look at the single event and think that it doesn't matter.

Nightwng2000

NW2K Software

http://www.facebook.com/nightwing2000

Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as http://groups.myspace.com/pfenl

Nightwng2000 NW2K Software http://www.facebook.com/nightwing2000 Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as http://groups.myspace.com/pfenl

Re: American Heart Association and Nintendo Team Up

Submitted by hellfire7885 on Mon, 05/17/2010 - 11:47.

They want results right away, and if after one attempt they don't see the result they want ,they assume it failed.

Shout box

Neo_DrKefka: Gawker loses advertiser MERCED ES https://mobile .twitter.com/TheRalphRetort/status/522813815260733441/photo/1 after Gawker writer advocates bullying of nerds with an anti Gamergate rant10/19/2014 - 12:32pm

Matthew Wilson: https://soundcloud.com/totalbiscuit/weaponised-charity a interesting audio log.10/19/2014 - 12:04pm

prh99: Also there is no story in rational and respectful discussion (where you can find it).10/19/2014 - 10:44am

prh99: Well they are probably doing it on Twitter and probably the GG hashtag so any voice reason gets drowned out by idiocy. Also it's far easier to broad brush a group.10/19/2014 - 10:41am

Wonderkarp: dont fool yourself, Technogeek. Remember Mass Effect 3? How about the ferver against Phil Fish?10/19/2014 - 10:18am

MechaTama31: None of which is the fault or responsibility of the people who are not trolling, harassing, threatening, doxxing, etc. So why is their opinion hostage to the people who are?10/19/2014 - 10:06am

Technogeek: If the developer were male there wouldn't have been a "conversation" in the first place.10/19/2014 - 2:27am

Monte: trolls are just at their absolute worst when it comes to women and feminist. You could bet good money that if the developer were male the trolls would be silent and the conversation would actually focus on the journalism.10/18/2014 - 9:18pm

Monte: Papa: Not the first time we've had a journalism scandals before, but the harassment never got close to this level; the difference with this scandal is that feminists are involved. Without the feminist angle, their would be A LOT less harrassment10/18/2014 - 9:15pm

Papa Midnight: Monte: That's honestly rather short-sighted. As has been proven with other persons who have been targeted, if it wasn't Quinn, it would be someone else.10/18/2014 - 6:26pm

Avalongod: I think that's part of what gives an esoteric news story like this real life...it taps into a larger narrative about misogyny in society outside of games.10/18/2014 - 3:29pm

Avalongod: @Monte, well the trolls made death threats that came to police (and media attention). I think this is tapping into a larger issue outside of games about how women are treated in society (like all the "real rape" stuff during the last election)10/18/2014 - 3:28pm

Wonderkarp: Zippy : Havent tried the PS4 controller. might later.10/18/2014 - 2:37pm

Monte: Seirously, If Quinn was not involved and GG was instead about something like the Mordor Marketing contracts, the trolling would have never grown so vile and disgusting. There have been plenty of movements in the past that never sufferred from behavior..10/18/2014 - 1:57pm

Monte: We have seen scandel's before but the trolling has never been as vile as what we see with GG. Trolls usually have such a tiny voice you can barely notice them, but its like moths to a flame whenever femistist are involved.10/18/2014 - 1:53pm

ZippyDSMlee: Wonderkarp: You might be able to if you had a PS4 controller.10/18/2014 - 1:00pm

MaskedPixelante: http://store.steampowered.com/app/327940/ Night Dive starts charging for freeware.10/18/2014 - 12:21pm

Matthew Wilson: the sad thing is there are trolls on both sides of this. people need to stop acting like their side is so pure.10/18/2014 - 12:19pm

MechaTama31: So, only speak out on a scandal that hasn't attracted trolls? I wouldn't hold my breath...10/18/2014 - 10:49am

Monte: I feel like GG just needs to die. The movement is FAR to tainted by hatred and BS for it to be useful for any conversation. Let GG die, and then rally behind the NEXT gaming journalism scandal, and start the conversation fresh.10/18/2014 - 10:33am

All shouts

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