Study: Kids Inundated with Unhealthy Food Choices in Advergames

June 4, 2010 -

An analysis of restaurant, beverage and food websites advertised on the Cartoon Network and Nickelodeon between August 2006 and March 2007 led researchers to recommend that food companies come up with—and adhere to—uniform guidelines for marketing their products to children.

UC Davis researchers Diana Cassady and Jennifer Culp scrutinized 19 websites, 290 webpages and 247 advergames, according to a story on Science Daily. 84 percent of the websites featured online games, which were described as a “strategy to encourage ongoing and return website visits. Every single advergame also contained at least one brand identifier.

Additionally, messages promoting nutrition or physical activity were displayed, on average, only once for every 45 brand identifiers shown.

Cassady stated, “Without effective self-regulation, the federal government should definitely step in and set requirements for food companies that target children.”

Culp added, “Advergames are clearly a means of casting food with few health benefits in a positive way and potentially priming kids for a lifetime of unhealthy food preferences."

Also, today is National Donut Day.


 
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Andrew EisenHeh, just had our (IGN's) journalistic integrity called into question over a couple typos.07/01/2015 - 6:08pm
Matthew Wilson@tech this isnt the only stupid tax in recent months though. they were adding a commuter tax as well. if they continue doing crap like this, they will run in to the same issues as Detroit.07/01/2015 - 5:34pm
TechnogeekI guess we can give Chicago credit for diversifying their portfolio of corruption, although they've still got a lot of work before they retake that crown from Louisiana.07/01/2015 - 5:29pm
TechnogeekEh, cities abusing taxation power for their own game isn't really a "Detroit" thing so much as a "corrupt small town" thing.07/01/2015 - 5:29pm
Matthew Wilsonhttp://arstechnica.com/tech-policy/2015/07/chicago-netflix-customers-your-bill-is-about-to-up-9-percent/ Chicago wants to become the new Detroit so be it.07/01/2015 - 4:58pm
InfophileAnd also, she said "anyone," but she also said "probably." This means there's a subset for whom the "you shouldn't write it" doesn't apply.07/01/2015 - 4:47pm
InfophileGoing back a bit: "As I believe there is no justification, there is no reason for me to continue reading." - One reason to read might be to find out if you're wrong about there being no justification for it.07/01/2015 - 4:45pm
Andrew EisenRead it here: http://www.zenofdesign.com/getting-diversity-to-speak/07/01/2015 - 4:42pm
Andrew EisenFormer Bioware dev, Damion Schubert, offers an interesting thought on diversity in the industry. Not only is it important to have, it's important to make sure they feel comfortable offering their perspective.07/01/2015 - 4:40pm
Andrew EisenHeh, I did consider it!07/01/2015 - 4:37pm
Craig R.Aww, video gamer players wasn't an option for the poll?07/01/2015 - 4:33pm
KaylaKazeI think the problem here is certain people don't know what "shouldn't" means, even after it's been explained to them half a dozen times.07/01/2015 - 4:19pm
Andrew EisenWhat if creators heard our feedback, agreed with it and then... oh god... made a better show? The HORROR!!!07/01/2015 - 4:13pm
Andrew EisenI mean, next thing you know they'll make a YouTube video. A YOUTUBE VIDEO!!!07/01/2015 - 4:07pm
Andrew EisenHow DARE anyone write an opinion suggesting that people who suck at something might consider a better way to accomplish the same thing or improve so they suck less. The NERVE!07/01/2015 - 4:06pm
Goth_SkunkYes, but we complain about it amongst ourselves, we shake our heads, we sigh, shrug our shoulders and say 'oh well, what can you do?' We don't write articles for Wired and say 'Anyone can write about X, but should they? Probably not.'07/01/2015 - 3:57pm
Andrew EisenMy favorite is: "Zoom and enhance!"07/01/2015 - 3:55pm
E. Zachary KnightGoth, you must not hang out with many technology experts. We complain about bad portrayals of tech all the time.07/01/2015 - 3:52pm
Andrew EisenPeople should be free to write about anything their little hearts desire. Even if they suck at it. Maybe not the most advisable thing to do, depending on their personal goals. But that's why you listen and learn and improve! Or try to, anyway.07/01/2015 - 3:50pm
Andrew EisenAnd you're straying from the path a bit but the sentiment in and of itself I agree with.07/01/2015 - 3:47pm
 

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