Armed Forces Turn to Augmented Reality for Recruiting

June 8, 2010 -

The U.S. Air Force and U.S. Army have each debuted marketing efforts spearheaded by augmented reality.

The Army’s Race for Strength Challenge—available online, and in kiosk form at select NASCAR events—allows gamers to pilot the Army-sponsored left-hand turn vehicle piloted by Ryan Newman. Online users will be prompted to print out an image of Newman’s Impala (PDF) to utilize as a virtual steering wheel, in conjunction with a webcam, to control the car onscreen. In the race Newman’s car will compete against MRAP and Stryker armored vehicles.

The racing game is said to be “an extension of the U.S. Army's continuing effort to showcase its high-tech skills training and the various options and career opportunities it offers.”

The Air Force’s entry is dubbed Command Center Alpha, and is part of a mobile marketing tour which kicked off earlier this year. This AR experience will let users enter the “sci-fi world of the Air Force." It’s hoped that this experience will help demonstrate that high-technology, once thought to be just science-fiction, is actually in use by the Air Force today.


Comments

Re: Armed Forces Turn to Augmented Reality for Recruiting

*Waiting for those anti-game and anti-army groups to yap about how US Army are using augmented reality to get kid into army and claim it's a video game*

So the army are still doing video game and now they have created something out of a sci-fi.  I like to see that for myself since I'm a big Sci-Fi fan. 

 

Re: Armed Forces Turn to Augmented Reality for Recruiting

It ain't the “sci-fi world of the Air Force" until the Air Force becomes the Space Force. In the meantime, most Air Force recruits will find themselves doing such sci-fi stuff as guarding a gate, watching a TV monitor for 4 hours, or fixing a hummvee.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
ZippyDSMleecrap around. It’s quite annoying but kinda fun like galaxy...even if has the power ups I hate the planets... oh and here comes a C&D in 3...2.....03/29/2015 - 11:45pm
ZippyDSMleeI was never that much of a fan they messed up the power ups, the level design was good enough for the time but ...meh.. Playing through sunshine again since I am no longer a south paw the controls are still stupid there's little to no options to change cr03/29/2015 - 11:45pm
Cheater87http://www.independent.co.uk/news/uk/home-news/parents-could-be-reported-to-police-if-children-play-violent-video-games-like-call-of-duty-and-grand-theft-auto-10141697.html03/29/2015 - 11:45pm
ZippyDSMleehttp://www.afterdawn.com/news/article.cfm/2015/03/29/click-here-to-play-super-mario-64-in-hd03/29/2015 - 11:45pm
ZippyDSMleeMedia mafia wants you to sleep wif the fishes!03/29/2015 - 11:44pm
MechaCrashThe MPAA and RIAA are a pack of extortionists and thugs, and they both need to be destroyed.03/29/2015 - 10:19pm
ZippyDSMleehttps://torrentfreak.com/mpaa-wanted-less-fair-use-in-copyright-curriculum-150329/03/29/2015 - 10:17pm
PHX CorpI have to say somthing about an injustice in the Xbox video Store, the first 6 Star Wars films are not available in either SD or HD03/29/2015 - 6:17pm
mthielThis reminds me of schools a few years ago who forbade their students from having MySpace accounts. I don't mean blocking MySpace from the school, I mean banning the kids from having accounts)03/29/2015 - 5:12pm
Constermthiel, that is fucked up. Threatening to call social services on parents if you find out they let their kids play the wrong kind of video games is a suicidal move for schools.03/29/2015 - 5:07pm
mthielSchools in england are sending letters to parents regarding GTA. http://www.cnet.com/news/school-principals-threaten-parents-with-police-if-kids-play-grand-theft-auto/03/29/2015 - 4:57pm
Matthew Wilson@mask that tweet says zeldu wiiu will be missing, it says nothing about some kind of remaster.03/29/2015 - 4:01pm
MaskedPixelanteI highly doubt Zelda will be missing from E3. They've got something lined up, next year is the 30th anniversary.03/29/2015 - 3:59pm
Matthew Wilsonhttps://twitter.com/NintendoAmerica/status/581579256704081920 for those who did not see it zelda wont be at e3 ether.03/28/2015 - 2:22pm
ZippyDSMleeGot my keyboard working now now trying to sort and customize my stuff back to where I had it.03/28/2015 - 2:03pm
InfophileSony's customer service has always been crap, but up till now it's been manageable crap. A few cases of people having to pay for being hacked at worst, the Other OS removal... This one is going to be much worse for them.03/28/2015 - 1:34pm
WymorenceWhen did Sony start doing the ransomware stuff...? other than the old BMG rootkit stuff that is.03/28/2015 - 12:45pm
ZippyDSMleeother keyboards work but my keyboard will not work on it works on all the laptops tho...03/27/2015 - 11:22pm
ZippyDSMleeComp crashed acouple days ago and ate my keybaord drivers worse yet it's mislabel the drivers or hardware ID or soemthing and can not install the right drivers even manually it gives errors... going to try another restore point....03/27/2015 - 11:18pm
PHX Corphttp://ps4daily.com/2015/03/ps4-update-bricks-gamers-console-sony-wants-150-to-fix-it/ New PS4 update bricks gamers’ console, Sony wants $150 to fix it03/27/2015 - 11:11pm
 

Be Heard - Contact Your Politician