June is Rating Awareness Month

June 3, 2010 -

The Coalition of Entertainment Retail Trade Associations (CERTA) has once again billed June as “Entertainment Ratings and Labeling Awareness Month.”

The organization of organizations selected June as the month for its annual initiative since it is the kickoff to summer, when “young people have more free time to enjoy movies, music and videogames.”

The group offers the following tips to parents looking to ensure their children only view age appropriate material:

•Look for the movie or video game rating and content descriptors or the parental advisory label on music;

• Watch the movie, listen to the music, or play the video game with your child;

• Communicate with your children about what the entertainment is about and what they can learn from it;

• Set appropriate limits and prevent entertainment from interfering with duties such as homework and chores; and

• Make full use of the parental control features of new-generation video game consoles and Blu-ray and DVD players to control the video games and movies played on those systems based on their ratings.

CERTA is comprised of The Digital Media Association (DiMA), Entertainment Merchants Association (EMA), National Association of Recording Merchandisers (NARM) and the National Association of Theatre Owners (NATO).


Comments

Re: June is Rating Awareness Month

It's fine to remind parents of some of this stuff, but the fact is, no mainstream (i.e 'rated') movie, video game or song has ever been shown to be at all damaging to kids. Since that's the case, ratings and parental controls are irrelevant. I'm all for watching, playing and listening with my kid - do it all the time. I'm also for communicating, discussing themes, setting limits and making sure the kid gets homework done - do that stuff every day too. And I even agree that some media are more appropriate for older kids - but these media (porn for example) aren't available to children in the first place.

But ratings and parental controls? Why? Why read ratings that are irrelevant? Why control stuff that's never been shown to be anything but completely harmless? It's a waste of my time to even consider such nonsense.

Re: June is Rating Awareness Month

But ratings and parental controls? Why? Why read ratings that are irrelevant? Why control stuff that's never been shown to be anything but completely harmless? It's a waste of my time to even consider such nonsense.

And you are completely free to disregard all such ratings and parental control systems. No one is forcing you to use them. So why are you complaining as if someone were? What harm is it to you that the parents of some other child have decided they would rather not have their kid headshotting zombies or storming the shores of Normandy?

but these media (porn for example) aren't available to children in the first place.

I guess you have never heard of Google.

E. Zachary Knight
Oklahoma City Chapter of the ECA
http://www.theeca.com/chapters_oklahoma

 
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SeanBJust goes to show what I have said for years. Your ability to have sex does not qualify you for parenthood.04/15/2014 - 9:21pm
NeenekoSo "worked" vs "failed" really comes down to who you think is more important and deserving04/15/2014 - 7:04pm
NeenekoThough I am also not sure we can say NYC failed. Rent control helped the people it was intended for and is considered a failure by the people it was designed to protect them from.04/15/2014 - 7:04pm
NeenekoIf they change the rules, demand will plummet. Though yeah, rent control probably would not help much in the SF case. I doubt anything will.04/15/2014 - 1:35pm
TheSmokeyOnline gamer accused of murdering son to keep playing - http://cnews.canoe.ca/CNEWS/Crime/2014/04/15/21604921.html04/15/2014 - 11:50am
Matthew Wilsonyup, but curent city rules do not allow for that.04/15/2014 - 11:00am
ZippyDSMleeIf SF dose not start building upwards then they will price people out of the aera.04/15/2014 - 10:59am
Matthew Wilsonthe issue rent control has it reduces supply, and in SF case they already has a supply problem. rent control ofen puts rent below cost, or below profit of selling it. rent control would not fix this issue.04/15/2014 - 10:56am
NeenekoRent control is useful in moderation, NYC took it way to far and tends to be held up as an example of them not working, but in most cases they are more subtle and positive.04/15/2014 - 10:24am
PHX CorpBeating Cancer with Video Games http://mashable.com/2014/04/14/steven-gonzalez-survivor-games/04/15/2014 - 9:21am
Matthew Wilsonwhat are you saying SF should do rent control, that has never worked every time it has been tried. the issue here is a self inflicted supply problem imposed by stupid laws.04/15/2014 - 8:52am
E. Zachary KnightNeeneko, Government created price controls don't work though. They may keep prices down for the current inhabitants, but they are the primary cause of recently vacated residences having astronomical costs. Look at New York City as a prime example.04/15/2014 - 8:50am
NeenekoI think free markets are important, but believe in balance. Too much of any force and things get unstable.04/15/2014 - 7:25am
NeenekoWell, the traditional way of keeping prices down is what they are doing, controls on lease termination and tax code, but it will not be enough in this case.04/15/2014 - 7:24am
Matthew WilsonI said that already04/14/2014 - 4:22pm
E. Zachary KnightMatthew, The could also lower prices by increasing supply. Allow high rise apartment buildings to be built to fulfill demand and prices will drop.04/14/2014 - 3:48pm
Matthew Wilsonthe only way they could keep the price's down, would be to kick out google, apple, amazon, and other tech companies, but that would do a ton of economic damage to SF, but I am a major proponent of free markets04/14/2014 - 2:54pm
NeenekoThe community people are seeking gets destroyed in the process, and the new people are not able to build on themselves. Generally these situations result in local cultural death in a decade or so, and no one wins.04/14/2014 - 2:09pm
NeenekoWell yes, that is the 'free market', but the market is only a small piece of a much larger system. The market does not always do the constructive thing.04/14/2014 - 2:06pm
Matthew WilsonWell that is the free market... they learned a valuable lesson restricting supply will drive up prices.04/14/2014 - 1:57pm
 

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