American Heart Association and Nintendo Team Up

May 17, 2010 -

Recognizing the Wii as an enjoyable way to stay moderately fit, the American Heart Association (AHA) and Nintendo have paired for a “multifaceted” strategic relationship.

Nintendo will benefit from the AHA logo appearing on packaging for the Wii system and specific products like Wii Fit Plus and Wii Sports Resort. A united call to action will urge consumers to “Get Informed,” “Get Empowered” and Get Active,” while the jointly-produced ActivePlayNow website will inform people on the benefits of being physically active and offer helpful tips such as “Choose a parking spot farther away than usual, and take some extra steps.”

Nintendo and the AHA also plan to produce a “multidisciplinary” summit later this year that will “take a closer look at the synergies and potential benefits of active-play video games and physically active lifestyles.” Participants will include AHA Exercise Physiologist Dr. Timothy Church and Entertainment Software Association (ESA) President Michael Gallagher.

Gallagher stated. “At a time when most Americans could benefit from more regular physical exercise, these high-profile efforts to promote healthy entertainment help to make active-play video games even more appealing to consumers of all kinds.”

Nintendo products will also be showcased at AHA Start! Heart Walk events around the U.S.


Comments

Re: American Heart Association and Nintendo Team Up

So instead of Jumprope 4heart, you have wii bowling 4heart.

Re: American Heart Association and Nintendo Team Up

I wonder if will bring some functionality to the wii vitality that was announce at last year's e3.

http://www.magicinkgaming.com/

Re: American Heart Association and Nintendo Team Up

yeah, whatever happened to that thing?

They announced it and we haven't heard about it since.

Re: American Heart Association and Nintendo Team Up

"...enjoyable way to stay moderately fit..."

Because not everyone needs or wants a "no pain, no gain" type workout.

A lot of people don't realize what they're giving up just by choosing to drive their car a couple of blocks at lunch time.  True, they gain time, but they also give up that 20 minutes or so each way of just walking.

The same is true of these interactive systems.  Any calories and fat burned, even just a little, helps a great deal.  And, over time, can be benificial.  One doesn't have to do it til they pass out.  30 minutes to an hour each day does wonders.  Then you add on walking to/from lunch.  And even parking blocks away from work to get in the walk time before and after work.

Lots of little activity throughout the day adds up.  But people only really look at the single event and think that it doesn't matter.

Nightwng2000

NW2K Software

http://www.facebook.com/nightwing2000

Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as http://groups.myspace.com/pfenl

Nightwng2000 NW2K Software http://www.facebook.com/nightwing2000 Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as http://groups.myspace.com/pfenl

Re: American Heart Association and Nintendo Team Up

They want results right away, and if after one attempt they don't see the result they want ,they assume it failed.

 
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ZippyDSMleeMattsworkname: I still do not grasp grammar and proper literature level grammar is beyond me, not to mention its a questionable game of tag with publishers so I will just self publish, since my writing style is simpsltic it dose not fit into the norms of08/04/2015 - 1:05am
IronPatriotCongrats, Zippy08/04/2015 - 1:04am
Andrew EisenI believe if Chris was actually interested in arguing the subject matter, he would have looked at the more fully formed argument linked to by Sarkeesian in the same series of Tweets he's focusing on rather than the tweets themselves.08/04/2015 - 1:02am
MattsworknameZippie:: Got a publisher yet? or you doing the "online publishing thing"08/04/2015 - 12:59am
MattsworknameAndrew: Yep, though thankfully its not as common as it was when GG started. hopefully as time goes on, it'll just fade away entriely08/04/2015 - 12:58am
ZippyDSMleeGot one of my "books" (such as it is) finished, 17k words, here is the first chapter. http://zippydsmlee.tumblr.com/post/123483609450/chronicles-of-the-lord-of-power-lost-and08/04/2015 - 12:56am
Andrew EisenPeople decided to hate her before she said anything and to this day are desperately search for something, anything to justify that decision.08/04/2015 - 12:56am
MattsworknameExactly andrw anita had teh ire of some people in the movment and as a result she got dragged into the mess . Not fair, not pleasent, but thats all there to it. Moving on08/04/2015 - 12:55am
Andrew EisenHow did she piss off a large group? By announcing the intention to produce a series of videos examining the representation of females in video games if enough people were interested in the project to donate $6k. That horrible monster!08/04/2015 - 12:54am
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Andrew EisenSarkeesian isn't a journalist. If GamerGate is SOLELY about ethics in games journalism it shouldn't have any interest in her. Point made. Move on.08/04/2015 - 12:47am
MattsworknameIP: Cause she got caught in a larger issue by pissing off a large group. As andrew and I have discussed in the past, the issues at hand with her videos are more about content and context then ethics, she just got pulled into the larger fight about it when08/04/2015 - 12:47am
MattsworknameI find it hard to dispute his points andrew, though you are right ,his points are often focused on VERY specific statements and concerns, of that you are correct08/04/2015 - 12:45am
Andrew EisenOh well. At least it was only seven and a half minutes.08/04/2015 - 12:45am
IronPatriotMattswork, if Gamergate is actually about ethics in journalism, why is Sarkeesian a major gamergate target?08/04/2015 - 12:45am
Andrew EisenI watched Chris's video. It's pretty lousy. He has a serious problem with strawman arguments, taking things out of context and arguing pieces of an argument in turn rather than the overarching point.08/04/2015 - 12:44am
MattsworknameGot it andrew08/04/2015 - 12:43am
Andrew EisenI deleted the other one too. Abbreviating the f-word does not make it okay.08/04/2015 - 12:43am
MattsworknameAndrewL fine fine , sorry, ill try to keep that stuff out of the box08/04/2015 - 12:42am
Andrew EisenMatt - I deleted your comment. Keep that out of the Shout box.08/04/2015 - 12:39am
 

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