Merits of AHA & Nintendo Affiliation Debated

May 17, 2010 -

ABC News has a piece online which contains reactions to Nintendo’s just-announced partnership with the American Heart Association.

For starters, Nintendo did agree to pay the AHA $1.5 million dollars over three years in what was termed a “gift.” AHA President Dr. Clyde Yancy told ABC’s Health Editor Dr. Richard Besser that such corporate endeavors on the part of the AHA follow a “very deliberate process.”

 In regards to the dollars exchanging hands, Yancy stated, “Certainly resources have exchanged hands, because it takes quite a bit to launch a new initiative.” He added, “The logo’s not for sale.”

An Arizona-based doctor queried for his opinion on the deal took the approach that any exercise is better than none, offering, “I'm fully for encouraging children and adults to use interactive gaming and activity as a form of encouraging active behavior,” adding, “It's hard to wolf down Cheetos when you have a Wii controller in your hand.”

Dr. Dilip Jeste, director of the Sam and Rose Stein Institute for Research on Aging served up his take on the partnership:

If a specialty organization believes that there is sufficient evidence of this type, it can recommend exergames as a class of products for specified purposes and in selected populations.

However, it should not recommend a specific product... unless there are independently conducted randomized controlled trials establishing its superiority over other types of exergames.

Last year, an American Council on Exercise study into the Wii as an exercise source resulted in a researcher indicating that Wii Sports was a better workout than Wii Fit.  The researcher stated, “I guess anything is better than nothing, but we were a little bit underwhelmed with the exercise intensity of some of the exercises. The Wii Fit is a very, very mild workout.”

Another study into actual energy expended while playing Wii Games caused the study’s author to state, “The range of energy expenditure in these active games is sufficient to prevent or to improve obesity and lifestyle-related disease, from heart disease and diabetes to metabolic diseases.”


Thanks Andrew!


Comments

Re: Merits of AHA & Nintendo Affiliation Debated

I'm not that fussed about the deal (although I think it illegitimises non-motion control games a bit too much), but "exergames" is quite possibly the worst word I've heard in a long time.

/b

Re: Merits of AHA & Nintendo Affiliation Debated

 Anyone who says that the yoga isn't a good workout is a damned dirty liar.

At any rate, I would imagine that the issue is that people want to see something like the Wii and exergames as a sort of cure-all, a panacea for our modern epidemic.  It's comforting to think that one of the "causes" of our current state of affairs can also be turned into a solution.

It seems as though - and correct me if I'm wrong here - there's a sense that just going for a run for a half an hour or doing some simple at-home exercises using stuff you have laying around is too anachronistic for our modern lifestyle.  It has to be somehow wired.

But I'm digressing.  If the AHA wants to team up with Nintendo, especially on the verge of the release of their heartbeat sensor, I honestly can't see why anyone would complain.  Hell, I don't care what anybody says - knowing your heartrate is the most important part of good cardio, so in many ways it's a no-brainer.

Re: Merits of AHA & Nintendo Affiliation Debated

I do admit I do feel a workout after a good long session of table tennis on Sports Resort

Re: Merits of AHA & Nintendo Affiliation Debated

The American Council on Exercise only looked at six of the dozens of activities in Wii Fit: "Free Run, Island Run, Free Step, Advanced Step, Super Hula Hoop, and Rhythm Boxing."  They looked at none of the yoga, strength or balance games.
 
 
Andrew Eisen

 
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MonteThough from a business side, i would agree with the article. While it would be smarter for developers to slow down, you can't expect EA, Activision or ubisoft to do something like that. Nintnedo's gotta get the third party back.02/28/2015 - 4:36pm
MonteThough it does also help that nintendo's more colorful style is a lot less reliant on graphics than more realistic games. Wind Waker is over 10 years old and still looks good for its age.02/28/2015 - 4:33pm
MonteWith the Wii, nintnedo had the right idea. Hold back on shiny graphics and focus on the gameplay experience. Unfortunatly everyone else keeps pushing for newer graphics and it matters less and less each generation. I can barely notice the difference02/28/2015 - 4:29pm
MonteON third party developers; i kinda think they should slow down to nintendo's pace. They bemoan the rising costs of AAA gaming, but then constantly push for the best graphics which is makes up a lot of those costs. Be easier to afford if they held back02/28/2015 - 4:27pm
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